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Nigel Sylvester's Air Jordan 1 Low OG "Better With Time" Rides Into This Week's Best Footwear Drops
Nigel Sylvester's Air Jordan 1 Low OG "Better With Time" Rides Into This Week's Best Footwear Drops

Hypebeast

time13 hours ago

  • Entertainment
  • Hypebeast

Nigel Sylvester's Air Jordan 1 Low OG "Better With Time" Rides Into This Week's Best Footwear Drops

Just like that, we're crossing the halfway point of August this week. Summertime rages on and footwear brands aren't letting the heat slow them down, asNew Balance,Crocs,PUMA,SATISFY,Nike,Jordan Brand, andadidashave all assembled key drops to look out for this week. Before we dive into what to expect in this seven day period, let's look back at what news stories stood out in the previous one. Our latest feature within the footwear vertical is a round-up ofthe Hypebeast team's favorite shoes of 2025 (so far). As for our usual slate of news, the 30th anniversary of the Nike Air Max 95 is still being celebrated, with first looks at aYu-Gi-Oh!x .SWOOSH x Nike Air Max 95 andJay Chou PHANTACIx Nike Air Max 95 surfacing. We were also treated to previews of a newMartine Rosex Nike Shox MR4 andZellerfeld'sNike Air Max 1000. Pivoting to basketball shoes, an official look at the NikeKobe 3 Protroappeared alongside word ofCaitlin Clark'sNike Kobe 5 Protro 'Rookie of the Year' PE releasing next year. As for the Jumpman crew, we were treated to initial looks at aMexico-themedAir Jordan 3 'El Vuelo,' anA Ma Maniérex Air Jordan 6, and theJordan City Boot. Elsewhere in the sneaker space,VERDY's VK Design Worksteased a collaboration with Dover Street Market and New Balance on the 991v2. The American sportswear brand also revealed a'Triple Black'version of its ABZORB 1000 sneaker. Meanwhile, James Harden teased the adidasHarden Vol. 10during his summer tour of China and Shai Gilgeous-Alexander announced the release date of his debut signature shoe, the ConverseSHAI 001. Now that you're all caught up with the latest headlines from the footwear industry, let's dive into this week's best drops, starting with New Balance's second in-line 204L colorway. Afterwards,be sure to head over to HBX to shop styles that are available now. Release Date:August 13Release Price:$110 USDWhere to Buy:New BalanceWhy You Should Cop:Has New Balance done it again? The sportswear brand produced a hit with its 1906L 'sneaker loafer' last year and the 204L is well on its way to a similar fate. This new model was first introduced by Kith last month, which was quickly followed by its in-line debut in a 'Mushroom' brown. Now, a second 'Timberwolf' pair is ready to drop this week. As with its predecessor, the low-profile sneaker sports suede at its upper, this time favoring a light gray throughout the entirety of the shoe. Release Date:August 14Release Price:$130 USDWhere to Buy:BeASpungeWhy You Should Cop:Salehe Bembury is an unstoppable force in the footwear space. The versatile designer's list of collaborators continues to expand each year as he remains consistent with his output for his existing partners. For Crocs, he's back with his second iteration of the Pollex Cypress, a boot that first debuted in 2024. This 'Tetra' version of the shoe sees it combine brown at the sculpted sole with 'Espresso' at the rubber top and blue canvas at the uppermost layer. Release Date:August 14Release Price:$160 USDWhere to Buy:PUMAWhy You Should Cop:Skepta and PUMA are back in black this week. The duo have outfitted his Skope Forever sneaker with a 'Triple Black,' debuting the shoe at last weekend's Big Smoke Festival. It's now ready for a global launch, with the entirety of the shoe dressed in black, save for the green PUMA wordmark at the lateral midfoot's stitched tag and the chrome co-branding at the tongue. Release Date:August 14Release Price:$220 USDWhere to Buy:New BalanceWhy You Should Cop:In case you missed out on last week's launch, New Balance is back with a second chance at its latest project with The Whitaker Group. The American sportswear titan's MADE in USA division has lent its 990v4 and 998 sneakers to the collective, which has bundled the two under a 'Willful Bias' theme. Both pairs feature premium mixed material builds, sporting 'Jade Green' as a key accent color. Release Date:August 14Release Price:$290 USDWhere to Buy:SATISFYWhy You Should Cop:Parisian running brand SATISFY is finally dropping its debut in-house sneaker this week. Previews of the shoe have appeared from time to time since last November, as well as a rundown of its key technical specifications. A Vibram TuneLug outsole backs the shoe alongside bouncy Euforia Super Foam while Rippy 66 Monomesh strengthens the lightweight upper. Its three debut colorways of 'Falcon,' 'Shadow,' and 'Antique White,' each offer a clean look that is ready to race across any terrain. Release Date:August 15Release Price:$230 USDWhere to Buy:SNKRSWhy You Should Cop:Nike is turning back time this week with the return of the Air Foamposite One in its 'Cough Drop' composition from 2007. This throwback version of the shoe sees red enliven an otherwise all-black colorway. These accents are present at the forefoot's Swoosh, the pull tabs, heel branding, and the rubber outsole. Release Date:August 16Release Price:$165 USDWhere to Buy:SNKRSWhy You Should Cop:Nigel Sylvester has become one of Jordan Brand's most exciting collaborators thanks to his Bike Air series. The professional biker dropped a sneaker of the year contender, the Air Jordan 4 'Brick By Brick,' in March and has shifted gears back to the Air Jordan 1 for another campaign. This time taking on the OG low-top version of the shoe, his 'Better With Time' colorway features faux aging with a black leather base hosting yellowed Swooshes that match the midsole, laces, and tongue. From there, red enters the mix at the 'Bike Air' tongue branding and the pre-dirtied outsole. Release Date:August 16Release Price:$205 USDWhere to Buy:SNKRSWhy You Should Cop:Another blast from the past that Nike is dropping this week is the Air Jordan 12 'French Blue.' The 2004 colorway was last on shelves in 2016 and is back in action once again. As with its predecessors, a pebbled leather mudguard in blue matches the sole unit while white strikes the upper, combining with silver accents to recreate the original color scheme. Release Date:August 16Release Price:TBCWhere to Buy:adidasWhy You Should Cop:Fans of Oasis have been indulging in the band's prominent resurgence, with everything from their reunion tour to a wide range of collaborations keeping fans busy. One partner of the group's is adidas, which is back this week with an Achille SPZL dedicated to Liam Gallagher and a Marathon SPZL that pays homage to Noel Gallagher. Both pairs feature their portraits at the co-branded tongue tags while sporting color schemes of brown and blue respectively. Release Date:August 17Release Price:$210 USDWhere to Buy:Awake NYWhy You Should Cop:At last, it's time for Awake NY's two takes on the Air Jordan 5 to hit the market. We've been tracking the project since it was rumored last year, offering updates as each teaser revealed an additional element to the unique kicks. For a quick recap, you can expect colorways of 'Arctic Pink' and 'Racer Blue' to deliver 'A' hits at the midfoot, Nike Air branding on the heel, a 'NY' callout at the right shoe's lateral heel, as well as co-branding atop the tongue and underneath the icy outsole.

‘Awesome': Airline's surprise uniform move
‘Awesome': Airline's surprise uniform move

News.com.au

timea day ago

  • Business
  • News.com.au

‘Awesome': Airline's surprise uniform move

Bangkok Airways has broken tradition by allowing flight attendants to ditch heels and flat shoes for a pair of fashionable sneakers as part of their uniform. The Thai-based airline which won 'World's Best Regional Airline' at the 2025 Skytrax awards, is setting a new standard in modern aviation while also addressing the needs of cabin crew and ground personnel who often spend hours standing, walking and assisting passengers. It partnered with PUMA to give employees the option to wear the custom-made trendy sneaks in a move it says is about 'prioritising employee health and wellbeing'. 'This marks another significant milestone as Bangkok Airways joins hands with PUMA, a leading global sports brand, to co-create a special sneaker collection for frontline staff under the concept 'BE THE FIRST MOVE FOR BETTER TOGETHER',' Amornrat Kongsawat, sales and acting vice president at Bangkok Airways said. She said it 'perfectly' combines lifestyle and functionality and is inspired by PUMA's popular 'ROMA' sneaker model, manufactured from 30 per cent recycled materials. 'The beautiful and modern design reinforces the identity of 'Asia's Boutique Airline' that is Friendly, Stylish, Reliable and ready to deliver travel experiences filled with Enjoyment.' Cabin crew have wasted no time showing off their fresh new kicks in several TikToks. 'Changed to wearing sneakers to serve now,' one flight attendant wrote while modelling her white and blue sneakers. 'It's so awesome. I can walk without my feet hurting anymore,' another cabin crew said. Many were quick to jump into the comments section to weigh in on the new look. 'So cool, smart, and super agile,' one viewer wrote. 'Awesome, they really care about their employees.,' said another. A third added: 'We think that wearing it with pants like this really goes well together.' The stylish white and blue sneakers match perfectly with the airline's uniform which includes light blue pants and skirts for women and black pants for men. Pornthip Wanichnoppara who is the country manager at PUMA Sports (Thailand), said the collaboration is not just about launching the first Bangkok Airways x PUMA special sneaker. The collection reflects the brand's commitment to being an innovation leader in footwear that perfectly combines modern design with practical functionality. @ คล่องตัวเลเวล 100 😬 #Bethefirstmoveforbettertogether #BangkokAirways #PGXPUMA ♬ 原声 - 柴柴小八嘎 'This elevates the wearing experience to new heights for every journey, meeting the lifestyle needs of today's wearers who live vibrant and colourful lives,' Ms Wanichnopparat said. The airline added that allowing frontline staff to wear sneakers while on duty marks a 'significant step' in enhancing service standards in Thailand's aviation industry, prioritising employee health and wellbeing as part of its sustainable approach to service excellence. Other airlines that allow staff to wear sneakers include Dutch airline KLM, SAS (Scandinavian Airlines), Finnair and Eurowings who also partner with Puma. @ ใส่ผ้าใบไปบินได้แล้วค้าบ ✈️👟 w/ @Minkchanis.R @พิ้งพิชชา #Bethefirstmoveforbettertogether #BangkokAirways #PGXPUMA ♬ 오리지널 사운드 - SuGaR Meanwhile, in March female flight attendants from Korean Air requested the airline allow them the option of sneakers after campaigning for more practical uniforms. 'Flight attendants in the cabin take over 15,000 steps a day and work on their feet for more than 14 hours,' the unionised Korean Air flight attendants said in a statement, according to local reports. 'However, our uniforms and shoes were designed without any consideration for our working environment.' According to The Korean Times, the flight attendants responded to Korean Air's claim that the current uniforms give the company 'dignity', saying: 'an unhealthy and unsafe uniform cannot dignify the company.' A Korean Air official told The Korean Times that the company is aware of the flight attendant's request, but it will take time before any changes are made to the uniform, as the airline has yet to complete its merger with Asiana Airlines.

The end of traditional CMS? Why leading teams are making a shift
The end of traditional CMS? Why leading teams are making a shift

Business Journals

time6 days ago

  • Business
  • Business Journals

The end of traditional CMS? Why leading teams are making a shift

If you lead marketing or website operations, you've probably asked yourself a familiar question. Why is it still so hard to manage content? You're expected to launch campaigns quickly, keep messaging consistent across channels, and adapt to changing customer needs. But instead of gaining speed, many teams feel stuck with platforms that are clunky, outdated, or too reliant on developers for even simple updates. At Alloy Digital, we've helped organizations untangle these issues for years. We've worked with traditional CMS tools, headless systems, and custom-built platforms. More and more, we're recommending a new kind of solution: Sanity. Not because it checks the latest buzzwords. Because it helps teams work better. Why Most Content Systems Fall Short The way companies use content has changed. It's no longer just for your website. Today's content powers mobile apps, landing pages, email campaigns, digital signage, customer support, and more. Legacy CMS platforms were never designed for that. They treat content like static web pages. That makes it harder to reuse, harder to scale, and much harder to move quickly. Sanity takes a different approach. It treats content as structured data, making it flexible, reusable, and ready to move across all your digital channels. Teams can create it once and use it anywhere, all while maintaining consistency and ease of management. How Alloy Digital Uses Sanity to Support Clients We've implemented Sanity for clients with a range of needs. Some needed region-specific content across dozens of locations. Others managed complex product catalogs or multiple brand properties. Many just wanted to empower their marketing teams to update content without waiting on engineering. With Sanity Studio, the platform's customizable editing environment, we can build tailored interfaces for different roles. Legal, SEO, content, and development teams can all work in the same system without stepping on each other's workflows. This model is not limited to our implementations. Lady Gaga's team adopted Sanity and now publishes content three times faster, with 90 percent of updates made directly by marketers rather than developers. 'Sanity has given our team the flexibility to design content systems that fit each client's needs, not force them into rigid templates,' says Andrew Parsons, VP of Innovation & Solutions at Alloy Digital. 'It's been one of the most reliable platforms we've used to help clients scale without slowing down.' This structure gives teams more independence, fewer mistakes, and faster turnaround times—exactly what today's content environment demands. A Platform That Grows With You We continue to recommend Sanity because it scales with your needs as they grow. PUMA, for example, built more than 500 landing pages and over 55,000 reusable content blocks with Sanity, using a single structured content system to manage regional and brand-specific variations. Whether you're launching new regions, expanding product lines, or building out personalization across multiple platforms, Sanity provides the foundation to support it. We've helped clients move from managing a handful of static pages to operating thousands of dynamic content blocks without losing speed or clarity. Its flexible model allows for scale without complexity. What It Means to Be a Content Operating System Sanity is more than just a CMS. The company describes it as a Content Operating System, and for good reason. A traditional CMS focuses on managing web content. A Content Operating System supports how content flows through your entire organization. It combines structured content modeling, customizable workflows, developer-friendly APIs, automation tools, and AI features into one platform. At Alloy Digital, this approach has helped us build smarter systems for clients with complex operations. Whether you need to localize content, manage cross-channel campaigns, or give different teams access to specific parts of your content ecosystem, Sanity provides the flexibility to make that happen. It also holds up under pressure. During a major product launch, Lady Gaga's team saw their Sanity-powered site handle hundreds of thousands of visitors with no downtime. That level of performance reinforces why we see it as more than a tool for managing content. It becomes the foundation that connects marketing, product, design, and development into a single, reliable system. That shared source of truth helps teams stay aligned and move faster. What This Means for You If your content operations feel slow or disorganized, the system may be the issue. Many teams are still trying to meet modern demands with tools built for a much simpler time. We help companies move past those limitations. Sanity is often part of the solution, not because it solves everything out of the box, but because it gives us the freedom to design around your goals, your people, and your roadmap. If you're considering modernizing how your team works with content, we would be happy to help you determine what makes the most sense for where you are headed. Ready to modernize your content operations? Alloy Digital helps teams move faster, simplify workflows, and build content systems that scale. Reach out to learn how we can support your next phase of digital growth. Alloy Digital is an award-winning digital product agency that acts as an extension of your team. From strategy to execution, Alloy combines behavioral design insights with technical expertise to build solutions finely tuned to your business. Our partnership approach ensures powerful results, turning your ideas into successful digital platforms.

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