Just In: 13 Must-Have Beauty & Skincare Launches For Spring 2025
Ilia has this spring's look on lock.
It's already shaping up to be quite the beauty lineup: Augustinus Bader, RMS Beauty, CurrentBody Skin, Wonder Valley, OSEA, Ursa Major, Shu Uemura, and FEKKAI—and that's just the beginning. This season brings a buzz of exciting new debuts from both coveted indie brands and beloved favorites. From skincare to haircare and beyond, here's a sampling of products designed to kickstart your spring-to-summer routine—just in time for the warmer days ahead.
RMS
'People get so attached to their cleansers, and switching it up is better for their skin,' Rose-Marie Swift, founder of RMS. The pair contains Coconut Clean Balm made with hydrating organic coconut oil; and melting away makeup and impurities while leaving the skin soft and moisturized. Leaning on antioxidant-rich Kakadu Plum, the foamy Kakadu Clean Gel minimizes pores and brightens the skin. Clean ingredients like wild mint leaf extract and an adaptogenic herbal blend offer an effective cleanse that won't strip or dry out your skin.
CurrentBody Skin
It's no secret that red light therapy is having a moment. Following the success of its LED Face Mask, CurrentBody's latest device features Verilux technology, which ensures light is emitted at optimal wavelengths for targeted rejuvenation. With nine deep near-infrared bulbs and a larger surface area, it delivers deeper penetration—addressing neck wrinkles, crepey skin, and elasticity. Full-spectrum light therapy, powered by a whopping 229 LEDs, promotes smoother, firmer skin and visibly reduces wrinkles after just a few weeks of use.
The latest from Wonder Valley
Later this month, the California-based, olive oil company Wonder Valley — founded by Jay and Alison Carroll — launches its first fragrance, a much-anticipated Hinoki Roller. A riff on the duo's wildly popular Hinoki fragrance, the all-natural, oil-based, unisex perfume is designed for the neck and pulse points, offering an intoxicating whiff of a calming mossy forest. Think evergreen-scented air and aged cedar—a subtle, grounding escape in every drop.
Iconic 90s hair care brand FEKKAI is back
The iconic '90s haircare brand FEKKAI is making a major comeback. Back in 1998, its Protein RX PM Repair Strengthener became a cult favorite for delivering overnight results. Now, the legacy continues with the launch of this lightweight, no-rinse, high-performance serum designed to restore and strengthen while you sleep. Just apply to dry hair before bed and wake up to softer, stronger strands. This next-gen formula helps reduce split ends and minimize breakage, all while you catch your Z's.
OSEA Malibu has a new formula ready before you drift to sleep. Dream Night Serum
Say hello (or goodnight) to Dream Night Serum from Malibu-based OSEA—a bio-retinol, seaweed-infused night serum crafted to transform your skin while you sleep. With duel firming peptides, algae-derived bio-retinol and a calming lavendar, the formula works to firm and reduce the appearance of crow's feet, fine lines and wrinkles. Rise and shine to visibly smoother skin.
Beau Domaine
Beau Domaine, the luxurious unisex French skincare line co-created with actor Brad Pitt, introduces its all-natural Hand & Nail Cream. Featuring an innovative vine root extract from the Perrin family vineyards, combined with organic olive oil and nourishing shea butter, this formula helps reduce dark spots, even skin tone, and provide deep hydration, leaving hands soft, supple, and rejuvenated.
Elysium
By the time you reach your 40s, you've already lost about 25% of your collagen. Enter Cofactor by Elysium Health—a powerhouse 4-in-1 formula with bioactive collagen peptides, nicotinamide riboside to boost NAD+ levels and support cellular function, hyaluronic acid for hydration and elasticity, and vitamin C, a key player in collagen production. And that's not all—the brand's new Vision supplement ($40) — developed with retinal specialist Dr. Theodore Leng — helps filter blue light, protects against oxidative stress, and supports long-term eye health by addressing age-related pigment loss.
Supple, plumper skin courtsey of Ursa Major's latest.
Ursa Major's newest Cooling Gel Serum is already making waves. With its lightweight, non-sticky texture, it delivers a 21% boost in hydration just 15 minutes after application. Powered by hyaluronic acid and a potent blend of hydrating forest actives, it leaves skin looking plump, firm, and radiant. The weightless, fast-absorbing formula also features a crisp, woodsy scent—evoking the fresh, invigorating air of a hike through the Vermont wilderness.
Brown Mascara is having a moment.
Ilia Beauty's Limitless Lash Mascara just got an upgrade with Before Dawn, an on-trend rich chocolate brown. This clean, lash-loving formula lifts, lengthens, and defines without smudging or flaking. Infused with nourishing arginine to strengthen and organic shea butter to condition, the dual-sided brush fans and separates for that effortlessly fluttery finish. Don't miss the Eye Stylus Shadow Sticks ($32) with rich, waterproof and blendable pigments in 20 matte and shimmer shades drawn from Renaissance paintings.
A brand new offering from the beauty favorite: Augustinus Bader's broad-spectrum, non-nano formula goes beyond sun protection
Just in time for warmer days, Augustinus Bader unveils its first-ever SPF: The Mineral Sunscreen SPF 50. Powered by the brand's iconic TFC8 technology, this broad-spectrum, non-nano formula goes beyond sun protection. It defends against UVA and UVB rays while actively renewing the skin— smoothing, strengthening, and visibly reduce signs of aging. Think of it as the gold standard in skincare-meets-suncare, designed to shield all spring into summer long.
A Matte Made in Heaven.
Tower 28's talc-free formula is all about balance—shine control and skin-loving hydration for a 12-hour soft matte finish. Kaolin Clay absorbs excess oil, squalane keeps skin hydrated, and hydrophobic silica smooths texture, blurs imperfections, and minimizes pores. The result? A natural, all-day airbrushed look. Available in six versatile shades, each one inspired by LA's coolest neighborhoods (Malibu, Feliz)
Shu Umera's newly revitalized Ashita Supreme Collection and new Ashita Supreme Intense Revitalization Serum.
The revamped Ashita Supreme Collection by Shu Uemura delivers deep nourishment and lasting hydration. The brand's new serum doubles as a lightweight powerhouse to tame frizz, smooth split ends, and strengthen from root to tip. You'll also get heat protection, shine boost, and find detangling a breeze—leaving your hair silky, strong, and effortlessly manageable.
Lock in your hydration and "look" for 12 hours with Kosas new Cloud Set.
Kosas Setting Mist already touts a super clean résumé: naturally derived, oil-free, fragrance-free, and alcohol-free. It locks your look in for up to 12 hours while keeping skin hydrated, smooth, and refreshed—never sticky, tight, or dry. Clinically proven to improve texture and minimize the look of pores, it's the final glow-up step your routine didn't know it needed.
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