With the Brewers' 12th straight win, here's when George Webb will announce details for its free-burger giveaway
A George Webb free-burger giveaway, you know, just the most hallowed promotion in Wisconsin sports history.
The Crew had come close to triggering the promo twice already this season, but the third time was the charm.
George Webb will announce at noon Aug. 14 the future date and time of the hamburger giveaway, the restaurant shared in an Aug. 13 news release and a postgame tweet.
GW recommended following its website, Facebook or Twitter for updates.
Here's more about the famous GW giveaway, including its history and the two times it's happened in the past.
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Boston Globe
32 minutes ago
- Boston Globe
Free burgers? George Webb's marketing brilliance is something Brewers fans can sink their teeth into.
Yep, FBO. A free beef patty tucked inside a bun. You don't need Globe scribe Alex Speier's acclaimed 'BAFBD: Baseball Acronyms For Boomer Dummies' to figure that out. Who doesn't know a free burger when they see it? As obvious as one of those savory eephus pitches Bill Lee sometimes served up on a platter. Advertisement For only the third time in Milwaukee's MLB history, a local restaurant chain, George Webb, is handing out the free eats because of the winning streak — a pact old George himself, the restaurant's founder, made with his guests some 80 years ago when the Brewers were still a minor league club (American Association). Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up Now, because all roads lead into and out of Boston, we need to mention that Milwaukee remained in baseball's bush leagues until one of our own, Ashland-born Lou Perini, picked up his Boston Braves from a field at the edge of what today is Boston University's West Campus and hurried them off to Milwaukee in 1953. The inaugural big league Milwaukee Braves, paced by Warren Spahn (23-7), went 92-62 (second in the National League), and in the following season called up 20-year-old rookie slugger Henry Aaron. Advertisement Boston never had a shot at the FBO and lost out on Hammerin' Hank. Apologies if that reminder, with attendant lingering heartburn, comes way too soon. In 13 years, the Milwaukee Braves never attained FBO status, ultimately moving burgerless to Atlanta after the 1965 season. It took the short-lived expansionist Seattle Pilots to be sold after a year in the Northwest for MLB to return to Milwaukee as the American League's Brewers for the start of the 1970 season. Through all the comings and goings, the sales and franchise shifts, the move from NL to AL back to NL, the George Webb offer remained in place: free burgers any time the local ballclub rattled off 12 consecutive wins. It now has happened only three times, first in 1987 and then again in 2018. Webb died in 1957, the fourth year of the Braves franchise (and Aaron's lone MVP season, by the way). Per the Milwaukee Journal Sentinel, Jim Webb, one of his sons, owned and operated the 24/7 diner biz before selling it in 1985 and the current owner, Philip Anderson, took over in 2005. Through the 1940s, '50s, '60s, '70s, and into the '80s, neither the Braves nor the Brewers won enough to trigger the FBO, but the family name and the burger buzz has endured. That is some impressive legacy. In the interest of not getting hauled by the SABR intelligentsia, Webb's initial promo called for the local team to win 17 games, the figure rolling back to a dozen as one winning stretch after another fell short. If nothing else, it is a testament to simple, effective, enduring sports marketing. Madison Avenue should be blessed with such smarts. Advertisement George Webb, with the help of his wife and kids, opened up a lone dining location in 1948, counter and all, and built a business that once totaled 40 locations. He also came up with the quaint burger promo that in the day might have had World War II vets, sipping his coffee at the counter and puffing on Camels and Kents, thinking, 'Whaddya suppose Georgie's smoking?' Now, decades since Webb's death, and 40 years since his family sold the biz, he has Wisconsin (population: approximately 6 million) lauding his name and talking burgers, baseball, and Brewers — oh, my. In 1987, the chain handed out slightly more than 186,000 free burgers. Then, when the Brewers reached No. 12 with a win over the Dodgers in Game 1 of the NLCS in 2018, another 90,000 freebies headed out the door, along with vouchers for an added 100,000. No one was left asking, 'Where's the beef?' Many around Milwaukee and the rest of the state may not remember Spahn or Aaron, but they sure know Webb. For better than a half-century, we've watched corporate America fork out billions upon billions, slap its names on sports arenas and stadia, to build brand recognition in North America and around the world. Right here in the Hub of the Universe, we have TD Garden (the short-lived Shawmut Center, then Fleet) and Gillette Stadium in Foxborough (once home to Schaefer (beer) Stadium. Every spare inch of the Garden, Gillette, and Fenway Park has been turned into ad space … all for the purpose of catching eyeballs and building brand recognition, companies eager to be identified, say, as the official toe fungus remedy or doggy daycare provider of the Red Sox, Bruins, Celtics or Patriots. The clutter is maddening and, for the most part, renders the campaigns ineffective and pointless. Advertisement No one's chattering about those brands this morning like Wisconsin is talking up free burgers and George Webb, the man in the late '40s who mixed marketing genius into the batter that had him putting cakes on his griddle. Y'know, sometimes life ain't nothin' but a funny, funny riddle. Kevin Paul Dupont can be reached at
Associated Press
2 hours ago
- Associated Press
Yelich leads Brewers against the Reds after 4-hit outing
Milwaukee Brewers (77-44, first in the NL Central) vs. Cincinnati Reds (64-59, third in the NL Central) Cincinnati; Saturday, 6:40 p.m. EDT PITCHING PROBABLES: Brewers: Quinn Priester (11-2, 3.49 ERA, 1.24 WHIP, 95 strikeouts); Reds: Zack Littell (9-8, 3.60 ERA, 1.12 WHIP, 100 strikeouts) BETMGM SPORTSBOOK LINE: Brewers -135, Reds +114; over/under is 9 runs BOTTOM LINE: The Milwaukee Brewers take on the Cincinnati Reds after Christian Yelich had four hits against the Reds on Friday. Cincinnati has a 35-28 record at home and a 64-59 record overall. Reds hitters have a collective .318 on-base percentage, the ninth-ranked percentage in the NL. Milwaukee has a 35-24 record on the road and a 77-44 record overall. The Brewers have a 54-8 record in games when they have more hits than their opponents. The matchup Saturday is the ninth time these teams square off this season. The Brewers have a 6-2 advantage in the season series. TOP PERFORMERS: Elly De La Cruz has 25 doubles, three triples, 19 home runs and 76 RBIs for the Reds. Miguel Andujar is 12 for 29 with two doubles, three home runs and nine RBIs over the past 10 games. Yelich has 14 doubles, 25 home runs and 86 RBIs for the Brewers. Brice Turang is 10 for 35 with two doubles, four home runs and eight RBIs over the last 10 games. LAST 10 GAMES: Reds: 5-5, .255 batting average, 3.62 ERA, outscored opponents by six runs Brewers: 10-0, .293 batting average, 3.30 ERA, outscored opponents by 42 runs INJURIES: Reds: Chase Burns: 15-Day IL (elbow), Nick Lodolo: 15-Day IL (finger), Wade Miley: 60-Day IL (flexor), Ian Gibaut: 15-Day IL (shoulder), Rhett Lowder: 60-Day IL (forearm), Carson Spiers: 60-Day IL (shoulder), Tyler Callihan: 60-Day IL (forearm), Brandon Williamson: 60-Day IL (elbow), Julian Aguiar: 60-Day IL (elbow) Brewers: Logan Henderson: 15-Day IL (elbow), Jackson Chourio: 10-Day IL (hamstring), Jordan Montgomery: 60-Day IL (elbow), Jake Bauers: 10-Day IL (shoulder), Rhys Hoskins: 10-Day IL (thumb), Garrett Mitchell: 60-Day IL (oblique), Rob Zastryzny: 15-Day IL (ribs), Connor Thomas: 60-Day IL (elbow), Robert Gasser: 60-Day IL (elbow) ___ The Associated Press created this story using technology provided by Data Skrive and data from Sportradar.
2 hours ago
Rookie Jacob Misiorowski struggles in his return as Brewers rallied for 13th straight win
CINCINNATI -- Rookie pitcher Jacob Misiorowski lasted only 1 1/3 innings Friday night in the All-Star 's return to the Milwaukee Brewers after a stint on the injured list. Misiorowski started for the NL Central-leading Brewers in their series opener at Cincinnati after missing about 2 1/2 weeks with a left tibia contusion. The Brewers rallied to win their 13th straight game 10-8, matching the longest winning streak in franchise history. The Brewers won their first 13 games in 1987. The rookie threw 54 pitches in his return, giving up four hits and five earned runs. He also hit Tyler Stephenson after his third strikeout. Then Misiorowski walked three straight batters before being pulled, and the Reds wound up scoring seven for an 8-1 lead after two innings. Misiorowski last pitched on July 28 in an 8-4 victory over the Chicago Cubs. Misiorowski's knee appeared to buckle in the first inning that night as he fielded a dribbler and threw wildly to first base, though he remained in the game and ended up lasting four innings. He came Friday in with a 4-1 record and 2.70 ERA in seven starts.
