
India remains one of LinkedIn's most energising growth stories: Feon Ang, MD, APAC, LinkedIn
cited crucial data insights and spoke about how AI is shaping workforce changes in India, hiring trends in the country, the growing
SMB
segment on LinkedIn and how Gen Z is driving the shift in
India
to move across sectors:
Q How is AI shaping workplace changes in India and how does it stack up compared to other Asian markets?
At LinkedIn, we see AI reshaping work in three ways: augmenting roles by freeing people to focus on higher-value work, disrupting jobs built on repetition, and elevating roles that rely on the human ingenuity AI can't replace.
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What's striking is how leaders in India are embracing this shift. Ninety-five percent of C-suite leaders here are prioritising AI skills, ahead of Singapore (93%) and Australia (76%), showing clear momentum toward a skills-first economy.
And there's a deeper shift underway. As AI takes on more of the background tasks, professionals are bringing more of their uniquely human skills to the forefront. Skills like critical thinking, creativity, and empathy are fast becoming essentials for how leaders inspire, grow, and deliver impact.
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Q India's largest tech company
TCS
announced mass layoffs recently and India's IT hub Karnataka is conducting a workplace survey with companies to evaluate the impact of AI on the workforce. How big a threat could AI be to jobs in India, and which sectors could primarily bear the brunt?
These aren't easy times. As AI accelerates change, it's natural for the professional community to feel unsettled. But the data shows a different story: a shift to newer, not fewer, jobs. On LinkedIn, half of the fastest-growing roles in India today didn't exist as recently as 2000, a reminder that change is constant, and opportunity evolves alongside it.
Leaders are acting. Seventy-eight percent of recruiters in India now take a skills-first approach to hiring and development. For professionals, this is the moment to invest in adaptable, future-ready skills that grow with change. For organisations, it's a chance to support talent with clarity, empathy and a clear path forward that sets them up for success.
Q: Please share some details on the gender gap in workforce inclusion in India and what can India do to bridge the diversity gap?
India is making notable progress on gender inclusion, especially at the entry level. Women's participation has risen to 35 percent this year from 28 percent last year, with the strongest gains in Education (40%), Government Administration (36%) and Healthcare (35%). But as careers advance, the gap widens.
Our data shows 80 percent of women in India work in roles likely to be disrupted by AI, compared to 75 percent of men. Yet only 2 out of 10 women feel prepared to adapt. That's why skills matter. Skills-based hiring can expand the talent pool more than 11x in India, levelling the playing field.
But hiring is just the start. Inclusion needs to be sustained through safe work environments, mentorship, and a culture where women are empowered to grow and lead. That's how we fix the broken rung and build stronger, more diverse leadership across India's workforce.
Q: How is LinkedIn adopting AI for the platform? Please share some recent examples to illustrate the point.
At LinkedIn, we're using AI to make the path to opportunity clearer and more personal for every member. In a fast-growing market like India, where job search can often feel overwhelming, we've introduced AI-powered job search and tools that simplify the experience. Members can now describe the kind of role they're looking for in their own words and get tailored suggestions instantly. We've also launched AI-powered coaching to offer real-time support (whether that's for interview prep, performance conversations, or career guidance) meeting professionals where they are with the help they need.
We're also putting AI to work for our customers. Hiring Assistant helps recruiters save time on repetitive tasks so they can focus on strategic work like engaging talent and advising hiring managers. For marketers, tools like Accelerate and Revenue Attribution are making it easier to run high-impact campaigns with less complexity. Across everything we build, AI is acting as a co-pilot — helping people and businesses move forward with more clarity and confidence.
Q: Which are the segments and industries seeing early signals of transformation through AI?
While some sectors have been at the forefront of embracing AI by default, others are now catching up. Beyond Technology, Information & Media, sectors like Retail,
Wholesale
, Financial Services, and
Professional Services
are at the centre of this disruption. Titles like AI Engineer are now among the fastest growing jobs in India, and some of the top skills among AI Engineering talent are Machine Learning, Natural Language Processing (NLP), Large Language Models (LLM), etc. When we look at hiring in India, the ratio of AI talent hiring to overall hiring has grown 33% year-over-year in 2024, indicating that leaders are adopting AI swiftly and are investing in the rightly skilled talent to speed up this adoption.
Q: How is SMB engagement faring on LinkedIn?
India is emerging as a global hub for testing, scaling, and adopting innovative solutions, and
SMBs
are at the centre of this growth story. We're seeing that same momentum on LinkedIn.
SMBs are now our fastest-growing customer segment in India: finding the right talent to power their growth, telling their brand stories to the right audiences, and converting leads into sales with precision targeting. This growth isn't limited to metros - SMB engagement on LinkedIn is growing twice as fast in Tier 2 and Tier 3 cities, especially in manufacturing, consulting, and IT services.
It's a priority segment for our business and with India's potential, the possibilities for helping SMBs through our talent, marketing, and sales solutions are unmatched.
Q: Over 60% of India's over 150 million members are under 35, with Gen Z driving engagement on career clarity tools and video-first content. Are you looking at newer ways to boost their engagement further?
Gen Z professionals are intentional about where they spend their time. They want real value, community, and clarity. That's why we're evolving the LinkedIn experience into a space that helps them grow by helping them expand networks, build personal brands, and join professional conversations.
Video is a key part of this shift. With a 36 percent year-over-year jump in consumption, and creation growing 2 times faster than other formats, it's clear that video is helping young professionals show up with authenticity and share what they know. For those seeking credible news, our LinkedIn News banner now brings timely, relevant updates from trusted sources directly into the feed.
Learning is another priority. Nearly one-thirds (30%) of Gen Z professionals in India see learning something new as progress. We're fuelling that mindset by offering free access to top LinkedIn Learning courses — including Career Essentials for Generative AI — through 2025.
Q: How have member numbers and subscriptions grown in India over the past year?
India remains one of LinkedIn's most energising growth stories. With over 161 million members and more than 20% year-on-year membership growth, professionals here are thinking boldly about their careers and what's next.
Most recognise that careers aren't linear paths, they're more like squiggly lines. This year, 60% of professionals in India are open to switching industries. Gen Z is leading this shift with curiosity, ambition, and a readiness to grow.
It's inspiring to see so many people turning to LinkedIn for guidance, community, and clarity. We feel a responsibility to keep building for this momentum, helping every professional in India take the next step with confidence.
Q: Which sectors are seeing the maximum opportunities for hiring in India as per your data?
We're seeing strong hiring intent across core functions like IT, Business Development, Learning and Development, and Finance, with Indian leaders already gearing up for 2025. But the real story lies in how opportunity is expanding across sectors and skill levels.
Industries like
Utilities
, Government Administration, Consumer Services, and Wholesale are opening up pathways for bachelor degree holders. For professionals with master's degrees, we're seeing rising demand in sectors such as Education, Real Estate, Accommodation and Food Services. What's especially exciting is how this growth is moving beyond metros India.
Our Cities on the Rise list highlights how sectors like tech, healthcare, and financial services are fueling hiring in cities like Visakhapatnam, Vijayawada, Raipur, Jodhpur, and Nashik. The opportunity map in India is expanding, and it's bringing more diverse talent into the fold.
Q: How many Indian members are looking for work and new opportunities and how do these numbers compare with other Asian markets? Have these numbers changed dramatically over the past year?
At the start of this year, 82% of professionals in India said they planned to look for a new job, a slight dip from 88% in 2024, but the intent remains strong. What's changing is the intensity. Job applications per posting on LinkedIn have risen by 19%, and applications per applicant are up by 7%. Unlike markets like Australia, where application levels have stayed steady, professionals in India are moving with urgency. They're not just hopeful, they're proactive. They're upskilling, exploring new paths, and taking charge of their growth. It's a clear signal that career ambition in India is alive and accelerating, and we're proud to help people turn that ambition into action.

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