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UK shoppers prefer to shop in-store to buy fashion
UK shoppers prefer to shop in-store to buy fashion

Fashion United

time12-05-2025

  • Business
  • Fashion United

UK shoppers prefer to shop in-store to buy fashion

UK consumers are returning to the high street as new research commissioned by London retail and leisure destination, Battersea Power Station, reveals that nearly half of UK shoppers (45 percent) prefer to shop in-store rather than online (30 percent). The research reveals the significant shift back to physical retail is driven by the joy of trying different styles and sizes (38 percent) and the convenience of visiting multiple shops in one location (30 percent). The data also shows that two-thirds of shoppers living in the UK use fashion to feel confident and empowered, rather than follow the latest trends, and one-third add that they find their greatest style inspiration when shopping in-store. However, 47 percent of 25- to 34-year-olds believe shopping destinations need to offer in-store experiences to attract visitors who typically shop online. In addition, the research also uncovered a deeper emotional issue, as 47 percent of British consumers, rising to 56 percent for women, find looking at themselves in the mirror while trying on clothes a difficult experience. Reformation at Battersea Power Station Credits: Battersea Power Station In response to these insights, the Battersea Power Station, which houses 150 shops, bars, and restaurants in and around the Grade II listed building, is hosting a series of events from May 12 to 31 as part of its Radiant Reflections campaign, celebrating personal style and encouraging shoppers to celebrate their reflections. The Power Station is looking to put 'joy, confidence, and body positivity back into shopping' with events, such as a workshop with energy healer and author of The Fashion Oracle, Nieve Tierney, a VIP event at Jigsaw with fashion stylist and colour experts, Manina and Rachel from Red Leopard, styling sessions at British menswear brand Hackett and sustainable women's clothing brand Reformation. Kate Boothman-Meier, head of communications and marketing at Battersea Power Station Development Company, said in a statement: 'As the research shows, consumers are moving away from online shopping and returning to shopping in person. We're proud to be creating a destination where retail goes beyond transactions - it's about atmosphere, engagement, and ultimately the visitor journey leading to a positive shopping experience. 'From exciting new concept stores to innovative in-store services, the brands at Battersea Power Station are always looking for ways to elevate our visitors overall experience at the riverside neighbourhood. 'Radiant Reflections' is our way of celebrating individuality, supporting confidence, and reminding people that shopping should be joyful.'

Britons prefer to buy fashion and beauty in-store, says Battersea Power Station study
Britons prefer to buy fashion and beauty in-store, says Battersea Power Station study

Fashion Network

time09-05-2025

  • Lifestyle
  • Fashion Network

Britons prefer to buy fashion and beauty in-store, says Battersea Power Station study

UK consumers prefer to shop in-store (45%) rather than online (30%) when buying fashion and beauty. That's according to research commissioned by London mega-mall Battersea Power Station (BPS). It said the research shows 'a significant shift back to the high street' with the love of physical retail 'driven by the joy of trying different styles and sizes (38%) and the convenience of visiting multiple shops in one location (30%)'. The data also shows that two-thirds of shoppers living in the UK use fashion to 'feel confident and empowered, rather than follow the latest trends'. And that adds to the appeal of physical locations with a third saying 'they find their greatest style inspiration when shopping in-store' and half of the women polled saying they find it easier to choose the right skincare and make-up products when shopping in person. Yet on on the downside, 47% of people living in the UK, rising to 56% for women, find looking at themselves in changing room mirrors while trying on clothes a difficult experience. Additionally, 47% of 25-34 year-olds believe shopping destinations need to offer in-store experiences to attract visitors who typically shop online. In response to all this, BPS said it's hosting a series of events from 12-31 May as part of its Radiant Reflections campaign 'celebrating personal style and encouraging shoppers to celebrate their reflections'. The events include a workshop hosted by energy healer and author of The Fashion Oracle, Nieve Tierney, titled How to Optimise Your Energy with Fashion. Meanwhile Jigsaw will be hosting an exclusive VIP event with fashion stylists/colour experts, Manina and Rachel from Red Leopard, and Hackett, will offer one-to-one styling sessions to help shoppers refresh their spring/summer wardrobe. Sustainable women's clothing brand, Reformation, will also host one-to-one styling sessions and beauty shoppers can experience in-store skincare and beauty consultations at Aesop, Boots Beauty, Rituals, Kiehl's, Malin+Goetz and L'Occitane. BPS has also partnered with this year's London Craft Week, with award-winning filmmaker and multimedia artist Charlotte Colbert, and with New Public to bring two 'awe-inspiring" art installations to the London landmark until 1 June. One piece will be in Turbine Hall A and will be accompanied by a pop-up shop where visitors can purchase keepsakes designed by Colbert from 9-18 May. The pop-up will also feature a customisation station where shoppers can have limited-edition patches designed by Colbert sewn on to their new-season fashion and homeware purchases free-of-charge.

Britons prefer to buy fashion and beauty in-store, says Battersea Power Station study
Britons prefer to buy fashion and beauty in-store, says Battersea Power Station study

Fashion Network

time09-05-2025

  • Entertainment
  • Fashion Network

Britons prefer to buy fashion and beauty in-store, says Battersea Power Station study

And that adds to the appeal of physical locations with a third saying 'they find their greatest style inspiration when shopping in-store' and half of the women polled saying they find it easier to choose the right skincare and make-up products when shopping in person. Yet on on the downside, 47% of people living in the UK, rising to 56% for women, find looking at themselves in changing room mirrors while trying on clothes a difficult experience. Additionally, 47% of 25-34 year-olds believe shopping destinations need to offer in-store experiences to attract visitors who typically shop online. In response to all this, BPS said it's hosting a series of events from 12-31 May as part of its Radiant Reflections campaign 'celebrating personal style and encouraging shoppers to celebrate their reflections'. The events include a workshop hosted by energy healer and author of The Fashion Oracle, Nieve Tierney, titled How to Optimise Your Energy with Fashion. Meanwhile Jigsaw will be hosting an exclusive VIP event with fashion stylists/colour experts, Manina and Rachel from Red Leopard, and Hackett, will offer one-to-one styling sessions to help shoppers refresh their spring/summer wardrobe. Sustainable women's clothing brand, Reformation, will also host one-to-one styling sessions and beauty shoppers can experience in-store skincare and beauty consultations at Aesop, Boots Beauty, Rituals, Kiehl's, Malin+Goetz and L'Occitane. BPS has also partnered with this year's London Craft Week, with award-winning filmmaker and multimedia artist Charlotte Colbert, and with New Public to bring two 'awe-inspiring" art installations to the London landmark until 1 June. One piece will be in Turbine Hall A and will be accompanied by a pop-up shop where visitors can purchase keepsakes designed by Colbert from 9-18 May. The pop-up will also feature a customisation station where shoppers can have limited-edition patches designed by Colbert sewn on to their new-season fashion and homeware purchases free-of-charge.

Britons prefer to buy fashion and beauty in-store, says Battersea Power Station study
Britons prefer to buy fashion and beauty in-store, says Battersea Power Station study

Fashion Network

time09-05-2025

  • Lifestyle
  • Fashion Network

Britons prefer to buy fashion and beauty in-store, says Battersea Power Station study

UK consumers prefer to shop in-store (45%) rather than online (30%) when buying fashion and beauty. That's according to research commissioned by London mega-mall Battersea Power Station (BPS). It said the research shows 'a significant shift back to the high street' with the love of physical retail 'driven by the joy of trying different styles and sizes (38%) and the convenience of visiting multiple shops in one location (30%)'. The data also shows that two-thirds of shoppers living in the UK use fashion to 'feel confident and empowered, rather than follow the latest trends'. And that adds to the appeal of physical locations with a third saying 'they find their greatest style inspiration when shopping in-store' and half of the women polled saying they find it easier to choose the right skincare and make-up products when shopping in person. Yet on on the downside, 47% of people living in the UK, rising to 56% for women, find looking at themselves in changing room mirrors while trying on clothes a difficult experience. Additionally, 47% of 25-34 year-olds believe shopping destinations need to offer in-store experiences to attract visitors who typically shop online. In response to all this, BPS said it's hosting a series of events from 12-31 May as part of its Radiant Reflections campaign 'celebrating personal style and encouraging shoppers to celebrate their reflections'. The events include a workshop hosted by energy healer and author of The Fashion Oracle, Nieve Tierney, titled How to Optimise Your Energy with Fashion. Meanwhile Jigsaw will be hosting an exclusive VIP event with fashion stylists/colour experts, Manina and Rachel from Red Leopard, and Hackett, will offer one-to-one styling sessions to help shoppers refresh their spring/summer wardrobe. Sustainable women's clothing brand, Reformation, will also host one-to-one styling sessions and beauty shoppers can experience in-store skincare and beauty consultations at Aesop, Boots Beauty, Rituals, Kiehl's, Malin+Goetz and L'Occitane. BPS has also partnered with this year's London Craft Week, with award-winning filmmaker and multimedia artist Charlotte Colbert, and with New Public to bring two 'awe-inspiring" art installations to the London landmark until 1 June. One piece will be in Turbine Hall A and will be accompanied by a pop-up shop where visitors can purchase keepsakes designed by Colbert from 9-18 May. The pop-up will also feature a customisation station where shoppers can have limited-edition patches designed by Colbert sewn on to their new-season fashion and homeware purchases free-of-charge.

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