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Newsweek
5 days ago
- General
- Newsweek
Gen Z Males 3 Times More Likely Than Boomers to Prioritize 'Dominance'
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Gen Z males were three times more likely to prioritize "dominance" than baby boomers in a new study by consumer insights platform GWI. Males from the Gen Z population—ages 13 to 28—ranked as more traditional in several of their ratings. While 71 percent of male baby boomers said "caring" is a quality men should possess, just 43 percent of Gen Zers said the same. That was the lowest rating of any generation. Why It Matters Gen Z is navigating a largely unforeseen dating scene, growing up in a world where dating is often conducted by apps, and algorithms may decide the fate of who your partner is. The rise of "manosphere" content creators like Andrew Tate has also preached the importance of being an "alpha male," while encouraging disrespect and even sometimes violence toward women in the process. The shifting views on masculinity and dating could have long-standing ramifications, especially as many women are simultaneously frustrated over dating in the modern age. An AppsFlyer survey from last year found a whopping 65 percent of dating apps get deleted within just a month. And of those who uninstall the apps, 90 percent do it within a week. A 13-year-old boy looks at an iPhone screen on May 26 in Penzance, England. A 13-year-old boy looks at an iPhone screen on May 26 in Penzance, To Know In the new GWI report, Gen Z males consistently showed a preference for what's largely seen as "traditional" gender roles, more so than their baby boomer elders. While Gen Z males were nearly three times more likely than boomers to prioritize "dominance" as a key trait, at 23 percent versus 8 percent, they also valued strength more than older generations. The priority of "strength" as a trait declined with age across the generations, as 52 percent of Gen Z males said it was the most valued trait. That was compared to 51 percent of male millennials, 46 percent of Gen X and 44 percent for boomers. "The biggest biological reason that baby boomer men are less likely to prioritize, dominance and strength, and more likely to prioritize caring, has to do with the fact that their testosterone has gone down," Dr. Wendy Walsh, relationship expert from DatingAdvice, told Newsweek. "Thank goodness! Men over 60 are the sweetest gentlest men. It's wonderful to see. Gen Z men might prioritize dominance partly because their testosterone is raging." However, there are also social and psychological factors at play, Walsh added. "Baby boomers are fathers and grandfathers. They've spent their days slaying dragons and now want to spend time nurturing the things that are very good for their health, their friends and family," Walsh said. "As for those Gen Z men, many of them have lost their 'place' in society, as women are surging ahead in education and economics. Rather than understanding that masculinity can be correlated with caring and nurturing, they may be attempting to assert their masculinity through dominance in reaction to women's perceived strength." Across the board, males had traditional views toward what women should act like, with the top three traits they think women should possess being "caring" (61 percent), "gentle" (52 percent) and "nurturing" (52 percent). Females, meanwhile, valued confidence and independence as the top traits in women, at 68 percent and 63 percent. And the traits females valued in men differed dramatically from what males valued in themselves, GWI found. Across generations, the top qualities females valued in men were being caring (62 percent), confident (56 percent) and empathetic (55 percent). While 57 percent of males also viewed confidence as the top quality for men, Gen Z males especially valued more traditional, tough traits in men. "The data reveals an important shift in mindsets, and in some cases a reversal, in how different generations view gender roles," Chris Beer, data journalist at GWI, said in a statement. "While many women are embracing confidence and independence, young men are being drawn toward traditional ideas of masculinity, placing a greater importance on strength and dominance compared to older generations. What People Are Saying Hallie Kritsas, licensed mental health counselor with Thriveworks, told Newsweek: "It may seem surprising to some that male Gen Z individuals are leaning into more traditional traits such as dominance and strength, and may be doing so even more than male Boomers. However, this reflects deeper uncertainty. We are in a world of shifting roles, and so many younger men are searching for identity and control. These young men are often doing so without strong models of healthy masculinity, which might lead them to fall back on 'outdated ideas.'" Walsh also told Newsweek: "I think Gen Z men may want to see a return to traditional gender roles so that they can recapture some sense of "lost" male identity rather than evolve into the new masculine man, that is one who is caring, nurturing and emotionally attuned." What Happens Next The Gen Z males who prioritize dominance above all else might reflect their own insecurity and confusion, Kritsas said, adding, "As a result, we are seeing a generation of examples that are struggling to reconcile emotional vulnerability, such as being caring, gentle, and nurturing, with a culture that still rewards power."
Yahoo
5 days ago
- Business
- Yahoo
New data from Global Water Intelligence reveals impact of hyperscale data center boom on onsite water consumption and unprecedented growth in water technology and infrastructure spending
OXFORD, United Kingdom, July 24, 2025 (GLOBE NEWSWIRE) -- New research from GWI has found that onsite water consumption for data center cooling is forecast to increase by just over 50% by 2030, despite data center capacity doubling over the same findings reflect significant efficiency gains in water use, with a shift to water-efficient cooling technologies. These technologies require higher quality water, and GWI therefore predicts that these strides in responsible water use will be supported by unprecedented double digit annual growth in water-related technology and infrastructure spending for data centers. Hybrid air-water cooling, as well systems designed for AI workloads, where chips are in direct contact with a water-based coolant, are increasingly the norm for data centers. Additionally there is a shift to lower-quality recycled water as the sector cuts its freshwater use. However, the extent of these efficiency gains is not globally balanced, nor are they always related to concerns of water stress. In India, for example, data center water use is set to more than double by 2030, posing major risks in a country already facing extreme water stress. Data centers can reduce their onsite water footprint by switching to dry cooling, but this drives up energy use, leading to greater indirect water consumption from power generation. As power demand continues to surge through 2030 and beyond, water-efficient cooling will be essential to the sustainable growth of data centers. Access the full dataset via our rich forecast data dashboard. Book a demo directly at For general inquiries contact: sales@ About Global Water Intelligence Global Water Intelligence (GWI) is the leading market intelligence and events company serving the international water industry. Over the last 25 years we have built our business around being a trusted interface between our clients and their markets, providing our customers with high-level intelligence that enables them to make the most informed strategic decisions for their business. We cover municipal markets and every industrial vertical as well as technology, finance and economics. GWI runs an advanced manufacturing conference focusing on semiconductors and data centers: CONTACT: Victor SmithCOMPANY: Global Water IntelligencePHONE: 01865 204208 EMAIL: sales@ A photo accompanying this announcement is available at
Khaleej Times
21-07-2025
- Business
- Khaleej Times
UAE: How some Gen Alpha kids are driving online shopping, household purchases
They may not be the ones footing the bill, but Generation Alpha — children born from 2010 onwards — are playing a major role in household shopping decisions. A new report by global market research firm GWI (formerly GlobalWebIndex) shows just how influential these young digital natives have become. This report is powered by over 20,000 surveys completed by Gen Alpha kids aged 8-15. Majority of children aged 8 to 11 now actively influence — and often decide — what gets added to the shopping cart, from groceries to toys. Khaleej Times reached out to a few parents and experts to understand how this trend is playing out in the UAE. 'My seven-year-old daughter Tanzi basically takes over when I'm shopping online, especially on apps like Temu and Shein,' said Bhavya Rao, a Dubai-based mom. 'She's always peering over my shoulder, eager to see what I'm adding to the cart. She'd pick out items like craft kits, fun accessories, even light makeup or pretend nails. Before I know it, she's made her own little wishlist, full of handbags, hairbands, and whatever else she's spotted," she added. The influence extends far beyond kids' items. 'I never imagined my 9-year-old would influence so many of our household purchases," said Rania El-Masry, an Egyptian mother of two. "From cereal to my work shoes, she always gives her opinion. She follows online reviews, compares styles, and knows what's trending. If something's not 'cool' by her standards, she won't touch it — and neither will her brother. Even when I shop for myself, she's right there giving me fashion advice," Rania added. High exposure to digital content Meanwhile, mental health experts in the UAE echo the findings, saying this growing influence is largely from Gen Alpha's constant exposure to digital content and influencer culture. Carolyn Yaffe, a mental health expert at Medcare Camali Clinic, said, 'This influence is also noticed in their purchasing activities. The extent of social media knowledge that the Gen Alpha kids have are making them more aware of and susceptible to product recommendations." She also noted that children now trust online influencers more than friends or even family when it comes to product recommendations. Gen Alpha kids are constantly watching YouTube unboxing videos, TikTok reviews, and social media content that blends entertainment with subtle marketing. These are shaping their preferences — and making them co-decision-makers when parents shop. 'Brands are adapting their strategies to engage with Gen Alpha, by focusing on their digital platforms, influencer marketing, and creating immersive, interactive experiences that resonate with the values and preferences of Gen Alpha kids," Yaffe added. Yaffe noted that these marketing strategies come in the form of gamified experiences, personalisation, and influencer-driven campaigns. Authenticity and sustainability are also key themes that resonate with these young consumers. Girish Hemnani, life coach and energy healer based in Dubai explained that children are being raised in homes where their preferences are not only heard but respected. 'Thanks to digital media and influencer culture, kids are no longer passive observers. Even though Gen Alpha isn't spending money directly, brands are marketing to them as if they do because in many households, they're the emotional decision-makers. That's why they're not just selling products anymore — they're creating worlds Gen Alpha can emotionally plug into," Girish said. 'You'll see it everywhere: YouTube videos that feel like playdates, product packaging that looks like art projects, and language that's all about fun, freedom, and imagination. Stores are even setting things up at a child's eye level, while websites and games speak their digital language fluently. It's no longer about convincing the parent — it's about inspiring the child. Because when a kid feels seen, excited, and involved, they don't just ask for something... they make it feel like a part of their identity. And that's powerful," he added.
Yahoo
17-07-2025
- Business
- Yahoo
Growth in municipal water investment steady but industry takes a hit amid US tariff uncertainty
OXFORD, United Kingdom, July 17, 2025 (GLOBE NEWSWIRE) -- The latest global water market forecast from Global Water Intelligence (GWI) extends projections to 2030, expecting global capital expenditure on water infrastructure to grow at a 3.8% 5-year CAGR despite the shock from United States trade tariffs. New data from GWI shows that despite uncertainty over the tariffs imposed by the US administration, urgent global drivers like water security concerns, regulation and ageing infrastructure mean utility spending has remained relatively insulated, with more impacts being felt in industrial water spending. GWI anticipates that heavy industries like chemicals manufacturing, refining & petrochemicals and other industrial manufacturing (including steel and automotives) are likely to be most negatively impacted by the global economic uncertainty, with a reduced water spending outlook as a result. However, the buildout of data centres to support AI is translating into growing water-related spending in related industries such as power generation. GWI has revised its forecast to account for higher growth in water capital expenditure for power generation in key data centre markets such as the US. Meanwhile, a combination of regulatory pressure, increasing water stress concerns and a rush to use EU money as a funding cycle ends is expected to see Europe's utility capital expenditure growth to 2030 outpace that of North America and East Asia/Pacific. The Middle East and Africa and Latin America are also expected to see solid growth on the back of water and wastewater treatment buildouts to expand service provision and address water scarcity. GWI forecasts are updated quarterly and are broken out by CAPEX vs OPEX, region, country, application, sector & technology. Access full forecast data dashboards or book a demo directly at For general enquiries contact sales@ About Global Water Intelligence Global Water Intelligence (GWI) is the leading market intelligence and events company serving the international water industry. Over the last 25 years we have built our business around being a trusted interface between our clients and their markets, providing our customers with high-level intelligence that enables them to make the most informed strategic decisions for their business. We cover municipal markets and every industrial vertical as well as technology, finance, and economics. CONTACT: Malin HedlundCOMPANY: Global Water IntelligencePHONE: 01865 204208 EMAIL: sales@ in to access your portfolio
The Guardian
10-07-2025
- Health
- The Guardian
Children limiting own smartphone use to manage mental health, survey finds
Children are increasingly taking breaks from their smartphones to better manage their mental health, personal safety and concentration spans, research has revealed. They are reacting to growing concerns that spending too much time online can be harmful by taking control of their own social media and smartphone use rather than relying on parents to enforce limits, according to experts. The number of 12- to 15-year-olds who take breaks from smartphones, computers and iPads rose by 18% to 40% since 2022, according to the audience research company GWI, drawing on a survey of 20,000 young people and their parents across 18 countries. Prof Sonia Livingstone, the director of the LSE's Digital Futures for Children centre, said these findings were echoed in soon to be published research, which has found that children and young people are trying various options to manage how their online lives affect their wellbeing, including taking a break from social media, distracting themselves from negativity online, seeking more positive experiences on the internet and in some cases quitting social media altogether. Livingstone said: 'Children have got the message – from their parents, the media, their own experiences – that too much social media isn't always good for them. 'So they are experimenting with different ways of protecting their wellbeing, without wanting to give up on social media entirely. I'm sure they're talking to each other about what works for them and figuring out the way ahead.' Daisy Greenwell, the co-founder of Smartphone Free Childhood, said she was increasingly speaking to young people who were 'questioning the idea that growing up online is inevitable'. She said: 'We regularly hear from teenagers who are exhausted by the pressure of being permanently connected and who are choosing to step back for their own mental health. 'Many of them are waking up to the fact that these platforms aren't neutral. They're designed to manipulate attention … They are realising that their time, focus and self-esteem are being monetised by some of the world's biggest companies. Taking a break has become an act of rebellion.' This is reflected in Ofcom research. A report from 2024 found that a third (33%) of eight- to 17-year-olds who are online think their screen time is too high, while another found that 47% of 16- to 24-year-olds who use social media deactivate notifications and used 'do not disturb' mode, an increase from 40% in 2023, and compared with 28% of older adult users. Thirty-four per cent of younger people were more likely to take a deliberate break from social media (compared with 23% who said they would not do this), 29% would delete apps because they spend too much time on them (compared with 19% who would not), and 24% would delete apps for their mental health (compared with 13% who would not). David Ellis, a professor of behavioural science at the University of Bath, noted that teenagers may have discovered the features that let people control their time on social media and smartphones more quickly than their parents – though evidence that these features change behaviour in the long term was mixed, he said. Ellis said: 'If someone is going to spend less time sitting in front of a screen and instead increase their levels of physical activity, then most people would probably view that as a net positive. On the other hand, that time could be replaced by something else less beneficial.' Young people aged 18 to 25 who spoke to the Guardian previously said they felt their 'parent's generation didn't have a clue' and had granted them too much access to smartphones too young, while several said they would restrict access for their own children until their late teens. A recent poll found that almost half of young people would rather live in a world where the internet did not exist and a similar proportion would support a digital curfew, while more than three-quarters felt worse about themselves after using social media. The GWI research also found that social media addiction ranked among parents' top three fears for their children from a list that included climate change, war and the cost of housing, while 8% said they had become tougher about screen-time limits after watching the hit Netflix show Adolescence about the dangers of online misogyny.
