Trump taking on Apple with his own phone company

9 News

16-06-2025

Your web browser is no longer supported. To improve your experience update it here The Trump Organisation is licensing the Trump name for a new wireless mobile phone service that is being marketed to the president's supporters and puts the brand in competition with major US carriers such as AT&T and Verizon and smartphone makers such as Apple and Samsung. "A big part of what we've done … has been focused on technology for people who have been underserved, whether that's been in crypto or anything else, but one of the places where we felt there was lackluster performance was in the mobile industry," Donald Trump Jnr said at an event at Trump Tower in New York. A website for the project advertises a $US47.45 a month plan, an apparent reference to President Donald Trump's terms as the 47th and 45th president of the United States. Donald Trump Jnr and Eric Trump at the Bitcoin 2025 conference in Las Vegas in May. (CNN) The Trumps emphasised the new mobile company's focus on American-made devices — a gold-hued "T1" smartphone was available for pre-order Monday for $499 — and US-based services. "You're not calling up call centres in Bangladesh," Eric Trump told Fox Business . "You're doing it right out of St Louis, Missouri." "With Trump Mobile, we're going to be introducing an entire package of products," Trump Junior said, including telemedicine, roadside assistance and unlimited texting. The White House has denied any suggestions that the president is using his name to profit. (AP) The announcement, timed to coincide with the 10-year anniversary of the day Donald Trump took the golden escalator down to announce his 2016 presidential run, marks the latest expansion of the Trump family business into tech, cryptocurrencies and media. The vast and growing scale of the Trump family businesses — which include long-held real estate and casino holdings along with more recent forays into digital finance and branded items — has deepened concerns about the president's willingness to flout ethical conventions while in office. The White House has repeatedly denied any suggestion of impropriety. Press secretary Karoline Leavitt has previously said it was "ridiculous" that anyone would suggest Trump is "doing anything for his own benefit" and that the White House holds itself to the "highest of ethical standards". The Trump Organisation is the main holding company for President Trump's private businesses, and it is run by his eldest sons, Eric and Donald Jnr. The mobile service will work with all three major wireless carriers, the Trump Organisation said. World
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