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16 hours ago
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Apple WWDC 2025: Personalisation, AI, and Spatial UX
Apple's WWDC 2025 marks a strategic leap toward AI-native, hyper-personalised, and spatially aware user experiences, giving marketers a preview of the tools and tech that will redefine customer engagement. Ramita Rajaa less than a minute ago Apple's WWDC 2025 was a showcase of AI-powered fluidity across phones, spatial computing, and the desktop. But for marketers, it also offered a preview of what hyper-personalised, context-aware engagement will look like in the next era of CX. Here's what marketers need to know from the keynote, especially those focused on customer engagement and omnichannel personalisation. Apple Intelligence: Generative AI, Now More Contextual iOS 26 brings new updates to Apple Intelligence, Apple's on-device generative AI system, but the one most relevant to marketers is Visual Search from Images. Customers can now take a screenshot on any app and swipe over individual items within that screenshot to search for brand and product matches across external apps such as Google, Amazon, and ChatGPT. Screenshots can include anything within the frame of the customer's UI, such as the text within a promotional message, a notification that pops up in-app, or the For-You-Page (FYP), a.k.a the home screen of social media apps. Brands can leverage this capability to improve product or brand recognizability both internally and externally. ALSO READ: Live Translation: Intelligent, Multilingual Campaigns With iOS 26 and iPadOS 26, Apple is embedding Live Translation directly into core system apps like Phone, Messages, and FaceTime, enabling real-time, bidirectional translation during conversations. For marketers, this removes a long-standing friction point in global campaigns, i.e., language. Brands can now engage customers across markets with dynamic messaging that adapts to the customer's native language in real time, without requiring manual toggles or third-party integrations. This is particularly valuable in regions like the Middle East, where customer bases span multiple languages and dialects. Campaigns can now maintain contextual accuracy while scaling across borders, allowing for richer, more inclusive engagement strategies. In parallel, the new Preview and Windowing features on iPadOS 26 empower customers to view product pages, demos, or catalogues side by side, mimicking a desktop-like experience within a mobile form factor. For marketers using guided selling flows or interactive content, this update enhances usability and conversion potential without additional development work for marketers using guided selling flows or interactive content. visionOS 26: Mixed Reality Goes Brand-Ready Apple's latest updates to visionOS 26 for the Vision Pro headset are a signal that spatial computing is moving from novelty to utility, and marketers can take note. The introduction of spatial widgets, PlayStation controller support, and Image Playground (Apple's new GenAI-powered visual tool) unlocks three new capabilities for forward-thinking brands: Shoppable Spaces : With spatial widgets, marketers can now anchor product displays, campaign content, or interactive counters directly into the customer's physical environment. Gamified Brand Campaigns : PlayStation controller support introduced a new layer of interactivity. Brands can now design immersive, gamified product demos, loyalty challenges, or branded storylines. Customer-Generated Visual Content : Image Playground allows customers to remix brand visuals into personalised stickers, scenes, or GenAI-generated content, ideal for user-generated campaigns (UGC) or shareable moments across social platforms. This evolution means spatial UX is no longer experimental—it's ready for marketing integration. Early adopters will be able to blend digital storytelling with physical context in ways that were previously only possible on mobile or web. Final Take If iOS and iPadOS are evolving to support smarter personalisation, visionOS is building the architecture for fully immersive brand moments. For marketers in the Middle East, a region where mobile-first is fast becoming multimodal, this shift is a cue to prepare for interfaces that blend real-world context with digital flexibility. Those who lean into AI, real-time localisation, and spatial experience design will shape the next generation of brand loyalty. ALSO READ: Now Android Users Can Enjoy Spatial Audio On Apple Music Senior Manager: Product GTM, Brand, and Content, MoEngage View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Tom's Guide
a day ago
- Tom's Guide
Forget Apple Vision Pro — visionOS 26 sets the stage for killer smart glasses
We called the Apple Vision Pro a revolution in progress in our review, but visionOS 26 proved the $3,500 headset is a warm-up for the real revolution. Don't get me wrong, the new features announced at WWDC 2025 look (mostly) great — jury's still out on the uncanny valley of Personas — but from widgets you can anchor around your room and spatial browsing giving you a 3D web browser experience in Safari look so cool. But with each new feature announced, I came to a realization: visionOS 26 is built for glasses, not goggles. These would make for a breakthrough pair of smart glasses. On the face of it, visionOS 26 is purpose-built for spatial computing at home. It's an all-encompassing 360-degree experience that is designed to turn an entire room into a virtual smart space. Beyond the nice add-ons for viewing and playing like support for 360-degree video captured from the likes of Insta360 or a Go Pro and PlayStation VR2 controller support, spatial widgets can be placed anywhere in a room with customizability to match a room's vibe and accurate anchoring. Plus, new Shared Spatial Experiences mean you can all be watching or doing the same thing (either in the same room or remotely via FaceTime), Spatial Scenes bring a new AI algorithm to turn 2D content into 3D, and that comes to Safari too for 3D web pages too. Other nice-to-haves include relaying calls from iPhone, using your eyes to scroll apps and websites, and that enhanced Apple Intelligence feature set. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. Take all of that from above and think about it in something the size of spectacles. I'm not for one second saying you're going to pin spatial widgets on the Long Island Railroad train to Penn Station. But this kind of versatility from glanceable information to interacting with immersive content is huge. It's the golden goose that the likes of Meta's Project Orion and Android XR are chasing — all with that dash of Apple's 'it just works' shine. Throw in the local AI model too with all the developers putting in their app intents for an agentic experience too, along with visual intelligence to answer questions about the world around you, and this could be the breakthrough we've all been looking for. One thing is clear right now — standalone smart glasses are not fully possible yet. To get there, we need the computational power, display tech and battery capacity to evolve a whole lot further, while also being small enough to fit in a pair of specs. The main workaround for now is a separate device, and that smartphone you're probably reading this on is a damn powerful device for this purpose. You already see this in the companion apps to the likes of the Viture Pro XR Glasses, or even standalone devices like the Xreal Beam Pro that look a whole lot like a smartphone. And if anyone has really shown its chops in being able to make lightning fast wireless connectivity between its own devices, it's Apple. Continuity could lead the way here to open up visonOS on glasses and become that screen that means you keep that iPhone pocketed. That would be the way to do it in the next 12 months — unless Apple has figured something out that we don't know about. The company has possibly been buying up AR glasses and reverse engineering them, so we could be on the cusp of something massive. Apple's smart glasses play is no secret if you follow the rumor mill closely. Reportedly, Tim Cook 'cares about nothing else' but beating the Ray-Ban Meta smart glasses to the AR punch. And if you track that to what we saw here, visionOS 26 is Cupertino showing pretty much its entire hand — with the ace up the sleeve being these much-hyped glasses. Everything is falling into place like I expected, and unless there's another Apple Intelligence-sized bump on the road, I think we can safely say that Vision Pro has been a rather tasty amuse-bouche to what will be a revolutionary main course.
Geeky Gadgets
a day ago
- Geeky Gadgets
visionOS 26 for Apple Vision Pro Brings New Spatial Experiences (WWDC 2025)
At WWDC 2025 Apple has introduced visionOS 26, a major update for the Apple Vision Pro, featuring enhanced spatial computing capabilities, immersive experiences, and expanded developer tools. The update includes spatial widgets, lifelike Personas, generative AI-powered spatial scenes, and new enterprise-focused APIs. It also supports advanced content playback, gaming controllers, and collaboration tools, further expanding the Vision Pro's functionality for personal, professional, and entertainment use. One of the standout features of visionOS 26 is the introduction of spatial widgets, which seamlessly integrate digital elements into the user's physical environment. These widgets, including Clock, Weather, Music, and Photos, adapt to the user's surroundings and reappear in the same location when the Vision Pro is used again. visionOS 26 Users can customize the frame width, color, and depth of these widgets, tailoring them to their preferences and needs. This functionality creates a more personalized and contextually relevant experience, effectively blurring the boundaries between digital and physical spaces. By making information more accessible and visually integrated into real-world environments, spatial widgets enhance both productivity and convenience. Enhanced Personas: Realistic Virtual Interactions VisionOS 26 introduces enhanced Personas, offering more lifelike virtual representations for digital communication. Using volumetric rendering and machine learning, these avatars now feature sharper details, full side profiles, and customizable glasses. This improvement significantly enhances the realism of virtual interactions, particularly in applications like FaceTime. By providing a more engaging and authentic experience, Apple is redefining how users connect and communicate in digital spaces, making virtual interactions feel more natural and immersive. Watch this video on YouTube. Spatial Scenes: Immersive Content Creation with Generative AI Generative AI plays a pivotal role in visionOS 26, allowing the creation of spatial scenes that add depth and perspective to static images. This feature is integrated into native apps such as Photos and Safari, allowing users to transform traditional media into immersive experiences. Additionally, Apple has extended this capability to third-party developers through the Spatial Scene API, encouraging the development of innovative applications. By pushing the boundaries of content creation and consumption, visionOS 26 offers users new ways to engage with media, enriching the overall experience of digital storytelling. Shared Spatial Experiences: Collaboration Without Boundaries Collaboration receives a significant boost with the introduction of shared spatial experiences. This feature allows multiple Vision Pro users to work or enjoy entertainment together, whether they are in the same physical space or connected remotely via FaceTime. For instance, the Dassault Systèmes 3DLive app enables real-time collaborative 3D design visualization, streamlining teamwork on complex projects. This capability highlights Apple's commitment to fostering seamless collaboration across both professional and personal contexts, breaking down barriers to teamwork and shared experiences. Advanced Media Playback: Expanding Immersive Entertainment VisionOS 26 enhances the Vision Pro's media playback capabilities, supporting 180-degree, 360-degree, and wide field-of-view content. This functionality is compatible with devices such as Insta360, GoPro, and Canon, allowing users to experience media in a more immersive way. Developers can integrate these playback features into their apps and websites, broadening the scope of immersive content available to users. This update caters to both content creators and consumers, enriching the Vision Pro's entertainment ecosystem and solidifying its appeal as a versatile media platform. Gaming Enhancements: Precision Meets Immersion Gaming on the Vision Pro is elevated with support for the PlayStation VR2 Sense controller, which offers precise motion tracking, touch detection, and vibration feedback. These features deliver a deeply immersive gaming experience, aligning the Vision Pro with established gaming platforms. By integrating with popular gaming hardware, Apple is positioning the Vision Pro as a competitive option for gamers seeking high-quality, immersive gameplay. This move underscores Apple's efforts to expand its presence in the gaming industry while enhancing the overall user experience. Enterprise Tools: Security and Productivity VisionOS 26 introduces several features tailored to enterprise users, focusing on security and productivity. New APIs enable secure content sharing and team device management, while personalized settings for shared Vision Pro devices improve workplace efficiency. The addition of the Logitech Muse accessory provides precise input for collaboration apps, further supporting professional use cases. These tools demonstrate Apple's commitment to addressing the needs of enterprise customers, making sure that the Vision Pro is a valuable asset in professional environments. Usability and Accessibility: A More Inclusive Experience VisionOS 26 includes a range of usability enhancements aimed at improving accessibility for a diverse audience. The 'Look to Scroll' feature simplifies navigation by allowing eye-based interaction, while a redesigned Control Center introduces functionalities such as Guest User and Travel Mode. Integration with iPhone allows users to unlock the Vision Pro and relay calls seamlessly. Additionally, the Home View now supports app folders, offering better organization and ease of use. Expanded language support, including French, German, Italian, Japanese, Korean, and Spanish, ensures that the Vision Pro is accessible to a global audience, further broadening its appeal. Setting a New Standard in Immersive Technology VisionOS 26 represents a comprehensive evolution of Apple's Vision Pro headset, combining innovative technologies with practical tools for collaboration, content playback, and gaming. By integrating spatial computing, generative AI, and volumetric rendering, Apple continues to push the boundaries of AR and MR innovation. This update addresses the diverse needs of individual users and enterprises alike, reinforcing Apple's position as a leader in immersive technology. With visionOS 26, the Vision Pro is poised to redefine how users interact with digital content, collaborate with others, and experience entertainment in both personal and professional contexts. Find more information on Spatial Computing by browsing our extensive range of articles, guides and tutorials. Filed Under: Apple, Top News Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
Techday NZ
a day ago
- Techday NZ
Apple launches visionOS 26 update with new spatial features
Apple has previewed visionOS 26, bringing a range of new spatial experiences, enhanced personalisation, and developer tools for Apple Vision Pro users. The update introduces spatial widgets that integrate into a user's space, enabling customisation of frame width, colour, and depth. Widgets such as Clock, Weather, Music, and Photos now offer more interactive and immersive experiences, and can be decorated throughout the user's environment. Developers can create custom widgets for visionOS 26 using WidgetKit. Shared spatial experiences are now enhanced, allowing multiple Apple Vision Pro users in the same room to interact with content such as movies, games, or collaborative projects. Remote participants can also join through FaceTime, expanding connection options. Dassault Systèmes is leveraging these capabilities with its 3DLive app, enabling the visualisation of 3D designs by both local and remote team members. Personas, the digital representation of users, have been updated to feel more natural through improved volumetric rendering and machine learning. The enhancements include a full side profile view, as well as more life-like hair, lashes, and complexion details. Users have access to a more customisable setup process, including the ability to preview spatial adjustments and choose from more than 1,000 glasses variations. Spatial scenes for photos are now powered by generative AI and computational depth, allowing users to experience multiple perspectives within their images. The new Spatial Scene API lets developers incorporate this capability into their own apps. Zillow is adopting this feature in its Zillow Immersive app, allowing users to explore property images with added depth and dimension. Content and control visionOS 26 adds support for native playback of 180-degree, 360-degree, and wide field-of-view content from Insta360, GoPro, and Canon, enabling users to enjoy a broader range of visual media. Web developers can now embed 3D models into web pages, making interactive browsing possible directly in Safari. Support for PlayStation VR2 Sense controllers is also included, providing motion tracking, finger touch detection, and vibration for a wider range of gaming experiences on Apple Vision Pro. For enterprise users, visionOS 26 introduces APIs such as the Protected Content API, which restricts viewing and sharing of confidential materials. Team device sharing and settings synchronisation with iPhones running iOS 26 are now supported, supporting flexible device management. The update adds support for Logitech Muse, a spatial accessory designed to enable more precise input and collaboration in supported apps. Additional updates visionOS 26 brings new Apple Intelligence features, expanded language support to French, German, Italian, Japanese, Korean, and Spanish, and includes specific English language support in Australia, Canada, India, Singapore, and the UK. The new Look to Scroll feature lets users navigate apps and websites with their eyes, and the updated Control Centre offers consolidated access to settings such as Guest User and Travel Mode. Calls can now be relayed from iPhones to Apple Vision Pro, and Home View supports folders for improved app organisation. "Apple Vision Pro has defined what's possible in this new era of spatial computing, and with visionOS 26, we're excited to push the boundaries even further," said Mike Rockwell, Apple's Vice President of the Vision Products Group. "With brand-new ways for Vision Pro owners to connect, explore, work together, and enjoy content, we're incredibly excited for users to enjoy features like apps and widgets that they can arrange in their spaces, spatial scenes that offer a brand-new viewing experience for their photos, and dramatically enhanced Personas on Vision Pro."
Yahoo
a day ago
- Yahoo
From spatial widgets to realistic Personas: All the visionOS updates Apple announced at WWDC
Apple's updates to visionOS 26, the operating system powering its mixed reality headset, build on last year's Apple Vision Pro spatial computer that blends digital content with the physical world. At WWDC, Apple announced a range of updates for both consumer and enterprise customers, from new spatial widgets and content to more realistic Personas and more. Apple's widgets offer personalized and useful information at a glance. With visionOS 26, they become spatial, integrating into your space. You can customize the widgets to the size, color, and depth you like, and place them where you want. New widgets include a clock that you can decorate, weather that adapts to the weather outside near you, music for quick access to tunes, and photos that can transform into a panorama or a 'window to another space.' An update to the visionOS Photos app uses a new AI algorithm that leverages computational depth to create multiple perspectives for your 2D photos, bringing images to life. Apple says it will feel like you can 'lean right into them and look around.' Spatial browsing on Safari can also make web browsing a more immersive experience. With certain supported articles, spatial browsing can hide distractions and reveal inline photos that 'come alive as you scroll.' Developers can also add spatial browsing to their own apps. Apple released Personas, an AI avatar to represent you on video calls, on the Vision Pro as a beta feature last year. With visionOS 26, Apple says Personas 'more realistically represent you.' The new Personas take advantage of 'volumetric rendering and machine learning technology' to enhance everything from how you look in full side profile view to delivering more accurate-looking hair, eyelashes, and complexion. Personas are all created on-device in a 'matter of seconds," Apple says. VisionOS 26 lets you and another headset-wearing friend watch a movie or play a spatial game together. This capability is also being marketed for enterprise clients, allowing users to collaborate. For example, 3D design software company Dassault Systèmes is leveraging the ability with its 3DLive app to visualize 3D designs in person and with remote colleagues. VisionOS 26 also lets organizations easily share a common pool of devices among team members, and even securely saves your eye and hand data, vision prescription, and accessibility settings to your iPhone so users can quickly use a shared team device or a friend's Vision Pro as a guest user. Apple said it would add more APIs so enterprises can create apps designed for visionOS. There's a new 'for your eyes only' mode that ensures only those who have been given access can see any confidential materials. Finally, Apple announced Logitech Muse built for Vision Pro, a spatial accessory built for the headset that lets you draw and collaborate in 3D with precision. More Apple Intelligence features are coming to the Apple Vision Pro. VisionOS 26 supports new languages like French, German, Italian, Japanese, Korean, and Spanish, along with support for English in Australia, Canada, India, Singapore, and the U.K. Users can also now 'look to scroll' using just their eyes to explore apps and websites. They can also now unlock their iPhone while wearing the Apple Vision Pro, even when wearing the headset, and visionOS supports relaying calls from iPhone so you can accept a call from the Apple Vision Pro.
