Latest news with #LEGO
Hypebeast
2 days ago
- Entertainment
- Hypebeast
LEGO Reveals New TRANSFORMERS Soundwave Set for Decepticon Fans
Summary LEGOhas officially unveiled the LEGO IconsTRANSFORMERSSoundwave set, a new 1,505-piece build designed for adult collectors and longtime fans of the iconic Decepticon. Launching August 1 for LEGO Insiders and August 4 for all shoppers, this model continues the LEGO x Hasbro collaboration and follows earlier releases featuringOptimus Primeand Bumblebee. Soundwave converts seamlessly from robot to cassette player without disassembly and includes articulated joints, a functioning cassette bay and an interactive 'play' button that triggers recorded voice and sound effects — a first for the LEGO Icons TRANSFORMERS series. The set also includes buildable versions of Ravage and Laserbeak that transform into cassettes and fit inside Soundwave's chest, along with accessories like a laser blaster, rocket pod and display plaque. The LEGO Icons Soundwave set, priced at $189.99 USD, will be availableonlinestarting August 1.
Campaign ME
3 days ago
- Entertainment
- Campaign ME
Campaign Middle East's Work picks from June
Every month, Campaign Middle East selects a collection of 'Work' to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign's Private View section for the following month. These are the picks from June – featuring work from The LEGO Group, dubizzle, NYX Professional Makeup, Himalaya and L'Oréal Paris. The LEGO Group: Build It With Him This Father's Day, the LEGO Group inspired families across the UAE to rethink gifting traditions with this regionally tailored campaign – a creative call to action that invited parents and children to connect through the joy of LEGO play. The campaign was developed in collaboration with Publicis Middle East, which led on creative, and MSL Middle East, which led on strategy, insights and earned amplification. The work ran across the LEGO Group's social channels and an in-store activation at the LEGO Store at Mall of The Emirates. Agencies: Publicis Middle East; MSL Middle East Dubizzle: Everyone Is On dubizzle To celebrate its 20th anniversary, dubizzle launched a witty two-part campaign that champions the platform's status in the UAE's property and car marketplaces. Rolled out across a full 360-degree marketing push, the campaign features two humour-laced films that bring to life a familiar scenario: the struggle to buy or sell – until dubizzle enters the picture. Apart from making audiences laugh, the anniversary campaign is also meant to highlight the platform's legacy and role in people's lives across two decades. Leaning heavily into brand rather than performance, the campaign has been rolled out across digital, social, radio, PR, video, platform assets and out-of-home (OOH) channels. Agency: Born28 NYX Professional Makeup: The Face Glue This out-of-home (OOH) takeover of Dubai features a star from the Dubai Bling reality television show in Dubai: Safa Siddiqui. The takeover was inspired by a comment left by a user on the initial OOH installment: 'Safa, a billboard isn't enough. I want that entire road stamped with you, that's when I know I'm in Dubai.' One fan's cheeky remark became the spark for a citywide takeover. The campaign also includes a reality TV format digital-first installment which features Love is Blind Habibi cast member Dounia Al Ibrahim. Combined with influencer partnerships on social media, the campaign gained more than 200 million impressions across the Middle East. Agencies: Brandizer, Wavemaker, Hypermedia – a subsidiary of W Group Holding, and Qraft Himalaya: We Know Pimples Himalaya Neem Face Wash, a staple in the skincare routines of young consumers across the region, is shifting gears in its latest campaign to speak more directly to Generation Alpha. The campaign's creative tone is deliberately understated, using humour and familiarity rather than a heavy-handed sales message. Spot titles such as 'The GOAT of pimple-free skin is here for the win!' and 'Now unboxing: Main Character Energy!' reflect this light-touch approach. The campaign aims to maintain the brand's presence among new skincare users without overplaying its legacy or talking down to its audience, and without forcing the brand into unfamiliar territory. Agency: Amber Communications Production house: Company Films L'Oréal Paris: Sit Al Bait This campaign builds on L'Oréal's long-standing commitment to women's empowerment – while challenging the language that continues to shape female identity in the region. The campaign's out-of-home presence debuted in Beirut, with upcoming rollouts in Riyadh, Dubai, and across the region. The hero film features actresses Yasmine Sabri and Aseel Omran, standing shoulder-to-shoulder with women across the region. They take to the streets, displaying the power of words, including two missing Arabic letters, 'al' that transform the meaning of the words 'sit bait' (housewife) into 'sit al bait' (woman of the house), rewriting the narrative, and restoring value to the unseen labour of women. Agency FP7 McCann Dubai, McCann Paris, Current Global MENAT
Geek Culture
3 days ago
- Entertainment
- Geek Culture
LEGO Rolls Out G1 Transformers Soundwave Set In Aug
LEGO is steadily assembling its Transformers roster, adding the first Decepticon to its line-up with a G1 Transformers Soundwave set due out on 4 August, which can not only transform into a cassette player, but also comes with the character's miniature transformable companions, Ravage and Laserbeak. Marking the third Transformers build of its kind, following 2022's LEGO Optimus Prime and last year's LEGO Bumblebee, the LEGO Soundwave (set 10358) marks multiple firsts for the brand, as not only is it the first Decepticon set, it is also the first to feature companions, and the first to include voice playback, with an included 'play' button on the model's chest that recites Soundwave's iconic lines when pressed. Much like the previous two builds, the set will be targeted at adult collectors, comprising 1,505 pieces and measuring 13 inches (33cm) tall in robot mode, making it almost the same height as the LEGO Optimus Prime build. The main Soundwave figure, alongside the two companions, will all be transformable into their respective cassette player and cassette tape modes without needing to be disassembled and rebuilt. The build will also feature additional accessories like cassettes, a rocket pod, alongside a laser blaster and a dart. The aforementioned sound brick piece also recites five different catchphrases and sound effects when activated, including Soundwave's iconic lines like 'Soundwave superior' and 'Danger, Autobots detected'. As a package, the LEGO Soundwave set presents perhaps the most comprehensive package in the line-up to date, as buyers are essentially getting three Transformers figures in one. The look of the build is also bound to delight fans of the now-retro G1 robot designs, offering an almost one-to-one replica of how the character appeared in 1986's The Transformers: The Movie . The build will also feature knee articulation this time around, a feature sorely missing in the previous two sets, enabling collectors to display the figure in more dynamic poses. The LEGO Transformers Soundwave set will launch on 4 August 2025 exclusively on the LEGO Store, and will be priced at S$259.90. Kevin is a reformed PC Master Race gamer with a penchant for franchise 'duds' like Darksiders III and Dead Space 3 . He has made it his life-long mission to play every single major game release – lest his wallet dies trying. LEGO LEGO Transformers Soundwave Transformers
New York Post
4 days ago
- Entertainment
- New York Post
2 years and 22,778 bricks later, the LEGO set that started my obsession is 37% off
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. It all started with a 26th birthday gift. Just under two years ago, I was given my first-ever LEGO set, an old-timey camera paying tribute to over 100 years of Walt Disney animation, and the rest, as they say, is history — over 22,000 bricks worth of history that is. I never built LEGOs as a kid, but in the past two years, I've made up for that in a major way, buying and building and collecting florals, Star Wars ships, and even more Disney. Advertisement The secret to feeding my LEGO obsession? Buying when they're discounted! LEGOs are not cheap, which makes a time like Prime Day prime time (get it?) to shop some of these bigger sets at crazy discounts, including my beloved Walt Disney Tribute Camera Building Set. The photo strip attached to the build has fun LEGO-fied frames of classic Disney flicks like 'Mulan,' 'Frozen,' and 'The Lion King.' Angela Tricarico This 811-piece set is great for beginners and LEGO pros alike, with fun nods to Disney history all throughout the camera itself and the clapperboard that features a still scene that shows how Disney's 'The Old Mill' short was made. Right now, at 37% off exclusively for Amazon Prime members, you can score this LEGO Disney set at its lowest price ever. It won't be this low forever, though! Prime Day ends tomorrow, July 11, so you'll have to be quick if you want to snag this set at its best price. Amazon Celebrate over 100 years of motion picture innovation with this Walt Disney Tribute Camera building set that is full of references to Disney classics in the film strip detail and elsewhere throughout the build. The 811 pieces include five minifigures: Walt, Mickey Mouse, Minnie Mouse, Dumbo, and Bambi. Your Prime Day FAQs, answered How long does Prime Day last? In a new twist for 2025, shoppers have 4 days to take advantage of Prime Day discounts. This sale starts on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT. When does Prime Day end? Prime Day 2025 ends on July 11 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on July 12 their time to shop the deals. Do you have to have Amazon Prime to shop Prime Day? Prime Day is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached. Do Prime Day deals change? Yes! Amazon drops new deals daily, slashing prices on already-discounted bestsellers throughout the sale. Additionally, keep an eye out for Lightning Deals, which last for a very limited time until stock runs out. Act fast when you see a good deal, they don't last forever! What are the best Prime Day deals? From reporting on Amazon sales throughout the years, we can tell you for certain that it's the ideal period to stock up on household essentials, score great deals on vacuums, tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers. Is Prime Day worth it? We certainly think so! Prime Day is a great chance to score Black Friday-worthy discounts on thousands of deals, including everything from big ticket items to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale. When is the next Prime Day? Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year, so it's safe to assume it will take place in mid-July 2026 — similar to previous years. Can't wait to shop more Amazon deals? Look out for Amazon's Prime Big Deal Days sale, which typically runs in October for shoppers looking to beat the holiday rush of Black Friday. Don't miss Post Wanted's around-the-clock coverage. Click here to find all of the best deals. For over 200 years, the New York Post has been America's go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We're not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren't already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we're known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.
Gizmodo
4 days ago
- Entertainment
- Gizmodo
LEGO Goes Big for Prime Day, Star Wars Imperial Star Destroyer Set Drops to a New All-Time Low
LEGO's Star Wars line has consistently been among its most popular, after Harry Potter, in terms of fan support and sales. During Prime Day this week, Amazon is offering deep discounts on all of its LEGO Star Wars lines but one set outsells the others: the Imperial Star Destroyer set. Rarely discounted in price and always in demand, this set is now the top-selling toy construction set and the top-selling LEGO set of any type. Right now, the LEGO Star Wars Imperial Star Destroyer can be obtained for just $111, down from its regular price of $159. This huge 30% discount marks a new all-time low and with over 10,000 units sold in the past month alone, this set inevitably might sell out soon. See at Amazon With 1,555 pieces, the Imperial Star Destroyer model rises above 6 inches tall, 18 inches long, and 11 inches deep when assembled, a complete showstopper for any space. The actual process of building is rewarding and enjoyable, hours of creative pleasure watching as you bring the iconic starship to life one brick at a time. There's also a mind-blowing selection of mini-figures: They are Darth Vader, Commander Praji, an Imperial Gunner, an Imperial Navy Trooper, a Stormtrooper, and a special 25th anniversary version mini-figure of Cal Kestis so making this set a dream come true for fans and collectors. Each mini-figure is packed full of authentic details and the set's interior is just as satisfying including a bridge, command room, break room, armory, control panels, and even a cargo box containing Kyber Crystal and thermal detonator parts. It also features a hidden foldout carry handle for easy flight play, two spring-loaded shooters for action sequences and a lift-off top section with foldout side sections that open to reveal the intricate interior. Kids and adults can recreate their greatest moments from the original trilogy or make new ones, all with the same strong construction and thoughtful design that has made LEGO so beloved. Apart from build and play, this set is a true collector's item: LEGO Star Wars sets in general become more valuable and limited-time releases like this one are rare indeed. The Imperial Star Destroyer's status as a #1 best seller on Amazon and the fact that it contains anniversary content make this a particularly attractive option if you're looking to expand your collection. Since this offer is only for Prime members and stock is moving fast, now is the perfect time to act. See at Amazon
