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Malaysia Airlines named world's fastest-growing airline brand
Published on: Wednesday, April 23, 2025
Published on: Wed, Apr 23, 2025 Text Size: For illustrative purposes only. - Getty Images KUALA LUMPUR: Malaysia Airlines has been named the world's fastest-growing airline brand in the Airlines 50 2025 report by Brand Finance, marking a 209 per cent surge in brand value to US$607 million and re-entering the global top 50 at 45th place after a decade. This comeback is attributed to the airline's fleet renewal, route realignment, digital transformation, and international expansion, alongside a strong domestic reputation reflected in its AA+ brand strength rating and BSI score of 78.2/100. Meanwhile, AirAsia rose two spots to 24th, with its brand value climbing 66 per cent to US$1.9 billion, driven by network expansion to cities like Chongqing and Nairobi, improved load factors, and high travel demand. AirAsia also ranks 11th globally in brand strength with a AAA- rating and a BSI score of 84.2/100, while Malaysia Airports entered the Airports 25 sub-ranking as the 7th strongest airport brand worldwide. Globally, the total brand value of the top 50 airlines jumped 29 per cent to US$132.6 billion, with Delta retaining the top spot as the most valuable airline brand and Southwest crowned the strongest in terms of brand strength. * Follow us on Instagram and join our Telegram and/or WhatsApp channel(s) for the latest news you don't want to miss. * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available.
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