Abu Dhabi's CMA and NG9 Group sign $15m production deal
The Abu Dhabi Creative Media Authority (CMA) has entered into a strategic partnership with NG9 Group, a consortium comprising Nirvana Holding, Gewan Holding and 9Yards Group, to deliver a slate of major film and television projects valued at AED55m ($15m). The collaboration will launch with the production of two feature films and a 10-episode television series, all aimed at global distribution.
Scheduled to begin principal photography in September, the productions will be filmed in Abu Dhabi using local crews and talent, both in front of and behind the camera. This aligns with the Abu Dhabi Film Commission's expanded rebate programme, which encourages productions that highlight Emirati culture and heritage, offering significant financial incentives for qualifying projects.
As part of the agreement, CMA will offer comprehensive support including access to filming locations, talent development, casting services and eligibility for the ADFC cashback rebate. In return, NG9 Group will provide preferential services to film projects supported by the Film Commission, including discounted hotel stays, car rentals, flights and luxury transportation options such as yachts and private jets.
Khalid Khouri, Director of Industry Development at the Creative Media Authority, said: 'As we work to position Abu Dhabi as one of the world's leading creative hubs, expanding our local industry offering remains a core focus. This exciting new partnership with extensive NG9 team opens up fresh opportunities for investment and collaboration, driving growth across the local economy.'
Alaa Al Ali, Group Chief Executive Officer of NG9 Holding, added: 'Aligned with our commitment to advancing the UAE's economy through innovation, local partnerships, sustainability, and community engagement, we are proud to collaborate with CMA. This partnership will not only deliver internationally distributed creative content but will also create career opportunities for talented young filmmakers from Abu Dhabi.'
Sameer Al Jaberi, Head of Abu Dhabi Film Commission, commented: 'This collaboration adds value and aligns with our vision to attract additional production partners who can leverage and utilise our rebate programme – including those partners who are able to reflect our wide variety of filming locations on screen, employ our talented production specialists and businesses and showcase the rich cultural and social heritage of Abu Dhabi in engaging television and film content.'
Rami Tmaish, General Manager of 9Yards Pictures, expressed his optimism about the partnership, highlighting its role in showcasing Emirati creativity on a global stage. He confirmed that efforts are already underway to identify Emirati talent in acting, directing, and writing to empower them locally and internationally. He also noted that this initiative will build a strong production ecosystem to enhance the presence of Emirati content with a modern and globally resonant spirit.
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