Latest news with #GenerativeFill
Business Wire
12-06-2025
- Business
- Business Wire
Newell Brands Embraces Adobe Firefly and Adobe Express to Power Its Content Supply Chain with Generative AI
SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (NASDAQ:ADBE) announced that Newell Brands (NASDAQ:NWL), a leading global consumer goods company, is partnering with Adobe to activate generative AI via Adobe Firefly and Adobe Express—scaling its reach and impact with consumers around the world. Home to over 50 iconic brands including Sharpie ®, Rubbermaid ®, Coleman® and Yankee Candle ®, Newell's portfolio spans audiences and categories where brand and product awareness are paramount. The company is investing in an omnichannel marketing and content strategy (across social media, e-commerce and more) to deepen its engagement with consumers and retail partners, at a moment when the demand for content is skyrocketing. As part of Newell's investment, the company is expanding its use of Adobe's content supply chain solutions to optimize its process of delivering impactful marketing campaigns—from planning and content creation to activation and measurement. 'As part of our corporate strategy to win in the marketplace, we are investing in solutions that help us deliver superior brand communications. We wanted a partner who could help us connect the Newell Brands ecosystem thereby enabling faster, higher quality content creation that can be leveraged globally with ease,' said Melanie Huet, Co-CEO, Home & Commercial Segment at Newell Brands. 'We ultimately decided to expand our partnership with Adobe, a longtime trusted partner with best-in-class tools that can be used directly in our existing workflows. We leaned into Adobe to rebuild our content supply chain and integrate our marketing technology stack with a vision of delivering five times more content, unlocking significant efficiency gains and improving the effectiveness of our brand communications.' 'Businesses expect the demand for content to rise dramatically over the next few years, putting marketers and creatives under incredible pressure to deliver assets that support global marketing efforts and can drive customer engagement,' said Brent Rudewick, vice president, Adobe GenStudio. 'As Newell Brands looks to expand its reach to new audiences, Adobe's AI-enabled enterprise solutions will empower the company to unify creativity and marketing, scaling the production of standout content that anchors impactful customer experiences.' Scaling Creative Production with Generative AI Newell's content supply chain is now powered by Adobe's generative AI solutions including Adobe Firefly Services, a collection of generative and creative APIs that integrate powerful capabilities such as Generative Fill and Generative Expand directly into existing production workflows. This enables teams to scale content production by streamlining tasks such as resizing content for different digital channels or swapping backgrounds for different regions and campaigns. Newell will also leverage Adobe Firefly Custom Models, creating customized generative AI models that are safely trained on their own proprietary assets. This ensures that content creation across teams also remains on-brand. When leveraged for Paper Mate ® packaging, the team was able to accelerate content production by 75% and shorten time-to-market. By optimizing its content supply chain, Newell expects that it can deliver thousands of new creative assets per year, through reducing time spent on time-intensive tasks such as resizing. Reimagining the Newell Brands Content Supply Chain The company is also adopting Adobe Express across its creative and marketing organization. Express is the quick and easy app that empowers marketing and creative leaders to reinforce brand integrity, while helping teams easily create and customize the content they need to drive business outcomes more efficiently. With templates and brand guidelines defined by Newell creatives, the company can provide more teams the ability to produce content for their specific channel. And with Adobe's generative AI capabilities available directly in Express, users can also confidently generate assets that are both on-brand and safe for commercial use. Using Express, the team in Latin America created a style guide that included approved logos, colors, fonts and templates. This improved the production process for Oster ® social content by 33%, cutting the time it takes to create 52 assets from 12 hours down to 8 hours. Adobe Express, Firefly Services and Firefly Custom Models build on Newell's use of Adobe's content supply chain solutions. This includes Adobe Workfront, which streamlines the entire process of planning, assigning and executing work across their organization. And with Adobe Experience Manager (AEM), Newell is using AEM Assets to govern and activate the millions of assets that feed into digital content, supporting the delivery of customer experiences across channels such as websites or mobile properties. By enhancing its content supply chain, Newell can move with greater agility to drive market leadership, while connecting with a consumer that expects brand content to be engaging and relevant to their interests. About Adobe Adobe is changing the world through digital experiences. For more information, visit About Newell Brands Newell Brands (NASDAQ:NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. Newell Brands is focused on delighting consumers by lighting up everyday moments. This press release and additional information about Newell Brands are available on the company's website, © 2025 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
Yahoo
04-06-2025
- Business
- Yahoo
Your Android Phone Can Now Run Photoshop and It's Totally Free (for Now)
The Adobe Photoshop Beta app is now on Google Play. All features are free to use during the beta period. You need: Android 11 or later and at least 6GB of February, Adobe launched the Photoshop app for iPhones, and now Android creators can enjoy the same mobile editing power too. As of today, you can download the app from the Google Play Store and enjoy every single feature for free for a limited time. Adobe says more features are on the way, too. For now, you can experiment with everything from the core features, including layers, masks, and selections, to the stable of AI-powered Photoshop tools for removing parts of images with Generative Fill, swapping backgrounds, and generating graphics and collages. But it's only free during the beta, and Adobe hasn't said when that will end, so you'd better grab it while you you're a creator by trade or a dabbler in design software, get the Photoshop Beta app to enjoy free full editing access and some input into the future of the Photoshop experience on Unleash Your Creativity: Change Background Colors in Photoshop Like a Pro Read the original article on Lifewire
Techday NZ
04-06-2025
- Business
- Techday NZ
Adobe debuts free Photoshop Android beta with AI tools & layers
Adobe has launched a beta version of its Photoshop app for Android devices, making core image editing features accessible to a wider range of mobile users. The move follows the iOS launch of the Photoshop mobile app earlier this year, expanding the reach of key Photoshop functionalities such as layers, masks, and the Firefly-powered Generative Fill tool. The Android beta is now available for free download on Google Play. During this period, users can access all current features with no charge, and Adobe has indicated that new capabilities will be introduced in future updates. According to Adobe, the app has been designed to be intuitive and approachable for creators working directly on their phones. The initial release includes many of Photoshop's primary image editing tools and capabilities, including layering and masking, as well as the AI-powered Generative Fill. This feature enables users to add or transform elements in their work using Firefly generative AI technology. Adobe said, "Since its debut in February, creators have embraced the Photoshop mobile app, using it for everything from editing photos and unique digital art on the go, to creating intricate collages, amazing thumbnails and more. Now, we're excited to bring Photoshop to Android to empower more mobile creators to bring their ideas to life with creative freedom, anytime and anywhere." The app is targeted at a broad range of users. Adobe stated, "Photoshop mobile is designed to be intuitive and accessible for creators who prefer to work on their phones. The all-new Android app includes Photoshop's iconic image editing and design capabilities, including tools such as layering, masking and the popular, Firefly-powered Generative Fill. Photoshop mobile makes it easy to create wherever inspiration strikes, from designing cover art, to a video thumbnail, a vision board, or capturing an idea on the go." For professional and experienced users, the app can serve as a complement to the desktop version, making it easier to access work, make quick edits, or capture ideas when away from their primary computer. "The mobile app makes it fast and easy for the next generation of creators to get started with Photoshop. The app provides flexibility for experienced professionals, empowering desktop creators to access work, make quick edits or capture creative ideas anywhere," Adobe said. Core features currently available with the Android beta include the ability to combine and blend images using key tools like selections, layers, and masks; a Tap Select tool to quickly remove or replace image elements; a Spot Healing Brush for removing distractions; Firefly-powered Generative Fill; access to a growing library of Adobe Stock assets; Object Select and Magic Wand selection tools; as well as Remove and Clone Stamp tools for advanced edits. Users can also control layers and effects with blend modes and adjustment layers. Adobe shared examples of how the mobile app has been used by mobile-first creators, including digital art production and transforming everyday photos into art. "Since introducing Photoshop mobile, we've been inspired by creators using the app in unique ways, including crafting beautiful visual stories, creating digital art on the go and transforming everyday moments into art with powerful tools at their fingertips. Below are a few examples," the company said. To help users get started, the app includes mobile tutorials covering working with layers, selections, and generative AI features. Users can join Adobe Community Forums to share work and receive feedback, with Adobe highlighting the role community input will play in developing the Android app further. "Whether you're trying Photoshop for the first time or exploring new ideas, we want to help you dive in with confidence: Explore the Photoshop mobile tutorials directly in the app to learn how to work with layers, selections, and generative AI tools like Generative Fill. Connect with the Photoshop community through the Adobe Community Forums to share work and connect with others for feedback, support and inspiration. As we continue to develop the Android experience, community feedback will help shape what comes next. Visit the Adobe Inspiration Hub to explore new creative ideas, read real creator stories and try thought-starters to help guide projects," Adobe said. The beta version is available for devices running Android 11 or later, with a requirement of at least 6GB of RAM, though Adobe recommends 8GB or more for optimal performance. The Photoshop app for iPhone remains available globally through the Apple App Store.
Android Authority
03-06-2025
- Business
- Android Authority
Android finally gets a proper Photoshop app, as Adobe's free beta kicks off
Edgar Cervantes / Android Authority TL;DR Photoshop is rolling out to Android in beta. Users will have free access to all features during the beta period. The app features tutorials that teach users how to work with layers, selections, and generative AI on mobile. Back in February, Adobe launched a Photoshop mobile app on iPhone. If you've been waiting for the app to come to Android, then your wait is finally over. Android owners can start trying out a beta version of the app starting today. Adobe has announced that Android is finally getting a proper Photoshop app, and it is rolling out in beta on the Google Play Store. Not only is the app free to download, but also all of the app's features will be free to use during the beta period. The company didn't say how long this beta period will last, so you may want to check it out as soon as possible. This mobile app contains many of the editing tools Photoshop is known for, like layers, masks, and selections. There are also tools optimized for the mobile experience, including: Tap Select: Quickly removes or replaces parts of an image. Quickly removes or replaces parts of an image. Spot Healing Brush: Quickly brushes away distractions. Quickly brushes away distractions. Object Select and Magic Wand: Allows you to accurately make selections. Allows you to accurately make selections. Remove and Clone Stamp: Allows you to refine images. In addition, you'll be free to use Adobe's Firefly-powered Generative Fill tool to add or transform elements in an image. And you'll also be able to control layers and effects with advanced blend modes and adjustment layers. For newbies, Adobe is making it easy to jump in and get started by stuffing tutorials right into the app. The company says these tutorials will teach you all about how to use layers, selections, and AI tools like Generative Fill. You'll also be able to connect with others and ask for advice through the community forum. It's important to note that the Photoshop app will only work if your phone is running Android 11 or newer. Adobe warns that you should have at least 6GB of RAM, but 8GB or more is recommended. Got a tip? Talk to us! Email our staff at Email our staff at news@ . You can stay anonymous or get credit for the info, it's your choice.
Yahoo
17-05-2025
- Business
- Yahoo
Adobe announces price increases for Creative Cloud apps
Adobe (ADBE) on Thursday said that Creative Cloud for individuals plans are changing for customers in North America on June 17. 'At Adobe, we're always evolving our products to make them better for our customers, and we've continued to build new features and enhance product workflows and performance. We're also expanding your toolbox to better support your creative process – from ideation through to final delivery. The Creative Cloud plans for subscribers in North America (United States, Canada, and Mexico) are changing to give users the flexibility to select the plan that best fits their needs. At this time, there will be no changes to Creative Cloud plans for customers in all other regions and countries outside of North America. Learn more about the impacts to Creative Cloud plans for customers residing outside of North America.' The Creative Cloud All Apps plan will be renamed Creative Cloud Pro for individuals and Creative Cloud Pro for students and teachers. These plans will also include new benefits such as: Unlimited access to standard image and vector generation features including Generative Fill in Photoshop. Additional generative credits for premium video and audio generation features including Image to video, Translate video, and Translate audio in Adobe Firefly and Generative Extend in Premiere Pro. Ability to create multiple boards in Firefly Boards, the new concepting and mood-boarding tool in Adobe Firefly. The company said the price of Creative Cloud Pro will increase to $69.99/month from $54.99/month for the individual version, and to $99.99/month for teams. Quickly and easily unpack a company's performance with TipRanks' new KPI Data for smart investment decisions Receive undervalued, market resilient stocks straight to you inbox with TipRanks' Smart Value Newsletter Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>> See today's best-performing stocks on TipRanks >> Read More on ADBE: Disclaimer & DisclosureReport an Issue Early notable gainers among liquid option names on May 16th Adobe names Louise Pentland chief legal officer Insider Sales Shake Verizon, JPMorgan, Adobe, P&G, Strategy Adobe (ADBE) Strikes New Deal with U.S. Government Looking for Exposure to Salesforce Stock (NYSE:CRM)? Try These Two ETFs
