Latest news with #Feastables
Time of India
10-07-2025
- Automotive
- Time of India
Formula E partners with MrBeast to champion sustainability, watch him compete with a cheetah in a GEN3 Evo car
Image credit: Formula E Formula E has announced content creator MrBeast's (Jimmy Donaldson) ethical snacking company, Feastables, as the official snacking provider of the championship. The multi-season partnership is now active across digital platforms, live events, and retail integrations, starting with the 2025 Hankook Berlin E-Prix, which runs from July 11 to July 13. All about Formula E and MrBeast's collaboration The deal includes product sampling at selected races, event branding, content collaborations, and activations aimed at enhancing the fan experience during Formula E races. They endeavor to create groundbreaking content together that drives deeper fan connection. The two brands share a commitment to sustainability. Feastables is dedicated to ethical sourcing, clean ingredients, and recyclable packaging for all its products, aligning with Formula E's aspirations to accelerate change through the spectacle of sport. Formula E is the world's most sustainable motorsport and the first to maintain ISO 20121 certification, an international standard for sustainable event management. World's Fastest Car Vs Cheetah! The partnership between Formula E and MrBeast began in March at the inaugural Formula E EVO Sessions event, where MrBeast got behind the wheel of the GEN3 Evo car. However, he ended up crashing into the barriers on just his second lap. Beat Neymar, Win $500,000 Cupra Kiro driver Dan Ticktum also appeared in MrBeast's YouTube video 'Beat Neymar, Win $500,000,' competing in a high-stakes challenge for a $100,000 charity prize. The video has reached over 144 million views. MrBeast also took part in the 'World's Fastest Car Vs Cheetah!' challenge. Filmed in South Africa in cooperation with the American Humane Society, the video showed him racing alongside the superfast cheetah. What Formula E officials said about the deal with MrBeast Talking about the collaboration, Formula E Chief Revenue Officer Tiziana Di Gioja said, 'We're excited to welcome Feastables into the Formula E family. This is more than a partnership — it's a shared ambition to connect with a new generation through content, culture, and purpose. Together, we're creating bold, original experiences for fans while driving meaningful commercial impact for both brands.' Formula E Chief Marketing Officer Ellie Norman added, 'Our ambition is to be the defining motorsport for youth culture. Partnering with the MrBeast franchise allows Formula E to tap into one of the most powerful digital ecosystems in the world, driving global reach, cultural relevance, and direct access to the next generation of fans. We look forward to working closely with Jimmy and the team to create fan moments that promote both Feastables and our Championship in ways that feel both new and exciting. ' Also Read: Berlin E-Prix 2025: Schedule, how to watch Round 13 and 14 Formula E races, weather prediction Formula E is now heading toward the conclusion of Season 11. The final race weekend begins on Friday, July 11, with the Berlin E-Prix. The penultimate Round 13 race is on Saturday, July 12, followed by the final Round 14 race on Sunday, July 13. For real-time updates, scores, and highlights, follow our live coverage of the India vs England Test match here. Catch Manika Batra's inspiring story on Game On, Episode 3. Watch Here!
Hindustan Times
27-06-2025
- Entertainment
- Hindustan Times
MrBeast net worth: Here's how much Jimmy Donaldson earns from his YouTube content
Jimmy Donaldson, better known as MrBeast, might just be the undisputed king of content creation. The 27-year-old made a staggering $85 million in 2024-2025 alone, according to a Forbes report. The YouTube sensation, known for his jaw-dropping challenge videos and viral philanthropic stunts, also topped Forbes' 2025 Top Creators list. MrBeast, whose real name is Jimmy Donaldson, is the richest influencer in the world, with a staggering $1 billion net worth MrBeast is reportedly the 8th youngest billionaire. He has a net worth of $1 billion, according to Celebrity Net Worth, and his monthly (estimated) salary stands at $50 million. With a global following of 634 million and an average engagement rate of 1.39 per cent, MrBeast has proved that social media fame is more than just views: it's big business. In an interview with Time, MrBeast revealed he makes a 'couple million' each in YouTube ad revenue and brand deals. His channel manager, Marc Hustvedt, also revealed that brands pay nearly $2.5 million to $3 million just to get a shoutout from the YouTuber. Reportedly, MrBeast's CPM (cost per thousand impressions) is estimated to be $20 and leading to over $2 million from ad content. MrBeast's multimedia empire in the making While Donaldson's YouTube channel has continued to be the foundation of his success, his brand has grown far beyond the platform. His product lines include a candy brand, Feastables, which reportedly has been expanding shelf presence across the United States. He also owns a virtual fast-food chain, MrBeast Burger, which operates hundreds of ghost kitchens. Additionally, his reality competition show, named Beast Games, which streams on Prime Video, was renewed for two more seasons after smashing viewership records. Each of these ventures contributes significantly to his annual earnings—and with high fan engagement and wide platform reach, brands are eager to partner with Donaldson. MrBeast leads a booming creator economy MrBeast's meteoric rise is part of a bigger boom in the creator economy. The top 50 creators made $853 million together, an 18 percent increase since 2024. They also have a total following of 3.4 billion, Forbes reports. Experts tell Forbes that influencer marketing is estimated to reach $50 billion by next year, and MrBeast and others are at the centre of this trend. With tens of millions of investors now funding creator-led brands and platforms, creators have become more than entertainers; they are entrepreneurs and business leaders in their own right. FAQs: How much is MrBeast worth in 2025? MrBeast earned $85 million in 2025, according to Forbes. While his exact net worth isn't confirmed, he's considered the highest-paid digital creator in the world and is projected to become the first billionaire content creator. What are MrBeast's main income sources? Donaldson earns through YouTube ad revenue, sponsorships, and his businesses: Feastables, MrBeast Burger, and Beast Games on Amazon Prime. How many followers does MrBeast have? As of June 2025, MrBeast boasts 634 million followers across all platforms. Is MrBeast still making YouTube videos? Yes, he remains highly active on YouTube and continues to dominate with viral stunts and philanthropy-driven content.
Time Magazine
26-06-2025
- Entertainment
- Time Magazine
TIME100 Most Influential Companies 2025: Beast Industries
What is the value of a company that can deliver billions of fans, most of them teenagers? That's the question posed by Beast Industries. Because MrBeast, aka Jimmy Donaldson, the 27-year-old king of YouTube, makes videos that are so popular and expensive—the big ones cost an average of $3.5 million, he says—advertising alone can't pay for them, so he created Beast Industries in 2021. Last year Donaldson expanded into the streaming world, executive producing Beast Games for Amazon Prime Video, which became the most-viewed unscripted series in the platform's history after debuting in December. Having raised close to half a billion dollars from investors, Beast Industries can expand the products marketed on MrBeast media channels. The most profitable is Feastables, a line of chocolate, but the company also distributes a packaged lunch through Target and owns a creator-friendly software company. So far, Beast Industries still doesn't make enough to fully cover the cost of the videos—but it's getting closer. Eventually, Donaldson told TIME last year, the company will 'only promot[e] things we own.'
Time of India
26-06-2025
- Entertainment
- Time of India
Meet the richest content creators in the US and here's how much they earn
The Top Creators and Their Earnings (2024–2025) MrBeast (Jimmy Donaldson) leads with $85 million in earnings and 634 million total followers. His ventures include the snack brand Feastables, MrBeast Burger, and the Amazon Prime series Beast Games, now renewed for two more seasons. leads with $85 million in earnings and 634 million total followers. His ventures include the snack brand Feastables, MrBeast Burger, and the Amazon Prime series Beast Games, now renewed for two more seasons. Jake Paul , with 79 million followers, earned $50 million. The social media star and professional boxer made headlines with his Netflix fight against Mike Tyson and starred in HBO's Paul American reality series. , with 79 million followers, earned $50 million. The social media star and professional boxer made headlines with his Netflix fight against Mike Tyson and starred in HBO's Paul American reality series. Dhar Mann , known for motivational videos, earned an estimated $56 million and has established a Hollywood studio. , known for motivational videos, earned an estimated $56 million and has established a Hollywood studio. Matt Rife , a breakout comedian, matched Paul's $50 million income and built a 42 million-strong fanbase. , a breakout comedian, matched Paul's $50 million income and built a 42 million-strong fanbase. Charli D'Amelio , TikTok sensation turned Broadway performer, earned $23.5 million and boasts 216 million followers. , TikTok sensation turned Broadway performer, earned $23.5 million and boasts 216 million followers. Alex Cooper , podcast host of Call Her Daddy, moved her show from Spotify to SiriusXM under a $125 million deal. She now has $32 million in assets and 15 million followers. , podcast host of Call Her Daddy, moved her show from Spotify to SiriusXM under a $125 million deal. She now has $32 million in assets and 15 million followers. Rhett & Link , the comedic duo behind Good Mythical Morning, earned $36 million and reach 33.8 million followers. Their brand now includes a streaming network and The Mythical Cookbook. , the comedic duo behind Good Mythical Morning, earned $36 million and reach 33.8 million followers. Their brand now includes a streaming network and The Mythical Cookbook. Khaby Lame, TikTok's most-followed creator, has 162.2 million fans globally. Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel The creator economy is experiencing unprecedented growth in 2025, with 67 million global content creators projected to surge to 107 million by 2030. Goldman Sachs estimates the sector will be worth $480 billion by 2027. Leading this digital gold rush are names like MrBeast, Dhar Mann , and Jake Paul—top creators transforming online fame into business to Forbes, the top 50 creators now command a staggering 3.4 billion followers collectively, a 24% increase from last year. These influencers are not just content makers—they're entrepreneurs building brands, launching product lines, securing equity deals, and even influencing cultural and political April 2024 and April 2025, the top 50 creators earned a collective $853 million—an 18% rise from the previous year. Forbes compiled its list based on earnings, audience size, engagement, and business ventures.'This goes far beyond endorsements,' says Forbes editor Steven Bertoni. 'These creators are influencing elections, shaping culture, and building powerful standalone brands.'Jimmy Donaldson—better known as MrBeast—is now on the path to becoming the world's first billionaire content creator, as the creator economy steadily marches toward a half-trillion-dollar valuation.
Business Insider
24-06-2025
- Business
- Business Insider
Logan Paul's Prime sales plummet in a key market as the once-popular drink has growing pains
The hype for energy drink-maker Prime Hydration is drying up. When YouTubers Logan Paul and KSI launched the Prime brand in 2022, demand was so high that a secondary black market formed among UK school children. But the buzz didn't last. In 2024, the company's UK revenue fell about 70% from the previous year, according to public filings. The company pulled in around £33 million (roughly $45 million) in 2024 drink sales, compared to £120 million (about $163 million) the prior year. Consumer interest in its brand has moderated, the company wrote. It's entering a "strategic review process to transition from an initial hyper-growth phase to a more sustainable, long-term presence in the market," it said. Prime remained profitable in the UK in 2024, with about £312,000 in profit, a 92% drop compared to the previous year. There are indications that the heat has cooled off elsewhere, too. US sales declined through the first half of last year, according to estimates from the market insights firm Numerator. As of June 2024, Prime sales in the US were down 40% from the previous year, based on purchase data the firm compiled from its panel of 150,000 US consumers. Numerator attributed the decline to a lack of new buyers, as well as less frequent purchasing and a drop in spending per unit from existing customers. The decline in sales outpaced broader declines in sales in the energy drink and sports drink categories, the company said. Prime entered the global beverage market with a roar, bolstered by the marketing might of its social-media-famous cofounders. In 2023, Bloomberg reported that the company was profitable and set to hit $1.2 billion in sales that year, its first full year in business. The company, alongside other creator product lines like Alex Cooper's Unwell drinks or MrBeast's chocolate brand Feastables, shows the power of social media influencers to make a brand go viral. But influencer businesses can be fickle, and building a brand that can stand the test of time can be tough. Take fashion influencer Arielle Charnas' clothing brand Something Navy, which earned $32 million in revenue in its first year, but saw sales falter a couple of years later. "The upside of the influencer-led, social approach to beverage marketing is that it allows you to capitalize quickly on short-term cultural trends, leading to the huge surge," Euromonitor beverage analyst Howard Telford told BI in a statement last year. "But there is a big risk that this turns into a short-term viral fad unless the product itself (rather than the celebrity of the founders) can serve a real consumer need." Prime's vendors have sued, alleging missed payments Prime's business woes have extended beyond its declining drink sales. Several of the company's vendors filed lawsuits against it, saying Prime had failed to meet its contract commitments. Last year, one of Prime's suppliers sued Prime's parent company for $68 million. Refresco, a beverage-bottling company, accused Prime of breaching a 2023 contract in which it committed to ordering 18.5 million cases annually over three years. Prime sales were "falling well below" expectations, Refresco's lawyer wrote in the complaint, blaming the decline on "fading social media buzz" and a series of lawsuits. The case was eventually dismissed on the grounds of jurisdiction. Another vendor, Agrovana, also sued Prime last year. The Massachusetts-based importer, which provides Prime with ingredients, accused the beverage brand of not paying for products it had ordered in binding purchase agreements. "Sometime in early 2024 or thereabouts, sales of Prime's drinks sputtered, apparently as a result of normal seasonal fluctuations, of the fading popularity of Paul and KSI, and diminishing effectiveness of its on-line marketing," the complaint says. It alleged the company experienced "cash-flow issues" and was "working to secure credit lines to pay the outstanding invoices." Prime denied the allegations, requested the complaint be dismissed, and submitted a counterclaim, alleging Agrovana did not comply with quality standards. In response, Agrovana said that "Prime's complaints were motivated by its inability to sell its finished product as a result of factors that Agrovana had nothing to do with." The case is ongoing.
