
Diaspo #392 : Maysoun Bouga celebrates Amazigh and First Nations Australian cultures
Born in Casablanca to an Amazigh family from the Souss region, Maysoun Bouga still treasures the priceless moments of her childhood spent with her grandparents. They spoke Tachelhit—she didn't—but she listened carefully, absorbing the stories they shared in the language of their ancestors.
Today, those very stories have resurfaced in her life through her research and creative projects. Now based in Byron Bay, a coastal town in southeastern Australia, Maysoun is on a mission to rediscover Moroccan folktales. She does so to honor her culture, reconnect with her grandparents' legacy, and finally learn Tachelhit—a language she has always longed to speak.
«I grew up in Morocco with a deep connection to my family, especially my grandparents», she told Yabiladi. «My mom speaks Amazigh, and I was lucky to grow up hearing her converse with her sisters and to listen to stories from my grandma and granddad, who lived with us».
Applied theater to experience, learn and evolve
But Maysoun's love for these stories only grew stronger after she settled in Australia. It was while practicing Applied Theater—a discipline that uses theatrical practices for education and community development—that this passion took shape.
After graduating high school in Morocco, Maysoun moved to Australia to study psychology and anthropology. She also developed an interest in human resources. That combination of interests ultimately led her to Applied Theater, which, she found, tied all her passions together.
«I came across theater by chance», she recalled. A friend had returned from a conference and started a company centered on applied theater. «I joined her in co-creating the company, and it brought together all my interests: psychology, group work, anthropology, and culture. I realized it was a powerful tool».
Since 2007, Maysoun has practiced Applied Theater, using it to help groups, individuals, companies, and NGOs develop skills and tools through creative, experiential learning.
One format she often uses involves guiding participants through a program that culminates in a play performed for an audience with similar interests. «The play ends in a crisis—left unresolved—we invite the audience to step in, to intervene on stage where they think a different reaction might have led to a resolution».
«That's just one example», she said, «but all in all, I create experiential learning journeys where people act, reflect, learn, adapt, and grow as a group. It depends on what the group wants to explore. It's all about using theater to create meaningful learning experiences».
Rediscovering Amazigh culture
Her journey into theater and creativity eventually reconnected her with her heritage—and with a deep frustration: not being able to speak the mother tongue of her beloved grandparents. «That whole journey opened up a new world for me», she said, recalling powerful encounters with First Nations artists in Australia. «Those meetings reminded me of my own ancient culture. That ancient spoke to me», she said.
That calling prompted her to focus on her roots—specifically on the folktales and oral traditions her grandparents used to tell in Tachelhit. «I came up with the idea of going on a journey with my mother to rediscover folktales from our region and from Amazigh culture in general—especially in places like Imi Ntanout and Taroudant».
That's how storytelling became central to her life. «The idea actually came to me back in 2012—a dream of traveling with my mother into the mountains to collect stories. I had to wait until recently to begin the project».
From Sunrise to Sunset
What started as a personal exploration has now evolved into a much bigger initiative—one that bridges Moroccan and Australian cultures. This culminated in a cross-cultural art project called Sunrise to Sunset.
Described by Maysoun, its creator and producer, as a vibrant mix of narrative, melody, and movement, «The project is a dialogue of stories, dance, and music between the two cultures», she explained. It marks the end of a creative residency which lasted two weeks in Morocco—the project's first phase—during which the team explored cultural exchange through art.
«We looked at what we had, exchanged ideas, and reflected on cultural dialogue. The show is a presentation of the work we've done during this first meeting», she explained.
In the show, Maysoun will be joined by Warren Clements, a Wakaman man from northern Queensland and a celebrated dancer, actor, and cultural educator. Benjamin Walsh, a world-renowned percussionist and genre-defying composer, curates the project's soundscape. Representing Morocco is Redouane Bentaleb, an Amazigh storyteller and musician who embodies the soul of Amazigh culture.
The dialogue throughout the show will be multilingual. «It will be in French and English, with some Amazigh too—but mostly French and English», she noted.
The show will take place on Thursday, June 12, in Casablanca. Maysoun has big dreams for the project, which she hopes to develop further into a full theater piece. «The plan is to tour it, and of course Morocco is on the map—we'd love to bring it to different cities».
The title Sunrise to Sunset is symbolic. «I live on the East Coast of Australia, where I often watch the sunrise—it's one of the first places in the country to see the sun. And sunset—well, Morocco is the land of the setting sun, the Maghreb. I've watched so many beautiful sunsets there. The show is really an homage to my culture, to Amazigh heritage, to Morocco—and to Australia».

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Diaspo #392 : Maysoun Bouga celebrates Amazigh and First Nations Australian cultures
Born in Casablanca to an Amazigh family from the Souss region, Maysoun Bouga still treasures the priceless moments of her childhood spent with her grandparents. They spoke Tachelhit—she didn't—but she listened carefully, absorbing the stories they shared in the language of their ancestors. Today, those very stories have resurfaced in her life through her research and creative projects. Now based in Byron Bay, a coastal town in southeastern Australia, Maysoun is on a mission to rediscover Moroccan folktales. She does so to honor her culture, reconnect with her grandparents' legacy, and finally learn Tachelhit—a language she has always longed to speak. «I grew up in Morocco with a deep connection to my family, especially my grandparents», she told Yabiladi. «My mom speaks Amazigh, and I was lucky to grow up hearing her converse with her sisters and to listen to stories from my grandma and granddad, who lived with us». Applied theater to experience, learn and evolve But Maysoun's love for these stories only grew stronger after she settled in Australia. It was while practicing Applied Theater—a discipline that uses theatrical practices for education and community development—that this passion took shape. After graduating high school in Morocco, Maysoun moved to Australia to study psychology and anthropology. She also developed an interest in human resources. That combination of interests ultimately led her to Applied Theater, which, she found, tied all her passions together. «I came across theater by chance», she recalled. A friend had returned from a conference and started a company centered on applied theater. «I joined her in co-creating the company, and it brought together all my interests: psychology, group work, anthropology, and culture. I realized it was a powerful tool». Since 2007, Maysoun has practiced Applied Theater, using it to help groups, individuals, companies, and NGOs develop skills and tools through creative, experiential learning. One format she often uses involves guiding participants through a program that culminates in a play performed for an audience with similar interests. «The play ends in a crisis—left unresolved—we invite the audience to step in, to intervene on stage where they think a different reaction might have led to a resolution». «That's just one example», she said, «but all in all, I create experiential learning journeys where people act, reflect, learn, adapt, and grow as a group. It depends on what the group wants to explore. It's all about using theater to create meaningful learning experiences». Rediscovering Amazigh culture Her journey into theater and creativity eventually reconnected her with her heritage—and with a deep frustration: not being able to speak the mother tongue of her beloved grandparents. «That whole journey opened up a new world for me», she said, recalling powerful encounters with First Nations artists in Australia. «Those meetings reminded me of my own ancient culture. That ancient spoke to me», she said. That calling prompted her to focus on her roots—specifically on the folktales and oral traditions her grandparents used to tell in Tachelhit. «I came up with the idea of going on a journey with my mother to rediscover folktales from our region and from Amazigh culture in general—especially in places like Imi Ntanout and Taroudant». That's how storytelling became central to her life. «The idea actually came to me back in 2012—a dream of traveling with my mother into the mountains to collect stories. I had to wait until recently to begin the project». From Sunrise to Sunset What started as a personal exploration has now evolved into a much bigger initiative—one that bridges Moroccan and Australian cultures. This culminated in a cross-cultural art project called Sunrise to Sunset. Described by Maysoun, its creator and producer, as a vibrant mix of narrative, melody, and movement, «The project is a dialogue of stories, dance, and music between the two cultures», she explained. It marks the end of a creative residency which lasted two weeks in Morocco—the project's first phase—during which the team explored cultural exchange through art. «We looked at what we had, exchanged ideas, and reflected on cultural dialogue. The show is a presentation of the work we've done during this first meeting», she explained. In the show, Maysoun will be joined by Warren Clements, a Wakaman man from northern Queensland and a celebrated dancer, actor, and cultural educator. Benjamin Walsh, a world-renowned percussionist and genre-defying composer, curates the project's soundscape. Representing Morocco is Redouane Bentaleb, an Amazigh storyteller and musician who embodies the soul of Amazigh culture. The dialogue throughout the show will be multilingual. «It will be in French and English, with some Amazigh too—but mostly French and English», she noted. The show will take place on Thursday, June 12, in Casablanca. Maysoun has big dreams for the project, which she hopes to develop further into a full theater piece. «The plan is to tour it, and of course Morocco is on the map—we'd love to bring it to different cities». The title Sunrise to Sunset is symbolic. «I live on the East Coast of Australia, where I often watch the sunrise—it's one of the first places in the country to see the sun. And sunset—well, Morocco is the land of the setting sun, the Maghreb. I've watched so many beautiful sunsets there. The show is really an homage to my culture, to Amazigh heritage, to Morocco—and to Australia».


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Can Morocco be prompted ? Highly realistic AI-generated videos spark the question
Imagine a world where your favorite actor isn't real, your favorite movie never had a shooting location, and the banker on that billboard ad you drive by every morning never sat for a bank interview, or even an audition. They're all AI-generated, prompted, yet eerily realistic. What once felt like a distant sci-fi future might be just around the corner, thanks to the rapid advancement of AI video generation. On May 20, a major leap was made : tech giant Google announced the release of Google Veo 3, its latest AI video generation model capable of producing 8-second clips. Once unveiled, Veo 3 took the internet by storm. It introduced synchronized audio, including dialogue, sound effects, and ambient noise, alongside high-quality visuals that surpassed anything previously seen in AI-generated media. AI-generated videos speaking Darija Within hours of its release, shockingly realistic videos created with Veo 3 circulated online. And Morocco was no exception, rather, it was proof that the tool could adapt to different dialects. Videos shared by Moroccan users showed AI-generated people speaking Darija, dressed in traditional clothing, and placed in settings that looked distinctly Moroccan. The realism of these AI-generated videos sparked confusion, with many social media users having to double-check in the comments if what they were seeing was indeed fake. But what happens if those eight seconds are extended into short films, or even full-length features? What does that mean for both the global and local film and entertainment industry? Since the release of Veo 3, Casablanca-based photographer and advertisement director Youness Hamiddine has been experimenting. On his social media accounts, he posted AI-generated clips of street interviews in Moroccan settings, fictional men and women in djellabas speaking Darija, and even a street performer singing about Casablanca's beloved Wydad football club. This isn't Hamiddine's first AI venture. Eight months ago, he directed the first entirely AI-generated music video in Morocco for rapper Young Loun, called Bakhira, which depicted irregular migration attempts. «As a movie director and producer, I feel AI gives me more creative freedom and choice», he told Yabiladi enthusiastically in an interview. «It helps me understand what I can do within my budget. In our field, costs can skyrocket due to logistics, such as renting gear, hiring actors, and obtaining filming permits», he mentioned. Learning, prompting and adapting Through the videos he's been sharing, Hamiddine is clearly adapting, learning how to use a technology that's only evolving, becoming faster, more realistic, and more efficient. «This reminds me of the shift from film to digital. I often think of Kodak's story, which we can learn from», he reflected. Kodak famously shut down its camera business in 2012 after failing to keep pace with the rise of digital photography. «Why do I bring this up? Because we're going through the same transition, this time, from filming to prompting», Hamiddine said. To him, a movie director or producer can now «see what [they] write, instead of going through the whole process of hiring actors, makeup artists, stylists, planning pre-production, filming, editing, and color grading». «Now, you just need to prompt your idea», he summed up. Can you prompt Morocco ? But does this mean the movie industry is losing jobs and filming locations to AI? Can Morocco, a longtime favorite for foreign film productions thanks to its iconic locations like the Ouarzazate studios and kasbahs, favorable weather, experienced extras, and skilled technicians, be recreated with prompts? According to Hamiddine, the answer is nuanced: «I'm not saying it will replace everything 100%», he clarified. «But with this AI evolution, some jobs sooner or later will disappear». And not just jobs, certain gear, too. Just as film cameras became obsolete, AI could soon replace «cameras, studios, sound equipment, and even set décor», he said. «AI will impact the cinema industry, that is for sure. Even if it doesn't fully take over, it will certainly change things», he noted. What might remain, however, are genres rooted in realism, such as documentaries, news, and testimony-based content, where real human presence is irreplaceable, he signaled. Human connection vs. prompted That sentiment is echoed by Hicham Hajji, a producer and filmmaker working between Hollywood and Morocco. While he sees AI as a potential asset for filmmakers, especially in speeding up complex visual effects, he's skeptical about it fully replacing human-made movies. «Movies survived World War I, World War II, COVID… and they'll survive Artificial Intelligence», he told Yabiladi. According to him, people still crave human connection even through actors. «There will definitely be attempts to replace them, and we might go through a few tough years. But in the end, audiences won't enjoy watching movies with character actors who don't exist. They won't connect with them. People will want real actors back», he explained. Hajji, who helps bring Hollywood productions to Morocco, isn't yet convinced that Morocco as a filming location is under threat. «It's too early to tell», he said. «But from my experience, the best filmmakers are always after authenticity. They want to shoot in real locations, with real actors», he said. And Morocco offers that. For now, AI might enhance reality, not replace it, said the movie director who shot parts of his new movie The Lost Princess in Morocco. Hamiddine shares the same principle. «You could film in Ouarzazate but use AI to generate a dragon scene. Just like augmented reality, AI can boost what's already been filmed», he said. «Or maybe, instead of hiring hundreds of extras, you hire ten and duplicate them with AI».