Euro 2025 Final TV viewing figures as clear winner emerges in BBC vs ITV battle
The BBC were celebrating alongside the Lionesses on Sunday as they won the viewing figures battle with ITV. A peak live audience of 12.2 million watched England make history in the Euro 2025 Final, beating Spain on penalties to secure back-to-back European Championship titles.
At peak viewership, the final was the most watched television moment of 2025 across all TV channels. The BBC say that their broadcast peaked at 11.6 million on BBC One - 59 per cent of all TV audiences - with a further 4.2 million streams of the match on iPlayer, their website and app.
The number dwarfs that of ITV, who brought in a peak of just 4 million viewers, according to Broadcast Sport. Mirror Football have contacted ITV's press office for further details.
During last year's men's European Championship final, also between England and Spain, the Beeb also came out on top. This time around, the result on the pitch was different but it was still the BBC's day.
Alex Kay-Jelski, director of BBC Sport, commented: "This final was a landmark moment in sporting history. The kind of moment people will remember exactly where they were when they watched it.
"The incredible Lionesses took us on an emotional rollercoaster, and millions were hooked on BBC coverage from start to finish - from live streaming post-match analysis to millions following our live page and younger audiences in huge numbers on social media."
Which channel did you watch the final on? Let us know in the comments section.
Both the BBC and ITV have already secured the rights to broadcast the Women's World Cup in 2027 which will be hosted by Brazil. England were narrowly beaten by Spain in the 2023 World Cup final, the only final which they've lost under Sarina Wiegman.
The Lionesses boss hopes that this summer's tournament will have a lasting impact after record TV audiences and attendances in Switzerland. "How I have experienced this tournament is that the level went up again, the intensity of the games went through the roof," Wiegman said after the final.
"I hope it will boost the women's game even more, not only in England but beyond."
The Dutch coach added: "The staff put so much effort in. They want to support the team, they prepare everything and the players are just lovely to work with. I'm sure tears could come later on. It will sink in, 'What is happening here?!' We just try to win every game and it's really nice when it works."
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Lionesses Bring It Home Again - Souvenir Edition
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