PM Modi says more Indians choosing local holidays after Operation Sindoor; Visa drop for Turkey, Azerbaijan follows
After Operation Sindoor and the public support shown by Turkey and Azerbaijan for Pakistan, Indian sentiment has turned inward. Prime Minister Narendra Modi, during his address on Sunday, said a growing trend among Indian families choosing to holiday within India. This shift comes as many citizens respond to the 'Vocal for Local' campaign by changing their travel and spending habits in favour of domestic options.
Families opt for domestic travel
PM Modi mentioned that several families across the country are now pledging to spend their vacations at Indian destinations. 'Some families have taken a pledge, 'We will spend our next vacation in some beautiful place in the country,'' he said. This move, he noted, reflects the larger impact of Operation Sindoor, which has led many to rethink how their spending decisions can align with national priorities. The idea of supporting India-made products and experiences has extended beyond purchases and is now influencing travel choices as well.
Behavioural shift evident in Visa application trends
The decision to avoid international destinations like Turkey and Azerbaijan has also been reflected in data shared by visa processing platform Atlys. On May 20, the company reported that within 36 hours of the backlash against these countries, 60% of users exited the visa application process midway. Founder and CEO Mohak Nahta told PTI that this shift wasn't random but showed clear, instinct-driven behaviour. 'People didn't need to be told to avoid certain destinations. They simply moved on, guided by instinct, information, and access to alternatives,' he said.
Broader impact beyond travel
This national sentiment has impacted other sectors as well. Modi said that many citizens are now buying only Indian-made toys for their children and choosing wedding venues within the country. He shared that some people have pledged only to gift items made by Indian artisans. The idea of 'Wed in India' is gaining momentum among the youth.
In addition, IIT Bombay and other academic institutions have suspended their agreements with Turkish universities, citing the current geopolitical situation involving Turkey.Indians are now making mindful decisions that align with national interest, shifting from global options to proudly choosing local ones.
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