Latest news with #WWDC2024
Stuff.tv
3 days ago
- Stuff.tv
Apple finally launched something AI – but it's not what you think
Last year, at WWDC 2024, Apple made a lot of noise about Siri finally getting a brain as part of Apple Intelligence. The smart assistant was due to get Personal Context capabilities to better understand you, your life, and your device. But, much to my disappointment, these features have been delayed until 2026. In the meantime, Apple is launching a different AI-powered tool. You'll find this feature in the Apple Support app, of all places. There's a new AI-powered chatbot coming soon, with the ability to answer any product related queries you may have. First spotted by MacRumors, the new AI tool is quietly tucked inside the Apple Support app. It's available to answer questions about why your iPad won't update or where the Bluetooth settings have gone. It's called the Support Assistant, and it's currently being tested with a small group of iPhone users who've found a new Chat button in the bottom navigation bar. Once tapped, this AI-powered assistant pops up with a splash screen that tells you how to use it. The screen makes it clear that there's no human interaction involved. It'll then happily help you troubleshoot problems, explain how your device works, and generally do the job of someone at the Genius Bar. Minus the lanyard and questionable small talk. But you won't be able to grill it about when the next MacBook Pro is arriving or whether it can fix your router. It's been trained with a very tight leash. The AI only deals with Apple support topics. Anything outside that bubble and you're out of luck. It's unclear if Apple is using one of its own AI models, or if it's piggybacking off a partner, like OpenAI's ChatGPT. To cover bases against any fumbles, Apple makes it clear that the feature is still 'experimental' and 'may make mistakes.' That's not exactly confidence-inspiring, but at least there's an option to bump the conversation to a human if the bot goes off the rails. I think that's the most important aspect, as you're not forced to talk to AI. Rather, you can pick to do so before attempting to contact the support team for faster help. There's no word on how long this preview will stick around, or when everyone else will get a go. Right now, it's just a limited rollout to select iPhone users through the Apple Support app.
Mint
3 days ago
- Mint
Google takes swipe at Apple's Siri delays ahead of iPhone 17 launch: ‘Coming soon for a year'
Google has taken a potshot at Apple over the company's delay in rolling out its artificial intelligence features. In a teaser video shared for the Pixel 10 series, the Android maker, without naming Apple, questions how a feature that was promised could be delayed for over a year. "If you buy a new phone because of a feature that's 'coming soon,' but it's been 'coming soon' for a full year, you could change your definition of 'soon' — or you could just change your phone," the narrator says in Google's ad. "Ask more of your phone," adds the teaser video along with the launch for Pixel 10 series i.e. 20 August. Notably, Apple had announced its artificial intelligence features—dubbed Apple Intelligence—at the company's WWDC 2024 conference. However, many of those features were still not ready by the time the iPhone 16 launched, sparking widespread controversy for the Cupertino-based tech giant. Meanwhile, Apple's promised update for the Siri voice assistant is still missing from iOS 18, even as internal work on iOS 26 has reportedly begun. According to leaks, the company may delay the critical Siri update until next year. Apple's delays come as Google pushes ahead with its Gemini AI assistant, which is set to replace Google Assistant on Android devices later this year. The Sundar Pichai-led company launched its Gemini 2.5 Pro model in March, which topped several AI benchmarks, followed by the release of Gemini 2.5 Flash later in the year. Google typically unveils new AI-powered features for Pixel users during its August launch event. This year, the company is expected to debut four devices: Pixel 10, Pixel 10 Pro, Pixel 10 XL, and Pixel 10 Pro Fold. Apple, in contrast, currently relies on ChatGPT to handle complex AI queries. A recent report by Bloomberg's Mark Gurman suggests that the company is also developing its own ChatGPT-like chatbot for search. This tool could eventually be integrated into Siri and other Apple apps.
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Business Standard
3 days ago
- Business Standard
Google mocks Apple's delayed AI features in Pixel 10 series ad: Watch here
Google has released a new teaser video for its upcoming Pixel 10 series, taking a jab at Apple over its delayed rollout of AI-powered Siri features. The video, posted by Google India on X (formerly Twitter), offers a stylised look at the Pixel 10 Pro in a new colour, while the voiceover ridicules Apple's failure to deliver on its AI promises. In the narration, Google appears to reference Apple's WWDC 2024 announcement, suggesting that you should 'just change your phone' if you bought 'a new phone because of a feature that's coming soon, but it's been coming soon for a full year.' The teaser plays an instrumental version of 'The Next Episode' by Dr. Dre in the background, a likely nod to Apple's acquisition of Beats by Dre in 2014, adding another layer to the dig. At WWDC 2025, Apple's Senior Vice President of Global Marketing, Greg Joswiak, confirmed in an interview with The Wall Street Journal that the Siri upgrades will now arrive in 2026. He said the feature set did not meet Apple's quality standards in internal testing. Google Pixel 10 series: What to expect Google is expected to unveil the Pixel 10 series at its upcoming Made by Google event on August 20. The lineup is likely to include four models: Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. All four devices are expected to be powered by the new Google Tensor G5 chipset, reportedly built on TSMC's 3nm process. The chip should offer improved performance and power efficiency, along with a custom image signal processor (ISP) to boost photo and video quality. In terms of cameras, Google may reuse the main and ultra-wide sensors from the Pixel 9a on the Pixel 10 and Pixel 10 Pro Fold — marking a slight downgrade compared to the Pixel 9 series. However, the 5x periscope telephoto lens from last year's Pixel 9 Pro Fold might now appear on the base model as well. Meanwhile, the Pixel 10 Pro and Pro XL are expected to retain the same camera setup as last year's models. The Pixel 10 series is also expected to support Qi2 magnetic wireless charging, adopting the newer 25W standard for faster and more efficient charging. In addition to the phones, Google is reportedly preparing a new line of accessories under the 'Pixelsnap' branding, which will include magnetic chargers and custom-fit cases.
Business Insider
4 days ago
- Business Insider
Google mocks Apple's delayed AI features in new 'coming soon' ad
Google previewed its Pixel 10 launch in an advertisement mocking Apple's Siri AI delays. The ad's narrator said that phone-buyers who wait "a full year" for a feature that's "coming soon" should change phones. Apple announced its Siri overhaul with Apple Intelligence at WWDC 2024. In March, it officially delayed the launch.
Digital Trends
4 days ago
- Digital Trends
Google throws shade at Apple's Siri AI delay in latest Pixel 10 teaser
What's happened: As Google builds up to the Pixel 10 launch on August 20, the company has posted a cheeky 30 second video on YouTube which playfully throws shade on the delayed AI enhanced Siri features which were first announced at WWDC 2024 and meant to land on iPhones in April 2025. The voice over begins by saying 'if you buy a new phone because of a feature that's coming soon, but, it's been coming soon for a full year, you could change your definition of soon' – a direct jab at Apple. The video (above) continues, showing us the outline of the Pixel 10 while the voice muses 'or you could just… change your phone' – cheeky. This is important because: Google has come out swinging at Apple and its current AI implementation, which is a pretty strong signal it believes the Pixel 10 series will likely offer a stronger suite of AI tools compared to the upcoming iPhone 17. Back in March we learned of long delays for AI-boosted Siri, and then in May, Apple admitted its Siri AI features were 'taking a bit longer' than expected. The result is iPhone users are stuck with an AI assistant which is not as advanced as Google's Gemini, with Apple falling further behind after Google announced further AI updates and new features during Google IO 2025. Why should I care? AI on our mobile devices isn't going away anytime soon, as while it feels like Google continues to push forward with new features, Apple appears to be treading water as we wait for it to deliver on promises made last year. With Google's new video taking a bullish stance on what its phones can offer, it leaves the door open for new AI features to be announced during the Pixel 10 launch on August. We'd expect AI to feature pretty heavily during the launch event anyway, as it's woven throughout the Android ecosystem, and this latest teaser adds further fuel to AI and Gemini having a part to play. Okay, what's next? Google is going to have to back up this jibe with solid evidence it has the hardware and software to make iPhone users consider switching away from Apple, so we'll be watching the Made by Google event with keen interest on August 20. Apple will likely be watching closely as well, as we expect the iPhone 17 launch to happen just a few weeks after Google's event. While Apple doesn't tend to get drawn into these sort of games, it will be interesting to see if there's any subtle mention of how Apple Intelligence is leading the industry in specific areas come the iPhone event.
