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Jaguar Land Rover axing up to 500 jobs in the UK – months after backlash over ‘woke' rebrand
Jaguar Land Rover axing up to 500 jobs in the UK – months after backlash over ‘woke' rebrand

Scottish Sun

time17-07-2025

  • Automotive
  • Scottish Sun

Jaguar Land Rover axing up to 500 jobs in the UK – months after backlash over ‘woke' rebrand

Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) JAGUAR Land Rover is axing up to 500 jobs in the UK just weeks after receiving backlash over its "woke" rebrand. The iconic British manufacturer said that a large number of managerial jobs would be cut, saying it would offer voluntary redundancies. Sign up for Scottish Sun newsletter Sign up 4 Jaguar unveiled a controversial new concept car leaving the motoring world divided Credit: PA 4 The revamped logo and badge courted criticism and ignited strong reactions from fans and critics alike 4 Jaguar's new pink EV was slammed as 'just a woke Tesla' Credit: Jaguar Jaguar Land Rover is making the swinging cuts amid pressure on sales due to trade tariff woes. The Tata-owned firm said around 1.5 per cent of its UK workforce would be affected by the job cuts. A spokesperson for Jaguar Land Rover (JLR) said: "As part of normal business practice, we regularly offer eligible employees the opportunity to leave JLR through limited voluntary redundancy programmes." The car giant previously warned that tariffs on British made motors being sold to the US would have a direct hit on its profits. It comes after the iconic British car manufacturer sparked outrage in November when it launched a glossy ad campaign with bright colours and catwalk models. Soon after, it unveiled the bizarre Type 00 concept car - a large, pink grand tourer - as well as a much-maligned new logo and badge. The likes of Nigel Farage and even Elon Musk led the critics, with Farage describing it as "woke" and warned the automaker risked "going bust" due to its new design choice. Musk turned the knife on X, simply asking Jaguar "Do you sell cars?" Earlier this month it was revealed that Jaguar sales in Europe have plunged 97.5 per cent following the botched rebrand. Jaguar boss doubles down & DEFENDS new 'woke Tesla' pink EV in controversial rebrand The luxury British automaker registered just 49 vehicles in Europe in April, compared with 1,961 vehicles in the same month last year, according to data from the European Automobile Manufacturers' Association. Jaguar's wild transition has long been on the cards. Last year, executives made the call to discontinue their flagship petrol motors, including the XE, XF and F-Type, as well as E-Pace and I-Pace EVs. Indeed, only the F-Pace will continue into 2026 - although it's been pulled from the UK market along with the rest of the aforementioned models. Jag then plans to fully relaunch next year as an all-electric brand, selling high-end, zero-emissions cars badged with its redesigned logo. To that end, the company has invested heavily in new designs, concept cars and other ads to go with the reveal. Defending the campaign last year, JLR's Managing Director Rawdon Glover said to the Financial Times: 'If we play in the same way that everybody else does, we'll just get drowned out.'

Former Rihanna bodyguard who drew 'symbols' outside garda station has conviction overturned
Former Rihanna bodyguard who drew 'symbols' outside garda station has conviction overturned

Sunday World

time17-05-2025

  • Sunday World

Former Rihanna bodyguard who drew 'symbols' outside garda station has conviction overturned

Geoffrey Keating drew "ancient symbols" on the ground outside a garda station to "remove evil spirits' The one-time head of security for pop star Rihanna, who drew "ancient symbols" on the ground outside a garda station to "remove evil spirits", has had his conviction for criminal damage overturned on appeal. Geoffrey Keating (47), with an address at Woodbank Drive, Finglas, Dublin 11 originally pleaded not guilty to criminal damage under the Criminal Damage Act, 1991 in the District Court. The District Court Appeals Court last week heard that Mr Keating had drawn three large 'XE' symbols in blue chalk on the ground outside Finglas Garda Station on Mellows Road, Dublin 11, on the evening of May 9, 2022. Geoffrey Keating and Rihanna. News in 90 Seconds - May 17th Garda Joseph Rogers said Mr Keating told him that if garda members passed over the symbols, it would 'remove evil spirits to protect the children of Finglas' and that he would 'go to any lengths to protect children'. Garda Rogers arrested Mr Keating for criminal damage and he was later convicted in Blanchardstown District Court on May 27, 2022 where he was given a fine of €200. Geoffrey Keating. Giving evidence today, Mr Keating told the court that he is a 'spiritualist', adding that the old symbols hold a lot of meaning to him and they are similar to his Nordic tattoos. He said that he had no intention of doing criminal damage and that his aim was to draw the symbols and explain their meaning to gardaí. Mr Keating, who was pop star Rihanna's head of security in 2012 and 2013, explained that he believes the symbols 'stop bad things from happening'. Keating said that his intention was to make a protest statement 'to stop the abuse of disadvantaged minors' and that he engages in a lot of advocacy for children in his local community. 'I didn't know it was illegal. To me it was akin to doing hopscotch on the ground,' he told the appeals court. Defence counsel for Mr Keating, Patrick Flynn BL, said that the conviction for criminal damage was a disproportionate reaction to a peaceful act of protest. Judge Catherine White said she agreed with the defence in this case that the conviction was disproportionate and allowed Mr Keating's appeal against his conviction. Funded by the Courts Reporting Scheme.

Former Rihanna bodyguard who drew 'ancient symbols' outside garda station ‘to remove evil spirits' has conviction overturned
Former Rihanna bodyguard who drew 'ancient symbols' outside garda station ‘to remove evil spirits' has conviction overturned

Irish Independent

time17-05-2025

  • Irish Independent

Former Rihanna bodyguard who drew 'ancient symbols' outside garda station ‘to remove evil spirits' has conviction overturned

Geoffrey Keating (47), with an address at Woodbank Drive, Finglas, Dublin 11 originally pleaded not guilty to criminal damage under the Criminal Damage Act, 1991 in the District Court. The District Court Appeals Court last week heard that Mr Keating had drawn three large 'XE' symbols in blue chalk on the ground outside Finglas Garda Station on Mellows Road, Dublin 11, on the evening of May 9, 2022. Garda Joseph Rogers said Mr Keating told him that if garda members passed over the symbols, it would 'remove evil spirits to protect the children of Finglas' and that he would 'go to any lengths to protect children'. Garda Rogers arrested Mr Keating for criminal damage and he was later convicted in Blanchardstown District Court on May 27, 2022 where he was given a fine of €200. Giving evidence today, Mr Keating told the court that he is a 'spiritualist', adding that the old symbols hold a lot of meaning to him and they are similar to his Nordic tattoos. He said that he had no intention of doing criminal damage and that his aim was to draw the symbols and explain their meaning to gardaí. Mr Keating, who was pop star Rihanna's head of security in 2012 and 2013, explained that he believes the symbols 'stop bad things from happening'. Mr Keating said that his intention was to make a protest statement 'to stop the abuse of disadvantaged minors' and that he engages in a lot of advocacy for children in his local community. 'I didn't know it was illegal. To me it was akin to doing hopscotch on the ground,' he told the appeals court. Defence counsel for Mr Keating, Patrick Flynn BL, said that the conviction for criminal damage was a disproportionate reaction to a peaceful act of protest. Judge Catherine White said she agreed with the defence in this case that the conviction was disproportionate and allowed Mr Keating's appeal against his conviction.

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