Cisco Extends Tech Partnership with Real Madrid
Cisco and Real Madrid have announced a multi-year extension of their global partnership. This move reaffirms Cisco's role as the Official Technology Partner of the football club.
The agreement will see Cisco's advanced technologies integrated further into both the Santiago Bernabéu Stadium and Real Madrid Sports City, the club's official training headquarters.
In 2024, Cisco and Real Madrid completed a full digital transformation of the Santiago Bernabéu Stadium. As a result, the stadium is now one of the most technologically advanced sports venues in the world.
Cisco implemented a Software Defined Access (SDA) network, the first of its kind in a European stadium. This allows secure, segmented connectivity throughout the venue. In addition, Cisco's cloud-based IP Fabric for Media enabled real-time content delivery to over 2,500 screens and supported global broadcasts to millions of fans.
Cisco's cybersecurity and observability platforms continue to protect operations and provide full digital visibility across Real Madrid's infrastructure.
With the extended partnership, Cisco will upgrade Real Madrid Sports City. The project includes a new AI-ready data center that supports both traditional and next-generation workloads. It will also improve energy efficiency and operational agility.
Furthermore, the facility will receive Cisco Wi-Fi 7, offering ultra-fast, low-latency wireless connectivity for staff and fans. A high-speed 100 Gbps network, powered by Cisco's Application Centric Infrastructure (ACI), will link the Sports City with Santiago Bernabéu Stadium.
This upgrade allows: Secure, real-time coordination between both locations
Centralized control of connected devices and operations
The Real Madrid Sports City will serve as a real-time digital command center, managing all connected stadium devices. Automation, intelligence, and enhanced visibility from Cisco solutions will streamline club operations and improve experiences for fans and athletes.
Cisco and Real Madrid began their collaboration in 2022. Their goal was to build a modern, digitally powered sports infrastructure. Since then, Cisco has delivered solutions across connectivity, media, cybersecurity, and smart facility management.
Both organizations are now focused on shaping the future of sports through innovation.
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