The saucy 90s piercing trend celebs like Maura Higgins love – as expert reveals why it's suddenly back in fashion
From red carpets to social media, this iconic nineties fashion staple is being reimagined for a new era
GETTING NIPPY The saucy 90s piercing trend celebs like Maura Higgins love – as expert reveals why it's suddenly back in fashion
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THE nineties are calling, and one of its boldest trends is making a fierce comeback.
Once flaunted by supermodels, singers, and actresses alike, intimate piercings are back in the spotlight - and it's not just the younger celebrities embracing the look.
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Billionaire Kim Kardashian stepped out Sunday evening debuting her new 'Nipple Piercings'
Credit: BackGrid
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The bra has already sold out on the official website
Credit: Skims
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Braless red head Maura Higgins nipple piercing
Credit: Instagram
Hollywood stars and A-listers are slowly jumping on the wave, proudly showcasing their daring piercings as the latest must-have accessory.
Last month, Kim Kardashian, 44, turned heads in Beverly Hills as she stepped out wearing a skintight black top, seemingly flaunting a brand-new nipple piercing.
However, the mum-of-four soon revealed it was all part of the launch for her Pierced Nipple Skims Push-Up Bra.
The bra, priced at £80, debuted on 22 May and has already sold out on the official website, with shoppers eager to share their thoughts.
One thrilled customer wrote: 'This is my first Skims bra, and I am absolutely in love. The bra itself is extremely supportive and seamless and gives the goods a fantastic shape and lift.
'Truly a beautifully crafted push-up bra. My boobs haven't seen this much height since before kids."
A second added: 'I love it! I've always wanted nip piercings but didn't want to deal with the annoying healing process. These look great!'
Kim isn't the only one helping to revive the daring trend.
Celebrities like Maura Higgins and Cardi B have been spotted embracing the look, cementing its place as one of the year's boldest style statements.
Supermodels Kendall Jenner and Bella Hadid are also on the trend, proving that the 'nipple piercing' trend is as versatile as it is daring.
Trying SKIMS' controversial nipple bra… here's what people had to say
From red carpets to social media, this iconic nineties fashion staple is being reimagined for a new era, blending edgy confidence with high-fashion appeal.
Body language expert Judi James believes that women are wanting to step up and take control, just like in the nineties.
'Piercings suggest sexual confidence, boasting and fearlessness,' she explains.
'The blend of pain and heightened pleasure re-defined women in terms of our self perception and sexual role.
'Trad wife trends and the online revival of traditionally 'feminine' pursuits like jam making, baking and flower arranging have sent us spiralling away from the nineties narrative of equality.
'This revival of the nipple ring suggests a timely revival of girl power though.
'The piercing is a statement of changing and controlling the sexual narrative and it's daring, risqué and even rather brave.'
The return of the 'pierced' aesthetic also reflects a cultural moment where people are reclaiming their bodies and sexuality in bold
Oriona Robb
Whether it's real piercings or clever designs like Kim's Skims bra, this trend is showing no signs of slowing down.
Oriona Robb, fashion stylist and brand consultant, said: 'There's always been a rebellious, body confident edge to nipple piercings, but right now they're firmly back in fashion and it's definitely not by accident.
'Kim Kardashian's Skims 'Ultimate Nipple Bra' selling out so quickly was a huge signal that this isn't a trend that's planning to be ignored.
'It's cheeky, it's intentional, and people are absolutely loving it.
'It plays on the fantasy of the pierced look without the commitment, and that tells us something about where fashion is right now, which is that it's all about playful provocation and pushing boundaries.
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Kim was wearing her nipple piercing bra ahead of her launch
Credit: Skims
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Gail Porter at a party, wearing a sheer black dress back in the nineties
Credit: Double Take
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Bella Thorne flashed her nipple piercing as she went without her bra
Credit: Splash News
'The return of the 'pierced' aesthetic also reflects this cultural moment where people are reclaiming their bodies and sexuality in bold, creative ways.
'Fashion has always been a medium of expression, but now it's less about conforming and more about showing personality, sensuality and edge - ultimately showing you for who you really are and want to be.
'You're seeing this influence across lingerie, streetwear, and even runway collections, where hardware and body revealing cuts are coming back and have been seen everywhere already this summer.
'It's no wonder we're seeing celebs like Maura Higgins showing off their nipple piercings too, and that has certainly helped reignite the buzz and noise around this trend.'
Here, we take a closer look at the celebs rocking the nipple piercings.
Maura Higgins
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Maura Higgins in 'no bra' tshirt
Credit: carlbembridgehair/Instagram
She's famed for her bold and fearless style, so it's no surprise that Maura Higgins confidently flaunts her nipple piercings.
Earlier this year, the former Love Island star delighted fans by sharing a snap of herself in a playful 'no bra' top while out for a casual coffee.
The 34-year-old's nipple accessories could be seen peeping through her white top, which had 'no' printed on one side of the top, and 'bra' on the other side.
Bella Thorne
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Bella Thorne at the Diesel fashion show
Credit: Getty
Turning heads as always, Bella Thorne made a bold entrance at Diesel's show during Milan Fashion Week, playfully showcasing her nipple piercing.
The 27-year-old actress stunned in a figure-hugging nude dress that subtly highlighted her daring jewellery.
Embracing her fearless style, the former Disney star proudly flaunted her assets.
Kendall Jenner
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Kendall Jenner after having dinner at The Smile in Soho, New York City
Credit: Insight News & Features
After turning 19, Kendall Jenner decided to take the plunge and get her piercing. Unbothered by the attention her choice has received, she has openly discussed understanding why it sparks so much curiosity and conversation.
"Having my nipple pierced isn't really something I make a big deal of, but I think people are obsessed with the topic because it seems so unexpected of me," she says.
"Before I even decided to go for it, I just liked showing my nipples through some of my outfits; there's something understated, yet sexy about it."
Rihanna
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Rihanna arriving at the Mercer Hotel wearing a "Teenage Fantasy" hat and denim shorts
Credit: Insight News and Features
Bad Gal RiRi has never been one to shy away from making a statement, confidently showcasing her nipple piercing through daring and bold outfits.
A fan of sheer styles, Rihanna has often let her jewellery take centre stage in the past.
The singer, now expecting her third child, continues to shine bright and prove she truly knows how to work her Diamonds.
Bella Hadid
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Bella Hadid at the Vogue 95th Anniversary Party
Credit: Getty
Bella Hadid is no stranger to pushing fashion boundaries, often turning heads with her bold and edgy looks.
The supermodel has confidently flaunted her nipple piercings in daring ensembles, seamlessly blending high fashion with a touch of rebellion.
Whether gracing the runway or stepping out in sheer statement pieces, Bella knows how to own her style and leave a lasting impression.
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Christina Aguilera wearing a cardigan and a blue shirt, showing a nipple piercing
Credit: X17 Agency
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Perrie Edwards, of Little Mix, outside her record label
Credit: BackGrid
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