Latest news with #Copilot
Engadget
3 hours ago
- Entertainment
- Engadget
How AI can help you navigate layoffs, according to one executive producer at Xbox
It's been a rough week at Microsoft. Following the news that 9,000 people are being laid off at the company, one Xbox executive offered some questionable words of advice for people on their way out: Find solace in Microsoft Copilot. As reported by Aftermath , Matt Turnbull, an executive producer at Xbox Game Studios Publishing who clearly did not lose his job recently, took to LinkedIn to let folks know, "You're not alone and you don't have to go it alone." In the same breath as acknowledging that AI evokes "strong feelings in people," Turnbull suggested that LLMs like ChatGPT and Copilot could "help reduce the emotional and cognitive load that comes with job loss." Turnbull went on to provide specific AI prompts that he recommended for recently laid-off people, including, "Write a warm intro message for reaching out to someone at [studio name] about a job posting." He explained how an LLM could aid overwhelmed developers in planning their careers and punching up their resumés, and also help with "emotional clarity and confidence." The post was circulated on Bluesky by Necrosoft Games director and Insert Credit host Brandon Sheffield, where it received a predictably negative reaction. According to Video Games Chronicle , LinkedIn users were similarly unimpressed. Turnbull deleted the post a few hours later. Here's the full text from the LinkedIn post: These are really challenging times, and if you're navigating a layoff or even quietly preparing for one, you're not alone and you don't have to go it alone. I know these types of tools engender strong feelings in people, but I'd be remiss in not trying to offer the best advice I can under the circumstances. I've been experimenting with ways to use LLM Al tools (like ChatGPT or Copilot) to help reduce the emotional and cognitive load that comes with job loss. Here are some prompt ideas and use cases that might help if you're feeling overwhelmed: Career Planning Prompts:"Act as a career coach. I've been laid off from a [role] in the game industry. Help me build a 30-day plan to regroup, research new roles, and start applying without burning out." "What kinds of game industry jobs could I pivot to with experience in [Production/Narrative/LiveOps/etc.]?" Resume & Linkedin Help"Here's my current resume. Give me three tailored versions: one for AAA, one for platform/publishing roles, and one for startup/small studio leadership.""Rewrite this resume bullet to highlight impact and metrics." "Draft a new LinkedIn 'About Me' section that focuses on my leadership style, shipped titles, and vision for game development." Networking & Outreach"Draft a friendly message I can send to old coworkers letting them know I'm exploring new opportunities." "Write a warm intro message for reaching out to someone at [studio name] about a job posting." Emotional Clarity & Confidence "I'm struggling with imposter syndrome after being laid off. Can you help me reframe this experience in a way that reminds me what I'm good at?" No Al tool is a replacement for your voice or your lived experience. But at a time when mental energy is scarce, these tools can help get you unstuck faster, calmer, and with more clarity. If this helps, feel free to share with others in your network. Stay kind, stay smart, stay connected. Turnbull's post, however earnest, comes at a time when Microsoft is seemingly all-in on both AI and layoffs. The 9,000 job losses this week add to over 6,000 announced in May . Microsoft President Brad Smith began 2025 by committing to spend around $80 billion on AI infrastructure through the year, and CEO Satya Nadella recently shared that a large portion of his company's code is now authored by AI. Just last week, Business Insider reported on another executive telling employees that using Copilot is " no longer optional " in an internal memo. One developer at Halo Studios, which was affected by the layoffs, told Engadget's Jessica Conditt that they felt Xbox leadership was looking to "replace as many jobs as they can with AI agents." If you buy something through a link in this article, we may earn commission.
Martechvibe
6 hours ago
- Business
- Martechvibe
Manhattan Strategies, BV Strategies Unveil GEO Verified
GEO Verified combines deep human expertise with a disciplined, point-by-point methodology to surface every technical and content gap that can block generative engines from recalling a brand. Manhattan Strategies and BV Strategies have introduced GEO Verified, an audit and optimisation service created for the era of AI search. As large language models reshape how buyers discover and evaluate brands, GEO Verified helps organisations protect sales opportunities, brand equity, and share of voice by ensuring their content is recognised and cited by the bots that now answer customer questions. 'For the past twenty-five years, search engine optimisation was the playbook for online visibility,' said Josh Vlasto, Partner at BV Strategies. 'That playbook is outdated. Success now depends on whether the model recalls your brand at the exact moment of need. GEO Verified puts marketers back in control.' GEO Verified combines deep human expertise with a disciplined, point-by-point methodology to surface every technical and content gap that can block generative engines from recalling a brand. 59-Point GEO Scorecard : Experienced analysts evaluate each site across seven dimensions of generative search, including semantic density, summarisation readiness, citation authority, modularity, tone alignment, structured data health, and source traceability. Secure US Team : All crawls, code reviews, and remediation plans are completed by full-time analysts working from secure offices in the United States, never outsourced. 14-Day Turnaround : Within two weeks, clients receive a detailed score and prioritised action plan, and then the GEO Verified team fully implements every recommended fix. ALSO READ: SheerID Expands APAC Presence, Enables Acquiring Gen Z Audiences Generative AI has moved from novelty to necessity, reshaping discovery, evaluation, and conversion. For example: Buyer behaviour has already shifted. Forrester reports that nine in ten B2B buyers now use generative AI tools such as ChatGPT and Perplexity at multiple points in the purchasing process, often before visiting a vendor's site. Clicks are disappearing. Bain & Company finds that 80% of consumers rely on zero-click AI summaries for at least 40% of their searches, cutting organic traffic by up to 25%. AI answer boxes convert. Microsoft data shows that ads and links surfaced inside Copilot deliver click-through rates 69% higher and conversion rates 76% higher than traditional search ads. Together, these shifts mean that if a brand is not being referenced by the models, it risks losing revenue, credibility, and market mindshare. GEO Verified pinpoints exactly where a site falls short, then supplies a step-by-step remediation plan so marketers can: Increase recall by ensuring LLMs can crawl, parse, and remember the brand's key assets. Strengthen authority by aligning tone, citations, and structured data so AI systems treat the brand as a trusted source. Maintain discoverability by keeping pace with rapidly evolving model updates through periodic re-audits and on-call support. 'Gen AI answers draw from sources they trust, and trust is engineered. Our cross-disciplinary team of developers, content strategists, and data scientists codes that trust into every page so language models can cite our clients with confidence,' said Max Morgan, Principal at Manhattan Strategies. 'When the conversation changes from ten blue links to a single AI response, we make sure that response carries your brand's voice.' ALSO READ: 32% of Marketing Leaders Fear AI Search Risks to Privacy The Martechvibe team works with a staff of in-house writers and industry experts. 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VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. 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VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. 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VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Irish Independent
7 hours ago
- Business
- Irish Independent
Microsoft executive says laid off staff should use AI to help cope with emotional loss
The advice comes after the tech giant informed the government run here that it planned substantial layoffs at the Irish base. Overall, Microsoft says it will let 9,000 people go globally. The company employs 4,000 people in Dublin and a further 2,000 people at its Linkedin subsidiary here. Matt Turnbull, a senior figure at Microsoft's Xbox division which is set to see significant cuts, said that among his advice to people getting cut is 'to use LLM Al tools like ChatGPT or Copilot to help reduce the emotional and cognitive load that comes with job loss'. Writing on Linkedin, Turnbull offered examples of AI prompts he thinks might help soothe things for people facing redundancy. One such prompt was: 'I'm struggling with imposter syndrome after being laid off, can you help me reframe this experience in a way that reminds me what I'm good at?" Another prompt was: "Act as a career coach. I've been laid off from a [role] in the game industry. Help me build a 30-day plan to regroup, research new roles, and start applying without burning out." He said that the technology could offer resources for newly-unemployed workers. 'At a time when mental energy is scarce, these tools can help get you unstuck faster, calmer, and with more clarity,' he wrote in the online post, which he later deleted after critical responses to the timing of the post. The company's intention to cut Irish jobs was confirmed by the government earlier this week. 'The Department received a collective redundancy notification from Microsoft on 2 July,' said a spokesperson for the Department of Enterprise, Trade and Employment. 'Any further queries should be directed to the company.' However, a spokesperson for Microsoft declined to give any information on prospective job cuts here. "We continue to implement organisational changes necessary to best position the company for success in a dynamic marketplace,' she said, when asked about layoffs in Ireland. The tech giant has said that the layoffs are part of a restructuring effort. Microsoft CEO Satya Nadella recently disclosed that up to a third of programming at the tech company is now done by AI, with a higher percentage likely. However, the current cuts are thought to be aimed across several job categories, including sales and middle-management.
Time of India
12 hours ago
- Business
- Time of India
Amidst Xbox job cuts and Microsoft's AI push, Matt Turnbull promotes AI tools for helping manage layoffs
(Image via Getty Images) Microsoft continues the aggressive shift to AI investments, and now the tech giant has announced another layoff wave. This time, it affects the Xbox division too. Amidst all the turmoil and heavy investments made by Microsoft in AI, Matt Turnbull, Xbox Game Studios Publishing executive, has sparked discussions, promoting AI tools as a way to help employees navigate job losses. Matt Turnbull suggests AI as a layoff coping tool Matt Turnbull, the long-serving Executive Producer in Xbox Game Studios Publishing, has recently ignited discussions about AI tools' public endorsement to navigate job loss. Facing the logistical and emotional chaos of layoffs, Turnbull suggests using platforms like Copilot and ChatGPT to 'help reduce the emotional and cognitive load.' He further framed AI as a practical assistant during the period of scarce mental energy. Matt Turnbull suggests using AI as a layoff coping tool (Image via The specific recommendations coming from Matt Turnbull included crafting some detailed prompts. Some examples included the generation of tailored 30-day career recovery plans, seeking AI's help to combat the post-layoff imposter syndrome, and drafting networking messages to former colleagues. While the tools were acknowledged not to be replacements for human experiences, Turnbull did position them as efficiency boosters for all those who are overwhelmed. Later, but quite soon, the post by Turnbull offering advice was swiftly deleted. Microsoft pursues dual strategies with job cuts and AI ambitions Microsoft Plans to Cut 4% of Global Workforce in Latest Round of Layoffs amid Major AI Push | N18G The advice by Matt Turnbull lands against a corporate backdrop. Recently, Microsoft confirmed the elimination of approximately. 9,000 positions globally. It would impact 4% of the workforce. Reports have quite specifically cited some significant cuts in the Xbox division, which impacts studios like The Initiative, Turn 10, and ZeniMax Online, right alongside some anticipated project cancellations. It follows earlier layoffs that happened in 2024 and 2023. 1000s more jobs were lost during the period. Concurrently, Microsoft has been aggressively channeling resources to AI. The company is investing approximately. $80 billion to build out data center infrastructure, which is crucial to train advanced AI models. The push includes forming a dedicated Microsoft AI division and OpenAI's heavy backing. The entire strategy signals a clear corporate pivot, giving priority to AI development as the future growth engine, even when it's trimming the headcount elsewhere. The entire situation prompts some difficult questions. Is AI the primary tool for efficiency, which displaces the workforce, or could it be genuine support for the workforce to transition, as suggested by Turnbull? For now, actions of Microsoft—cutting jobs, while funding AI massively, suggest a belief that later drives the corporate strategy, making the former proposition feel to many like a cold comfort. Additionally, the deleted LinkedIn post speaks volumes about the sensitivity that surrounds the complex crossroads between humans and technology. For real-time updates, scores, and highlights, follow our live coverage of the India vs England Test match here . Game On Season 1 continues with Mirabai Chanu's inspiring story. Watch Episode 2 here.
Hans India
14 hours ago
- Business
- Hans India
Microsoft Overhauls Sales Strategy, Replaces Roles with AI Engineers Amid 9,000 Job Cuts
In a bold move that reflects the intensifying AI race, Microsoft is overhauling its traditional sales structure, laying off nearly 9,000 employees—just under 4% of its global workforce—as it shifts focus to more technical, AI-centric roles. According to a report by Business Insider, the layoffs disproportionately affect traditional sales positions, many of which are being replaced by highly skilled 'solutions engineers.' These new hires won't just pitch Microsoft products—they'll demonstrate them in real time, reflecting a shift in customer expectations. 'The customer wants Microsoft to bring their technical people in front of them quickly,' the report quoted. 'We need someone who is more technical, much earlier in the cycle.' This evolution in Microsoft's sales approach comes as the company intensifies its focus on integrating Copilot—its AI assistant—across every product and user role. The strategy is part of a broader response to growing competition from AI leaders like OpenAI and Google. Microsoft's aim is to move away from traditional multi-layered sales teams and toward quicker, hands-on demos that deliver impact immediately. 'Fewer PowerPoint decks and more Python scripts' appears to be the new motto. In a memo shared just ahead of the layoffs, Judson Althoff, Microsoft's Chief Commercial Officer, laid out a vision for transforming Microsoft into 'the Frontier AI Firm.' He emphasized the need for agility and a revamped strategy within MCAPS (Microsoft Customer and Partner Solutions), the company's central sales and partner arm. Another major change includes streamlining its sales "solution areas." Previously organized into six distinct categories—Modern Work, Business Applications, Digital & App Innovation, Data & AI, Azure Infrastructure, and Security—the new structure now revolves around just three: AI Business Solutions, Cloud & AI Platforms, and Security. Internal documents and client feedback reportedly showed that customers were growing weary of extended sales processes involving too many representatives before reaching anyone technical. The revamped structure aims to simplify engagement and enhance customer experience by putting engineers directly at the forefront. While Microsoft's fiscal year shakeups are common each July, this year's downsizing coincides with a strategic reinvention and massive AI investment push. The layoffs, though difficult, are part of what appears to be a larger balancing act between innovation and operational efficiency. As Microsoft redefines how it engages customers, one thing is clear: in the AI-driven enterprise future, it's the engineers who are stepping into the spotlight.
