UFC £5.7bn broadcast deal may be 'terrible' for fighters
Most UFC fighters have either a flat fee per event or a show and seperate win fee, while there is also a cut of the UFC's sponsorship deal with their clothing partner Venum.UFC heavyweight champion Tom Aspinall said on the Ariel Helwani Show, external he was not sure how the new model would affect fighters.Manchester fighter Aspinall will headline a PPV event, UFC 321, in October.The new broadcast deal will kick in at the start of 2026 and after initial reports stated the PPV model would end completely, White said there was still the possibility of a few standalone PPV events each year.This deal only applies to the US, with TNT Sports the UFC's broadcast partner in the UK.The UFC has used PPVs as a revenue generator since its first event in 1993.But reports indicated PPV sales have been decreasing in recent years. The UFC staged 14 PPV events in 2024 in the US that were about £60 each.White says the fighters will benefit from the increased exposure in the new broadcast deal, but has made no mention of any financial benefits.
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