Bata India expands active offering with Power Move+ launch
Footwear business Bata India has expanded its active offering with the launch of the Power Move+ line, aimed at consumers who incorporate movement into their daily lives. The collection focuses on comfort, breathability and lightweight construction, offering products suited for both casual activity and everyday wear. Bata aims to cater to active Indians with its new launch - Bata Store Pakur- Facebook
The sneaker line has launched across more than 1,900 Bata stores and online on the business' direct to customer e-commerce store for India, Bata announced in a press release. The Power Move+ collection is positioned to meet the needs of consumers seeking accessible activewear footwear that supports their on-the-go lifestyles.
The Power Move+ range includes three main designs. Neo Slip, priced at Rs 1,699, features a breathable flyknit upper and is designed for those seeking lightweight, slip-on convenience. The Move+ Lace-Up, retailing at Rs 1,999, combines a chunky EVA Phylon sole with a flyknit upper and TPR outsole for durability and grip. The Move+ P-Opall, also priced at Rs 1,999, incorporates a mesh upper with digital print detailing, a lycra collar for flexibility, and an Ortholite in-sock for added comfort.
Each pair of Power Move+ footwear is designed to offer fatigue-reducing insoles, arch support, and materials suitable for extended wear. The Power Move+ collection aligns with Bata India's focus on blending performance features with affordability and the increasing demand for activewear and accessories in the Indian market.
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