Latest news with #ITBChina2025
The Star
2 days ago
- Business
- The Star
Tourism drive promotes scenic charm, serenity of Brunei
'Breathe in Brunei' at the Shanghai World Expo Exhibition and Convention Centre in China highlighted Brunei as a retreat to relax and recharge. - Brunei Tourism Development Department via BB/ANN SHANGHAI: The Tourism Development Department at the Ministry of Primary Resources and Tourism showcased its latest campaign, 'Breathe in Brunei' at the Shanghai World Expo Exhibition and Convention Centre in China for ITB China 2025, which highlighted Brunei as a retreat to relax, recharge and enjoy a slower pace away from the busy city life. The campaign invites Chinese travellers to reconnect with nature and discover Brunei as a peaceful, rejuvenating escape. Inspired by feedback from Chinese visitors, the campaign positions Brunei as a peaceful destination – offering clean air, unspoiled natural beauty and calming moments. ITB China is a three-day business-to-business (B2B) travel trade fair focused exclusively on the Chinese travel industry. The event serves as a platform for international travel suppliers to connect with China's outbound travel market. Leveraging pre-scheduled appointments, targeted networking opportunities and an engaging conference programme, ITB China facilitates business exchanges and industry insights. China remains one of the most promising outbound travel markets for South-East Asia and Brunei's participation at ITB China 2025 signals a proactive approach to tap into this potential. Strengthening this effort, the recent introduction of visa-free entry for Chinese nationals of up to 14 days adds further value to this initiative, making it easier for Chinese travellers to travel to Brunei. Brunei saw a sharp rise in Chinese tourist arrivals, with figures jumping from 17,008 in 2023 to 39,007 in 2024, underscoring growing appeal as a destination. As part of the 'Breathe in Brunei' campaign, the Tourism Development Department has partnered with Ctrip, one of China's top travel online platforms. To strengthen destination awareness and encourage future collaborations, a series of familiarisation trips for Chinese key opinion leaders, media and travel agents are in the plan for the remaining months of 2025 to expand the campaign's reach. To strengthen its presence in the Chinese outbound travel market, the Tourism Development Department participated alongside Royal Brunei Airlines and five local travel and hospitality partners. - Borneo Bulletin/ANN
Ya Biladi
4 days ago
- Business
- Ya Biladi
Morocco steps up at ITB China 2025 to attract Chinese tourists
The Moroccan National Tourist Office (ONMT) is actively participating in ITB China 2025, a key B2B travel trade show held from May 27 to 29 in Shanghai, announces a press release. With a 300 m² stand at the heart of the event, Morocco aims to position itself as a must-visit destination for Chinese travelers seeking authentic, safe, and high-quality experiences. «China is a priority market in our global strategy», said ONMT Director General Achraf Fayda, highlighting efforts to build stronger ties with Chinese tourism operators and drive growth through Morocco's unique appeal and new air connections. This presence includes over 600 exhibitors from 80 countries and more than 1,000 buyers and 15,000 travel professionals. As China's outbound tourism rebounds, reaching 130 million travelers in 2024 and an expected 155 million in 2025, Morocco aims to expand its market share. A highlight of ONMT's participation: the signing of a three-year strategic MoU with China's largest online travel agency. This partnership targets 1.15 million Chinese overnight stays in Morocco by 2028 and will enhance Morocco's image and visibility, including in Japan and South Korea. ONMT will also ink agreements with other major Chinese tourism players like FLIGGY, CITS, UTS, and Shanghai Youpai International Travel, focusing on key hubs like Beijing, Shanghai, and Guangzhou, with the goal of adding 100,000 overnight stays. This push aligns with Morocco's broader strategy to strengthen its presence in Asia, tap into high-value tourism flows, and solidify its status as a top global destination.
Mid East Info
4 days ago
- Business
- Mid East Info
Tourism 365 to Participate in ITB China 2025 to Elevate Abu Dhabi and the UAE as Leading Global Tourism Destinations
Tourism 365, the tourism arm of ADNEC Group, has announced its participation in ITB China 2025, one of the most prominent trade fairs for the travel and tourism industry in the Chinese and wider Asian markets. This strategic participation underscores the company's commitment to reinforcing Abu Dhabi and the UAE's position as a preferred global tourism destination. During the three-day event, which will run from 27 to 29 May at the Shanghai World Expo Exhibition and Convention Center, Tourism 365 will showcase its exceptional tourism offerings to global industry leaders, professionals, and experts. These include unique travel experiences across Abu Dhabi and the UAE, as well as bespoke trip planning services. Josep-Antón Grases, CEO of Tourism 365, said: 'Our participation in ITB China 2025 is a key milestone in our strategy to position Abu Dhabi and the UAE as top-tier global destinations. Shanghai represents a market of immense potential and this platform provides us with a valuable opportunity to connect directly with new partners, highlight our diverse offerings, and reaffirm our commitment to delivering extraordinary travel experiences tailored to Chinese travellers. We are confident this engagement will significantly support our ambitious goals to increase inbound tourism to Abu Dhabi and the UAE.' Tourism 365 will exhibit as part of the Department of Culture and Tourism – Abu Dhabi's pavilion at the world's largest travel trade show. The pavilion will also feature iconic landmarks such as the Sheikh Zayed Grand Mosque and Louvre Abu Dhabi, along with other key attractions from across the emirate. Participation in global exhibitions like ITB China is central to Tourism 365's strategy to promote Abu Dhabi's distinct tourism experiences to a wider international audience and drive visitation from both established and emerging markets. China remains a priority market for Tourism 365, with increasing interest from Chinese tourists in exploring the UAE and Abu Dhabi's rich mix of cultural, leisure and heritage attractions. Tourism 365 plays a vital role in supporting the Abu Dhabi Tourism Strategy 2030, which aims to grow annual visitor numbers from approximately 24 million in 2023 to around 39.3 million by 2030. ITB China is a comprehensive platform for the travel sector with a particular focus on business travel – a dynamic and high-value segment. As the importance of business travel continues to rise, the event provides an excellent opportunity to explore new trends and forge meaningful collaborations. It also offers both businesses and attendees a direct gateway to discover travel destinations and gather inspiration for future trips.
Tourism Breaking News
4 days ago
- Business
- Tourism Breaking News
Qatar eyes greater role @ ITB China 2026 after strong showing in 2025: Visit Qatar
Post Views: 70 Jassim AlMahmoud – PR & Communications Director – Visit Qatar in a special interview with TravTalk ME shared that their presence at ITB China 2025 was most successful and their intention to expand their presence next year with the positive feedback received as they participated for the first time. 'ITB China is a very important event for us for two key reasons: first, the exceptional quality and professionalism associated with the ITB brand; and second, the high caliber of exhibitors and potential partners participating in the show. We are here to build meaningful partnerships, but most importantly, to deepen our engagement with the Chinese market—which we consider a Tier 1 source market for Qatar. This is my first visit to China, and already it is clear that the country offers immense opportunities. China's vast population and its growing appetite for international tourism make it a key focus in our global tourism strategy. But to truly attract Chinese travellers, we must understand their preferences and expectations. We've already identified that gastronomy, shopping, cultural experiences, and family-friendly attractions are particularly appealing to Chinese tourists. Fortunately, Qatar can offer all of these. From luxury shopping and world-class cuisine to rich heritage and attractions suited for travelers of all ages, we are confident in our ability to cater to Chinese guests. We are seeing solid growth from this market. For example, in 2023 we welcomed 56,000 Chinese visitors, and in 2024 we've recorded a 28% increase—a clear sign of rising interest. To support this momentum, we are actively expanding our partnerships. We brought 10 partners from Doha with us to ITB China this year. And based on what we've experienced here, we're seriously considering expanding our presence next year. The market potential is undeniable, and the hospitality we've received reinforces the importance of being here. To better serve Chinese travellers, we've already taken practical steps: We have representative offices in Shanghai and Beijing. We currently have 35 Chinese-speaking tour guides, soon increasing to 45, including both full- and part-time staff. Many of our hotels now offer Chinese-speaking staff and Chinese cuisine. Visitors from China enjoy visa-free access to Qatar, which significantly eases travel. We are exploring training initiatives similar to those launched by other countries, such as tailored cultural and language programs for frontline tourism staff.' Speaking on connectivity he shared, 'On the connectivity front, Qatar Airways operates 61 flights per week to 8 major Chinese cities, in addition to services offered by three Chinese carriers—Xiamen Airlines, China Eastern, and Air China. We're in ongoing discussions to further increase this number, pending regulatory developments. The relationship between China and Qatar is strong at both the governmental and cultural levels. This mutual understanding is reflected in our visa policies and bilateral cooperation. Looking ahead, while language can still be a barrier, we are leveraging AI tools and professional translation services, and considering further steps to make our destinations more accessible—such as enhancing signage and information in Chinese. To conclude, China is a top-priority market for Qatar Tourism. ITB China has been a valuable platform, and based on our first-hand experience here, I am confident that our post-event report will strongly recommend an even larger presence next year. We are committed to building long-term relationships and delivering an outstanding experience for every Chinese traveller visiting Qatar.'
Trade Arabia
23-04-2025
- Business
- Trade Arabia
Left: Aaron Gan Chai Heng, Director of Tourism Malaysia Shanghai; right: David Axiotis, Vice President China, Messe Berlin GmbH, following the Signing
Malaysia is set to become the Official Partner Destination of ITB China 2025, taking place from May 27-29 in Shanghai. This partnership reflects Malaysia's commitment to deepening its presence in one of the world's most dynamic outbound travel markets. Tourism Malaysia will lead the country's presence with a robust lineup of promotional initiatives, aiming to drive Chinese outbound tourism to its many regions, foster deeper cultural connections, and showcase its rich and diverse travel experiences. At ITB China 2025, Malaysia will offer an immersive experience featuring interactive cultural showcases, live demonstrations, and performances that highlight the country's rich heritage. Networking sessions with Tourism Malaysia and local partners will provide opportunities for new business collaborations. Destination presentations will focus on niche and emerging attractions, such as eco-tourism, adventure travel, and halal tourism. Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture of Malaysia, said: 'We are excited to partner with ITB China 2025, as this platform offers us an exceptional opportunity to showcase Malaysia's diverse and unique offerings to the Chinese market. As one of the most dynamic and rapidly-growing travel markets in the world, China plays an integral role in Malaysia's tourism strategy. We look forward to deepening our connections and forging new partnerships to welcome even more Chinese tourists to our beautiful country.' Tourism Malaysia will also host press and media events to boost awareness of its diverse travel offerings. In line with its 2025/2026 marketing plan, Malaysia will ramp up efforts to attract Chinese travellers through a comprehensive digital and content-led strategy, including digital engagement, tailored travel experiences, halal & wellness tourism, localised content, improved connectivity, and visitor-friendly initiatives. Through its high-profile partnership with ITB China 2025, Malaysia aims to boost its visibility in the Chinese outbound market and strengthen long-term tourism ties.
