01-06-2025
UAE Rolls Out ‘Finfluencer' Licence for Finance Creators
The UAE has officially launched the region's first 'Finfluencer' licence, targeting individuals who create and share investment-related content online or through traditional media.
This new move, introduced by the Securities and Commodities Authority (SCA), aims to bring financial content creators under regulatory oversight to ensure transparency and investor protection.
أعلنت هيئة الأوراق المالية والسلع عن إطلاق رخصة "المؤثر المالي Finfluencer"، وهي الأولى من نوعها على مستوى المنطقة، في خطوة استراتيجية تهدف إلى تنظيم المحتوى المالي الرقمي، وحوكمة أنشطة الأفراد المؤثرين في تقديم التحليلات والتوصيات الاستثمارية، والتسويق المالي عبر المنصات… — SCA UAE (@sca_uae) May 28, 2025
Who Needs the Licence?
The licence is meant for anyone offering investment advice, financial analysis, or insights related to regulated financial products or entities within the UAE. It applies to content shared through platforms like social media, YouTube, websites, or even seminars and public talks.
This step comes as financial influencers continue to grow in reach and impact, often influencing decisions of everyday investors.
Read More: Different types of social media influencers and their characteristics
Free for the First Three Years
To encourage content creators to sign up early, the SCA is waiving registration, renewal, and legal fees for the next three years.
Applicants will need to register with the SCA and follow the rules laid out to promote market integrity and maintain public trust.
Setting New Standards in the Digital Finance Space
SCA's CEO, Waleed Saeed Al Awadhi, described the licence as a strategic step that reflects the UAE's push to lead digital transformation in financial regulation.
He said the initiative is about more than just local oversight — it's a move to raise the global bar for how financial content is created, shared, and trusted.
This licence marks another major milestone in the UAE's ongoing efforts to balance innovation with investor safety.
