Latest news with #Spectacles
Business Recorder
26-07-2025
- Business
- Business Recorder
‘Snap Schools': Dubai partners with Snapchat to empower influencers
Dubai's Creators HQ, a dedicated hub for digital content creators, has partnered with Snapchat - the messaging app popular for its disappearing messages - in a 'first-of-its-kind' collaboration to launch a long-term initiative aimed at empowering creators across the GCC and beyond. The partnership will include Snap Schools - workshops and events - augmented reality (AR) masterclasses, talks by guest speakers and creators, and on-ground AR activations - marketing campaigns that use AR in physical, real-world locations to engage customers with a brand or product. To kickstart the partnership, Creators HQ and Snapchat hosted the first Snap School this week with over 50 content creators in attendance. Content creators become focus, eligible for Dubai golden visa as city looks to attract 10,000 influencers The session offered hands-on training, platform insights, and direct engagement with Snapchat experts equipping creators with the tools, trends, and strategies needed to succeed on the platform. Alia Alhammadi, Vice Chairperson of the UAE Government Media Office, said 'Partnering with Snapchat marks a strategic step in our mission to support and develop talented content creators in the region.' 'We've been truly inspired by the incredible creativity of creators across the region,' said Hussein Freijeh, Vice President at Snap Inc. MENA. 'This partnership with Creators HQ marks a strategic investment in the next generation of storytellers, giving them the tools, mentorship, and monetisation opportunities to grow their presence and impact.' Snapchat is also expanding its monetisation tools through programmes like the Spotlight and Stories Reward programmes and Creator Marketplace integrations. And it is doubling down on AR in the region. Looking ahead, Snapchat and Creators HQ will continue rolling out new initiatives, including deeper programming tied to Spectacles, Snap's AR glasses.
Gizmodo
15-07-2025
- Gizmodo
Ad Blockers for Real Life Are Now a Thing, Thanks to AR Glasses
I don't know much about you, dear reader, but I can probably guess one thing: you don't like watching advertisements (shut up, ad lovers; no one's talking to you). If you're one of the many, many ad-averse, you probably have an ad blocker installed on your devices, which is great when you're staring into the void of life's many glowing rectangles as one does every day for the rest of their lives. But those blockers do little to help you out in the real world when you're touching grass or a dirty subway pole. If only there were ad blockers for real life… Ask and ye shall receive, they say, and in this case, that means ye receive ad blockers designed to work with AR glasses for blocking ads in real life. 🚫🕶️ I've been building an XR app for a real-world ad blocker using Snap @Spectacles. It uses Gemini to detect and block ads in the environment. It's still early and experimental, but it's exciting to imagine a future where you control the physical content you see. — Stijn Spanhove (@stspanho) June 19, 2025Above is an app being developed by software engineer Stijn Spanhove for Snap's Spectacle AR glasses. As Spanhove states in the above post on X, the app uses a combination of the Spectacles' cameras and Google's Gemini to identify an ad in your glasses and then slap a big blocker over them. Ad blocking is not a novel idea, obviously, but it's still pretty wild to be able to bring that ad-blocking tech out into the world. The app, just like AR glasses themselves, is still a work in progress, but it's nice to see someone out here extending the use case of a technology that companies like Meta and Apple are betting big on. My only complaint, like some AR nerds, is that there are actually a lot of fun things outside a typical block screen you could use to obscure ads, and some of those things are a little bit more creative. On X, one user suggests family photos are local foliage—you know, things that don't suck. Unless you hate your family, which is a whole other issue I'm not prepared to unpack right now. Cats would be fun! Or puppies. I don't really care much what it is as long as it protects my eyes from the scourge of Shen Yun ads. But also, I'm an open-minded guy, and maybe you want everything to be a Shen Yun ad, in which case, have at it, bud. Spanhove's app is mostly just a fun exercise at this point, but if Snap actually brings its Spectacles to market in a broader sense—its latest version is developer-only—then maybe we'll see more apps like this in the wild. For now, you'll just have to take all your ads to the face, though, which is an L for us tired consumers but a big win for Shen Yun.
Hans India
02-07-2025
- Business
- Hans India
Apple Sues Former Engineer for Allegedly Stealing Vision Pro Secrets Before Joining Snap
Apple has filed a lawsuit against a former senior engineer, Di Liu, alleging he stole sensitive company information related to its upcoming Vision Pro headset just before moving to Snap Inc. According to legal documents submitted in California on June 24, 2025, Liu, who worked at Apple from 2017 until his resignation in 2024, is accused of downloading thousands of confidential files in his final days with the company. Apple claims the data transfer occurred while Liu still had access to his company-issued laptop and credentials. Liu served as a system product design engineer on the Vision Pro, a highly anticipated mixed-reality headset positioned as Apple's most ambitious entry into the spatial computing space. The tech giant alleges that the documents Liu took included proprietary hardware designs, technology architecture, internal project codenames, and even sensitive supply chain details. What raises further concern for Apple is Liu's undisclosed move to Snap—a direct competitor in the augmented reality market, known for its Spectacles smart eyewear. Because Liu did not reveal his new employer during his resignation process, he was granted a standard two-week transition period, during which Apple alleges he misused his active credentials to access and extract classified materials. In the legal filing, Apple's attorneys stated, 'Worse still, the review of Liu's Apple-issued work laptop also shows that while maintaining access to Apple's Proprietary Information under false pretences, he used his Apple credentials to exfiltrate thousands of documents... from Apple's secure file storage systems.' While the lawsuit is directed solely at Liu, Apple's legal team highlights the suspicious overlap between the content of the documents allegedly taken and Snap's work in AR technologies. Though Snap is not named as a defendant, the implication is clear: Apple sees Liu's new position as a potential risk to its competitive edge. This legal action is part of Apple's broader push to protect its intellectual property. In previous cases, Apple pursued former employees suspected of leaking sensitive information, including a 2022 settlement with ex-employee Simon Lancaster and a 2024 lawsuit against Andrew Aude, which was later dropped after he apologized. As the case develops, all eyes are on how the court will interpret Liu's actions and whether Apple's claims of corporate espionage will hold up under scrutiny.
India Today
02-07-2025
- Business
- India Today
Apple sues former employee for stealing and trading Vision Pro secrets
In yet another legal twist spotlighting Apple's unrelenting efforts to guard its confidential innovations, the iPhone maker has filed a lawsuit against a former senior engineer, accusing him of stealing sensitive company files before joining Snap, the parent firm of Snapchat and a known player in augmented reality hardware. Filed in California on June 24, 2025, the lawsuit accuses Di Liu, who had worked at Apple from 2017 until his resignation in 2024, of secretly downloading thousands of confidential documents in the days leading up to his departure. Apple claims these files were transferred to Liu's personal cloud storage while he still possessed his company-issued laptop and Apple, Liu served as a system product design engineer on its high-profile Vision Pro headset. This mixed-reality device represents the company's boldest venture into the spatial computing market. According to Apple, many of the files Liu is alleged to have taken related directly to proprietary information involving hardware design, technology architecture, project codenames, and even details of Apple's supply chain Apple says Liu failed to disclose during his exit process that he was joining Snap, a competitor in the augmented reality space and the maker of Spectacles, smart eyewear aimed at similar markets. Because of this lack of transparency, Liu was granted the usual two-week transition period after his resignation. During this time, Apple claims he used his still-active credentials to access and extract highly confidential information from the company's secure internal In the legal filing, Apple's lawyers criticised Liu's conduct as both deceitful and damaging, 'Worse still, the review of Liu's Apple-issued work laptop also shows that while maintaining access to Apple's Proprietary Information under false pretences, he used his Apple credentials to exfiltrate thousands of documents... from Apple's secure file storage systems.'Though Apple's lawsuit targets Liu alone, the company implies a strong link between the information allegedly taken and Liu's current responsibilities at Snap. Apple's legal team noted the overlap between the Vision Pro-related documents and Snap's own augmented reality products, suggesting that Liu may intend to apply Apple's proprietary knowledge in his new role as a product design engineer at the rival Snap is not named as a defendant in the case, the lawsuit subtly positions the social media company within the broader narrative of competitive risk, given the overlap in product aggressive legal stance in this case is not an isolated one. Over recent years, the company has gone to considerable lengths to pursue former employees whom it suspects of leaking internal information or intellectual property. Back in 2022, Apple reached a settlement with ex-employee Simon Lancaster, who had been accused of supplying confidential information to a journalist. Another high-profile case emerged in early 2024, when Apple sued engineer Andrew Aude for allegedly leaking sensitive material to the press. That lawsuit was eventually dropped after Aude issued an apology.- Ends
Yahoo
01-07-2025
- Business
- Yahoo
Apple Alleges Massive Vision Pro Secrets Theft
Apple (NASDAQ:AAPL) alleges in a June 24 lawsuit that former Vision Pro engineer Di Liu downloaded a massive volume of trade secrets before quietly joining Snap (NYSE:SNAP), a move that could expose Apple's unannounced AR technologies. The complaint filed in Santa Clara County Superior Court says Liu resigned under the guise of family and health but used his credentials to pull thousands of documents from Apple systems just three days before his departure. According to the suit, Liu amassed files covering product design, quality control, cost structures and supply-chain strategiesdata embodied in Apple Vision Pro or not yet released. Apple claims Liu then uploaded those documents into his personal cloud storage, effectively packing its proprietary R&D into a suitcase bound for a competitor's lab. Snap, which sells Spectacles wearables, says it's reviewed the allegations and has no reason to believe they are related to this individual's conduct at Snap. This marks Apple's latest high-profile trade-secret battle following suits in 2021 against a designer accused of leaking to a journalist and in 2022 against chip startup Rivos. Federal authorities also charged a software engineer in 2023 for allegedly stealing thousands of sensitive Apple files. AAPL shares ticked up 1.10% today amid the news, underscoring investor focus on intellectual-property protection. Why It Matters: Engineers with inside knowledge are vital to Apple's AR push, and any leak could narrow its competitive edge in a fast-evolving market. The case also highlights the legal risks companies face when talent jumps between rivals. This article first appeared on GuruFocus. Se produjo un error al recuperar la información Inicia sesión para acceder a tu portafolio Se produjo un error al recuperar la información Se produjo un error al recuperar la información Se produjo un error al recuperar la información Se produjo un error al recuperar la información
