Saudi streetwear brand 1886 lands in Paris
Set to run until Sept. 1, the temporary store is showcasing a limited capsule collection at the department store on Boulevard Haussmann.
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After international streetwear experienced a boom in 2016 with brands like Supreme and Off-White taking the market by storm, Saudi entrepreneurs Fahad Al-Jomiah and Khalid Al-Jammaz took advantage and launched the Kingdom's 'first streetwear brand.'
The label, 1886, was launched in the duo's dorm rooms in London and is now one of the trendiest in the Saudi market, with runway collections presented at Riyadh Fashion Week.
'For two students living in London at that time, that was such an inspiring and creative moment,' Al-Jomiah and Al-Jammaz told Arab News in a previous interview. 'Even though our background is not in fashion, we felt it was the right time to bring together our passion for music, art, urban trends and street movements into a brand that could translate our own vision as Saudis.'
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1886 is 'focused on originality, individuality, and culturally infused style, 1886 pieces are designed to challenge conventions and spark conversation,' according to a released statement. The duo work at incorporating technology and progressive design to offer products such as joggers, hoodies, T-shirts, dresses and accessories that are contemporary and durable.
The label is one of a handful of Saudi brands making waves at international luxury department stories, with Honayda Serafi becoming the first designer from the Kingdom to be displayed at luxury London department store Harrods in 2022. In June of this year, the Saudi Fashion Commission teamed up with the Cultural Development Fund and London's high-end department store Selfridges to showcase crafts and fashion items from the Kingdom.
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