Latest news with #SEAExpo
Arabian Post
6 days ago
- Entertainment
- Arabian Post
Saudi Arabia Amplifies Entertainment Drive with Riyadh Expo Showcases
Over 25,000 professionals from more than 30 countries convened at the Riyadh Front Exhibition & Conference Center between 20 and 22 May for the Saudi Entertainment and Amusement Expo and the Saudi Light & Sound Expo. The events featured over 550 exhibitors, highlighting Saudi Arabia's commitment to transforming its entertainment sector in line with Vision 2030. Sarkis Kahwajian, Associate Vice President at dmg events, the organiser of both expos, described this year's agenda as the most diverse and dynamic to date. The SEA Expo, now in its seventh year, showcased innovations including AI-driven theme park solutions and immersive virtual and augmented reality experiences. These developments reflect the Kingdom's $64 billion investment strategy in the entertainment sector. Krishna Raji, CEO of SocialKrowd, the Dubai-based social media company managing the expo's account, noted the event's success in digital engagement. She stated that the engagement levels and global reach achieved through digital campaigns exceeded expectations, underscoring the Kingdom's growing influence in the global entertainment arena. ADVERTISEMENT The co-located SLS Expo brought together over 200 local and global brands specialising in professional lighting, sound, and audiovisual technologies. The expo featured more than 100 speakers across 10 conference sessions, discussing topics such as sustainable production and the integration of smart technologies in live shows. These expos are part of Saudi Arabia's broader efforts to diversify its economy and reduce reliance on oil revenues. The entertainment sector is expected to create 450,000 jobs and contribute 4.2 percent to the country's GDP by 2030, according to the Ministry of Investment. The Kingdom has issued over 2,000 licenses in the entertainment sector over the past five years and hosted 26,000 events, attracting more than 75 million attendees. Major projects like Qiddiya City, an expansive entertainment, sports, and cultural destination near Riyadh, are central to this transformation. Qiddiya will feature attractions such as Dragon Ball and Six Flags theme parks, the largest water park in the Middle East, and numerous other world-class facilities. These developments are expected to attract millions of visitors annually, including residents and domestic and international tourists. Since the lifting of a 35-year cinema ban in 2018, Saudi Arabia's film industry has seen significant growth. The Red Sea International Film Festival in Jeddah has become a prominent event, showcasing the industry's progress and highlighting emerging Saudi talent. The country aims to construct 350 cinemas and promote local filmmaking through grants and training, further diversifying its cultural offerings. Despite these advancements, challenges remain. Saudi Arabia's ambitious push into television and film, centered around MBC Studios and Neom Media, has faced significant hurdles, including delays, budget overruns, and controversies. Projects like the historical drama 'Muawiya' experienced setbacks, and major film ventures such as 'Kandahar' underperformed. Neom Media, envisioned as a futuristic production hub, has struggled with leadership instability and difficulties attracting international filmmakers due to logistical and regulatory hurdles.
Zawya
16-04-2025
- Business
- Zawya
VIP Coatings to showcase next-gen waterproofing solutions at SEA Expo in Riyadh
Riyadh, Saudi Arabia: VIP Coatings, a German leader in high-performance spray-applied waterproofing systems, will participate in the SEA Expo (20-22 May, Riyadh), Saudi Arabia's premier event for the leisure and entertainment market. Next to their Roofing and Flooring Solutions as well as Lining Systems for the Leisure Industry, attendees can explore LiquiShield, the company's innovative, seamless fluid containment lining system, at Booth 4D461. The expo gathers industry leaders to address Saudi Arabia's rapid development under Vision 2030, where the country is projected to spend more for the entertainment market in the next 10 years than it has in the past 300 years – 5 trillion riyals between now and 2030. As Saudi Arabia continues its ambitious development under Vision 2030, the demand for high-performance waterproofing solutions in infrastructure, commercial buildings, and mega-projects is greater than ever. Architects, planners, and contractors face the challenge of ensuring long-lasting protection for critical structures exposed to extreme climate conditions and high groundwater levels. Traditional waterproofing methods, such as sheet membranes, often fail at joints, overlaps, and seams, leading to water ingress and costly repairs. VIP Coatings provides a seamless and jointless, spray-applied alternative that eliminates these risks: LiquiShield, a high-performance waterproofing system designed for below-grade structures, tunnels, water tanks, and foundation protection. Unlike traditional sheet membranes, LiquiShield adapts to complex geometries and withstands structural movement without cracking or delaminating. Key Benefits for Your Projects: Seamless & Fully Bonded – Eliminates failure points such as seams, overlaps, and weak adhesion. Fast & Efficient Application – Spray-applied technology reduces installation time, lowering labor costs and project delays. Extreme Durability – Withstands heavy loads, groundwater pressure, and temperature fluctuations. Crack Bridging & High Flexibility – Ideal for structures that experience movement or settlement. Chemical & Abrasion Resistance – Suitable for potable water tanks, tunnels, and industrial applications. Long-Term Performance – Reduces maintenance costs and extends the lifespan of critical structures. Proven Success: Boulevard World Water Tanks, Riyadh A recent showcase of LiquiShield's performance is the Boulevard World Potable & Irrigation Water Tanks in Riyadh, a crucial infrastructure project ensuring water storage reliability for one of Saudi Arabia's most high-profile entertainment destinations. VIP Coatings provided a seamless waterproofing and protective lining system, safeguarding potable and irrigation water storage from leakage and environmental impact. The result? A long-lasting, maintenance-free solution that meets the highest industry standards. About VIP Coatings For architects, planners, and contractors, choosing the right waterproofing system is critical to building longevity and structural integrity. LiquiShield offers a next-generation, proven solution that ensures maximum protection with minimal downtime. For more information about VIP Coatings and the "LIQUISHIELD" System, visit or contact sales@ For media inquiries, please contact: Julia Schubert js@
Mid East Info
16-04-2025
- Business
- Mid East Info
VIP Coatings to Showcase Next-Gen Waterproofing Solutions at SEA Expo in Riyadh - Middle East Business News and Information
VIP Coatings, a German leader in high-performance spray-applied waterproofing systems, will participate in the SEA Expo (20-22 May, Riyadh), Saudi Arabia's premier event for the leisure and entertainment market. Next to their Roofing and Flooring Solutions as well as Lining Systems for the Leisure Industry, attendees can explore LiquiShield, the company's innovative, seamless fluid containment lining system, at Booth 4D461. The expo gathers industry leaders to address Saudi Arabia's rapid development under Vision 2030, where the country is projected to spend more for the entertainment market in the next 10 years than it has in the past 300 years – 5 trillion riyals between now and 2030. As Saudi Arabia continues its ambitious development under Vision 2030, the demand for high-performance waterproofing solutions in infrastructure, commercial buildings, and mega-projects is greater than ever. Architects, planners, and contractors face the challenge of ensuring long-lasting protection for critical structures exposed to extreme climate conditions and high groundwater levels. Traditional waterproofing methods, such as sheet membranes, often fail at joints, overlaps, and seams, leading to water ingress and costly repairs. VIP Coatings provides a seamless and jointless, spray-applied alternative that eliminates these risks: LiquiShield, a high-performance waterproofing system designed for below-grade structures, tunnels, water tanks, and foundation protection. Unlike traditional sheet membranes, LiquiShield adapts to complex geometries and withstands structural movement without cracking or delaminating. Key Benefits for Your Projects: Seamless & Fully Bonded – Eliminates failure points such as seams, overlaps, and weak adhesion. Fast & Efficient Application – Spray-applied technology reduces installation time, lowering labor costs and project delays. Extreme Durability – Withstands heavy loads, groundwater pressure, and temperature fluctuations. Crack Bridging & High Flexibility – Ideal for structures that experience movement or settlement. Chemical & Abrasion Resistance – Suitable for potable water tanks, tunnels, and industrial applications. Long-Term Performance – Reduces maintenance costs and extends the lifespan of critical structures. Proven Success: Boulevard World Water Tanks, Riyadh A recent showcase of LiquiShield's performance is the Boulevard World Potable & Irrigation Water Tanks in Riyadh, a crucial infrastructure project ensuring water storage reliability for one of Saudi Arabia's most high-profile entertainment destinations. VIP Coatings provided a seamless waterproofing and protective lining system, safeguarding potable and irrigation water storage from leakage and environmental impact. The result? A long-lasting, maintenance-free solution that meets the highest industry standards.
Arab News
28-02-2025
- Entertainment
- Arab News
Saudi Entertainment and Amusement Expo to bring together sector's leaders in May
RIYADH: The Saudi Entertainment and Amusement Expo is set to return for its seventh year from May 20-22 at the Riyadh Front Exhibition and Conference Center, bringing together the world's top entertainment and amusement brands, and showcasing the latest advances in the sector. SEA 2025 will run alongside the Saudi Light and Sound Expo and will showcase innovation and industry trends, bringing together global experts and sector leaders. As Saudi Arabia accelerates its Vision 2030 ambitions and positions itself as the nexus of the global entertainment and amusement landscape, the expo serves as a central platform where industry leaders, investors, and visionaries from across the world converge to actively shape the future of entertainment. From theme parks to experiential tech, local and global brands are finding new ways to be part of Saudi Arabia's entertainment and amusement scene. Sarkis Kahwajian, associate vice president at organizers DMG Events, said: 'The SEA Expo exemplifies the Kingdom's commitment to becoming a global leader in the entertainment sector. 'SEA Expo is fueling this shift in the entertainment and amusement sector, providing a sought-after platform for businesses to connect, collaborate, and innovate, in line with Saudi Arabia's Vision 2030 and the wider Middle East's fast-evolving entertainment landscape.' Featuring over 300 local and global brands with the latest ingenuity in amusement, theme parks, entertainment tech and more, the expo is set to welcome over 15,000 entertainment industry professionals, opening the door for vital international collaborations and multi-billion-dollar investments. Co-located with the SLS Expo, it doubles the opportunities and experiences, bringing together two distinct industry events at one venue. The co-location allows attendees to explore a diverse range of products, solutions, and innovations — not just in entertainment and amusement, but also in professional lighting design, technology, and audio advancements. The SLS Expo will showcase the latest sound, lighting, and audiovisual innovations. Kahwajian added: 'SLS Expo 2025 is the perfect stage for professionals to see how new-age technology is propelling the Kingdom's professional lighting and sound sector to new heights. We truly believe this expo is an accelerator for the industry in the region.' As Saudi Arabia's pro-light and sound industry grows in line with Vision 2030's goals of economic development, entertainment expansion, and infrastructure advancement, SLS Expo plays an essential role in this progress, he said, adding that with major investments in awe-inspiring venues and ingenious event tech, it will showcase innovations shaping the future of professional lighting and sound in the Kingdom. SLS Expo is the ideal meeting hub for suppliers, venue operators, and event organizers to engage with 200 local and global brands. Beyond the exhibition, the dedicated SLS summit will host over 25 speakers across 10 conference sessions covering a wide range of topics, including captivating event technologies, sustainability in production, and the role of smart tech in live shows.
Leaders
28-02-2025
- Entertainment
- Leaders
SEA Expo 2025: Saudi Arabia's Gateway to Global Entertainment Innovation
The Saudi Entertainment and Amusement (SEA) Expo returns to Riyadh Front Exhibition & Conference Center from 20–22 May, 2025. This seventh edition underscores Saudi Arabia's rapid progress in diversifying its economy under Vision 2030. Industry pioneers, investors, and global innovators will gather to redefine entertainment through cutting-edge technologies and cross-border partnerships. Vision 2030 Fuels Entertainment Growth The Kingdom accelerates its Vision 2030 goals. SEA Expo 2025 connects global expertise with Saudi Arabia's $64 billion entertainment investment strategy. Sarkis Kahwajian, Associate Vice President at dmg events, states, 'SEA Expo fuels transformative collaborations. This aligns with the Kingdom's push to boost leisure-sector GDP contributions to 10% by 2030.' Over 15,000 professionals and 300+ exhibitors will attend. Companies like Amusement Services International and Phoenixdarts will showcase innovations set to reshape regional tourism and family entertainment. What's New at SEA Expo 2025? Attendees will explore AI-driven theme park solutions, hyper-immersive VR/AR experiences, and eSports integrations designed to captivate Saudi Arabia's youth-dominated population. These advancements align with the Kingdom's push to attract 150 million annual tourists by 2030. The expo's business matchmaking platform connects global brands with Saudi investors, targeting lucrative ventures in smart cities like NEOM and Qiddiya. Over 75 speakers will share insights on scalable entertainment models, while the co-located Saudi Light & Sound Expo expands networking across audiovisual tech and live event production. New family-centric attractions and eco-friendly amusement technologies will debut, addressing Saudi Arabia's demand for holistic leisure experiences. The expo also highlights partnerships with global giants like Six Flags and Disney, who are advancing Saudi-based projects. With Saudi Arabia's entertainment sector projected to grow 7% annually, SEA Expo 2025 solidifies Riyadh as the Middle East's entertainment innovation hub. The event promises to unlock opportunities across GCC markets, where consumer spending on leisure tops $30 billion yearly. Register now to join this transformative convergence of creativity and commerce. Short link : Post Views: 3
