Pizza Express launches limited edition bottomless pizza – but it won't be around forever
It has been dubbed "Pizza O'Clock", providing unlimited pizza for everyone to enjoy.
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Launching on August 11, and running until August 29, pizza lovers will be able to get their hands on unlimited slices for just £17.50 per person.
Pizza O'Clock is between 2pm and 5pm everyday at Pizza Express restaurants, providing 90 minutes of time for people to enjoy as much pizza as they can.
Diners will be able to choose from three different flavours; the iconic Margherita, cult classic Padana or country's favourite American.
This period is designed to fill the British pizzeria's quiter hours from next week.
It will be the first time the iconic pizza chain will be trialling out a bottomless offer, following in the footsteps of rival Pizza Hut.
Children will also be able to join in, costing just £10 for kids.
Terms and conditions of the offer state that an unlimited number of pizzas can be ordered as long as the previous ones have been finished.
In addition, pizzas cannot be ordered to take home at the end of the 90 minute session.
The limited edition offer comes as part of efforts from Pizza Express to get people off their phones and spending more time with family and friends.
Tables at the restaurant will therefore be " phone free zones", and instead contain a selection of table-top games.
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This is designed to "keep spirits high and encourage the most perfect 90 minutes of quality time."
Pizza Express adds: "Anyone found 'red thumbed' can be handed a forfeit style red card by anyone at their table. The result?
"Being faced with having to do a silly dance, tell an embarrassing story or a forfeit of their fellow diners' choice."
It comes after a YouGov study commissioned by the UK's largest casual dining brand found 34 per cent of the nation spend more time on their phone each week than with family or friends.
Additionally, it revealed the majority of people (57 per cent) spend less than 90 minutes of quality time with family or friends each day.
Pizza Express has almost 360 pizzerias around the UK.
News of its new bottomless offer comes after Pizza Express celebrated its 60th birthday earlier this year.
The popular restaurant chain offered meals for just 33p to match prices from 1965 to mark the anniversary.
They also recently launched a new breakfast menu at one of its branches, with 25 items included.
At the Pizza Express site at Gatwick Airport, customers could get their hands on unique items like eggs on bruschetta and shakshuka baked eggs during certain hours of the day.
History of Pizza Express
PIZZA Express opened its first UK restaurant in Wardour Street, London in 1965.
A second followed shortly after, opening on Coptic Street next to the British Museum, in 1967.
The popular brand was founded by Peter Boizot back in 1965.
The chain now runs 370 pizzerias across the UK and Republic of Ireland.
In March 2025, Pizza Express marked its 60th birthday with a limited time retro deal.
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