Lewis Hamilton is launching an F1 Soho House pop-up at the Abu Dhabi Grand Prix
Abu Dhabi's F1 weekend is a highlight of the city's social calendar – but this year, it's getting a major upgrade. Enter House 44, a brand-new pop-up experience by Soho House, created in partnership with none other than Lewis Hamilton and hosted inside the prestigious F1 Paddock Club.
After debuting earlier this year at the Miami Grand Prix, House 44 is now making its way around six international race locations, with its grand finale landing in Yas Marina Circuit from December 5 to 7, just in time for the Formula 1 Etihad Airways Abu Dhabi Grand Prix 2025.
So, what's House 44? Imagine a private Soho House, dropped right into the middle of the most exclusive part of a Formula 1 race weekend. It's a luxury suite dressed in signature Soho House style, with unbeatable track views, world-class hospitality, DJ sets, curated art and a mixed drink list that includes a special non-alcoholic serve made with Hamilton's own Almave blue agave drink. It's also a place where F1's elite – including Hamilton himself – just might pop in for a drink and a chat.
The name House 44 is a nod to Hamilton's racing number – a number he's had since his karting days and one that's come to represent one of the most decorated careers in motorsport history.
As a longtime Soho House member, Hamilton's fingerprints are all over the suite, from the design and drinks menu to the curated showcase of memorabilia and Plus 44 fashion pieces from both current and archive collections.
But House 44 isn't just a viewing lounge. Guests will also be able to sign up for behind-the-scenes access experiences across the weekend, including pit lane walks, guided tours of the Paddock and even open-top track rides with expert commentary.
There's also the chance to watch the post-race podium celebrations from up close – one of the most coveted spots at any Grand Prix.
Expect a high-energy off-track atmosphere too, with live DJs, acoustic sets, a bespoke food menu blending local flavours with global inspiration and a specially curated art collection by Hamilton himself. Think of it as a race-weekend house party, with a touch more horsepower.
Hospitality packages for House 44 Abu Dhabi start from Dhs45,577 and include three-day suite access, trackside experiences (subject to availability), full food and drinks and access to all the House 44 exclusives. Experiences like the pit lane walk and Paddock tours are available to book at reception on arrival and are first-come, first-served – so don't sleep on it.
In addition to Abu Dhabi, House 44 is popping up at Silverstone, Zandvoort, Monza, Mexico City and Las Vegas – but this is your last chance to catch it for the 2025 season.
Tickets must be booked through the official link and not via the Soho House app. Details on race-day transport will be shared by email after booking.
So, if you've ever wondered what it's like to spend a Grand Prix weekend in the fast lane – and in signature Soho House style – House 44 in Abu Dhabi is your golden ticket.
From Dhs57,841.25. Dec 5-7. Yas Marina Circuit. house44atf1paddockclub.com.
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Lewis Hamilton is launching an F1 Soho House pop-up at the Abu Dhabi Grand Prix
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