The New Retail Playbook: AWS Brings AI and Data into Stores
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It is now harder than ever to catch customers' attention, with one-size-fits-all products replaced by ultra-personalised customer experiences. Today's retail landscape goes beyond the brick and mortar, trickling into the digital realm to curate an all-encompassing customer journey. This shift is no doubt fueled by artificial intelligence (AI) and other transformative technologies, which have altered the way people shop and interact with brands and products. With AI in the retail industry projected to reach
US$62.64 billion by 2034, going online for retailers no longer translates into publishing products on an e-shop, because customers simply expect brands to deliver more.
According to
Capgemini , up to 71% consumers now demand generative AI (GenAI) integrated into their shopping experience. However, despite the proliferation of said technology over the past decade, customer satisfaction with AI implementation has in fact gone down from 41% in 2023 to 37% in 2024. In this day and age, ignoring AI would be shortsighted, but it seems that
most retailers still lack access to understandable and explainable AI tools , resulting in a detrimental gap between customer expectation and service delivery.
In order to empower businesses to leverage innovative technologies and satisfy this change in consumer preferences, Amazon Web Services (AWS) hosted the Retail and Consumer Goods Executive Forum in March 2025, bringing together retail innovators and technology experts to share case studies across every segment in the market. Through inspiring keynotes, in-depth panel discussions and real-life demonstrations, both AI novices and veterans were challenged to realise the full potential of the cloud.
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