Latest news with #visionOS26
Yahoo
4 hours ago
- Yahoo
From spatial widgets to realistic Personas: All the visionOS updates Apple announced at WWDC
Apple's updates to visionOS 26, the operating system powering its mixed reality headset, build on last year's Apple Vision Pro spatial computer that blends digital content with the physical world. At WWDC, Apple announced a range of updates for both consumer and enterprise customers, from new spatial widgets and content to more realistic Personas and more. Apple's widgets offer personalized and useful information at a glance. With visionOS 26, they become spatial, integrating into your space. You can customize the widgets to the size, color, and depth you like, and place them where you want. New widgets include a clock that you can decorate, weather that adapts to the weather outside near you, music for quick access to tunes, and photos that can transform into a panorama or a 'window to another space.' An update to the visionOS Photos app uses a new AI algorithm that leverages computational depth to create multiple perspectives for your 2D photos, bringing images to life. Apple says it will feel like you can 'lean right into them and look around.' Spatial browsing on Safari can also make web browsing a more immersive experience. With certain supported articles, spatial browsing can hide distractions and reveal inline photos that 'come alive as you scroll.' Developers can also add spatial browsing to their own apps. Apple released Personas, an AI avatar to represent you on video calls, on the Vision Pro as a beta feature last year. With visionOS 26, Apple says Personas 'more realistically represent you.' The new Personas take advantage of 'volumetric rendering and machine learning technology' to enhance everything from how you look in full side profile view to delivering more accurate-looking hair, eyelashes, and complexion. Personas are all created on-device in a 'matter of seconds," Apple says. visionOS 26 lets you and another headset-wearing friend watch a movie or play a spatial game together. This capability is also being marketed for enterprise clients, allowing users to collaborate. For example, 3D design software company Dassault Systèmes is leveraging the ability with its 3DLive app to visualize 3D designs in person and with remote colleagues. visionOS 26 also lets organizations easily share a common pool of devices among team members, and even securely saves your eye and hand data, vision prescription, and accessibility settings to your iPhone so users can quickly use a shared team device or a friend's Vision Pro as a guest user. Apple said it would add more APIs so enterprises can create apps designed for visionOS. There's a new 'for your eyes only' mode that ensures only those who have been given access can see any confidential materials. Finally, Apple announced Logitech Muse built for Vision Pro, a spatial accessory built for the headset that lets you draw and collaborate in 3D with precision. More Apple Intelligence features are coming to the Apple Vision Pro. For instance, visionOS 26 supports new languages like French, German, Italian, Japanese, Korean, and Spanish, along with support for English in Australia, Canada, India, Singapore, and the U.K. Users can also now 'look to scroll' using just their eyes to explore apps and websites. They can also now unlock their iPhone while wearing the Apple Vision Pro, even when wearing the headset, and visionOS supports relaying calls from iPhone so you can accept a call from the Apple Vision Pro. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data


Tom's Guide
7 hours ago
- Tom's Guide
I just tried visionOS 26 — and the most exciting thing is actually not the Vision Pro
Apple famously does not talk about future products (delayed Siri notwithstanding), but I couldn't help but look ahead as I tried out all of the new features in visionOS 26 for the first time, which is in developer beta now and arriving this fall. Yes, the new visionOS will launch on the Vision Pro, and as far as we know there's no new spatial computing hardware coming from Apple this year — although there's rumors of a lighter Vision Air headset on the way. But as I stared at a panoramic photo widget of Japan and Mt Fuji on the wall in front of me — just like a window — I was thinking a lot more about the implications of visionOS 26 for the rumored Apple Glasses. During one visionOS 26 demo, I was able to play around with the new spatial widgets, which I think have huge implications for a pair of Apple smart glasses. I opened the new Widgets app in visionOS and then placed a clock on the wall I was staring at, and I could adjust the color and width of the frame. But with another tap I could then make it appear like that widget was literally sunken into the wall, adding an almost freaky sense of depth. I also walked from one room to another to demonstrate the fact that you can pin widgets and make their locations persistent. So, for example, your music widget could always be in the same spot. And as I walked up to that widget I could see more info on the Lady Gaga album and start playing my music. All of this is cool if you happen to have $3,500 to burn on a Vision Pro and don't mind wearing a 1.3-pound headset all day. But I think use cases like this get much more interesting when you can shrink the technology down to work on a pair of smart glasses. The Vision Pro could turn 2D photos into 3D before, but it was doing so by displaying information differently to your left eye and right eye. The new Spatial scenes feature works differently and quickly turns your flat pics into something much more immersive, thanks to generative AI. In one image I could literally peek behind a rocky outcropping and see more of a body of water that wasn't even there in the original photo. Apple is using a new AI algorithm that leverages computational depth to crate multiple perspectives from your 2D photos. The result is that it feels like you can get various perspectives of the images just by leaning into the shot and tilting your head. Again, I can see slipping on a pair of glasses to get this effect, but I don't know if the payoff is worthwhile if we're talking about a bulky headset. Easily the most jaw-dropping moment of my visionOS 26 demo was being able to see someone paraskiing, thanks to 8K footage captured by an Insta360 3D video camera. The point of this demo was to show that visionOS 26 supports native playback of 180-degree, 360-degree and wide FOV content from 3D cameras. Apple's new Apple Projected Media Profile takes these shots and remap them into a sphere around you. As the paraskiier essentially floated down a mountain and screamed his head off, I was both excited to live vicariously through him and relieved I was not him. Honestly, I think this format is fine for the Vision Pro and might be tough to pull off in Apple Glasses, as they would have to give you a very wide field of view. But the demo was still impressive. There was only moment I laughed out loud during WWDC 25 — other than seeing Craig Federighi's CGI-enhanced windblown hair after emerging from an F1 race car. And that was Apple showing two people wearing a visionOS headset together watching a movie on a couch. First, who is going to do that when you're in the same room? And, more important, who the heck can afford $7,000 worth of hardware for that sort of experience? But there was a more compelling shared experiences demo for visionOS 26. An Apple rep loaded up a 3D version of Neil Armstrong's space suit and I could then zoom in on in and walk around it. This could be a great learning tool, for example, for parents trying to explain concepts to kids. But I had to remember to take the Vision Pro's battery with me before I got up and walked around the space suit to inspect it, which puts a damper on the experience. This would be much more compelling with smart glasses. Last but not least, I wanted to mention that I tried the new Persona in Vision Pro with visionOS 26. The virtual me definitely looks more realistic now, especially when you turn your head. Before the side view was a real challenge. You'd turn your head, and it almost looked like you turned into a ghost with the missing detail. My hair and skin both looked more realistic, and Apple paid closer attention to little details like eyelashes. Frankly, I still don't really love how my Persona looks. I wish I could smooth out my skin a bit and maybe whiten my teeth slightly. But you can enhance your Persona by changing the portrait effect, as well as accessorize with glasses. I could see myself perhaps dialing into a video call in the future if Apple could pull this off with smart glasses. At the risk of beating a dead horse, I like a lot of the features in visionOS 26, but until I see a lighter, more affordable spatial computer from Apple, I think Vision Pro will continue to be a tough sell. I believe Apple's ultimate goal is to create a pair of smart glasses that can deliver all of the above experiences and then some. Earlier this year, Bloomberg's Mark Gurman reported that Apple's Tim Cook was keenly focused on 'lightweight spectacles that a customer could wear all day' — offering AR elements that 'will overlay data and images onto real-world views.' In fact, Apple is reportedly 'hell-bent on creating an industry-leading product before Meta can.' For me, visionOS 26 provides a very good starting blueprint for what Apple glasses could offer.


Gizmodo
8 hours ago
- Gizmodo
Okay, Apple Vision Pro's ‘Spatial Personas' Don't Look Like Trash Anymore
It's still too expensive to buy a headset to make one, though. For the average person, $3,500 is still too much money for Apple Vision Pro. The price is even more exorbitant when you compare it to a $300 Quest 3S or $500 Quest 3 headset with similar VR and XR capabilities, though the visual fidelity and responsiveness are not on the same level. At WWDC 2025, Apple announced visionOS 26 with a slew of new features, including 'spatial Personas,' widgets that you can anchor into your physical space like your walls, and a new spatial web browsing feature that converts 2D photos on websites into 3D ones. As genuinely cutting-edge as these features are (I kept saying 'wow,' 'whoa,' and 'holy sh*t' my entire demo time), it still costs you three-and-a-half grand to experience them. When Apple Vision Pro launched last year and then added spatial Personas—a 3D-generated avatar of yourself that can be used during FaceTime or in a virtual meeting—everybody laughed at them. Literally pointed and (in Nelson Muntz's voice) Ha-Ha-ed at how comically bad they could look. Many people's Personas had holes in the back of people's heads, hair without volume, and skin tones that looked just a bit too bright and clinical. And despite resembling the uncanny valley, there was something just a bit off about them. Here's what my Persona looked like at the time: I'm happy to report that spatial Personas are getting a, um, major facelift (pun intended). The capture process still involves holding the Vision Pro in front of you and using the cameras to 3D scan your face, but the detail of the avatar is so much more realistic. Here's what my new spatial Persona looks like in visionOS 26: There are still some imperfections (like the crookedness of my striped shirt), but my face—my god—it's almost like staring into a mirror. My long hair part was rendered accurately, and when I smiled and laughed, my teeth, cheeks, and eyebrows moved more naturally as opposed to before, which was kind of stiff. My Persona no longer looks like a PS3 character. If you're paying $3,500 for Vision Pro, your virtual self damn well better look more realistic than a console from almost 20 years ago! Apple's not saying what it did specifically to improve the quality of Personas (perhaps using more polygons?), but here's what the press release says: 'Taking advantage of industry-leading volumetric rendering and machine learning technology, the all-new Personas now have striking expressivity and sharpness, offering a full side profile view, and remarkably accurate hair, lashes, and complexion.' The rest of my Vision Pro demo was comparably mind-blowing (as Vision Pro still tends to be), but it also further drove home the fact that you need to have deep pockets in order to enjoy visionOS 26. I saw various widgets—clocks, calendars, a Lady Gaga poster that I could pinch with my fingers to play music, and even a framed window with a #shotoniPhone panorama of Japan's Mount Fuji that I could look 'into.' The higher resolution of Vision Pro's displays and the ability for the widgets to stay anchored or pinned on a wall without jittering or moving made them look very convincing as real objects. The only thing that broke the illusion was almost walking into walls trying to look more closely at the widgets. I also tried out the new spatial browsing in Safari. When toggled on, it turns the browser window into a Reader-ish mode view that removes all of a website's design and only shows the text and the media. As I scrolled down a page, 2D photos would convert into 3D ones with depth—Apple calls these 'spatial scenes.' And man, do they look good. The depth isn't like some cheapo 3D movie conversion. They look like they're shot with expensive 3D cameras, and unlike most 3D content that has a certain sweet spot for feeling the depth, you can actually view them from different angles. It's really neat. Before I took the Vision Pro off my head, I was teleported to the shore and taken ski gliding via 360-degree videos. Apple says visionOS 26 can play native 180-degree and 360-degree videos from Insta360, GoPro, and Canon cameras. There's no need to convert the video files into a compatible format for Vision Pro—they just work out of the box. While not as professional as Apple's own 'Immersive Video' content, this should at least get the ball rolling on expanding user-created content. It's a baby step, but a necessary one considering one of the biggest roadblocks to the Vision Pro, besides the large price tag, is having enough spatial/immersive content for users to consume. Apple didn't have a demo for using PlayStation VR2 Sense controllers to play games in Vision Pro, but I'm sure I'll get to try that out at some point. I have the controllers at home, so whenever that's ready to go, I'll give it a whirl. I left my visionOS 26 demo impressed at the progress Apple's making. Spatial computing is starting to take a more solid shape. I just wish Apple would drop the price on Vision Pro or hurry up and release a cheaper version so more people could try out this cutting-edge tech. I always feel like nobody believes me when I tell them how awesome Vision Pro and visionOS on a technological level. They just look at the price and stop listening, which is a real shame.


The Verge
10 hours ago
- The Verge
Praise be, my visionOS 26 persona is significantly less cursed!
For several months, my Slack avatar was a screenshot of my incredibly cursed Vision Pro persona. My virtual avatar's head was cocked back, cackling into the pixelated void, her hair one solid unmoving block. It wasn't good — but it also wasn't the end of the world. Everyone else's Persona looked just as horrible, and honestly, it was funny. So I was skeptical when, at the WWDC keynote, Apple announced that visionOS 26 had improved the system's floating avatars. And then I got to make one. The process to make Personas hasn't changed, but the end result is vastly improved. (Full disclosure: The video you see above was recorded by Apple and provided to me after my demo.) It doesn't completely erase the uncanniness — the bottom half of your face is still more expressive than the top, it got my nose a bit weird in certain angles, and some microexpressions feel stiff. But hair looks more like hair now. You can see eyelashes and skin texture. It was even able to capture my nose contour makeup. Side profiles have also been improved — something I noticed in a FaceTime with our old weekend editor Wes Davis, a fellow Vision Pro owner who also downloaded the visionOS 26 beta. Previously, if you turned your head to the side, you could look flattened, something akin to a PlayStation 2 era, non-cut scene video game character. It's easier to tweak your Persona now, too. You can customize lighting, skin tone, and get granular with eyewear if you're a glasses wearer. The biggest thing for me, though, is when I laugh and my eyes scrunch up, I no longer look like a caricature of myself. After spending a few weeks experimenting with AI image and video generation, I've been subjected to numerous demoralizing renders of my monolids. You might not know this if you're not Asian, but monolids aren't considered a desirable feature under traditional Western and Eastern beauty standards alike. I'll acknowledge that the fact they're often terribly rendered is a first-world problem. Nevertheless, it can be hurtful when blepharoplasties to reshape eyelids are an incredibly common procedure in my community. It might seem like a trivial thing to fixate on, but if the future is really meant to be lived inside headsets — I want my virtual self to actually look like me. In my brief hands-on, I also got the impression that Personas in visionOS 26 are also much better at capturing a variety of expressions. I know that the average person isn't going to be winking, making goofy faces, or purposefully contorting their face as if they were a Disney cartoon. But, if you are that type of person, I can say I was impressed at how much better the new Persona system is at handling my facial gymnastics. (Alas, Wes' new Persona still has an unflappably weird mustache.) But enough of my yammering, you can judge for yourself in the video above, compared to screenshots of my old Persona I've included below. I got a few other demos in my hands-on. I yeeted myself to a virtual moon of Jupiter. I saw a few examples of improved spatial videos taken on action cams. Apple is still convinced we all want even better spatial photos. But aside from Personas, the other demo I was pleasantly surprised by was widgets. I stand corrected. In our liveblog, I mocked an ever-present virtual wall clock. Having experienced a demo, however, I can see the appeal of a permanent-but-editable wall panel where I can hang digital album art, a Reminders app interface, and maybe recreate my own smart home control hub. It requires conceptual buy-in that these kinds of virtual spaces are a worthwhile endeavor, but if you're already onboard? Trust me, you'll like the widgets.


Martechvibe
a day ago
- Business
- Martechvibe
Apple WWDC 2025: Personalisation, AI, and Spatial UX
Apple's WWDC 2025 marks a strategic leap toward AI-native, hyper-personalised, and spatially aware user experiences, giving marketers a preview of the tools and tech that will redefine customer engagement. Ramita Rajaa less than a minute ago Apple's WWDC 2025 was a showcase of AI-powered fluidity across phones, spatial computing, and the desktop. But for marketers, it also offered a preview of what hyper-personalised, context-aware engagement will look like in the next era of CX. Here's what marketers need to know from the keynote, especially those focused on customer engagement and omnichannel personalisation. Apple Intelligence: Generative AI, Now More Contextual iOS 26 brings new updates to Apple Intelligence, Apple's on-device generative AI system, but the one most relevant to marketers is Visual Search from Images. Customers can now take a screenshot on any app and swipe over individual items within that screenshot to search for brand and product matches across external apps such as Google, Amazon, and ChatGPT. Screenshots can include anything within the frame of the customer's UI, such as the text within a promotional message, a notification that pops up in-app, or the For-You-Page (FYP), a.k.a the home screen of social media apps. Brands can leverage this capability to improve product or brand recognizability both internally and externally. ALSO READ: Live Translation: Intelligent, Multilingual Campaigns With iOS 26 and iPadOS 26, Apple is embedding Live Translation directly into core system apps like Phone, Messages, and FaceTime, enabling real-time, bidirectional translation during conversations. For marketers, this removes a long-standing friction point in global campaigns, i.e., language. Brands can now engage customers across markets with dynamic messaging that adapts to the customer's native language in real time, without requiring manual toggles or third-party integrations. This is particularly valuable in regions like the Middle East, where customer bases span multiple languages and dialects. Campaigns can now maintain contextual accuracy while scaling across borders, allowing for richer, more inclusive engagement strategies. In parallel, the new Preview and Windowing features on iPadOS 26 empower customers to view product pages, demos, or catalogues side by side, mimicking a desktop-like experience within a mobile form factor. For marketers using guided selling flows or interactive content, this update enhances usability and conversion potential without additional development work for marketers using guided selling flows or interactive content. visionOS 26: Mixed Reality Goes Brand-Ready Apple's latest updates to visionOS 26 for the Vision Pro headset are a signal that spatial computing is moving from novelty to utility, and marketers can take note. The introduction of spatial widgets, PlayStation controller support, and Image Playground (Apple's new GenAI-powered visual tool) unlocks three new capabilities for forward-thinking brands: Shoppable Spaces : With spatial widgets, marketers can now anchor product displays, campaign content, or interactive counters directly into the customer's physical environment. Gamified Brand Campaigns : PlayStation controller support introduced a new layer of interactivity. Brands can now design immersive, gamified product demos, loyalty challenges, or branded storylines. Customer-Generated Visual Content : Image Playground allows customers to remix brand visuals into personalised stickers, scenes, or GenAI-generated content, ideal for user-generated campaigns (UGC) or shareable moments across social platforms. This evolution means spatial UX is no longer experimental—it's ready for marketing integration. Early adopters will be able to blend digital storytelling with physical context in ways that were previously only possible on mobile or web. Final Take If iOS and iPadOS are evolving to support smarter personalisation, visionOS is building the architecture for fully immersive brand moments. For marketers in the Middle East, a region where mobile-first is fast becoming multimodal, this shift is a cue to prepare for interfaces that blend real-world context with digital flexibility. Those who lean into AI, real-time localisation, and spatial experience design will shape the next generation of brand loyalty. 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VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE