Latest news with #NickTurley
Time of India
9 hours ago
- Business
- Time of India
What will power marketing in the age of algorithms
Dear Reader, First-party data is having its 'main character' moment. For years, FMCG marketers relied on third-party data to piece together the customer journey. But the game is changing. With the rise of digital media spending and q-commerce, first-party data (FPD) is now centre stage, and FMCG brands are building the foundation, one data point at a time. This week, we look at how FPD is being reimagined, revisit the roots of marketing analytics, and dive into how AI is shaping people's behaviour for better or worse. Let's get into it. FMCG's First-Party Playbook Is Here Mondelez, ITC, Marico and others are building first-party data strategies that go beyond sales data and media metrics. With q-commerce, D2C, and digital interactions offering deeper insights, the new question isn't how to gather data but how to activate it for growth. Read the full story Why you should care: Because every marketer is becoming a data custodian and this shift could redefine media buying, product development, and CRM for good. Before Dashboards: The Evolution of Marketing Analytics Before the dashboards and data lakes, there were gut instincts and market surveys. This week's MarTech Glossary edition traces the evolution of analytics, how it moved from being a post-campaign report card to a decision-making engine for modern marketers. Dive into the explainer Why you should care: Because understanding how analytics evolved helps you wield it better, especially as new metrics (hello, attention economy) enter the chat. The Human Condition vs. AI As AI systems get smarter, can they truly grasp our emotions, contradictions, and creativity? Or are they just reflecting us back with eerie precision? This piece explores how AI mirrors and misses the depth of being human. Explore the argument Why you should care: Because AI isn't just a tool anymore. It's becoming a co-pilot in both consumers' lives as well as marketers. Stories you might have missed AI scanning chats? WhatsApp responds after Paytm founder Vijay Shekhar Sharma's warning How AI chatbots talking too much are triggering mental health crises 'Stop using Chatgpt for...': Nick Turley's warning to users Google brings back in-person interviews to skirt AI cheating Over to You What's the most unexpected use case for first-party data you've explored lately? Or a moment when your gut beat your analytics dashboard? Share your stories, tag @ETBrandEquity on LinkedIn and let's keep this community learning from each other. Stay tuned for the next edition of the MarTech+ newsletter rolling out every week on Wednesday. – Team ETBrandEquity
Hindustan Times
a day ago
- Business
- Hindustan Times
ChatGPT Go India-only AI subscription model at ₹399: 5 big takeaways
OpenAI has just shaken up its subscription game with the launch of ChatGPT Go, and it's debuting in India first. Priced at only ₹399 a month (under $5), this new plan promises 10 times more usage than the free version, without the hefty $20 fee of ChatGPT Plus. Sounds like a steal, right? But it doesn't come without the twists. While Go makes AI more affordable, it comes with notable compromises, from missing models to limited integrations. Is this the start of truly accessible AI or the beginning of more paywalls ahead? ChatGPT Go makes AI cheaper, but is this the start of more paywalls ahead? Only time can tell.(Photo: Adobe Illustrator) Here are five things all GPT users need to know. 1. ChatGPT Go is only available in India for now OpenAI has chosen India as the testing ground for this low-cost tier at just ₹399. According to OpenAI's support page, 'This subscription is initially available in India only. Other countries and regions may be eligible in the future.' ChatGPT Go is significantly cheaper than the ₹1,999 ($23) ChatGPT Plus plan. If the experiment pays off, the same model could expand to bigger markets like the US, UK, and Australia, though likely at slightly higher rates to match regional pricing trends. By starting with India, OpenAI may be testing not just affordability, but also demand. How many users are willing to pay a small fee for expanded AI access without committing to a premium plan? The result could shape OpenAI's global subscription structure in the coming months 2. 10 times more access to everything OpenAI says subscribers get 10 times more usage across the board, from message limits to image generations and even file uploads. Nick Turley, Head of ChatGPT, describes the plan as a way to give users 'more access to the most popular features' without the Plus price tag. Nick Turley, Head of ChatGPT, talks about ChatGPT Go on X.(X) 3. Double the memory The upgrades don't stop at volume. Go subscribers also receive 2x longer memory than free users, meaning the chatbot can recall past conversations with more consistency. For anyone frustrated by ChatGPT's tendency to forget details, this is one of the most valuable improvements. 4. No access to GPT-4o Unlike Plus subscribers, Go users don't get access to GPT-4o, one of the most popular models. Instead, they're locked into GPT-5, the same model that's faced criticism from users who preferred 4o version's performance. While keeping legacy models exclusive to Plus and Pro may make business sense, it risks frustrating budget subscribers who expected more flexibility. By excluding 4o, OpenAI has created a clear divide between entry-level users and those willing to pay for premium tiers. 5. Missing premium tools: No Sora, Gmail ChatGPT Go isn't just missing GPT-4o. Subscribers won't have access to Sora, the company's powerful video-generation model, or Connectors, which let ChatGPT link with apps like Gmail and Google Calendar. While the price makes it attractive, the lack of integrations could be a dealbreaker for users who rely on ChatGPT for productivity and cross-platform workflows.
Yahoo
a day ago
- Business
- Yahoo
OpenAI Launches ChatGPT Go in India at $4.6, Its Cheapest Plan Yet
OpenAI on Tuesday introduced ChatGPT Go, a budget subscription plan priced at 399 rupees ($4.57) per month in India, marking its most affordable offering to date. The Microsoft-backed (MSFT, Financials) company said the new tier includes expanded access to its latest GPT-5 model, higher usage limits and more memory compared with the free version. Nick Turley, who leads ChatGPT, said in a social media post the plan offers 10 times more messages, image generations and file uploads. Warning! GuruFocus has detected 7 Warning Sign with MSFT. Making ChatGPT more affordable has been a key ask from users, Turley wrote, adding that India would be the first market to get the plan before it expands elsewhere. The launch comes as rivals target India's fast-growing base of 800 million internet users. Last month, Perplexity teamed up with Bharti Airtel to provide customers a free year of Perplexity Pro, while Google began offering free one-year subscriptions to its AI Pro service for students. This article first appeared on GuruFocus. Error in retrieving data Sign in to access your portfolio Error in retrieving data
Hans India
2 days ago
- Business
- Hans India
ChatGPT looks to achieve a breakthrough in India akin to Reliance Jio's market Disruption
The move will provide more access to the app compared to the free tier. India has been one of the important focus markets for ChatGPT India launch and it is customising its offerings for Indian users. It is facing growing competition from other players like Gemini, Perplexity AI, and more. A few months back, OpenAI, the artificial intelligence (AI) research and deployment company that owns ChatGPT, was reportedly in talks with Reliance Industries for exploring possible partnerships to widen their AI offerings in the country. Reliance Jio moment and OpenAI were reported to have been discussing a potential partnership to distribute ChatGPT. Even though this partnership has not been confirmed, OpenAI is now eyeing a Jio moment of its own -- the opportunity of the one-billion internet consumer market, which the American company is attempting to tap with low-cost offerings. OpenAI is making a foray into the base of the AI adoption India pyramid with the launch of a new, cheaper subscription tier in India called ChatGPT Go, which will cost Rs 399 per month. Nick Turley, vice president at OpenAI and the head of ChatGPT, announced the development on X (formerly Twitter): 'We just launched ChatGPT expansion India, a new subscription tier that gives AI market India more access to our most popular features: 10x higher message limits, 10x more image generations, 10x more file uploads, and 2x longer memory compared with our free tier. All for Rs. 399.' The new tier is significantly cheaper than OpenAI's other existing plans. Its top-end version of ChatGPT, ChatGPT Pro, currently costs Rs 19,900/month in India, while ChatGPT Plus, its mid-tier plan, currently costs Rs 1,999/month. The company's users in India will now see subscription prices in rupees, and will be able to make payments through UPI (Unified Payment Interface) -- moves that likely make the service more accessible to common users.
Mint
2 days ago
- Business
- Mint
ChatGPT goes desi: New ₹399 subscription with GPT-5, OpenAI now allows UPI payments in Indian currency
OpenAI has rolled out a new subscription tier for its ChatGPT service in India, namedChatGPT Go. The plan, priced at ₹ 399 per month inclusive of GST, is being launched first in India before potentially expanding to other markets. Nick Turley, Vice President and head of the ChatGPT app, said in a post on X that the new plan offers Indian users higher usage limits, including ten times more messages, image generations and file uploads compared with the free version, along with twice the memory capacity. Turley also confirmed that Indian users will now be able to view subscription prices in rupees and make payments through UPI. 'Making ChatGPT more affordable has been a key ask from users,' he noted, adding that the company would gather feedback from the Indian market before taking the product elsewhere. According to OpenAI, the Go plan provides access to GPT-5, faster image creation, longer memory, and support for projects, tasks and custom GPTs, though deep research tools remain limited compared with higher-tier plans. The new tier sits between the free and Plus options. The free plan offers restricted use of GPT-5, with limited file uploads, slower image generation, and minimal memory. The Plus plan, priced at ₹ 1,999 per month, includes advanced reasoning with GPT-5, expanded tools, and access to Sora video generation and Codex agent features. At the top end, OpenAI's Pro subscription is priced at ₹ 19,900 per month, offering unlimited access to GPT-5, expanded memory and research capabilities, and early access to experimental features.
