Latest news with #SOUEAST
The South African
12 hours ago
- Automotive
- The South African
SOUEAST Unveils New Chapter in Egypt, Strengthening African Market Presence
SOUEAST launched four new models in Egypt, marking a significant expansion in the African market. The event, themed 'Ease Your Life', was held at Cairo's iconic landmark – Alamain Boulevard North Square, showcasing the brand's commitment to elevating users' automotive consumption experience with innovative concepts. SOUEAST: Reborn in 2024, expanding globally with urban-focused vehicles. With a presence in over 30 countries and regions, the automaker has established more than 144 sales and service networks worldwide. SOUEAST targets the urban premium market with its '6+2+1' product matrix: 6 urban SUVs; 2 urban sedans; 1 lifestyle pickup truck. Covering segments from B to D-class, the lineup includes both fuel and hybrid powertrains, with pure electric models planned for the future. This diversified portfolio ensures tailored solutions for diverse markets and customer needs. The launch featured four new models: The flagship smart luxury SUV S09, urban intelligent C-segment SUV S07, urban stylish C-segment SUV S06 and compact urban SUV S05, covering almost all segments of the SUV market. These vehicles are designed to meet the diverse needs of drivers, offering a blend of style, comfort, and advanced technology. The S09, with its luxurious features and robust performance, is tailored for those seeking a premium driving experience. The S07 and S06, on the other hand, cater to the urban youth with their intelligent features and stylish designs. The S05, with its compact and agile body, is ideal for city commuters, providing versatile mobility for both urban roads and narrow alleys. At the launch event, Andy Yuan, Assistant President of SOUEAST International, stated: 'SOUEAST's vision is enabling more youth around the world to have an EASE urban mobility experience.' He further emphasised SOUEAST Motor's strong confidence in the Egyptian market. According to the plan, SOUEAST and its partner will engage in comprehensive collaboration across market operations, customer service, branding, and channel development to deliver an integrated user experience. By 2025, SOUEAST aims to establish 15 sales outlets and 5 after-sales service centres in Egypt. Additionally, two new CKD models will be introduced between 2026 and 2027. SOUEAST has recently entered North African markets, including Morocco and Libya. Its latest launch in Egypt marks a major breakthrough in the brand's strategic expansion across Africa. With this continued market growth, SOUEAST is poised to open a new chapter in its global development.
Yahoo
26-07-2025
- Automotive
- Yahoo
SOUEAST Unveils New Chapter in Egypt, Strengthening African Market Presence
CAIRO, July 26, 2025 (GLOBE NEWSWIRE) -- SOUEAST launched four new models in Egypt, marking a significant expansion in the African market. The event, themed "Ease Your Life", was held at Cairo's iconic landmark – Alamain Boulevard North Square, showcasing the brand's commitment to elevating users' automotive consumption experience with innovative concepts. (Image 1: SOUEAST Launched in Egypt) SOUEAST: Reborn in 2024, expanding globally with urban-focused vehicles. With a presence in over 30 countries and regions, the automaker has established more than 144 sales and service networks worldwide. SOUEAST targets the urban premium market with its "6+2+1" product matrix: 6 urban SUVs; 2 urban sedans; 1 lifestyle pickup truck. Covering segments from B to D-class, the lineup includes both fuel and hybrid powertrains, with pure electric models planned for the future. This diversified portfolio ensures tailored solutions for diverse markets and customer needs. The launch featured four new models: The flagship smart luxury SUV S09, urban intelligent C-segment SUV S07, urban stylish C-segment SUV S06 and compact urban SUV S05, covering almost all segments of the SUV market. These vehicles are designed to meet the diverse needs of drivers, offering a blend of style, comfort, and advanced technology. The S09, with its luxurious features and robust performance, is tailored for those seeking a premium driving experience. The S07 and S06, on the other hand, cater to the urban youth with their intelligent features and stylish designs. The S05, with its compact and agile body, is ideal for city commuters, providing versatile mobility for both urban roads and narrow alleys. At the launch event, Andy Yuan, Assistant President of SOUEAST International, stated: "SOUEAST's vision is enabling more youth around the world to have an EASE urban mobility experience." He further emphasized SOUEAST Motor's strong confidence in the Egyptian market. According to the plan, SOUEAST and its partner will engage in comprehensive collaboration across market operations, customer service, branding, and channel development to deliver an integrated user experience. By 2025, SOUEAST aims to establish 15 sales outlets and 5 after-sales service centers in Egypt. Additionally, two new CKD models will be introduced between 2026 and 2027. SOUEAST has recently entered North African markets, including Morocco and Libya. Its latest launch in Egypt marks a major breakthrough in the brand's strategic expansion across Africa. With this continued market growth, SOUEAST is poised to open a new chapter in its global development. A photo accompanying this announcement is available at CONTACT: Contact Person: Frida Fu Email:
The Star
24-07-2025
- Automotive
- The Star
Chinese auto brand debuts 4 new models in Egypt
CAIRO, July 24 (Xinhua) -- SOUEAST, a Chinese auto brand, unveiled four new models in Egypt on Thursday, marking a significant expansion in the African market. Held in the northern Egyptian city of Alamein, the launch featured four new models covering almost all segments of the SUV market, namely the flagship smart luxury SUV S09, urban intelligent C-segment SUV S07, urban fashionable C-segment SUV S06, and compact urban SUV S05. Yuan Anguo, assistant president of SOUEAST International, said that the vehicles are designed to meet the diverse needs of drivers, offering a blend of style, comfort, and advanced technology. "SOUEAST's vision is enabling more youth around the world to have an easy urban mobility experience," said Yuan at the launch ceremony, emphasizing SOUEAST's strong confidence in the Egyptian market. By 2025, SOUEAST aims to establish 15 sales outlets and five after-sales service centers in Egypt, Yuan revealed, noting that two new completely-knocked-down (CKD) models will be introduced between 2026 and 2027. With a presence in over 30 countries and regions, the automaker has established more than 140 sales and service networks worldwide.
Zawya
09-07-2025
- Automotive
- Zawya
MANEAST enters Egypt's auto market as official SOUEAST agent
Cairo – MANEAST, an independent company currently under formation and owned by the Mansour family, has announced the signing of an exclusive distribution agreement with SOUEAST, a leading Chinese automotive brand. This partnership marks MANEAST's official debut in Egypt's automotive market, as the company sets out to secure a strong foothold in a sector experiencing growing demand for Chinese vehicles renowned for their advanced technology, high build quality, and competitive pricing. The partnership with SOUEAST is a deliberate step aligned with MANEAST's vision to bring advanced, high-quality vehicles to the Egyptian market, leveraging the brand's three-decade legacy of innovation, engineering excellence, and modern design. With an established export presence across global markets, SOUEAST entered a transformative phase in 2024 following its full acquisition by Chinese automotive giant CHERY Group. The move reflects CHERY's vision to position SOUEAST as a mainstream global player, an ambition already taking shape with the brand's proven success across the Middle East, Central Asia, Latin America, and Africa. As a part of its launch, MANEAST introduced its initial leadership team, comprising experienced professionals with a strong track record in management, marketing, sales, and after-sales services. Mahmoud Gamil has been appointed Managing Director, bringing over 25 years of executive experience in international automotive manufacturing and distribution. Karim Shehata will be heading the Sales & Marketing function, with Ahmed Aly as Marketing Manager and Sherif Shaheen as Sales Manager. Mohamed El-Hanawy will be will be heading the After-Sales function. This seasoned team reflects MANEAST's commitment to building a competitive and resilient local presence from day one. MANEAST is set to officially launch its operations later this month, executing a comprehensive business plan focused on geographic expansion, service excellence, and data-driven marketing strategies in line with evolving Egyptian consumer behavior. At the heart of MANEAST's strategy lies a deep commitment to innovation and delivering a seamless customer experience, two pillars essential to building lasting trust and loyalty. MANEAST's debut in the Egyptian market reflects a constant commitment to long-term investment in the Egyptian market, aimed at supporting economic growth and creating job opportunities through diversified operations. This strategic step underscores the company's confidence in Egypt's market potential and its readiness to embrace innovative business models that cater to evolving consumer needs.
Business Upturn
01-07-2025
- Automotive
- Business Upturn
SOUEAST Officially Enters Morocco, Launching New Journey in North African Market
CASABLANCA, Morocco, July 01, 2025 (GLOBE NEWSWIRE) — SOUEAST announced its official entry into the Morocco market, marking the launch of its North African strategy and a major breakthrough in its global expansion. It will offer EASE urban mobility experiences to Moroccan and even North African consumers. (Image 1: SOUEAST Launched in Morocco) At the launch event, Assistant President of SOUEAST International, Mr. Andy Yuan introduced SOUEAST's development strategy. Since its 2024 brand renewal, SOUEAST has rapidly expanded, aiming to enter over 60 countries and regions, with 300 networks in 2025. 'We will plan a diversified product lineup of '6 SUVs + 2 sedans + 1 pickup,' meeting the diverse needs of global users.' He added. EASE YOUR LIFE: A new way of intelligent connected mobility SOUEAST focuses on global urban youth, aiming to co-create an effortless urban mobility experience through vehicles that merge fashion aesthetics with intelligent technology. This vision resonates with Moroccan youth and builds a solid brand connection. Diverse Product Portfolio，Precise Market Coverage For its entry into Morocco, SOUEAST introduces core urban SUVs. The S09, the Smart Premium D-Class SUV, caters to urban elites with its exceptional design, intelligent driving, and luxurious features, embodying the brand's high standards. （Image 2: SOUEAST S09） The S07, the Urban Intelligent C-Class SUV, balances practicality and style. It provides 12.3-inch connected screens for the dashboard and electronic 6-way adjustable driver seat with memory and full ADAS, offering convenience and safety. S06 DM, the Hybrid Urban Stylish C-Class SUV, combining sporty aesthetics with hybrid technology, delivers an 114 km pure electric range and a combined range of over 1,000 km when fully fueled, meeting the daily commuting needs of Moroccan youth. M-Automotive, the leading automotive distributor in Morocco, is the only company to have won the 'Best Service Quality' title for two consecutive years (2024-2025) and ranks among Morocco´s top 30 companies. The company plans to cooperate with SOUEAST and establish three directly operated stores by 2025, including one 4S store and two urban showrooms, and aims to expand the network to 13 outlets by 2027. To deeply root itself in the Morocco, SOUEAST will construct an end-to-end service network, strengthen collaboration with local partners, and accelerate market integration through localized strategies. Additionally, SOUEAST is set to enter the Egypt market this July, further expanding its footprint across Africa. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash
