Latest news with #Meltwater
CNA
19-05-2025
- Business
- CNA
How Shopee is winning over shoppers with content, AI and speed
Browsing for home goods or fashion online? It's no longer just about convenience – today's shoppers want speed, relevance and a seamless experience. They're after tailored recommendations, engaging content and the assurance to make confident decisions – all backed by fast delivery, good value and a wide product range. With platforms like Shopee enabling streamlined, tech-powered experiences, forward-looking brands are turning discovery into conversion. By blending content strategies, artificial intelligence (AI)-powered journeys and efficient fulfilment, Shopee is helping sellers connect more meaningfully with customers and scale faster. These themes took centre stage at the Shopee Brands Summit 2025, where more than 300 brand leaders gathered to explore what's next for e-commerce. In online shopping, visuals often speak louder than words. Meltwater's Global Digital Report 2024 found that 80 per cent of shoppers prefer interactive imagery, video and live selling formats over text-heavy listings. This shift is transforming e-commerce in Southeast Asia – video-led commerce made up 20 per cent of the region's total e-commerce gross merchandise value (GMV) in 2024, a significant increase from 2022, according to the e-Conomy SEA 2024 report by Bain & Company, Google and Temasek. Shopee is riding this wave of video-led commerce, with internal research showing that listings featuring video content can achieve up to double the conversion rates. Shopee Video provides a dedicated space for immersive demonstrations and product storytelling. While video content can be found across many platforms, a Kantar study reported that Gen Z consumers still prefer to complete their purchases on dedicated e-commerce platforms, valuing the security, ease and reliability they provide. Tapping into this, YouTube partnered with Shopee to launch the YouTube Shopping Affiliate Program in Singapore. This initiative allows creators to tag Shopee products directly in their videos, Shorts and livestreams – letting viewers discover products on YouTube and transition smoothly to Shopee to complete their purchases. For sellers, it opens new pathways to reach audiences through trusted voices. For creators, it's another way to monetise their influence. It's a win-win that speaks to younger consumers' appetite for integrated, entertaining shopping experiences. As video formats evolve, live selling is opening new doors for brands to connect with shoppers and the results are starting to show. In Singapore alone, Shopee Live saw 3.5 times year-on-year GMV growth, fuelled by brands that are using the format to enhance outcomes. Unilever, for instance, tapped into Shopee's insights to identify top-performing hosts who could drive conversion more effectively than in-store promoters. At the Shopee Brands Summit 2025, FLY Entertainment CEO Irene Ang highlighted how the right on-screen personality can build authenticity and brand loyalty, turning viewers into long-term customers. Stryv, meanwhile, capitalised on live features like real-time Q&A and flash deals to build trust and boost engagement. SMARTER SHOPPING STARTS WITH AI Shopee uses AI where it matters most – helping shoppers discover what they need faster and enabling sellers to reach the right audience. 'We aim to apply AI thoughtfully across our ecosystem to create more personalised shopping experiences that benefit both consumers and brands,' said Mr Chua Kel Jin, director at Shopee Singapore. AI is already enhancing key moments in the user journey. Shopee's Estimated Delivery Time predictions use machine learning to offer clearer timelines based on purchase behaviour, logistics and shipping options. Its Review Summaries, powered by AI, condense thousands of reviews into concise highlights, helping shoppers decide at a glance. More tools are also on the way. The AI Shopping Assistant curates recommendations based on browsing behaviour, while the upcoming AI Shop Chatbot will help sellers respond faster and streamline service. In a digital landscape where average screen time per page has dropped from 2.5 minutes to just 47 seconds, helping users cut through the noise has never been more critical. A seamless online experience only works when matched with fast, reliable delivery. Since last year, Shopee has seen a 13-fold surge in demand for next-day fulfilment, with 51 per cent of shoppers now expecting to receive their orders within just two days. Shopee supports sellers in meeting these expectations through Fulfilled by Shopee, a comprehensive logistics solution that handles automated warehousing, inventory, real-time tracking and last-mile delivery. Paired with the Estimated Delivery Time feature, this integrated logistics approach enhances transparency, reduces cart abandonment and encourages repeat purchases, ensuring that engaging content and smart AI recommendations translate into doorstep satisfaction.
Martechvibe
13-05-2025
- Business
- Martechvibe
Meltwater Launches AI Teammate Mira
Unlike traditional GenAI tools, Mira uses intelligent AI agents to simplify complex, multi-step processes, reducing time spent on routine work. Meltwater has unveiled Mira, an AI teammate in Meltwater's AI-powered product suite. Combining the power of AI agents with GenAI, Mira delivers instant insights through an intuitive chat-based interface, streamlining time-consuming workflows such as news briefings, brand monitoring, competitive intelligence and much more. In today's fragmented media landscape, brands struggle to keep up with the sheer volume of online conversations and stories. With a growing number of channels to monitor, too often brands fail to seize emerging opportunities and manage rising threats. Research from Gartner shows marketing teams juggle six or more tools just to run campaigns, with 51% of CMOs saying their tech stack is too complex and 59% want to simplify it. This inefficiency drains budgets, creates silos, and makes it harder for communicators to create true impact. Unlike traditional GenAI tools that assist with one-off tasks like writing social posts or summarising articles, Mira uses intelligent AI agents to simplify complex, multi-step processes, reducing time spent on routine work. By surfacing conversational insights and recommendations, Mira eliminates the need for cumbersome Boolean searches, dashboard navigation, and even deep platform expertise. It empowers users with the knowledge, tools, and speed they need to make informed decisions without the guesswork, immediately. ALSO READ: Meltwater Partners with NICE for Real-Time Social Customer Insights 'Mira is powered by Meltwater's industry-leading dataset, which analyses over a billion conversations across news and social media daily. Using specialised AI agents, it then transforms that intelligence into clear guidance and recommendations, giving you a decisive, data-informed teammate at your fingertips,' said Aditya Jami, Chief Technology Officer at Meltwater. 'Instead of forcing communicators to wrestle with data and dashboards, Mira surfaces context, insights, and recommended actions in seconds, with the security and governance you expect from Meltwater. It collapses days of analysis into a single conversation, giving every brand the strategic edge of a world-class analyst team.' While Mira is Meltwater's in-platform assistant, Meltwater Copilot–now available to all customers–brings conversational AI intelligence to the places where organisations collaborate and drive decisions, such as Microsoft Teams and the Office Suite. The latest innovations in the Mid-Year Release unify media intelligence to bring social, editorial, and owned media data together in one place, giving customers access to deeper insights across more channels. Enhanced AI agents and assistants then make sense of it all, removing barriers to extract insights from data, and unlocking time for more strategic and creative work. 'At Meltwater, we're turning AI technology from tools into teammates to empower our customers with the team they need to excel at making smarter decisions, faster,' said Chris Hackney, Chief Product Officer at Meltwater. 'Our latest innovations deliver sharper insights and real-time intelligence to your fingertips right when teams need them, making it easier to cut through the noise, respond with confidence, and stay ahead of what's next.' ALSO READ: Compulse Teams with The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Business Upturn
13-05-2025
- Business
- Business Upturn
Awfis Space Solutions expands ‘Elite by Awfis' with global clients onboard; plans rollout in metro cities
By Aditya Bhagchandani Published on May 13, 2025, 10:25 IST Awfis Space Solutions Ltd, India's largest listed flexible workspace provider, announced a major client acquisition and expansion initiative under its premium workspace category, 'Elite by Awfis'. The company has successfully onboarded two Global Capability Centres (GCCs)—Meltwater and ABC Fitness—at its flagship luxury facility in Hyderabad, along with Zinnov, a global management consulting firm, at its 'Awfis Gold' centre. The announcement, made via a regulatory filing on May 13, 2025, signals Awfis' growing momentum in the premium office space segment. These clients represent the growing trend of multinational corporations choosing high-quality, fully-managed workspaces in India's top commercial hubs. The Elite and Gold categories feature state-of-the-art amenities, luxury design elements, and top-tier business infrastructure. Awfis will design, build, and manage these spaces, underscoring its turnkey workspace capabilities. In addition to Hyderabad, Awfis is planning to expand Elite centres to Bengaluru (Manyata Tech Park and Venus Block in Prestige Technology Park), Mumbai, and Delhi, tapping into strong demand from India's booming GCC segment. CMD Amit Ramani stated, 'Our pan-India network in 18 cities gives MNCs the ability to scale where talent and business demand exist. We're proud to serve as the strategic infrastructure partner for companies entering or expanding in India.' India's GCC sector is expected to grow from $46 billion to $85 billion by 2030. Awfis is strategically positioning itself to benefit from this trend with its suite of flexible workspace formats: Awfis, Awfis Gold, and Elite. Disclaimer: This article is for informational purposes only and does not constitute investment advice. Please refer to official company filings and consult your financial advisor before making any investment decisions. Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
Forbes
07-05-2025
- Business
- Forbes
Why Marketers Continue To Face AI Anxiety In 2025
This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. Yesterday, I attended the Meltwater Summit in New York City and, unsurprisingly, heard a lot about AI. (And that's not just because I moderated a panel about how AI is impacting the news business.) Meltwater CEO John Box opened the summit by sharing some information about how marketers are using the technology. While martech budgets rise and the pressure is increasing for corporate America to start using generative AI, 43% of marketers don't know how to get value out of it. Meltwater unveiled Mira, its new marketing-focused AI agent platform, as part of the keynote address. And while Mira is a new tool—which many attendees were excited about—its existence doesn't change the fundamental issue that many marketers are having with AI: They need to learn how to use it, experiment with different functions, learn what it can do and discover its value. Rob Harles, CEO and founder of experiential digital marketing agency said on a panel that the No. 1 question he gets from clients is how they can use AI to derive a measurable business impact. 'The harder question to answer is: What does it all mean? That's the question I've had from pretty much every client, which is: I don't know how my bit fits into the overall business plan,' Harles said. 'I don't know if it's driving revenue, I don't know if it's driving acquisition, I don't know if it's driving conversion. I'm not sure if any of this stuff is going to help me keep my customers.' This question is especially difficult to answer, he said, because there is not a single solution for every client. Brittany Paxman, managing partner of communication strategy firm Point 600, said that while AI can collect and synthesize data, it's really up to humans to bring meaning to it. Point 600 is using AI to put the data together using metrics including history, sentiment analysis and penetration—based on client needs—to help people make better informed decisions. And, Harles added, humans are needed to make AI useful: It's only as good as the questions it's asked. Humans are also needed to actually do the creative work of marketing and PR. AI is often used as a tool to help enhance and build on creativity, but that can be controversial. Freelance marketplace Fiverr has been leaning into permissive use of AI through marketing campaigns, loudly saying that its freelancers sometimes use AI as a tool to further improve their work. Fiverr recently launched its own AI tool, Fiverr Go, which 'learns' from the style of creators so they can do what they do better. I talked to Fiverr CMO Matti Yahav about this campaign and the use of AI in marketing. An excerpt from our conversation appears later in this newsletter. BRANDS + MESSAGING Tariffs are having a major impact on consumers' plans and spending. China News Service via Getty Images Tariffs are dominating consumers' plans and spending—even if they aren't seeing the added costs just yet. The Conference Board's most recent Consumer Confidence Index , released last week, fell nearly 8 points in April alone. The Expectations Index, based on short-term outlooks for business, income and the labor market, dropped 12.5 points last month to 54.4—the lowest since 2011. A recent Gallup online survey found 90% of consumers expect prices on most items to go up. With these kinds of cautious and uneasy consumer feelings, it's tricky to find the right tactic to encourage spending. Retailers are trying to get a 'buy now before prices change' message out , writes Forbes senior contributor Pamela Danziger. She examined the promotions from mattress company Saatva, furniture retailer Raymour & Flanigan, and intimates brand Bare Necessities, all of which tried to play into this feeling among consumers. Barbara Kahn, a Wharton School professor of marketing, told Danziger that even though President Donald Trump's tariffs are political, they present a universal economic issue that brands can use in marketing: Prices of everything could be on the way up. 'I think something like humor would diffuse any kind of political issue and just make it into something: 'Here's a good deal. Take advantage of it,'' Kahn said. Premium showerhead manufacturer Afina put one message surrounding tariffs to the test, writes Forbes contributor Roger Dooley. Consumers have previously said in surveys that they would be willing to pay more for products made in the U.S., so Afina created two identical landing pages on its website for the company's showerheads: One labeled 'Made in the USA,' costing $239—what it would cost to make the product in the U.S.—and the other page labeled 'Made in Asia' with a cost of $129. While some people looked at the 'Made in the USA' version, zero bought it at that price. Dooley writes that the huge price difference could have skewed the results. However, a lower price difference would likely cut into the company's revenue, changing its business calculus—which could be more of a problem if money-conscious consumers are buying less. STREAMING Are ads on streaming platforms actually seen by real people? Photo Illustration by Jaque Silva/NurPhoto via Getty Images Streaming TV platforms bring forward a new take on the old 'tree falling in the woods' question: If an ad shows on a streaming TV platform, did anyone see it? Data released today from media measurement company DoubleVerify reveals some of the issues for this space, and the answer seems to be: Um, maybe? Not all streaming apps properly respond to 'TV Off' commands when the screen is dark, DoubleVerify found, so sometimes ads—that brands pay for—continue to be streamed when there is absolutely nobody watching. Nearly two-thirds of advertisers say it's hard to tell if people are actually seeing their streaming ads. According to DoubleVerify, streaming advertisers stand to lose $700,000 per billion impressions this way. DoubleVerify recommends that advertisers play a proactive role in making sure their paid ads are broadcast to real people. They should ask partners to ensure that streaming is paused when the screen is off, provide greater transparency for viewability measurements, and continually audit the numbers to ensure they make sense. NOW TRENDING Saks Fifth Avenue has launched a storefront on Amazon. Photo via Smith Collection/Gado/Getty Images With tariffs putting all brands on the defensive, physical and e-commerce retailers are pulling out all the stops to be convenient, affordable and empathetic. Many luxury retailers, however, have been doing that for the last year as revenue growth rates dropped. What's left in their playbook? Saks Fifth Avenue is trying something new : a storefront on Amazon. Forbes senior contributor Pamela Danziger writes that the move isn't unexpected; Amazon invested in the Saks-Neiman Marcus merger last year. And Amazon has been trying to break into luxury marketing for the last five years, so this was a golden opportunity. But what does it mean when shoppers can buy batteries, high-end leather bags and a toaster all from a single retailer? Mickey Alam Khan, CEO of the Luxury Roundtable, told Danziger that this deal definitely benefits Amazon, and will give Saks a chance to digest the Neiman Marcus acquisition. 'But it must beware of cheapening its luxury luster,' Alam Khan said. 'Real luxury is about elevation, not scale.' ON MESSAGE Fiverr CMO Matti Yahav. Fiverr Why Fiverr's CMO Embraces AI As A Value-Add, Not A Threat Fiverr's latest campaign says the quiet part out loud: AI is a tool that can help creators, and creators are going to use it—proudly. Since 2023, the freelancer marketplace has been using its marketing to say that AI needs humans to do the best creative work: With an ad in the print New York Times , a Broadway-style musical video and a new campaign highlighting its Fiverr Go tool that helps AI learn and build off of creators' original work. I talked to Fiverr CMO Matti Yahav about how he made the theme of the marketplace's embrace of AI for creators into humorous campaigns, and how he personally feels about AI's place in marketing. This conversation has been edited for length, clarity and continuity. A longer version is available here . How did you approach taking something that is deathly serious to people in creative, and making it a fun and humorous campaign? In this campaign, it was definitely something we had in mind from the get-go. It's a serious topic. AI is controversial, and when I think about marketing, my No. 1 priority is seeing how we can break through the clutter. In today's world, there is so much noise, so many messages, and social media everywhere. So our way to convey this complicated and controversial thing was actually to try to entertain, to try to make it super simple so the audience would be receptive, would understand. [Turning audiences off is] always a risk. For us, it starts with the core of the product. The core of the product does something good because it addresses one of the biggest concerns talents have with AI, which is creative rights, owning their own creations. We started from the main value proposition of the product, and then we thought, okay, what's the best way to bring this across this serious message? It can't be in a very hard, serious kind of tone. We want it in our brand style and tone of voice. I'm happy with the way we convey the message, in a very creative and entertaining way. Do you believe personally that nobody cares if marketers use AI? At the end of the day, the most important thing that marketers care about is the impact it creates. I think the cleverest marketeers understand that—and their campaign and marketing assets will be a mix of human talent together with AI tools. I think they don't care specifically which AI tools or how much, or what's the share that you want to see, the kind of impact it creates. To create the best marketing impact, you still need the cleverest strategic creative talents in your team. And yes, AI will make it much more efficient and scalable and all of that. So do they care? They care, but I think they care most about the impact. What is your advice to other CMOs and marketers trying to build a campaign on something that is controversial to the industry that they are in? The type of thing in which a misstep could be terrible, but doing it right would be great. My philosophy has always been if you want to create great marketing, you need to take risks. The one thing I can't stand is average marketing that doesn't break through the clutter. That tries to be nice to everybody. That doesn't take risks. At SodaStream, previous companies and Fiverr, I am not afraid to take risks. I think, in general, the whole company is not afraid to take risks. What's important, and this would be my advice to other marketeers, is stand behind your values. Think [about] the values of the brand, and then it's super okay to have a statement that not everybody will love, but you stand behind it and do some disruptive marketing that breaks through the clutter. Don't try to be nice and do the average thing, because then really nobody cares. It doesn't break through the clutter and it's just another noise. COMINGS + GOINGS Omnichannel media agency Assembly appointed Jason Lim as its first chief media officer for North America. Lim most recently worked as chief planning officer at EssenceMediacom. appointed as its first chief media officer for North America. Lim as chief planning officer at EssenceMediacom. Software services firm KMS Technology hired Choon Aun 'Chewie' Quek as chief growth officer. Chewie joins the firm after working at SoftServe, and has also held leadership roles at Google, IBM and VMware. hired as chief growth officer. Chewie working at SoftServe, and has also held leadership roles at Google, IBM and VMware. Workforce management provider nextSource tapped Adam Klaucke as chief growth officer. Klaucke previously was global chief revenue officer for Workspend Inc. STRATEGIES + ADVICE While bold and creative ideas for marketing campaigns sometimes hit a home run and resonate loudly with target customers, some of them fall flat. Some missteps can be prevented with more critical thinking before the campaign launches. Here are three examples of recent campaigns that did their brands more harm than good—and how the companies responded to criticism. May is Mental Health Awareness Month, and a key time to ensure your company is doing what it should to support the mental health of both employees and executives. Coming together and building a strong community can help. Here are steps you can take to make your company a healthier place to work. QUIZ The pet of a deceased notable figure is the star of a new marketing campaign. Who was the owner of this new 'it' animal? A. Betty White B. Karl Lagerfeld C. Queen Elizabeth II D. David Lynch See if you got the answer right here .
Bahrain News Gazette
06-05-2025
- Business
- Bahrain News Gazette
Meltwater unveils Mira, latest AI innovations in 2025 Mid-Year Product Release
SAN FRANCISCO, May 06, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social and consumer intelligence, today unveiled its latest innovations, led by the premiere of Mira, a game-changing AI teammate marking the next evolution in Meltwater's AI-powered product suite. Combining the power of AI agents with GenAI, Mira delivers instant insights through an intuitive chat-based interface, streamlining time-consuming workflows such as news briefings, brand monitoring, competitive intelligence and much more. In today's fragmented media landscape, brands struggle to keep up with the sheer volume of online conversations and stories. With a growing number of channels to monitor, too often brands fail to seize emerging opportunities and manage rising threats. Research from Gartner shows marketing teams juggle six or more tools just to run campaigns, with 51% of CMOs saying their tech stack is too complex and 59% want to simplify it . This inefficiency drains budgets, creates silos, and makes it harder for communicators to create true impact. Unlike traditional GenAI tools that assist with one-off tasks like writing social posts or summarizing articles, Mira uses intelligent AI agents to simplify complex, multi-step processes drastically reducing time spent on routine work. By surfacing conversational insights and recommendations, Mira eliminates the need for cumbersome Boolean searches, dashboard navigation, and even deep platform expertise. It empowers users with the knowledge, tools, and speed they need to make informed decisions without the guesswork, immediately. 'Mira is powered by Meltwater's industry-leading dataset, which analyzes over a billion conversations across news and social media daily. Using specialized AI agents, it then transforms that intelligence into clear guidance and recommendations, giving you a decisive, data-informed teammate at your fingertips,' said Aditya Jami, Chief Technology Officer at Meltwater. 'Instead of forcing communicators to wrestle with data and dashboards, Mira surfaces context, insights, and recommended actions in seconds, with the security and governance you expect from Meltwater. It collapses days of analysis into a single conversation, giving every brand the strategic edge of a world-class analyst team.' While Mira is Meltwater's in-platform assistant, Meltwater Copilot–now available to all customers–brings conversational AI intelligence to the places where organizations collaborate and drive decisions such as Microsoft Teams and the Office Suite. The latest innovations in the Mid-Year Release unify media intelligence to bring social, editorial, and owned media data together in one place giving customers access to deeper insights across more channels. Enhanced AI agents and assistants then make sense of it all, removing barriers to extract insights from data, and unlocking time for more strategic and creative work. In addition to Mira and Meltwater Copilot, highlights of the 2025 Mid-Year Release include: Explore+, our new enterprise listening and analytics platform, allows customers to listen, analyze, and drive decisions—all in one place. Customers gain access to unlimited searches, deeper analytics and enterprise governance, and coverage across social, news, and consumer-led data to eliminate silos and inefficiencies across marketing, communications, and research efforts. Expanded partnerships to provide deeper listening , engagement, and measurement capabilities across Snapchat, TikTok, Bluesky, Threads, and more, ensuring customers can measure impact, tailor their strategies, and drive results across the channels that matter to their audiences. New relationship management solutions designed to empower PR and Marketing professionals to navigate the evolving landscape of media and influencer relations with greater ease and effectiveness. Build stronger relationships with enhanced profiles, AI-driven audience demographics, and centralized tracking to ensure outreach is more targeted, engagement is more meaningful, and relationships are built on trust. 'At Meltwater, we're turning AI technology from tools into teammates to empower our customers with the team they need to excel at making smarter decisions, faster,' said Chris Hackney, Chief Product Officer at Meltwater. 'Our latest innovations deliver sharper insights and real-time intelligence to your fingertips right when teams need them, making it easier to cut through the noise, respond with confidence, and stay ahead of what's next.' All of these releases are being unveiled at Meltwater Summit in New York on May 6 and 7. To learn more about the releases and Meltwater's full product suite, visit . For more information, please contact: Kelly Costello Corporate Communications Director [email protected] About Meltwater Meltwater empowers companies with solutions that span media, social and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner for global brands making an impact. Learn more at . GlobeNewswire Distribution ID 9445158
