
Scooter Braun feels 'proud' of Justin Bieber's success
Scooter Braun feels "very proud" of what he achieved with Justin Bieber.
The 43-year-old record executive discovered the pop star back in 2008 and played an instrumental role in Justin's success, before they ended their professional relationship in 2023.
Speaking about his relationship with Justin and his family, Scooter said on 'The Diary of a CEO' podcast: "They put it on the line for me, too. They believed in a 25-year-old kid.
"We were able to achieve some amazing things and I'm very proud of what we achieved and always rooting for him."
Scooter's relationship with Justin has changed now they no longer work together.
But Scooter can understand why the Love Yourself hitmaker wants to take control of his own career.
He said: "I think there comes a point where, I understand, he probably wants to go on and show that he can do it. We worked together for so long and we had such extreme success.
"I think you get to a point as a man where you want to show the world, you can do it on your own. I completely respect that. I think at this point that's what he's doing."
Scooter admits that the "writing was on the wall" well before their working relationship ended.
However, Scooter doesn't feel any bitterness towards Justin, 31.
He explained: "At that point it had been a couple years where I knew I wanted to do something else, and I wanted to find out who I was.
"I wanted to experiment with, you know, a different career and we were both communicating enough with each other. The writing was on the wall."
Scooter - who has also worked with the likes of Ariana Grande and Demi Lovato - announced his retirement from music management in 2024.
He said in a statement at the time: "I have been blessed to have had a Forrest Gump-like life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen.
"I'm constantly pinching myself and asking, 'How did I get here?' And after 23 years this chapter as a music manager has come to an end."

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Perth Now
2 days ago
- Perth Now
Scooter Braun feels 'a lot of guilt' over management career
Scooter Braun feels "a lot of guilt" towards the young artists that he managed. The 43-year-old businessman previously worked with some of the biggest names in the music industry, including the likes of Justin Bieber, Ariana Grande and Demi Lovato - but he now looks back on his role with some regrets. Speaking on The Diary of a CEO podcast, Scooter explained: "At this age, I feel a lot of guilt. I feel a lot of guilt because I worked with so many artists and like I told you, I hadn't taken the time to look at myself or do the therapy myself until I was older. "So I didn't understand at 25 years old, at 27 years old, at 30 years old, that they each were coming from very unique backgrounds of their own stuff with their own families and their own childhoods and growing up this way, and being seen by the whole world." Scooter feels "very proud" of what he managed to achieve with the likes of Justin, Ariana and Demi. But the businessman now wishes that his artists all had access to a therapist during their younger years. He said: "I'm very proud of the job that we did and how much we cared and how much the team cared for all the years that we did it. "But it doesn't mean I don't look back and wish that I knew what I know now. I think I would have had a therapist on the road for all of us. "I would've slowed down all of us." Scooter announced his retirement from music management in 2024. The record executive noted that he was fortunate to have worked with "some of the most extraordinarily talented people the world has ever seen". He said in a statement at the time: "I have been blessed to have had a Forrest Gump-like life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen. "I'm constantly pinching myself and asking, 'How did I get here?' And after 23 years this chapter as a music manager has come to an end."


Perth Now
2 days ago
- Perth Now
Scooter Braun feels 'proud' of Justin Bieber's success
Scooter Braun feels "very proud" of what he achieved with Justin Bieber. The 43-year-old record executive discovered the pop star back in 2008 and played an instrumental role in Justin's success, before they ended their professional relationship in 2023. Speaking about his relationship with Justin and his family, Scooter said on 'The Diary of a CEO' podcast: "They put it on the line for me, too. They believed in a 25-year-old kid. "We were able to achieve some amazing things and I'm very proud of what we achieved and always rooting for him." Scooter's relationship with Justin has changed now they no longer work together. But Scooter can understand why the Love Yourself hitmaker wants to take control of his own career. He said: "I think there comes a point where, I understand, he probably wants to go on and show that he can do it. We worked together for so long and we had such extreme success. "I think you get to a point as a man where you want to show the world, you can do it on your own. I completely respect that. I think at this point that's what he's doing." Scooter admits that the "writing was on the wall" well before their working relationship ended. However, Scooter doesn't feel any bitterness towards Justin, 31. He explained: "At that point it had been a couple years where I knew I wanted to do something else, and I wanted to find out who I was. "I wanted to experiment with, you know, a different career and we were both communicating enough with each other. The writing was on the wall." Scooter - who has also worked with the likes of Ariana Grande and Demi Lovato - announced his retirement from music management in 2024. He said in a statement at the time: "I have been blessed to have had a Forrest Gump-like life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen. "I'm constantly pinching myself and asking, 'How did I get here?' And after 23 years this chapter as a music manager has come to an end."


Perth Now
3 days ago
- Perth Now
Scooter Braun 'went to a very dark place' amid divorce
Scooter Braun experienced suicidal thoughts amid his divorce. The 43-year-old record executive has recalled being in a "very dark place" after his marriage to Yael Cohen fell apart in 2020. Scooter said on The Diary Of A CEO podcast: "October of 2020, my marriage was falling apart. The whole world thought I was crushing it. "I had a suicidal thought for 20 minutes where I was like, 'If my marriage is gonna fall apart, I'm not gonna be with my kids all the time. I can't control this. I'm not gonna be this perfect image that I've presented to the world. If I can't be this perfect image, I don't want to be here.' It went to a very dark place, and after 20 minutes I said, 'What the hell was that?' "That's not me, I would never leave my kids." Scooter's divorce taught him some important lessons about himself. The executive - who was married to Yael between 2014 and 2022 - reflected: "I think I was happy because everyone in the world told me I was doing great and I thought that that was enough. "I feel like I was asleep at the wheel. I feel like I didn't know myself at the time and, but I had so much success at such a young age. Everyone was telling me I was doing great. So I just chose to believe them. "It wasn't until the foundation broke and there was nothing underneath it that I was like, oh s***, I'm actually not happy." Scooter now believes that he and Yael were "made to be amazing co-parents". What's more, the record executive suggested that he's become a better man because of everything he's experienced in recent years. Scooter - who has two sons and a daughter with his ex-wife - said: "We were made to come into each other's lives, to help each other be better in different ways. "Through the heartbreak of our relationship ending, we were brought together to make three incredible souls. Now, whoever gets me next is in for a treat."