Latest news with #streetwear
Forbes
a day ago
- Business
- Forbes
Culture Meets Court: Playa Society, Cash App, and Atlanta Dream Launch One-Of-A-Kind Design
ATLANTA, GEORGIA - MAY 22: A general view of the court at State Farm Arena prior to the game ... More between the Atlanta Dream and the Indiana Fever on May 22, 2025 in Atlanta, Georgia. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Kevin C. Cox/Getty Images) Playa Society, a basketball streetwear apparel brand, Cash App, and the Atlanta Dream teamed up on May 22 in the team's home opener against the Indiana Fever with a custom court design, a one of its kind collaboration joining basketball, finance, and fashion to 17,044 fans. The court at State Farm Arena was emblazoned with one of Playa Society's designs 'Pay Some Respect to Women's Sports" indicating the monumental crossover and popularity of the brand within the women's basketball community. During the game, the court design accompanying t-shirt sold out before tip-off and is still sold out on Playa Society's website. The "Pay Some Respect to Women's Sports" associating t-shirt with the Atlanta Dream court ... More collaboration sold out in arena and online on May 22, 2025. The floor collaboration is one of many in the last year couple years that has elevated Playa Society to new heights including working with Cash App, Door Dash, and the WNBA. Playa Society also appeared as a pop-up store with NCAA Women's March Madness beginning with the 2023 Dallas Final Four, and most recently in Tampa for the 2025 Final Four. Playa Society also joined forces with Door Dash and 2025 WNBA overall first round pick to the Dallas Wings, Paige Bueckers. Bueckers was recently named the Creative Director for Door Dash for the 2025 WNBA season and created a t-shirt promoting the past, present and future of the WNBA with Playa Society. The t-shirt donned with the phrase 'Buckets Don't Lie', a nod to Bueckers nickname, sold out within minutes and is still sold out on the Playa Society website. For CEO, founder, and lead designer Esther Wallace the surge of interest in Playa Society has been years in the making. Wallace established Playa Society in 2018 after acknowledging a gap in designs specific for women athletes and women's sports communities. She said, 'When I first started I had the idea and the vision. I knew I wanted to solve for the problem, or fill the gap, essentially, of the missing brand for women in sports, for female athletes, and for the community.' Wallace first began the company with the infamous female athlete t-shirt, it was a proof of concept about the purchasing power of the women sports community. She explained, 'That first t-shirt was proof of concept for me. It was proof of concept for the market as well, because this did not exist. The female athlete t-shirt was the first viral women's sports t-shirt on the market. It was the first t-shirt that a number of athletes were wearing across multiple sports, fitness, and all those things. And in over three years, we sold about 20,000 to 30,000 female athlete t-shirts, hoodies, socks, etc.' Esther Wallace, founder of the apparel company Playa Society, launched the company in 2018 with the ... More female athlete t-shirt and made it her full-time job two years later. From the first t-shirt, Playa Society's growth and development was accelerated by the support from WNBA players themselves who appreciated and began wearing the brand, which led to designing t-shirts for the players. Wallace expounded, 'When I all I had was a female athlete t-shirt, and Candace Parker was on my website buying t-shirts, or Sylvia Fowles, of course, I was going to make them the first players that I put on a t-shirt, because I appreciated their support so much. And now it's a lot of simply keeping up with the demand of the community.' As Wallace described, now her clothing designs reflect meeting the demands of the women's sport and basketball community, as well as drawing and creating clothing that features collegiate and professional women figures that are excelling at their craft (i.e., designing a t-shirt for South Carolina head coach Dawn Staley, 2024 WNBA Rookie of the Year Caitlin Clark, 2024 WNBA MVP A'ja Wilson, etc.). Esther Wallace working on designs for her line Playa Society. This includes an exclusive partnership with the WNBA that came early in the company's infancy, 'I was able to have a conversation with the WNBA about what licensing would look like, and that's something that I had dreamed of. So I thought that was going to be something that was five years down the road, not really year three expecting to sit down and have that conversation. And when I did, they came back and they said, 'Yeah, let's do it.' And so it was almost this fast track, and all of a sudden I had to react to the demand, because I didn't necessarily plan to have the WNBA license so early with with such limited experience and limited resources, but I think much like sports, right when you're kind of in the fourth quarter, the demand is there, the pressure is there, you got to show up and show out. And so I think that's really how I've been navigating ever since launching the female t-shirt.' Wallace feels the storytelling and authenticity of the brand and the designs is what has drawn people in. Additionally, Wallace's former playing and coaching experience has allowed her to know her clientele. She elaborated, 'I think I always have to think that it's the product, it's the storytelling, it's the design. And I think the icing on on the cake is that I have a connection. I've seen the game from so many different angles, and I feel like that really plays into the product that I put out.' For fans of the brand they can expect to see Playa Society at the 2025 WNBA All-Star Weekend with some exclusive drops that Wallace is keeping close to the vest, 'I definitely can't say just yet, but I think it should be out there soon. I think All-Star is going to be a big moment for us. It usually is, and so we're really looking forward to hopefully something really dope at All-Star.' Follow me on X, LinkedIn, and Instagram.
Fast Company
4 days ago
- Entertainment
- Fast Company
When streetwear went high fashionWhen streetwear went high fashion — did it lose its soul?
Streetwear used to be about rebellion, community, and self-expression but now it's walking down luxury runways with $2,000 price tags. Fast Company hit the streets of New York at the iconic Jeff Staple store launch to ask real streetwear fans: Is streetwear still streetwear? Is the culture still alive? Or has luxury killed the vibe? The final deadline for Fast Company's Brands That Matter Awards is Friday, May 30, at 11:59 p.m. PT. Apply today.
Daily Mail
4 days ago
- Business
- Daily Mail
Katie Holmes just wore this exact pair of affordable white trainers - and they're still in stock
is no stranger to a viral streetwear moment. There was the time she was snapped hailing a taxi in a sexy-cosy bra and cardigan set from premium label Khaite, and the internet went into such a frenzy, the £2,065 combo sold out within the hour. Then there's her beloved Dune XL Woven Tote – her go-to for pairing with a slouchy jumper – which has been restocked four times as shoppers scramble to copy her look. The actress puts it down to shopping for 'accessible and classic' items. In an interview with Vogue, Holmes said her main requirement when shopping is the longevity of a piece and her ability to wear it season after season. We love a level-headed and sustainable celebrity who knows the importance of investing in high-quality staples, even if they are sometimes a smidge out of our price range. What it does mean, however, is that when Katie Holmes does wear something affordable, you know the quality and design hold up to the high standards she expects of her designer go-to items. So when the 46-year-old recently stepped out in the perfect pair of £140 white trainers, you best believe we immediately clicked 'add to basket'. The shoes in question are Danish brand ECCO's BIOM 2.2 Sneakers, and it's clear to see why Holmes is such a fan. They perfectly embody the athleisure trend without being too chunky (let's be honest, some of the massive sporty styles make your legs look ridiculous), and as such are ideal whether you're going to the gym, dressing down an office suit or giving a summer nap dress a 2025 twist. Another win? The trainers feel as good as they look. ECCO is renowned for its LYTR tech, which encourages a natural gait while gripping and supporting your foot – so no more blisters when you're running up the escalator on your commute (or taking an impromptu walk to the pub). The shoes are also made with leather and suede from ECCO's own tanneries, so you're guaranteed a high-quality sneaker that really lasts. Holmes' exact ECCO BIOM 2.2 Sneakers in white suede are available now at We're shopping before they sell out, and highly recommend you do the same.
Yahoo
24-05-2025
- Entertainment
- Yahoo
Fashion Icon Karl Kani Enters NIL Era with First-Ever Athlete Signing: King Kendrick
The streetwear pioneer partners with Overtime Sports Management Group to sign high school basketball standout King Kendrick, marking a new chapter at the intersection of sport, fashion, and culture. SAN FRANCISCO, May 24, 2025 /PRNewswire/ -- Karl Kani made history designing for the biggest names in hip-hop and being the first non-sportswear brand seen on NBA courts. Now he's making history a first for the Kani brand, the designer has signed a state champion high school athlete, known as King Kendrick, to an NIL deal in partnership with Overtime Sports Management Group (OSMG).King Kendrick brings a fluid, ambidextrous game to basketball that is already drawing attention. In a recent press conference at All-Star weekend, Kyrie Irving mentioned Kendrick by name and spoke about how the next generation of players will need to be truly ambidextrous to compete at the highest create the visuals for the King x Kani "90s Kid" campaign, Kani brought in celebrity photographer Carell Augustus, author of the Black Hollywood Book project, to showcase classic and exclusive looks at the intersection of sport, fashion, and Kani will serve as Investor, Mentor, Stylist, and Creator. This partnership marks a new chapter in how athlete identity is built and WilbournOSMG West***@ release distributed by PRLog View original content: SOURCE OSMG West
Times
21-05-2025
- Automotive
- Times
Charles Leclerc's new fashion line — including his favourite hoodie
'Fashion has always been one of my passions. I've loved trying to express myself with the way I dress. I've always wanted, at some point in my life, to be involved in a fashion project.' Charles Leclerc, the Monégasque who races for the Ferrari Formula 1 team, is explaining why he is launching a collection of clothes and accessories under the banner of the famous prancing horse. 'Being a Ferrari driver for quite a few years now and seeing Rocco joining the family and opening a whole new part of Ferrari, embracing the lifestyle of it, was super interesting. We had a discussion about a collaboration.' Rocco refers to Rocco Iannone, the creative director of Ferrari, who joined the company in 2019 and is responsible for designing its fashion collections and developing all things non-automotive to do with the brand. • This article contains affiliate links that can earn us revenue 'The whole goal of it was to represent not Charles the driver but Charles the person,' Leclerc explains. In this respect the new collection is less catwalk and more streetwear, less red carpet and more chilling in your crib. Or motorhome. Leclerc is something of a reluctant superstar. Naturally reserved, he is unembarrassed about how much he loves his dachshund, Leo, and confesses to writing songs on a Steinway Model B piano. But fashion design is a passion, and he's been wanting to develop a collection for a while now. It just took Iannone to help make it a reality. 'This wardrobe is the perfect fusion of aesthetics, design and functionality, encapsulating both Charles's unique spirit and the essence of Ferrari,' Iannone says. 'Together we've crafted a sporty, contemporary look.' 'It was all new to me, so it was supercool to see behind the scenes of the fashion world,' Leclerc says. 'It [the collection] takes my feelings as its starting point — the things I feel most comfortable with. What are the colours that define me as a person? For me, it's blue, it's white, it's beige — colours which remind me of the Riviera and Monaco, places that are part of me.' Leclerc was born and bred in Monte Carlo, and the sunny Mediterranean municipality has clearly made its mark on the casual, laid-back style of the driver. 'Then, once you have done this,' he continues, 'it's all about the textiles. We continued the discussion with Rocco to come up with different techniques… like the way we've done the denim, for example.' Denim is key to the collection, and Iannone explains that this is where the two men really connect. In particular he talks of expressing the spirit of the Riviera through a tie-dye treatment applied to the denim that suggests clouds. As well as the denim jeans and jackets there is an entire wardrobe of staples here, drawn from what Leclerc likes to wear — T-shirts and sweatshirts with motifs that reference racing, trousers in cotton with ample pockets, parkas, tops that display the letter L in relief, fashioned from technical yarns, and even styles that mimic driver racing suits. But it is the hoodie that seems to be the favourite of both the F1 pilot and the creative director. Iannone calls it the collection's hero product, and Leclerc says the beige zip-up hoodie best represents his personal style. 'I've always felt particularly comfortable with hoodies, and more so recently,' he explains. The appeal is not just aesthetic. 'F1 is on the global stage and my life has changed a lot from ten years ago when I was just a 'normal' person. The hood is a way for me to hide, to protect myself and be a bit more discreet.' He also likes the colours: 'It's a colour palette I love to wear.' As well as beige, the collection employs navy, light blue and white. All pieces carry the Ferrari x Charles Leclerc label that features the white and red of the flag of Monaco. To complete the offer there are accessories including sunglasses and baseball caps, as well as sneakers and driving gloves. Three handcrafted limited edition travel trunks are also available, in brown leather and with jacquard linings. One is a portable wardrobe to hold clothing, one a case for a crash helmet and a smaller one carries sunglasses and watches. There's also a new version of the Nello, the Ferrari Tool Case bag, in the same leather as the three luggage pieces, which is decorated with metal bolts. Intriguingly, it's not only human customers that the young driver has in his sights. Leo the dachshund has not been forgotten. As well as a Ferrari x Charles Leclerc collar and lead, your pet can have a hoodie like your own from the collection. Now that's what we call a total look. The Ferrari x Charles Leclerc collection is available at at the Ferrari boutiques in Maranello, Milan, Rome and Miami, and at the Ferrari pop-up at the Fairmont hotel in Monte Carlo
