Latest news with #GoogleAI
CNET
5 hours ago
- CNET
People Click Links Less Frequently When AI Summary Appears on Google Search, Study Shows
Google's AI Overviews, which are AI-generated summaries that appear at the top of search results for certain types of queries, are less likely to lead to clicks for sites, according to a report from Pew Research on Tuesday. The study is based on data from 900 US adults who shared their browsing data with Pew. Based on the study's findings, when an AI overview -- AIO -- appeared in search, users were less likely to click on links when compared to queries that didn't generate AI summaries. Pew took data from the month of March and monitored the URLs users visited on a tracked device. It used a third-party web scraping service to run the same search and collect all the text that appeared on a Google search page, including links and AI-generated summaries. Of the 68,879 unique searches, 12,593 produced an AIO, which is about 18%. Pew then looked at which URL was visited after a user made a query to analyze where people were ultimately clicking: leaving Google to browse a different site or ending their browsing session entirely. Pew found that when an AIO appeared in Search, users clicked on a traditional link in Google Search (not in the AI Overview) 8% of the time, but when an AIO didn't appear, the click rate jumped to 15%. Interestingly, Pew found that only 1% of searches resulted in users clicking on links found within the AIO summary. "The goal of our study was to gain a better understanding of how people encounter and interact with AI-generated search summaries," Athena Chapekis, a Pew Research computational social science analyst who worked on the study, told CNET in a statement. "This analysis is a snapshot of what real Google users are doing in their day-to-day browsing." When an AIO does appear, nearly two-thirds of users either jumped to a different site or closed their Google Search page entirely, suggesting AI-generated results satisfy the search needs of users. Interestingly, Google's AIOs tend to cite Wikipedia, Reddit and YouTube most frequently, accounting for a collective 15% of the sources found in AI summaries that Pew looked at. Government sources also rank high in AIO, accounting for 6% of the sources linked in AI Overviews that Pew examined. This could be because Wikipedia and government sources are non-profit, don't have the same publisher demands and are considered trustworthy. Google also owns YouTube, which ends up driving traffic to one of its core online products. And Google did ink a reported multi-million dollar AI deal with Reddit this year to use its data for AI training. Reddit also gained increased prominence in Google Search in the past few years. Thanks to AI, people's search habits are changing as well. Instead of searching via keywords, more people are searching with intent and with entire sentences. In instances of longer search queries, it more often triggered an AIO. "People are gravitating to AI-powered experiences, and AI features in Search enable people to ask even more questions, creating new opportunities for people to connect with websites," a Google spokesperson said in a statement. "This study uses a flawed methodology and skewed queryset that is not representative of Search traffic. We consistently direct billions of clicks to websites daily and have not observed significant drops in aggregate web traffic as is being suggested." The publishing industry is facing major headwinds with drops in traffic across the internet. 2025 is already becoming a brutal year for journalism, with layoffs at CNN, Vox Media, HuffPost, LA Times and NBC. Nearly 10,000 journalists have been laid off in the past three years, according to Nieman Reports. Online publishers also rely heavily on Google Search for traffic, which controls nearly 90% of the global online search market, according to GlobalStats. A judge declared that Google was operating an illegal monopoly in online search last year, and a federal court declared earlier this year that Google's online ads business is also an illegal monopoly. AI-generated summaries at the top of Google have been blamed in part for online publishers' recent traffic turmoil, although it's been difficult to definitively prove, as Google doesn't provide clear data on what traffic comes via AIOs in Search Console, a backend for sites to see Google Search metrics. Google in the past has argued that, despite the drops in search traffic, AI Overviews bring "higher quality clicks," meaning those with higher search intent who tend to stay on sites longer. Google hasn't provided any data to back this, however.
Phone Arena
8 hours ago
- Phone Arena
Google reminds Pixel users of this key benefit they have which they may not be fully using
Receive the latest Google news Subscribe By subscribing you agree to our terms and conditions and privacy policy Pixel 9 Pro Google has posted a new video reminding Pixel users of a benefit that may have been overlooked during this month's feature drop. While most of the attention on July 9 went to the Gemini smartwatch update, another perk quietly launched at the same time. Pixel 9 Pro owners now get a free one-year subscription to Google AI Pro. This unlocks access to premium Gemini features, including the new Veo 3 video tool. With Veo 3, users can describe an idea to Gemini and receive a high-quality video in return, complete with natural sound and smooth video shows how users can start by uploading an image from their photo gallery and entering a prompt like "a child running through a sunflower field." Gemini uses that input to generate a short video that brings the scene to life. The results are meant to showcase what's possible with creative AI on mobile. Gemini AI Pro is Google's top-tier AI subscription. It includes tools powered by Gemini 2.5 Pro, which is more capable than the free version. Veo 3 is one of the newest tools in this bundle. It stands out because it can generate realistic motion and audio, rather than just still move continues Google's pattern of adding exclusive AI features to its high-end Pixel devices. In 2023, Pixel 8 Pro was the first to get Gemini Nano. Now,users are the first to try Veo 3 through the Gemini app, thanks to this free latest update also shows how AI is playing a bigger role in Google's feature drop strategy. For Pixel users, Veo 3 offers a new kind of creative tool that goes beyond editing photos or writing text. The tool has received attention for its ability to produce video content that appears surprisingly realistic, with natural motion, coherent scenes, and believable soundscapes.
Daily Mirror
19 hours ago
- Business
- Daily Mirror
Save £462 a Google Pixel 9 ahead of the Pixel 10 launch if you don't mind one thing
Ahead of Google's anticipated Pixel 10 launch, the older Pixel 9 phone has dropped in price - especially for shoppers who don't mind pre-loved models The new Google Pixel 10 range launches on August 20, much to the delight of tech fans looking to get their hands on a brand-new smartphone. Ahead of the release, Back Market is offering refurbished Google Pixel 9 phones for up to £460 less than the price of a brand-new option. The second-hand marketplace stocks the device in a variety of colours and conditions, with 128GB and 256GB storage to choose from. The black 128GB 'fair' condition phone has the biggest saving, costing £430 instead of the usual £892.69 price tag for a brand-new Pixel 9. This offers a saving of £462, however shoppers can save even more money on their refurbished device when they trade in their current phone. The 'fair' condition Pixel 9 device has 'visible signs of use' and is also available in pink (£436) or beige (£549). For those who would prefer a refurbished Google Pixel 9 in 'excellent' condition, Back Market is offering the 128GB black smartphone for £479. This option has 'almost no signs of use' and is also available with 256GB storage for £630, making it £269 cheaper than a brand-new Pixel 9 before trading in an old device. Shoppers who would prefer a brand-new Google Pixel 9 can purchase the 128GB device from Amazon for £549 in black, white, pink or green. The smartphone boasts a 6.3-inch display and features Google AI that helps users take 'amazing photos' and 'get things done even more easily'. Very is another retailer offering great deals on new smartphones. The black Apple iPhone 16e 128Gb currently has a £50 discount, reduced from £599 to £549, while the Samsung Galaxy S24 FE is now £499, down from £649. Back Market has received high praise from customers for its refurbished Google Pixel 9 deals. In the reviews section, a satisfied buyer who bought the black 128GB phone in 'excellent' condition rated the device five stars. They shared: "Purchased for my husband and he couldn't believe the sheer quality of his new device. All the more sweeter knowing we are helping the environment. Our third purchase, haven't been let down - far from it. Highly recommend." "I received the phone the next day in mint condition," commented another happy shopper. "I honestly thought it was new. I have been using it for a while now and everything is working great. I have had zero problems. I was really impressed with the service and will be ordering more stuff from here." Unfortunately, one Back Market customer was left unimpressed with how their Google Pixel 9 arrived, as they explained: "I didn't like the way the phone was wrapped. It was loose in a box that was too small for it, wrapped only in a small bubble wrap envelope. If you shook the box before opening it, the phone rattled against the sides of the box. Fortunately the phone is fine and works perfectly." Someone else was thrilled with their 'fair' condition Pixel 9 smartphone. They said: "Product is almost brand new. Battery is wickedly strong. Choosing Back Market was the best decision."
India.com
21 hours ago
- India.com
Samsung brings Galaxy F36 5G with premium design, AI capabilities and industry-leading camera in India
Samsung has finally released Galaxy F36 5G in India, which offers users a fresh take on mid-range smartphones, including the next-level AI experience, a premium design embossed in leather, and packed with performance. The Galaxy F36 5G was built to please the contemporary customer and displays style and substance with its slim 7.7 mm body and fresh color choices- Luxe Violet, Coral Red, and Onyx Black. The best feature of the gadget is the 50MP OIS triple camera that comes with advanced Nightography modes, stereo depth map using AI technology, and the ability to record 4K videos by both front and rear cameras. Object Eraser, Image Clipper, Edit Suggestions are tools of AI, which allow a user to edit photos easily. Samsung has equally launched Circle to Search with Google and Gemini Live, in which Google AI communication can be enabled in real-time. Gemini allows asking questions and brainstorming ideas, as well as, communicating with the assistant via voice or sharing a screen. Galaxy F36 5G has an outdoor grade 6.7 inch FHD+ Super AMOLED screen that runs a 120 Hz image refresh speed and Vision Booster, an ideal screen to watch outdoors. Equipped with a large vapor cooling chamber and powered by the Exynos 1380 processor, it guarantees a seamless gaming and multitasking interaction. The smartphone has itself a 5000mAh battery with 25W fast charging. The company is providing 6 years of security updates and upgrades of Android as well as innovations such as voice focus, the Quick Share, and Samsung Knox Vault have a higher level of security. With a price tag of 16,499, Galaxy F36 5G is a promising product in the series.
Forbes
2 days ago
- Business
- Forbes
5 Hacks To Quickly Boost Your Google Traffic With AI In 2025
To avoid being outnumbered or outranked by AI, you've got to use the same playbook that AI follows Your website's Google traffic isn't down because the algorithm hates you. It's down because SEO as you once knew it, is dead. Welcome to SGE, the new face of SEO. This is where you get more website visitors, higher rankings, and more clients. In this article, you'll learn a highly likely reason why your web traffic is down this year, what you can do about it, and how, as a freelancer or content creator you can cooperate with the culprit (AI) to drive visibility and traction again. Why Is My Website Traffic Dropping? If you're a freelance writer, blogger, or content creator, and you notice the site traffic declining, or if you're a freelance marketing professional and you're observing your clients' traffic plummeting, these are the most likely reasons. What Is SGE And How Does It Affect SEO? SGE means Search Generative Experience, as opposed to SEO, which means Search Engine Optimization. It's also known as GEO, Generative Engine Optimization, where you're focused on appearing in AI search results. SGE is when you type something into Google Search, and instead of you scrolling through websites to find the perfect answer, the answer is positioned at the top of the results page in an AI Overview box. Google's AI Overview briefly summarizes main points as it presents your answer, and importantly, provides links to where its information is sourced. Why Traditional SEO Isn't Working Anymore Traditionally, digital marketing professionals use SEO principles and techniques to rank highly on Google and appear at the top of search results, which brings in more web traffic, and consequently, more sales. But if you're a content creator, freelancer, entrepreneur, or freelance copywriter, you'll likely find yourself running into a wall because no matter how hard you try, Google is de-ranking you. How Can I Increase My Google Traffic Using AI? The new Google algorithm updates and AI Overviews feature, as well as the use of AI-powered search engines and ChatGPT's built-in web search feature has many professionals furious. I noticed one LinkedIn member took to the platform to express their rage at their traffic dramatically shrinking for no apparent reason. Reddit users are also sharing their experiences, noting a fall in web traffic for their websites and blogs, due to AI overviews. However, vice president of marketing and start-up advisor Andrea Palten recommends: 'If you want to show up in AI answers, start publishing content that's quotable, useful, and easy to scan.' Palten suggests these hacks for ensuring AI tools like Perplexity and Google's AI Overview feature your site: These make it easy for AI to parse your work. To stand out with your thought leadership online, your post/article/blog can't replicate everyone else's or be generic. Never entirely create content using AI tools like ChatGPT, because it becomes too general, there are no fresh insights, and it sounds mediocre. Instead, try this: This boosts your authority and visibility online as an industry expert and thought leader. One of the best formats is FAQ-style writing. This makes your blog content more likely to be quoted directly in AI-generated responses. AI tools often pull from structured, numbered content. Try titles like: Make sure your name or brand appears somewhere in the post (and ideally in the title image or author box). These posts are easy for AI to summarize, and cite. Don't waste time rambling with a lengthy introduction. To establish thought leadership and get more clients, focus on creating content that is easily ... More scannable Using these AI hacks, you're able to work with AI, and not view it as your enemy. I've personally tried these suggestions and have seen tremendous results in the viewership of my content online, even at a time when overall traffic is dying across multiple platforms. In a nutshell: "Write clearly. Publish often. Make it easy to cite. "That's how you get found," Palten says.
