Latest news with #PWM
India.com
5 days ago
- Entertainment
- India.com
Exclusive: 'Radhika Merchant's Family Was Perfectionist'; With Alanna Panday's Wedding, Feedback Was Crisp', Reveal Celebrity Wedding Card Designer Ranjani From Pink Whistle Man
Big fat Indian weddings are game changers not just for the families involved but also for all those work on it to make it happen smoothly - right from the word go. Celebrity Wedding Card Designer Pink Whistle Man's founder Ranjani in an interview with Zee News Digital shared how the company came about and what bizarre requests they get for special invites: 1. What's the story behind Pink Whistle Man? A: I started it PWM about twelve years ago unofficially, when I designed my own wedding stationery. I found a huge gap in the market when it came to personalisation and detailing of Wedding Invitations. Gradually, I started designing for friends and family which extended to clients who came to me through word of mouth. We began expanding our services and creating end-to-end stationery for weddings, and personalised stationery that you would not particularly get in a mass manufacturing market. So even the products that we would design were limited to just that wedding alone to maintain exclusivity. Over the years the brand has been recognized both in the Indian and International wedding markets and been awarded for its unique conceptual ideas over the years. 2. You've created invites shaped like X-rays, passports, and even electrical circuits. What has been your most bizarre or unexpected brief from a client? A: Our clients always help us push the envelope and keep the brief pretty open ended. Although there was this one bizarre incident when we opted to do flying balloon parachute invites that would float into the house of the guests. This was a birthday invite. We personally had to deliver each of these invites to every household with a pump because we didn't know if the balloon would burst, and if it did, we had to replace it quickly. 3. How big have destination weddings been in the last few years? Also, could you tell us about the preferences of global clientele? A: Destination weddings have been huge. The advantage for a designer such as myself is you get to be part of the entire look and feel of the wedding. It's almost like a brand for the wedding right from the get-go. In one case, a couple from Jalandhar had their wedding at Wildflower Shimla, and had blocked out the whole airport for two days. We designed hoardings, flight covers, food boxes and even live-report newspapers printed locally with photographs and real-time updates from the three-day event. In terms of global weddings, if it's an Indian or mixed-race wedding we design seating charts, table numbers, program description handbooks. And because of Instagram and Pinterest, there's a two-way exchange: India is now asking for seating charts and intimate-dinner stationery, while the west borrows the grandeur of wedding stationery. We even design the dance floor for several weddings abroad. 4. Tell us about your designing experience with Radhika Merchant's family for the big-scale wedding. A: With Radhika's wedding, things just flew by so quickly and I was experimenting on a lot of things for the first time. Given the time constraints, it was nothing short of a miracle how we managed to get it done. We were fortunate in finding the right craftsmen and vendors, and the family was definitely very cooperative. I would have meetings with them literally every day, sometimes even late at night to go through proofs. They were extreme perfectionists, wanting to see every tiny change, because they didn't want any surprises. 5. How easy or difficult was it to design for Alanna Panday's wedding? A: With Alanna's wedding, I worked mainly with her mother, Deanne. Alanna and Ivor were in the loop, and they were both very easy to work with. Feedback was crisp and clear. Deanne's perfectionism was extremely admirable. Having that level of critical eye pushes you to do more than you think you're capable of. 6. What does the design process look like behind the scenes from concept to creation? Walk us through one of your most creatively challenging projects. A: Every project begins with finding a hook, a unique story or element for the couple. Until I find that hook, it's extremely challenging. Once I do, the narrative blossoms. Here are a few examples of our hooks that were distilled from the couple's story line, personality or culture - 'Poetry in Motion', 'Letters from an Orange Tree', 'Amar Prem Katha', 'Map of Perfect Things', 'The Wedding Hygge'. 7. With e-invites and AI-generated designs flooding the market, how does a boutique brand like yours stay relevant and premium? A: I think when it comes to AI, there's no escaping it. We'll have to figure out how to use it to our advantage. Just like traditional artists moved to digital tablets, AI will create new styles and forms. For now, AI illustrations look very perfect but lack that human touch. As a boutique brand, our focus is always concept first; illustration is just a medium. While AI can fit into templatized invite requirements, it can't replace the soft skills, those fun, informal interactions with brides and grooms that make the process itself part of the experience. 8. What trends are you seeing among Indian couples today when it comes to wedding stationery? A: Wedding stationery is getting more intimate. Beyond just invites, couples are now detailing everything from straw-tags, place settings to bespoke table-numbering systems. As weddings become smaller and more personal, the scope of stationery items has widened far beyond a single invite.
Forbes
07-07-2025
- Forbes
Google's New Pixel 10 Pro Set To Improve User Comfort
Pixel 9 Pro XL Ewan Spence With the launch of the upcoming Pixel 10 and Pixel 10 Pro smartphones, Google is expected to leverage the next generation of mobile AI, enhanced camera technology, and the benefits of its custom Tensor Mobile chipset, ultimately contributing to a faster user experience. Yet, there is one upgrade that will make the Pixel 10 Pro more comfortable to use, which may slip by many. Android Authority's Kamila Wojciechowska reports on Google's plans to improve its pulse width modulation on the Pro models of the next Pixel family. PWM allows for better battery efficiency when dimming a green; rather than simply reducing the voltage across the display, it pulses the panel off and on at a high frequency. This lowers the effective brightness while preserving the color accuracy, allowing dimmer displays and the aforementioned benefits of power consumption. This is not a new feature to smartphones—you'll find it on many leading smartphones, including Samsung's Galaxy S25 and OnePlus's titular OnePlus 13—but Google's implementation of PWM is at a relatively low frequency. This can cause headaches in those sensitive to the fast switching of the display or find that longer sessions with their phone can quickly lead to eye strain. Google is expected to increase that frequency from the current 240 Hz to 480 Hz on the Pixel 10 Pro and Pixel 10 Pro XL; a welcome boost for those who find the current Pixel displays uncomfortable. This will lift the performance of the Pixel display, but it will fall short of some handsets (such as the Honor Magic7 Pro, which can run the screen up to 4,320 Hz) It is worth noting that the increase is not expected to reach the base Pixel 10 or the flex that is the Pixel 10 Pro Fold. Current indications are that Google will hold a 'Made By Google' event towards the end of Aug, 2025 where the new Pixel phones will be revealed, with a retail release to follow in the weeks after. Now read the latest Pixel 10 Pro, Galaxy Z Fold7 and One Nord headlines in Forbes' Android Circuit news digest …
Android Authority
06-07-2025
- Android Authority
Pixel 10 Pro's new display tackles eye strain, but it's not the leap I wanted
Robert Triggs / Android Authority Google Pixel 10 rumors are coming thick and fast these days as we close in on the launch date in just a few months. Last week, we learned the upcoming phone's Pro models will likely ship with a 480Hz PWM display — a first for the Pixel series. High PWM (Pulse-Width Modulation) rates aren't new to smartphone displays; we've already seen phones boasting thousands of Hz. The Xiaomi 15 Ultra offers a 1,920Hz PWM rate, the OnePlus 13 clocks in at 2,160Hz, and the HONOR Magic 7 Pro tops out at a whopping 4,320Hz PWM. Even the budget-friendly Nothing Phone 3a manages 2,160Hz PWM. Is high display PWM important when buying a phone? 0 votes Yes, I want high PWM. NaN % No, it doesn't matter. NaN % It matters, but it's not the deciding factor. NaN % Not sure, I'd never thought about it. NaN % The Pixel 10 Pro and Pro XL won't match these heavyweights, but a bump to 480Hz will at least put them on par with the brand's closest rivals in the US, Apple and Samsung. In that sense, it's a significant move — but what does all this PWM stuff even mean, and should you actually care? What does PWM have to do with displays? C. Scott Brown / Android Authority If you know a bit about displays, you've likely come across Hz and refresh rate, which measures how many times per second (in Hz) the screen updates. 120Hz looks smoother than 60Hz, for example. PWM is also measured in Hz, but it's unrelated to how quickly your content refreshes. Instead, the PWM rate controls the brightness of the thousands of individual LEDs lighting up your fancy OLED display. Going back to some basic electronics: applying 0 V turns an LED off, while applying the maximum allowed voltage makes it shine at full brightness. There are two ways to achieve a brightness that isn't zero or full. The most intuitive is to scale the voltage somewhere between off and max. However, this isn't always practical for mobile displays, due to the LEDs' temperamental on-threshold voltage, the wasted power from maintaining an intermediate DC level, and the complexity of managing precise voltages across millions of sub-pixels. This isn't a problem for older LCD-type displays, where direct current dimming can easily control the entire backlight in one go. Kamila Wojciechowska / Android Authority Instead, displays control LED brightness using rapid on–off pulses. Each LED toggles hundreds or thousands of times per second, so quickly that your eye perceives a steady brightness rather than flicker. This is achieved efficiently with a clock driver embedded in the display controller, and it's far more power-friendly since little energy is wasted — crucial for mobile devices. The end result is equivalent from a brightness perspective, as the average output of these on–off pulses matches what a constant dimmed level would produce. If you're curious, recording slow-motion video on your phone camera can often reveal PWM flicker, appearing as rolling bands across the screen. That said, several phones now use a hybrid approach to dimming. For example, the Samsung Galaxy S24 FE and Xiaomi 14T Pro offer 'DC dimming' at high brightness levels well above the on-threshold, then switch back to PWM at lower brightness settings. Here, DC dimming really means dropping the drive current in one shot rather than true per-pixel scaling. Display PWM rates tell you how fast the OLED lights flicker on and off. OK, so now this begs the question: why do different smartphones have different PWM rates? Well, each display panel comes paired with its own driver IC. Higher‑end panels often include driver chips capable of much higher PWM frequencies right out of the factory, but even high-end panels don't always race to the biggest possible numbers. Even with the same display driver chip, manufacturers can tweak their PWM clock settings in firmware to hit specific targets — trading off PWM rate against overall power draw (including switching losses vs peak brightness), regulator overhead, BOM cost, and sometimes the precision of contrast and gamma control. Very high PWM frequencies, for example, can reduce the number of available brightness steps, slightly affecting smooth gradients and tonal transitions. These trade-offs are balanced differently depending on each brand's priorities for battery life, display quality, and eye comfort. Why do PWM refresh rates matter? Robert Triggs / Android Authority Here's the catch: what if your eyes or brain can actually detect that flicker from a low PWM rate? Well, this is very much a real issue, often called PWM sensitivity. It affects everyone differently — some people not at all, others might eventually feel eye fatigue, and the unlucky can end up with migraines or nausea. If you're susceptible, PWM sensitivity is most often noticed when viewing a device in a dark environment at low display brightness. That's because at lower brightness levels, PWM dimming runs at a low duty cycle: the LEDs spend most of their time turned off, only pulsing on for brief moments to emit just enough light. Combined with a dimly lit room, these short bursts might not register as visible flicker, but the nerves in your eyes — and ultimately your brain — can still pick up on them. PWM flicker can cause eye fatigue, headaches, and even nausea in some people. There's no exact science on the ideal PWM frequency, partly because there are so many variables when it comes to individual sensitivity, environment, and how any modulation is implemented. For many people, 480Hz doesn't cause any noticeable issues, and phones have been getting away with 240Hz without triggering a wave of returns. However, a growing body of research suggests that these comparatively low values can still trigger unwanted physiological responses in a sizable portion of the population. As such, opting for a 1,000Hz or 2,000Hz display generally pushes you further away from potential harm, and these phones are obviously the better choice for anyone who has experienced fatigue or worse from their devices. But do sufferers continue to benefit from ever-higher values like 4,000Hz? That's less certain, as there's bound to be a law of diminishing returns. Even so, bigger numbers are generally 'safer' from an eye health perspective, and there are no real downsides from the standpoint of display quality. PWM speed is important, but it's not the only thing to considder. As with most things, there are additional nuances at play. PWM display waveforms don't have to be sharp on–off pulses; advanced driver ICs can shape the modulation to ease eye strain. Gradual ramping up and down (like a sawtooth or triangle wave) is an effective alternative that aims to reduce PWM's adverse effects without simply cranking up the frequency. Likewise, most smartphones use multi-phase PWM, ensuring the entire display isn't off at the same time to help average out the luminance your eyes detect. Then there are the aforementioned DC-dimming firmware tricks that let brands advertise 'flicker-free' or 'low-flicker' modes for enhanced eye comfort, even though they still rely on PWM at low brightness. Of course, the best solution is probably to have a bit of everything. Just keep in mind it's not always a clear-cut case of bigger numbers being better — though it certainly doesn't hurt to have a higher PWM display in your next phone. Whether the Pixel 10 Pro's new display does enough here is still very much up for debate. Pixel takes yet another half measure Paul Jones / Android Authority PWM rate certainly isn't the be-all and end-all of what makes a great display, but for some consumers, it's a hugely important buying factor. While eye-fatigue features are staple technologies across the industry, some major manufacturers still fall short when it comes to tackling the specific discomfort caused by low-frequency PWM at dim brightness levels. Historically, Google's Pixel series has made no meaningful strides to address these concerns. Thankfully, the Pixel 10 Pro and Pro XL look set to offer a slight reprieve with their jump to 480Hz — a welcome improvement that finally starts to close the gap. Still, it's hard to ignore that this advance only brings Google in line with what's already become a baseline elsewhere, and remains far from the highest standards now possible. The Pixel 10's 480Hz upgrade would be welcome, but is still behind the curve. Perhaps more frustrating is that this upgraded display is expected to be exclusive to the Pro-tier models, meaning anyone eyeing the standard Pixel 10 — or a future Pixel 10a — will be left waiting yet again. For many, this won't be a dealbreaker. But for those sensitive to display flicker or simply hoping to minimize long-term eye strain, Google's cautious step forward may feel like too little, too late. In the end, it's a positive move, but one that highlights how much more could still be done. Here's hoping it won't take another generation or two before these improvements become standard across the entire Pixel lineup.
Phone Arena
25-06-2025
- Phone Arena
Google Pixel 10 reportedly fixes a screen issue that iPhone and Galaxy devices addressed years ago
A new report suggests that Google might finally be making a key change to its Pixel displays. According to a new report, the Pixel 10 Pro could feature both brighter screens and a higher PWM (Pulse Width Modulation) refresh rate, something Pixel users have asked for over the years. PWM is how a screen dims its brightness, and if the rate is too low, it can cause eye strain or headaches for some people. While not everyone notices it, it's been a known concern for sensitive users. Until now, Google's phones have used a PWM rate lower than what's found on many other flagship devices. For example, the iPhone 16 Pro and the Samsung Galaxy S25 Ultra have a 480Hz PWM, which reduces eye strain for many users. Because of this, some Pixel users have relied on software mods to work around the issue, but Google has not made the change itself — at least, not yet. The aforementioned report claims that the Pixel 10 Pro will double the PWM refresh rate to 480Hz, up from 240Hz on the Pixel 9 Pro. That would put it more in line with displays on phones from Apple and Samsung. However, the change may only apply to the Pro model. The base Pixel 10 and the Pixel 10 Pro Fold are both expected to stay at 240Hz, meaning the upgrade won't be consistent across the lineup. Leaked CAD renders of the Google Pixel 10 Pro XL. | Image credit — Android Headlines | OnLeaks All Pixel 10 models may get brighter displays, though. According to the report, the base Pixel 10 is expected to reach a declared HDR brightness of 2,000 nits, up from 1,800 nits. The Pixel 10 Pro and Pro XL might reach 2,250 nits, up from 2,050 nits. The Pixel 10 Pro Fold could see 1,850 nits on its main display and 2,050 nits on the outer screen. These numbers suggest about a 10 percent increase compared to previous models. Still, these brightness numbers refer to what's written in the software. Real-world brightness could be higher or vary depending on the content. For reference, Google advertised 3,000 nits of peak brightness on last year's Pixel 9 Pro . So while the new figures are useful for comparison, they may not reflect actual peak performance. It's important to note that at this time, this information is based on an unconfirmed report. However, if these changes do happen, they would bring helpful improvements to the Pixel lineup, especially for users who are sensitive to display flicker. But the uneven rollout of these upgrades could still be a point of criticism. Secure your connection now at a bargain price! We may earn a commission if you make a purchase Check Out The Offer
Zawya
02-06-2025
- Business
- Zawya
India's Spark Capital opens DIFC office to expand Middle East business
India's Spark Capital Private Wealth Management (Spark Capital PWM) has commenced operations in Dubai International Financial Centre to expand its business across the Middle East. "The DIFC office allows us to enhance our service offerings to international clients while creating new avenues for wealth creation and preservation," Arpita Vinay, Senior Managing Director & Co-CEO, Spark Capital Private Wealth Management Private Ltd., said in a statement. Spark Capital PWM Private Ltd., regulated by Dubai Financial Services Authority, will offer comprehensive wealth solutions to its clients in the Middle East, the statement said. Spark Capital PWM's combined assets under management and administration have grown nearly tenfold, from $360.24 million in April 2023 to $3.56 billion in May 2025. It has also scaled its team from 60 to more than 400 professionals, including over 130 relationship managers, and established a pan-India presence across 12 cities. (Editing by Seban Scaria
