Britons prefer to buy fashion and beauty in-store, says Battersea Power Station study
Yet on on the downside, 47% of people living in the UK, rising to 56% for women, find looking at themselves in changing room mirrors while trying on clothes a difficult experience.
Additionally, 47% of 25-34 year-olds believe shopping destinations need to offer in-store experiences to attract visitors who typically shop online.
In response to all this, BPS said it's hosting a series of events from 12-31 May as part of its Radiant Reflections campaign 'celebrating personal style and encouraging shoppers to celebrate their reflections'.
The events include a workshop hosted by energy healer and author of The Fashion Oracle, Nieve Tierney, titled How to Optimise Your Energy with Fashion. Meanwhile Jigsaw will be hosting an exclusive VIP event with fashion stylists/colour experts, Manina and Rachel from Red Leopard, and Hackett, will offer one-to-one styling sessions to help shoppers refresh their spring/summer wardrobe. Sustainable women's clothing brand, Reformation, will also host one-to-one styling sessions and beauty shoppers can experience in-store skincare and beauty consultations at Aesop, Boots Beauty, Rituals, Kiehl's, Malin+Goetz and L'Occitane.
BPS has also partnered with this year's London Craft Week, with award-winning filmmaker and multimedia artist Charlotte Colbert, and with New Public to bring two 'awe-inspiring" art installations to the London landmark until 1 June.
One piece will be in Turbine Hall A and will be accompanied by a pop-up shop where visitors can purchase keepsakes designed by Colbert from 9-18 May. The pop-up will also feature a customisation station where shoppers can have limited-edition patches designed by Colbert sewn on to their new-season fashion and homeware purchases free-of-charge.
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