5G devices drive 20% on-year growth in India tablet market in 2Q25: CMR
5G
)-enabled devices and channel expansion by top vendors, according to the latest report released by CyberMedia Research (CMR) on Thursday.
CMR said in the report that 5G tablets remained the key growth catalyst, accounting for 95% of shipments year-on-year, as Indians adopt next-generation connectivity.
Apple
led the tablet market with a 30% volume share as its shipments rose by 10% year-on-year in Q2 2025. The iPhone and iPad maker, however, had a 33% share in the corresponding quarter last year.
Apple's performance was 'supported by a 78% quarter-on-quarter and 10% year-on-year growth', CMR said, adding that its shipments were driven by a strong demand for the newly launched iPad 11 series, which accounted for 70% of Apple's total shipments during the quarter, alongside improved availability across both online and offline channels.
Apple was followed by
Samsung
with a 27% share, Lenovo (16%),
Xiaomi
(15%), and
OnePlus
(6%), according to CMR.
For Samsung, its broad portfolio enabled it to sustain performance across both affordable and enterprise segments, while Lenovo benefited from demand in the education segment, and Xiaomi had competitive value-for-money tablet offerings combined with strategic expansion across online and offline retail channels.
'India's tablet market is advancing along two complementary growth paths — value-for-money and premium,' said Menka Kumari, senior analyst – industry intelligence group (IIG), CMR. 'The strong double-digit growth in the value-for-money segment highlights robust demand from students, gig workers, and value-conscious users seeking reliable performance, and new compelling Android value-for-money tablets from brands, such as Xiaomi and OnePlus.'
She added that the premium segment, led by Apple and Samsung, is seeing heightened traction from professionals and 'ecosystem loyalists who prioritise seamless integration, security, and superior experience'.
The research firm has forecasted a 10-15% growth for the tablet market in 2025. Canalys has separately forecasted that
tablet shipments
are expected to contract by 8%.
'As we move into the festive quarter — a traditionally strong period for consumer electronics — CMR's analysis points to a sustained momentum and consistent growth, driven by demand from both urban centers and the expanding base of Aspirational India,' Kumari said.
Ashweej Aithal, a senior analyst at Canalys, earlier said, '...the outlook remains optimistic, as the education segment is expected to become the biggest contributor to tablet growth by the end of 2025.'
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