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Beyond ONE Expands Regional Footprint with Sustainability at Its Core: From Dubai to Riyadh, Redefining the Future of Work
Beyond ONE Expands Regional Footprint with Sustainability at Its Core: From Dubai to Riyadh, Redefining the Future of Work

Mid East Info

time18-06-2025

  • Business
  • Mid East Info

Beyond ONE Expands Regional Footprint with Sustainability at Its Core: From Dubai to Riyadh, Redefining the Future of Work

Beyond ONE™, the innovative digital services provider behind Virgin Mobile's operations across the Middle East and Latin America, continues to push the boundaries of workplace design and corporate sustainability. With a bold new office opening in Riyadh, Saudi Arabia, and a sustainability-driven headquarters in Dubai, the company reinforces its commitment to empowering people, protecting the planet, and redefining how and where work happens. A Vision Rooted in People and Planet: At the heart of Beyond ONE's regional strategy is its belief that offices should be human-centred, future-ready, and environmentally responsible. The company's Dubai HQ — designed with the intention to feel like a 'home away from home' — embodies this philosophy. With adaptive workspaces, natural materials, ergonomic design, and energy-conscious features, the HQ has been recognised for its progressive, wellness-first approach. From hybrid collaboration zones and soft seating lounges to biophilic design and natural light integration, Beyond ONE's Dubai office has become a benchmark for how modern offices can balance productivity, wellbeing, and sustainability. It's a physical manifestation of the company's commitment to designing 'offices with purpose,' as explored in coverage by Identity , AD Middle East , Love That Design and Gulf Business . 'We're not just building spaces — we're building environments that inspire creativity, nurture wellbeing, and minimise our ecological footprint,' said a spokesperson from Beyond ONE's Dubai design team. Riyadh: A Strategic Step Forward: Following the success of its Dubai HQ, Beyond ONE has officially opened the doors to its new Riyadh office, marking a significant milestone in its growth strategy for Saudi Arabia. Home to Virgin Mobile KSA, FRiENDi Mobile and FRiENDi Pay, the new space is tailored to align with Saudi Arabia's Vision 2030 while reflecting Beyond ONE's deep-rooted workplace philosophy. Developed in collaboration with award-winning studio Design by Mahsa (DBM) and executed with regional partners like Compass KSA, Eire Gulf Interior, and Zoluti, the Riyadh office mirrors the group's commitment to local culture and sustainability. The space is infused with regionally inspired textures and materials, locally sourced resources, native plant gardens, and smart energy systems. 'Our investment in Riyadh reflects not only our strategic priorities but our promise to deliver the same empowering, human-focused experience to our Saudi team as we do globally,' said Yaarob Al-Sayegh, CEO of Beyond ONE Saudi Arabia. Sustainable by Design: Whether in Dubai or Riyadh, sustainability is a core design pillar. Beyond ONE integrates: Recycled and locally sourced materials Energy-efficient lighting and climate systems Indoor greenery for improved air quality and mood Flexible, adaptive layouts to support evolving work styles and reduce space waste This commitment reflects Beyond ONE's mission to not only serve digital consumers through cutting-edge services — but to lead by example in how a business should operate in the 21st century. A Regional Model for the Future of Work: With offices that feel more like community hubs than corporate cubicles, Beyond ONE is showcasing what the future of work in the Middle East can look like: agile, inclusive, sustainable, and deeply human. As the company scales its impact across the region, it is building more than just digital services — it is nurturing vibrant ecosystems where people thrive and innovation flourishes. About Beyond ONE™: Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in emerging markets around the world. We put people at the centre of everything we think and do, to create hyper-customised digital experiences that improve their lives and create a more inclusive, colourful and connected world for everyone. A subsidiary of private global investment company Priora Management Holding Dubai, Beyond ONE is headquartered in Dubai, and through its investments, operates in a number of countries around the world. About Virgin Mobile KSA: Virgin Mobile KSA, a subsidiary of Beyond ONE Group, is a leading telecommunications company in Saudi Arabia, committed to delivering innovative and customer-centric mobile services. With a focus on digital innovation and personalized experiences, Virgin Mobile KSA empowers consumers with customizable mobile plans, advanced app features, and seamless connectivity. Through strategic partnerships and cutting-edge technology, Virgin Mobile KSA continues to redefine the telecommunications landscape, offering unparalleled service excellence and convenience to its customers across the Kingdom. About Virgin Mobile Middle East and Africa: Virgin Mobile Middle East & Africa is part of the Virgin family group of companies. Virgin Mobile Middle East & Africa is responsible for all Virgin Mobile operations in the Middle East and Africa region and is headquartered in Dubai, UAE. It has been in the region since 2009 and operates the two consumer brands of Virgin Mobile and FRiENDi Mobile. Partnering with telecoms operators, the Virgin Mobile Middle East & Africa team provides customers with innovative products and packages designed to make their mobile experience better. Virgin Mobile Middle East & Africa believes in having great people, and the management team is made up of senior-level team members from a variety of successful regional and global mobile operators, as well as from MVNOs.

Beyond ONE Expands Regional Footprint with Sustainability at Its Core: From Dubai to Riyadh, Redefining the Future of Work
Beyond ONE Expands Regional Footprint with Sustainability at Its Core: From Dubai to Riyadh, Redefining the Future of Work

Web Release

time18-06-2025

  • Business
  • Web Release

Beyond ONE Expands Regional Footprint with Sustainability at Its Core: From Dubai to Riyadh, Redefining the Future of Work

Beyond ONE Expands Regional Footprint with Sustainability at Its Core: From Dubai to Riyadh, Redefining the Future of Work Beyond ONE™, the innovative digital services provider behind Virgin Mobile's operations across the Middle East and Latin America, continues to push the boundaries of workplace design and corporate sustainability. With a bold new office opening in Riyadh, Saudi Arabia, and a sustainability-driven headquarters in Dubai, the company reinforces its commitment to empowering people, protecting the planet, and redefining how and where work happens. A Vision Rooted in People and Planet At the heart of Beyond ONE's regional strategy is its belief that offices should be human-centred, future-ready, and environmentally responsible. The company's Dubai HQ — designed with the intention to feel like a 'home away from home' — embodies this philosophy. With adaptive workspaces, natural materials, ergonomic design, and energy-conscious features, the HQ has been recognised for its progressive, wellness-first approach. From hybrid collaboration zones and soft seating lounges to biophilic design and natural light integration, Beyond ONE's Dubai office has become a benchmark for how modern offices can balance productivity, wellbeing, and sustainability. It's a physical manifestation of the company's commitment to designing 'offices with purpose,' as explored in coverage by Identity, AD Middle East, Love That Design and Gulf Business. 'We're not just building spaces — we're building environments that inspire creativity, nurture wellbeing, and minimise our ecological footprint,' said a spokesperson from Beyond ONE's Dubai design team. Riyadh: A Strategic Step Forward Following the success of its Dubai HQ, Beyond ONE has officially opened the doors to its new Riyadh office, marking a significant milestone in its growth strategy for Saudi Arabia. Home to Virgin Mobile KSA, FRiENDi Mobile and FRiENDi Pay, the new space is tailored to align with Saudi Arabia's Vision 2030 while reflecting Beyond ONE's deep-rooted workplace philosophy. Developed in collaboration with award-winning studio Design by Mahsa (DBM) and executed with regional partners like Compass KSA, Eire Gulf Interior, and Zoluti, the Riyadh office mirrors the group's commitment to local culture and sustainability. The space is infused with regionally inspired textures and materials, locally sourced resources, native plant gardens, and smart energy systems. 'Our investment in Riyadh reflects not only our strategic priorities but our promise to deliver the same empowering, human-focused experience to our Saudi team as we do globally,' said Yaarob Al-Sayegh, CEO of Beyond ONE Saudi Arabia. Sustainable by Design Whether in Dubai or Riyadh, sustainability is a core design pillar. Beyond ONE integrates: Recycled and locally sourced materials Energy-efficient lighting and climate systems Indoor greenery for improved air quality and mood Flexible, adaptive layouts to support evolving work styles and reduce space waste This commitment reflects Beyond ONE's mission to not only serve digital consumers through cutting-edge services — but to lead by example in how a business should operate in the 21st century. A Regional Model for the Future of Work With offices that feel more like community hubs than corporate cubicles, Beyond ONE is showcasing what the future of work in the Middle East can look like: agile, inclusive, sustainable, and deeply human. As the company scales its impact across the region, it is building more than just digital services — it is nurturing vibrant ecosystems where people thrive and innovation flourishes. -ENDS-

A market-first electric motorcycle initiative for delivery riders
A market-first electric motorcycle initiative for delivery riders

Tahawul Tech

time20-03-2025

  • Automotive
  • Tahawul Tech

A market-first electric motorcycle initiative for delivery riders

In a market first, Virgin Mobile UAE is introducing electric motorcycles exclusively for its delivery riders. Developed in partnership with Axiom Telecom, this program offers an eco-friendly alternative that reduces emissions while supporting Dubai's sustainable development goals in line with the UAE's Green Agenda 2030. Even the way we deliver SIM cards is now part of a greener future. Virgin Mobile's new e-bikes, designed for reliability and efficiency, feature a central control system and extended battery life, making them ideal for delivery services. With optional app connectivity, these bikes provide delivery riders a fuel-free, smart solution for urban transport. By integrating these e-bikes into our operations, Virgin Mobile UAE is taking another step toward sustainability beyond just our services. In line with reducing its carbon footprint, Virgin Mobile UAE continues to encourage eSIM adoption to minimize waste. For customers who prefer physical SIMs, we offer in-person delivery options, including our eco-conscious e-bike for select deliveries, providing a sustainable alternative that complements our digital-first approach. Rob Beswick, Managing Director at Virgin Mobile UAE, said: 'Our e-bike initiative reflects our commitment to integrating sustainability into everyday business practices. By offering a cleaner, smarter transportation solution, we're contributing to Dubai's environmental goals while redefining what it means to lead responsibly in telecommunications'. Fahad Al Bannai, CEO, Axiom Telecom, added: 'At Axiom Telecom, we are excited to take our first steps into the realm of sustainable last-mile delivery with the introduction of electric bikes. This initiative, in collaboration with our valued partner Virgin Mobile, reflects our commitment to exploring cleaner and more efficient delivery solutions. It also aligns with the UAE's vision for sustainability and clean energy, reinforcing our dedication to innovation that benefits both our customers and the environment'. Image Credit: Virgin Mobile UAE

Beyond ONE Partners with TIMWETECH to transform digital content experience for 3.5 million mobile customers across Saudi Arabia & Oman
Beyond ONE Partners with TIMWETECH to transform digital content experience for 3.5 million mobile customers across Saudi Arabia & Oman

Zawya

time05-03-2025

  • Business
  • Zawya

Beyond ONE Partners with TIMWETECH to transform digital content experience for 3.5 million mobile customers across Saudi Arabia & Oman

Dubai, United Arab Emirates: Beyond ONE, the global digital services provider and owner of Virgin Mobile and FRiENDi Mobile operations across the Middle East, has partnered with global technology provider TIMWETECH to deliver premium digital content to mobile users across Saudi Arabia and Oman. The agreement, signed at Mobile World Congress in Barcelona, will see TIMWETECH's Digital Service Delivery platform deployed across Beyond ONE's affiliate networks - Virgin Mobile Saudi Arabia and FRiENDi Oman. In markets where credit card penetration remains below 30%*, this partnership addresses a critical barrier to digital inclusion by enabling growing customer demand for integrated entertainment options by enabling 3.5 million subscribers to access and pay for digital content directly through their mobile accounts. Customers will be able to subscribe to premium streaming, gaming, and infotainment services – including on-demand video, live sports updates, interactive quizzes, and AI-powered productivity tools – without needing traditional banking relationships, a significant advantage for Beyond ONE's largely prepaid customer base. 'This partnership fundamentally transforms how our customers access digital experiences,' said Hani ELKukhun, Beyond ONE CEO of MEA. 'In fast growing economies, mobile accounts often serve as people's primary financial tool. By connecting these accounts directly to digital content, we're removing long-standing barriers and democratizing access to services that can educate, entertain, and improve quality of life. This aligns perfectly with our mission to create a more inclusive digital ecosystem in high-growth markets.' Under the agreement, Virgin Mobile and FRiENDi customers will benefit from Direct Carrier Billing (DCB), allowing them to subscribe and pay for services using their existing mobile balance with just two clicks. For the significant segment of Beyond ONE customers who use prepaid services, this eliminates the complexity of separate payment systems while maintaining complete transparency and control. The implementation includes robust consumer protections, with mandatory double opt-in confirmations, clear subscription terms, and AI-powered real-time fraud detection. These enhanced security measures are expected to reduce unauthorized charges drastically compared to traditional third-party billing systems. 'We're bringing our carrier-grade VAS aggregation technology to Beyond ONE to create both a seamless and secure experience for millions of mobile users,' said Diogo Salvi, CEO at TIMEWWTECH. 'Our platform will operate invisibly beyond Virgin Mobile and FRiENDi's trusted brands, ensuring a consistent customer experience while dramatically expanding content options.' The partnership delivers four key benefits: Expanded Content Ecosystem: Starting Q3 2025, customers will gain access to premium entertainment, including regional/global streaming services, educational platforms, and gaming subscriptions directly through their trusted mobile provider Financial Inclusion: Prepaid users can instantly subscribe to premium digital services without needing credit cards or band accounts, making advanced digital experiences accessible to underserved populations. Enhanced Consumer Protection: Clear subscription terms, automatic spending alerts, and simplified management tools give customers complete control over their digital spending Faster Service Deployment: New digital services will be rolled out up to 50% faster, with automated onboarding for new entertainment providers ensuring customers always have access to the latest content options Implementation will begin immediately, with a phased rollout starting Q3 2025. This strategic integration not only enhances Beyond ONE's value proposition by connecting telecommunications directly with premium content delivery, but also establishes new revenue opportunities in the Middle East's rapidly evolving digital economy - all while maintaining the seamless experience customers expect from Virgin Mobile and Friendi brands. About Beyond ONE™ Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in emerging markets around the world. We put people at the centre of everything we think and do, to create hyper-customized digital experiences that improve their lives and create a more inclusive, colourful and connected world for everyone. A subsidiary of private global investment company Priora Management Holding Dubai, Beyond ONE is headquartered in Dubai, and through its investments, operates in a number of countries around the world. About Virgin Mobile KSA Virgin Mobile KSA, a subsidiary of Beyond ONE Group, is a leading telecommunications company in Saudi Arabia, committed to delivering innovative and customer-centric mobile services. With a focus on digital innovation and personalized experiences, Virgin Mobile KSA empowers consumers with customizable mobile plans, advanced app features, and seamless connectivity. Through strategic partnerships and cutting-edge technology, Virgin Mobile KSA continues to redefine the telecommunications landscape, offering unparalleled service excellence and convenience to its customers across the Kingdom. About Virgin Mobile Middle East and Africa Virgin Mobile Middle East & Africa is part of the Virgin family group of companies. Virgin Mobile Middle East & Africa is responsible for all Virgin Mobile operations in the Middle East and Africa region and is headquartered in Dubai, UAE. It has been in the region since 2009 and operates the two consumer brands of Virgin Mobile and FRiENDi Mobile. Partnering with telecoms operators, the Virgin Mobile Middle East & Africa team provides customers with innovative products and packages designed to make their mobile experience better. Virgin Mobile Middle East & Africa believes in having great people, and the management team is made up of senior-level team members from a variety of successful regional and global mobile operators, as well as from MVNOs. About FRiENDi FRiENDi Mobile is a leading mobile services brand, offering a prepaid mobile experience that combines exciting offers and services with competitive prices. Launched in April 2009, FRiENDi mobile offers competitive data and calling rates, with outstanding customer service in six languages coupled with service availability in multiple countries in the GCC. The company was acquired in February 2023 by Beyond ONE, along with Virgin Mobile Middle East and Africa, as part of its plan to radically reshape consumers' interaction with technology in growth markets around the world. About TIMEWETECH TIMWETECH is a global service and software provider leader in the digital telecom industry. With over 20 year's experience in the industry and a global footprint of over 80 countries and 30 offices, our comprehensive suite of services enhances customer interaction, boosts operational efficiency, and drives digital transformation. Trusted by top-tier clients, TIMWETECH delivers excellence through cutting-edge solutions and unparalleled expertise.

Virgin Mobile UAE launches electric motorcycle initiative for delivery riders
Virgin Mobile UAE launches electric motorcycle initiative for delivery riders

Zawya

time04-03-2025

  • Business
  • Zawya

Virgin Mobile UAE launches electric motorcycle initiative for delivery riders

Dubai, UAE – In a market first, Virgin Mobile UAE is introducing electric motorcycles exclusively for its delivery riders. Developed in partnership with Axiom Telecom, this program offers an eco-friendly alternative that reduces emissions while supporting Dubai's sustainable development goals in line with the UAE's Green Agenda 2030. Even the way we deliver SIM cards is now part of a greener future. Virgin Mobile's new e-bikes, designed for reliability and efficiency, feature a central control system and extended battery life, making them ideal for delivery services. With optional app connectivity, these bikes provide delivery riders a fuel-free, smart solution for urban transport. By integrating these e-bikes into our operations, Virgin Mobile UAE is taking another step toward sustainability beyond just our services. In line with reducing its carbon footprint, Virgin Mobile UAE continues to encourage eSIM adoption to minimize waste. For customers who prefer physical SIMs, we offer in-person delivery options, including our eco-conscious e-bike for select deliveries, providing a sustainable alternative that complements our digital-first approach. Rob Beswick, Managing Director at Virgin Mobile UAE, said: 'Our e-bike initiative reflects our commitment to integrating sustainability into everyday business practices. By offering a cleaner, smarter transportation solution, we're contributing to Dubai's environmental goals while redefining what it means to lead responsibly in telecommunications.' Fahad Al Bannai, CEO, Axiom Telecom, added: "At Axiom Telecom, we are excited to take our first steps into the realm of sustainable last-mile delivery with the introduction of electric bikes. This initiative, in collaboration with our valued partner Virgin Mobile, reflects our commitment to exploring cleaner and more efficient delivery solutions. It also aligns with the UAE's vision for sustainability and clean energy, reinforcing our dedication to innovation that benefits both our customers and the environment." About Virgin Mobile in the United Arab Emirates: Virgin Mobile believes in making mobile better across the industry with the best customer experience, innovative products and creating a great place to work. Emirates Integrated Telecommunications Company has launched Virgin Mobile as the first fully digitalized mobile service in the UAE, providing an experience that has never been seen before in the region. Virgin Mobile is the second mobile brand to operate under the EITC umbrella, adhering to the rights and obligations of EITC's telecommunication license while bringing a distinctly different offering and brand promise to the market. For Media Requests: Please contact

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