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Forbes
a day ago
- Automotive
- Forbes
Europe's Third-Best Selling Car Brand Is Who?
Strong Czech brand Škoda has swooped in to claim third in the first half-year car sales in Europe. ... More Photo: Škoda Auto. The third-best selling car brand in Europe so far this year is… Škoda Auto. Yes, Škoda. The 130-year-old Czech brand, part of the Volkswagen Group, clambered above mainstays like Peugeot, Citroen, Opel and Ford to sit in third place in year-to-date sales to the end of June according to both JATO Dynamics and automobile industry body EMEA. Sitting behind only Volkswagen and Renault, Škoda also managed to be third without a single model selling in the top 10, instead preferring strength across the board in combustion, battery electric vehicles (BEV) and plug-in hybrids. Škoda Auto delivered 509,400 cars globally (up 13.6%), including 409,100 in the Europe and the UK, and delivered a 10.4% rise in net revenue to €15.070 billion, on an operating profit of €1.285b (up 11.8%). The tightly run Czech ship managed an 8.5% return on sales, too (up 8.4%), putting the Volkswagen, Audi and Seat brands to shame beneath the Volkswagen Group umbrella. 'Škoda Auto is thriving, delivering solid financial results for the first half of 2025 despite significant challenges across our industry," Škoda Auto CEO Klaus Zellmer said. "Once again, we have achieved growth across our core KPIs and demonstrated that we are one of the most profitable automotive brands in the volume segment. 'It is notable that our success in the first six months has been spread across powertrains, confirming we are on the right course by offering freedom of choice in this era of transition. And our order numbers prove, that our EV strategy is also on track: More than 120,000 orders for our all-electric new Enyaq and Elroq models were made by end of June.' The Volkswagen brand retained its overall Number One sales spot in Europe for the first half of ... More 2025. Photo:. Volkswagen as a brand took its number-one slot with the support of big sales numbers from the T-Roc, the Golf and the Tiguan, despite the perennial big-selling hatchback Golf sliding 17% in year-to-date sales to sit fifth on the charts. France's Renault followed in second overall, with the Clio hatch comfortably outselling the Golf to be the second-biggest selling model overall in 2025 so far. Tesla was overtaken by China's MG over the same period, with its market share declining in Europe from 2.4% to just 1.6%, despite having its own factory in Germany, in a rising BEV market. BEV sales rose 25% in the first half of the year, to 1,193,397 according to JATO Dynamics, while PHEVs rose 24% to 597,588 sales, but the biggest stat was a 91% rise in sales of Chinese brands. Volkswagen has also kept its foot on Tesla's throat in the American brand's BEV stronghold, outselling it by 135,427 BEVS so far this year to Tesla's 109,262. And while Volkswagen's BEV sales are up 78% in 2025, Tesla's have slid 33% backwards. BMW has pushed its way into third place in BEV sales, with 94,468 (up 15%), though Audi (74,561, up 53%) and, particularly, Škoda (71,789, and up 147%) are aiming to slip past the Bavarian brand in the second half of the year. Tesla sales continue to slide in Europe, down 33% this year despite the Model Y finishing the June ... More sales month as the second strongest BEV. Photo: Smith Collection/Gado/Getty Images. It has been a surprise to some that the rise in the Chinese brands has not come at the expense of the Renault Group's budget Dacia brand, though, whose Sandero is the biggest selling car in Europe so far this year. It sold 128,842 buyers, according to JATO Dynamics, while the stablemate Clio (122,489) finished the half-time break in second and the Peugeot 208 (108,146) was third, followed by three Volkswagens (T-Roc, Golf and Tiguan). Dacia slotted its new Duster in at seventh (97,188), while the Peugeot 2008, Citroen C3 and Toyota Yaris Cross rounded out the top 10. It has been a difficult six months for the Stellantis Group, even though it held on to the second slot behind the Volkswagen Group and ahead of the Renault Group. Where the Renault Group has the Renault, Dacia and boutique Alpine brands, Stellantis has Peugeot, Citroen, DS, Fiat, Alfa Romeo, Lancia, Abarth, Maserati and Jeep brands to draw from. Only the Alfa Romeo brand has shown significant signs of sales life for the Stellantis Group in ... More Europe this year. PhotoL AP photo/Nam Y. Huh. It has bet the farm on Europe's BEV uptake, and so far, European customers aren't signing on. Only Alfa Romeo (up 33%), Peugeot (+6%) and Jeep (+2%) showed any signs of life from the Stellantis fleet. Renault was chased home by an energetic and creative Hyundai -Kia Group in fourth (with 540,917 sales) and BMW Group (including a surging Mini), with Toyota in sixth (478,686 sales). Mercedes-Benz ran a distant seventh (355,152), followed by Ford, the Geely Group and Nissan. Consistently the engine room of the European car market, Germany saw its H1 sales fall 13.8% this year, but it wasn't the worst. The Italian market dropped 17.4% to lead the market the wrong way, along with Belgium (down 16.4%) and Estonia (-14.5%). The leaders were Ireland (up 63.2%), Latvia (39.4%), Lithuania (32.7%) and Iceland (27.2%), while the major markets were lead up by Spain (13.9%) and the UK (3.5%).

TimesLIVE
6 days ago
- Automotive
- TimesLIVE
Chinese cars nearly double their European market share in 2025
Car sales across Europe declined in June, with a 4.4% year-on-year drop to 1.25-million vehicles, data from JATO Dynamics showed on Wednesday. While overall demand softened, Chinese automakers continued to gain ground, taking a record market share and squeezing several established European brands, the research data showed. Chinese automakers are expanding in Europe, breaking into a market traditionally dominated by European and American brands supported by their cheaper pricing amid a shift towards electric vehicles. This has stoked trade tensions between Brussels and Beijing, including a row over EU tariffs on Chinese-made EVs, imposed to protect European producers. Chinese brands nearly doubled their combined share of the European market to 5.1% in the first half of 2025, just shy of Mercedes-Benz's 5.2%, the report said. Registrations of Chinese vehicles surged 91% since the start of the year. BYD, Jaecoo, Omoda, Leapmotor and Xpeng were the five names fuelling the surge, with BYD alone registering 70,500 units in the first six months of 2025, a 311% jump from a year ago. Stellantis saw the steepest market share decline among major automakers, to 15.3% from 16.7% a year earlier. The second biggest decline came from Tesla, to 1.6% in the half-year period versus 2.4% last year. Registrations of battery electric vehicles (BEV) surpassed one million for the first time in the first half, with a 25% rise to 1.19-million units — 17.4% of the market. 'Persistently high prices, geopolitical and economic tensions with Europe's trading partners and the postpandemic market reality are behind the decline,' Felipe Munoz, global analyst at JATO Dynamics, said. 'The updated Tesla Model Y has so far failed to provide the expected sales boost for the brand,' Munoz said. 'At the same time, competition from BYD and Volkswagen Group is making it harder for Tesla to maintain its leadership position.'


WIRED
6 days ago
- Automotive
- WIRED
It Looks Like the Tesla Model Y Refresh Has Bombed
The high-selling Model Y is crucial for both Elon Musk and Tesla, but a half-hearted reskin of the car hasn't reversed the company's sales woes. Would a complete overhaul have been a better bet? Despite Elon Musk stepping away from his DOGE activities, Tesla's sales have continued to slide. No doubt Musk hoped that the release earlier this year of the refreshed Model Y would help reverse these fortunes; however, describing the six-year-old midsize crossover EV as 'new' appears not to have attracted as many buyers as Tesla anticipated. Model Y is crucial for Musk; it accounts for roughly two-thirds of Tesla's global sales (though this fluctuates). Last year, however, according to JATO Dynamics, the Y lost its top slot in the rankings for world's top-selling car in 2024 to Toyota. The revamped Model Y was launched in January, but it only became globally available through May. While there's no definitive data yet on how well the car is performing at retail—Tesla doesn't publish model or country sales number splits—the early signs do not look good. Many markets offer discounts and low-interest loans for the Model Y, and delivery is reportedly immediate for those interested, suggesting a general lack of demand, which is far different from the long wait times typically seen for the previous Model Y. The refreshed Model Y features a Cybertruck-like light bar on the front. Courtesy of Tesla With many analysts pinning Tesla's current woes on Musk's tanking popularity, bulls have kept the faith, claiming that last year's sales decline was mainly due to reduced inventory as production switched over to the revamped Model Y, with would-be customers delaying purchases until this year's delivery of the makeover of a vehicle unveiled back in 2019. According to the latest report from Kelley Blue Book, Tesla's US sales fell 9 percent in the first quarter. Receipts didn't pick up when the revamped Model Y became more widely available, with Kelley Blue Book estimating Model Y sales in the US falling by 15 percent year over year in the second quarter. (Tesla reported on July 2 it sold 384,122 cars in the second quarter of 2025, a near 15 percent decline from the previous year.) 'The hyper-competitive [US] EV market is providing the troubled automaker no relief,' noted Cox Automotive's analysis. Speaking on the second quarter Tesla figures, Cox Automotive's director of industry insights Stephanie Valdez Streaty says this was 'more than double the overall EV market's 6.3 percent drop, making it a standout in terms of softness.' However, she stresses, the Model Y still 'commands a dominant 28 percent share of the EV market.' Nevertheless, The New York Times reported that Tesla's factories were operating at just 70 percent capacity in the second quarter. Tesla sales in Europe remain depressed. In Sweden, Tesla sold 53.7 percent fewer cars in May compared to the same month a year earlier, while in Portugal sales were down 68 percent. And this was on top of similarly steep falls in previous months. Most other European markets were down by similar numbers, but inexplicably, in Norway, sales jumped by 213 percent in May, according to data from the Norwegian Road Federation. The future looks especially bleak for Tesla in China, the world's largest and most competitive automotive market. Data from the China Passenger Car Association shows that despite an uptick last month, Tesla sold 128,803 vehicles in China during the second quarter of 2025, a 4.3 percent decrease from the first quarter. Year-over-year, the decline is even starker at 11.7 percent compared to the second quarter of last year. This decline in China, Tesla's second-most-important market after the US, occurred despite showrooms offering discounts on the refreshed Model Y, providing 0 percent financing and reportedly staging street promotions featuring entertainers to draw in potential customers. Unlike long-in-the-tooth Tesla models, Chinese auto brands can launch new platforms within 18 months, and they file dozens of automotive-related patents daily. A new light bar running across the front hood and a few other tweaks on the refreshed Model Y are not head-turning in a Chinese market fizzing with innovation. The Model Y 'is not a new car,' says Jay Nagley from automotive consultancy Redspy. 'It's a heavy facelift. If it doesn't look new, then people don't think it's new. You can't order people to think differently; not even Elon Musk can do that.' Another light bar is on the rear … Courtesy of Tesla … while the side profile is largely unchanged. Courtesy of Tesla Tesla has 'fallen behind Chinese competition,' states David Bailey, professor of business economics at the University of Birmingham in England, with BYD now besting Tesla on most fronts. 'Rather than launching a more mass-market model, Tesla wasted a lot of money on the Cybertruck. And Tesla's autonomous technology is behind that of Chinese makers.' Essentially, adds Bailey, Tesla has 'gone from being a disruptor to being a laggard.' And the refreshed Model Y hasn't juiced Tesla at all. 'Model Y has not taken off to the degree that Tesla needed, because the competition has caught up and, in some cases, overtaken it at lower prices,' Bailey says. 'BYD can make a car at a lower cost with better battery technology. Tesla was relying on a premium position to allow them to charge a premium price, but they're now being out-competed with better tech at lower prices.' Referring to the promise of an entry-level EV, Bailey says that Tesla 'could have built at scale to get costs down. Musk has consistently said it's all about scale, and yet he's done other things.' Aside from potential missions to Mars, these other things include prioritizing politics over business now that Musk says he wants to launch a third party to disrupt the Republican-Democrat duopoly in the US. This is testing the patience of even the most gung-ho of Tesla's perma-bulls. Wedbush Securities tech analyst Dan Ives wrote a cautionary post on X in early July, urging Tesla to stop Musk's roving political eye with a fatter salary. Musk responded on X that Ives should 'shut up.' For several years, Ives has been one of Musk's most vociferous and loyal champions, but with estimated lower-than-promised sales of Model Y, no commercial release date for Tesla's humanoid robot, and a not entirely unproblematic robotaxi trial in Austin, Texas, he and many of Tesla's biggest investors are getting antsy. Tesla did not respond to WIRED's request for comment on this article. For Nagley, it's too early to talk about Tesla failing to survive, 'but the question is, can they thrive? One of the iron rules about the car industry is that there are model life cycles. People get bored of cars of one generation and want a new generation, or they go somewhere else,' he says. Customers 'have decided that a lot of Tesla cars, including the 'new' Model Y, are looking very familiar.' In an automotive world where China designs are advancing far faster than Western competitors, how cars look is becoming ever more crucial. For Jamie Tomkins, senior project designer at the Royal College of Art's Intelligent Mobility Design Centre in London, an only slightly updated Model Y design is a missed opportunity for Tesla. 'Just to update the front and rear and make it kind of Cybertruck-esque … it's not enough,' he says. Referring of the historical global success of the Y, Tomkins adds that it would have been prudent for Tesla to invest in a full redesign, 'but they've done it on the cheap. Any brilliance that Musk may have shown before is now history.' Frank Stephenson, the renowned auto designer who has worked for Ford, BMW, Ferrari, Maserati, Fiat, Lancia, Alfa Romeo, and McLaren, and is perhaps best known for redesigning the Mini, has a clear opinion. 'They've got a great design team [at Tesla]. But the worst designer at Tesla is Musk. I know a few guys on the team. They're very capable. It's just that when Elon says 'I want something' he gets it, and it's not to everybody's taste—which is I'm sure what happened with Cybertruck.' Model Y is 'the most successful volume seller for the brand, and it's doing well,' says Stephenson. 'But it's that philosophy of if it's not broken, don't fix it. But a lot of times, in the world of design, that is the wrong path. If you're not moving forward, you're moving back. So everybody's full on, especially the Chinese right now.' Stephenson feels that the addition of the light bars to the 'new' Model Y was a response to some of the more positive reactions to the Cybertruck—'so they borrowed that,' he says. 'The one on the back has the wow factor. The light bar on the front is as boring as you can make a light bar.' However, Musk appears to not merely be pinning hopes of extending the Model Y's lifespan on just the recent refresh. 'Grok is coming to Tesla vehicles very soon,' Elon Musk stated in a post on X earlier this month, though this only brings the EV brand in line with what the likes of Mercedes-Benz and Volkswagen have already done in adding AI assistants to their vehicles. And just this week it's been revealed that Tesla has a longer-wheelbase version of the Y, the Model Y L (a six-seater, 456 HP, dual-motor iteration of its electric SUV) coming to China customers to fill the demand for such vehicles there right now. Whether it eventually also lands in the US remains unconfirmed. As it stands in the US market, GM, Rivian, and other brands have, relatively speaking, newer-minted EVs to sell—but while the Model Y has many rivals, there's not yet a clear Model Y killer in Western markets. It's very different in China. Last month, Xiaomi opened preorders for its YU7 SUV, amassing more than 200,000 down payments in mere minutes. Meanwhile, Xpeng debuted the G7, another Model Y rival, to similarly robust early demand. The YU7, in particular, could seriously dent Tesla's Model Y sales in China. Xiaomi makes a wide range of consumer electronic products—from smart TVs to beds—with millions of customers globally in its tech ecosystem. Musk would doubtless disagree, but many consider Xiaomi's tech superior to Tesla's: Its motors are better, its infotainment is slicker, and its design is fresher. And—the true killer blow—it's cheaper. The YU7 is $1,500 cheaper in China than the Model Y. To Musk's possible relief, the YU7 won't be delivered to most consumers until next year, and there might still be Tesla-style delivery snafus ahead for Xiaomi, but in the near future, and in markets outside of China, too, you can rest assured that the YU7 and Xpeng's G7 won't be the only Model Y killers out there. Tesla's refresh has not worked—Model Y is Model Yesterday.


Auto Blog
02-07-2025
- Automotive
- Auto Blog
Tesla Won't Like Latest Europe Sales Numbers as Consumers Make Key Shift
View post: Amazon is selling a 'super stable' $150 folding work table for $109, and shoppers say it's 'by far the best' Tesla continues to falter in much of Europe despite increased EV demand Europe has been a weak point for Tesla's sales this year, so why is the automaker playing catch-up when the continent's new car demand increased by 1.9% in May, with electric vehicles (EVs) and hybrids leading the way? One of the most significant factors at play is European drivers' heightened interest in competing Chinese EVs. For example, Chinese state-owned SAIC Motor, which owns brands including but not limited to EV-only IM (Intelligence in Motion) Motors and MG, experienced 22.5% more European registrations during May, with new energy vehicle (NEV) sales growing 51% year-over-year. Previous Pause Next Unmute 0:00 / 0:09 Full screen Rivian R1T delivers on this EV feature that Tesla forgot Watch More In the U.K., Chinese-owned BYD outsold Tesla for the second month in a row, selling 3,025 units compared to Tesla's 2,016, according to EVXL. Europe's total demand for battery electric vehicles (BEVs) rose 26.1% in May, with Chinese automakers selling 65,808 units and doubling their total market share to 5.9%. This same month, Tesla's European sales declined for the fifth consecutive month, down 40.5% to 8,800 units from the 14,682 units sold in May 2024. Felipe Munoz, global analyst at JATO Dynamics, said: 'Despite the EU's imposition of tariffs on Chinese electric vehicles, its car brands continue to post strong growth across Europe, NBC reports.' Munoz added: 'Their momentum is partly due to their decision to push alternative powertrains, such as plug-in hybrids and full hybrids, to the region.' A Tesla Model S charging near Rieden, Germany — Source: Getty What Chinese EV makers are doing right in Europe One of SAIC Motor's most significant strengths in Europe is its ability to offer a more diverse range of EVs than Tesla, meeting varying needs like affordability and efficiency without compromising advanced technology. Additionally, SAIC Motor has implemented European sales strategies and local partnerships, solidifying its competitiveness. More specifically, SAIC Motor has established a comprehensive value chain in Europe, comprising research and development centers, manufacturing bases, marketing and supply centers, and additional facilities. While Tesla has a factory in Grünheide, Germany, lower prices and a newer lineup allow SAIC Motor to gain a competitive advantage over Tesla's aging models. BYD's hugely popular Dolphin Surf city car, starting at about $25,000, became available in Europe last month. In Norway, BYD's Seal sedan targets Tesla's core demographic with all-wheel drive (AWD) and an impressive maximum braked towing capacity of 1,500 kg (3,307 lbs). Tesla receives some positive European sales news for June Tesla may be regaining some momentum in Europe, with notable sales increases in the U.K., Spain, and the Netherlands compared to May. The U.K. led this growth with sales rising 224% month-over-month, while registrations in Spain more than tripled, according to Teslarati. In the Netherlands, Tesla was June's best-selling brand across all segments, but Teslarati's report specified that market figures were still being finalized. Other European countries, such as Sweden, displayed mixed Tesla performance for June, with year-over-year registrations declining 70% despite a month-over-month increase from May. Autoblog Newsletter Autoblog brings you car news; expert reviews and exciting pictures and video. Research and compare vehicles, too. Sign up or sign in with Google Facebook Microsoft Apple By signing up I agree to the Terms of Use and acknowledge that I have read the Privacy Policy . You may unsubscribe from email communication at anytime. BYD Dolphin — Source: BYD Final thoughts While Tesla experienced a European sales rebound in June, its success appears to be localized vs broad. Tesla's continued struggles in Europe are especially concerning given that EV demand in the EU is increasing. SAIC Motor and BYD are gaining traction in this market with affordable and efficient EVs offering fresh designs, so Tesla risks falling further behind in Europe the longer it delays less expensive models. About the Author Cody Carlson View Profile
Yahoo
30-06-2025
- Automotive
- Yahoo
The World's Best Selling Car Is No Longer a Tesla
The Tesla Model Y disrupted everything by becoming the world's best-selling car in 2023. It did so with an 11% jump in volume, up to 1,223,000 units—nearly 150,000 more than the Toyota RAV4. It was the first EV to sit atop the global sales chart, and through 2024, it looked like it might retain its spot. Data shows, however, that the RAV4 pulled ahead and closed out last year as the world's best-selling car with 1,187,000 units. JATO Dynamics automotive analyst Felipe Munoz tallied up the totals, pulling from national statistics offices, dealer associations, and various contacts in the industry. The Model Y still came extremely close to the RAV4, as it lost out by an estimated 2,000 units. That's impressive considering that Model Y production slowed down when a facelift was rolled out mid-year. Sales of Tesla's crossover dropped 3% and the brief manufacturing halt likely had something to do with it. Munoz's research shows that not only did Toyota regain its sales title, but it also claimed five of the top 10 spots. After the Model Y, in third place was the Corolla Cross (AKA the Frontlander in some markets). The Corolla sedan took fifth, while the Hilux pickup was in sixth and the Camry, in eighth. The RAV4 was able to climb into first place thanks to an 11% sales increase year-over-year. That's a bit surprising, given that the model's current generation is in its final year. You don't expect to see such a hike on a (relatively) older model, especially with the promise of more tech and capability on the way. The 2026 RAV4 has already been revealed with its boxy redesign and a full hybrid lineup making as much as 320 horsepower. View this post on Instagram A post shared by Felipe Munoz | Automotive (@carindustryanalysis) Cars not named Toyota or Tesla in the global top 10 include the Honda CR-V in fourth, the Ford F-150 in seventh, and the BYD Qin in 10th. Got a tip or question for the author? Contact them directly: caleb@