SMCP Q2 Sales Up 3% With Full-price Strategy Boosting Growth
In the second quarter, sales rose 3.3 percent on an organic basis, reaching 304.5 million euros.
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The Americas delivered a standout performance, with second-quarter sales surging 21.6 percent. This growth was fueled by price increases and higher volumes, supported by the momentum from several U.S. store openings last year. Regional sales reached 49.6 million euros, despite the closure of 25 points of sale in Canada following the shutdown of Hudson's Bay locations.
The company is currently seeking a new partner in Canada.
In its home country of France, sales edged up by less than 1 percent to 104.9 million euros. Across the rest of the Europe, Middle East and Africa region (excluding France), sales increased by 3 percent to 106 million euros. SMCP noted that retail performance remained steady, while wholesale results were affected by timing shifts.
In the Asia-Pacific region, sales declined by 6.2 percent to 43.9 million euros, reflecting a wave of store closures, including the exit from China. However, EMEA benefited from expansion into new markets, such as the Balkans and Jordan.
By brand, Sandro posted a 3.3 percent increase in second-quarter sales, reaching 154.7 million euros. Sister brand Maje grew 4.9 percent to 113.6 million euros. Combined sales for Claudie Pierlot and men's brand Fursac totaled 36.2 million euros, down 1.3 million year-over-year, in line with expectations following the closure of four Claudie Pierlot stores during the period.
For the first half of the year, total sales reached 601.1 million euros, representing a 3 percent organic increase.
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