Bryan Johnson plans to shut down multi-million dollar anti-aging startup blueprint amid scaling and credibility challenges

Economic Times

4 days ago

Synopsis
Bryan Johnson, the tech entrepreneur behind Project Blueprint, is considering shutting down his anti-aging startup due to difficulties in scaling his personalized methods and concerns about its impact on his philosophical reputation. He aims to shift his focus to "Don't Die," a new belief system centered on radical life extension, blending science, ethics, and spirituality.
Bryan Johnson, tech entrepreneur and founder of Blueprint, plans to shut down or sell his anti-aging startup focused on personalized longevity supplements and radical life extension.
Photo credit X : Spencer A. Klavan Bryan Johnson, a multimillionaire tech entrepreneur, is known for his anti-aging project called Project Blueprint, which he follows himself. He started a company called Blueprint that sells health supplements, including a Rs 4,700 'longevity mix' and mushroom-based coffee alternatives. Bryan spends about $2 million every year on his personal anti-aging regimen, which includes strict diets, tracking his body stats, and even plasma transfusions. Recently, Bryan told Wired that he is thinking about either shutting down or selling his startup because it has become a 'pain-in-the-a** company' and he does not need the money, as per the report by TOI.
ALSO READ: Texas lake hits 100% capacity after 15 years — officials urge caution amid flooding fearsThe main problem, Bryan says, is that it is very hard to make his complex and personalized anti-aging methods available and affordable to everyone. He also feels that running the business has hurt his reputation in the philosophy and ethics world, which he values a lot.Bryan explained, 'People see the business and give me less credibility on the philosophy side. I will not make that trade-off.' Now, his main focus is shifting to a new idea he calls 'Don't Die', a belief system combining science, ethics, and spirituality aimed at radical life extension, as stated in the reports.
ALSO READ: Shots fired near University of Florida campus; barricaded suspect contained, no victims reported
Earlier this year, it was reported that Blueprint was losing about $1 million every month, missing its break-even point. Bryan later clarified, 'We are break even, and I have said that publicly many times. We have had profitable months. We have had months of loss', according to the report by TOI.
Q1. Why is Bryan Johnson planning to shut down his anti-aging startup?
Bryan Johnson wants to shut down or sell his startup because it is hard to scale and it hurt his reputation in philosophy, says Wired.
Q2. What is Bryan Johnson's new focus after Blueprint?
Bryan Johnson is now focusing on 'Don't Die,' a belief system blending science, ethics, and spirituality for radical life extension.