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YouTube's ‘Trending' section is about to disappear
YouTube's ‘Trending' section is about to disappear

Ammon

time3 days ago

  • Entertainment
  • Ammon

YouTube's ‘Trending' section is about to disappear

Ammon News - YouTube is preparing to sunset the Trending section that shows users which videos are currently going viral on the platform. The Trending page and Trending Now list will be removed within the 'next couple of weeks,' according to YouTube, with the platform shifting its attention toward expanding YouTube Charts, which rank top-performing content. YouTube is directing users to lean on personalized recommendations and YouTube Charts to explore new videos ahead of the Trending page's removal. YouTube Charts allow users to see the most popular content for specific categories, which currently includes music videos, podcasts, and movie trailers. YouTube says that it will add more content category charts 'over time' and that trending gaming videos can still be found under the Gaming Explore page in the meantime. 'Back when we first launched the Trending page in 2015, the answer to 'what's trending' was a lot simpler to capture with a singular list of viral videos that everyone was talking about,' the company said in a blog post. 'But today, trends consist of many videos created by many fandoms, and there are more micro-trends enjoyed by diverse communities than ever before.' People now learn about viral video trends from a variety of different sources, including Shorts, search suggestions, and other platforms like TikTok, which YouTube says has significantly reduced Trending page traffic, 'especially over the last five years.' Creators have also criticized YouTube for demanding far higher viewership numbers to appear in the Trending section compared to branded accounts that post movie trailers, TV clips, and other traditional media, suggesting the experience doesn't entirely reflect what videos are actually popular on the platform. Creators who use the Trending page to research video ideas are being directed to instead use the Inspiration Tab in YouTube Studio, which provides AI-generated content suggestions. YouTube says it's also working on new ways to help boost discovery for up-and-coming creators on the platform, such as the Hype promotional system that it released last year, which lets viewers amplify videos to a platform-wide leaderboard. The Verge

YouTube says goodbye to trending page, cites shift in user behaviour
YouTube says goodbye to trending page, cites shift in user behaviour

Mint

time5 days ago

  • Entertainment
  • Mint

YouTube says goodbye to trending page, cites shift in user behaviour

YouTube has announced that it will discontinue its long-standing Trending Page, nearly a decade after its introduction in 2015. The decision comes as the platform observes a notable decline in traffic to the page, reflecting broader changes in how users now discover trending content. In an official blog post, YouTube revealed that the Trending Page, along with the "Trending Now" list, will be phased out on 21 July 2025. The company attributed the move to evolving user behaviour, noting that viewers increasingly find popular videos through features like personalised recommendations, Shorts, comments, and Community posts, rather than visiting a dedicated trending section. YouTube stated, 'In the past five years, fewer people have been visiting the Trending Page. Users are now discovering what's popular in more dynamic ways across the platform.' With the removal of the Trending Page, YouTube aims to highlight top-performing content through other features. Popular videos in specific categories will now be surfaced via YouTube Charts. Currently focused on music, Charts allows users to browse trending music videos, weekly top podcasts, and popular film trailers. The company has confirmed plans to expand Charts to include a broader range of categories over time. Meanwhile, gaming enthusiasts can continue to find trending content on the Gaming Explore page, while all users will still have access to the general Explore page, creators' channels, and their subscriptions feed to find non-personalised content. YouTube also emphasised the role of its algorithmic recommendations in showcasing a diverse selection of popular videos, tailored to individual viewing preferences. The decision is expected to have mixed reactions among content creators, many of whom have relied on the Trending Page to boost visibility and promote their achievements on other platforms. For creators seeking inspiration or trend analysis, YouTube recommends the Inspiration tab within YouTube Studio, which offers tailored content suggestions based on performance and audience interests.

YouTube is killing its Trending page a decade after its debut
YouTube is killing its Trending page a decade after its debut

Android Authority

time5 days ago

  • Entertainment
  • Android Authority

YouTube is killing its Trending page a decade after its debut

Damien Wilde / Android Authority TL;DR YouTube is sunsetting its Trending page a decade after its launch. The company has urged users to rely on personalized recommendations and YouTube Charts to discover trending content. The Trending page and Trending Now list will be removed across all platforms on July 21. YouTube is pulling the plug on its Trending page, about a decade after its debut. The page and the Trending Now list will be removed across all platforms later this month, and the company is directing users to its category-based YouTube Charts to discover trending videos. YouTube announced the change in a recent post on its community forums, attributing the decision to a steady decline in traffic to the Trending page over the past five years. The company noted that users today discover trends in different places across the platform, including recommendations, search suggestions, Shorts, comments, and Communities. Therefore, it's 'shifting away from one all-encompassing Trending list towards category-specific charts.' YouTube Charts currently offers charts listing the most popular content for a few categories, including music videos, podcasts, and movie trailers. YouTube plans to add more categories over time. In the meantime, it urges viewers to rely on personalized recommendations or head to the Gaming Explore page to discover trending gaming videos. Viewers can also continue browsing content that isn't personalized in the Explore menu, on creator channels, and in their subscription feed. YouTube has also urged creators who rely on the Trending page to research video ideas to use the Inspiration tab in YouTube Studio. This tab offers personalized video ideas based on what's popular with the creator's audience. The support page for YouTube's Trending feature notes that the page will be removed on July 21, 2025. As of now, YouTube hasn't revealed what new chart categories are in development or when they'll be made available to users. Got a tip? Talk to us! Email our staff at Email our staff at news@ . You can stay anonymous or get credit for the info, it's your choice.

YouTube Bids Farewell to ‘Trending' Tab, Shifts Focus to Charts and Personalised Picks
YouTube Bids Farewell to ‘Trending' Tab, Shifts Focus to Charts and Personalised Picks

Hans India

time5 days ago

  • Entertainment
  • Hans India

YouTube Bids Farewell to ‘Trending' Tab, Shifts Focus to Charts and Personalised Picks

YouTube is preparing to phase out its long-running 'Trending' section, marking a major shift in how the platform surfaces viral videos. Within the next couple of weeks, the familiar Trending page and the 'Trending Now' list will officially disappear, as YouTube redirects its efforts toward expanding YouTube Charts and personalised recommendations. The company says its YouTube Charts, which currently showcase top-performing music videos, podcasts, and movie trailers, will become the primary destination for users to discover what's hot. 'Back when we first launched the Trending page in 2015, the answer to 'what's trending' was a lot simpler to capture with a singular list of viral videos that everyone was talking about,' YouTube explained in a recent blog post. 'But today, trends consist of many videos created by many fandoms, and there are more micro-trends enjoyed by diverse communities than ever before.' In the meantime, fans of gaming content can still find trending videos on the dedicated Gaming Explore page, while YouTube promises more category-specific charts will roll out over time. The decision comes as the way viewers discover viral content has evolved dramatically. According to YouTube, users increasingly rely on Shorts, search suggestions, and rival platforms like TikTok to keep up with trends. This shift has caused a notable drop in traffic to the Trending page, 'especially over the last five years.' Some creators have voiced frustration with the old Trending system, pointing out that big brands and traditional media accounts often dominate the list, leaving independent creators struggling to get noticed despite high view counts. To help address this, YouTube is encouraging creators to use the Inspiration Tab in YouTube Studio for AI-generated ideas and explore new tools like the Hype promotional system, which allows viewers to boost videos onto a wider leaderboard. Ultimately, YouTube hopes these changes will make it easier for fans to discover videos that match their interests — and give up-and-coming creators a fairer chance at being seen.

YouTube Updates Trending Content Displays to Keep Users Watching for Longer
YouTube Updates Trending Content Displays to Keep Users Watching for Longer

Yahoo

time6 days ago

  • Entertainment
  • Yahoo

YouTube Updates Trending Content Displays to Keep Users Watching for Longer

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. YouTube's making a change to its in-app discovery elements, with the removal of its 'Trending' and 'Trending Now' listings, which will be replaced by a series of category-specific charts. The update aims to align with emerging user behaviors across different content categories, and encourage more focused topical engagement. As explained by YouTube: 'Back when we first launched the Trending page in 2015, the answer to 'what's trending?' was a lot simpler to capture with a singular list of viral videos that everyone was talking about. Today, trends consist of many videos created by many fandoms, and there are more micro-trends enjoyed by diverse communities than ever before. Viewers increasingly learn about trends in different places across YouTube – from recommendations and search suggestions to Shorts, comments and Communities. With these shifts, we've seen visits to the Trending page decrease significantly, especially over the last five years.' As such, YouTube's switching to a new system that will provide more insight into a broader range of categories, via its Charts page. 'Moving forward, you'll be able to find the most popular content in specific categories on YouTube Charts. Today you can explore charts for Trending Music Videos, Weekly Top Podcast Shows, and Trending Movie Trailers. We'll continue to add more content categories to charts over time.' YouTube further notes that the Gaming Explore page will remain the go-to destination for trending gaming videos. So it's a significant change in some ways, but one that's more aligned with emerging behaviors, and putting more focus onto specific niche topics and verticals in the app. Which should drive more users towards its charts listings, and improve targeted trend discovery, but then again, not having those trending displays shown as prominently in-stream could also have an impact on this. Though YouTube's algorithm already shows you the most popular content related to your interests, and maybe, as YouTube notes, the broader trend lists just aren't as effective as its existing systems to present trending niche content. Algorithmic recommendations are also more aligned with keeping users scrolling, as opposed to tapping into another section of the app. And maybe that alone is reason enough to make the change. Indeed, YouTube does also note that it will keep showing viewers the videos that it thinks they'll like through personalized recommendations. 'This way, we can show a wider range of popular content that's relevant, and it feels more natural to how viewers already find new videos. Viewers can still browse content that isn't personalized in the Explore menu, on creator channels, and in their subscriptions feed.' So it seems like YouTube's found that keeping people scrolling through Shorts is better, rather than distracting them with trending alerts and lists in-stream. That could impact discovery, but then again, the more time people spend watching, the more likely they'll be shown your content, if it's something they've shown an interest in.

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