Who was Valeria Márquez? What to know about TikTok influencer killed while livestreaming
Who was Valeria Márquez? What to know about TikTok influencer killed while livestreaming The Jalisco Attorney General's Office is currently investigating Valeria Márquez's death as a femicide, an intentional killing with a gender-related motivation.
Show Caption
Hide Caption
TikTok influencer Valeria Marquez shot while livestreaming in Mexico
A man fatally shot a 23-year-old Mexican TikTok influencer, Valeria Marquez, while she was livestreaming.
Valeria Márquez, an influencer who was fatally shot in Mexico, made a name for herself on social media.
Though the 23-year-old was best known for making aspirational beauty and lifestyle content online, she was also the owner of Blossom the Beauty Lounge, a budding salon in Zapopan, a city located in the western Mexican state of Jalisco.
The influencer was shot and killed on May 13 at her salon by an unknown assailant while she was livestreaming on TikTok.
Claudia Sheinbaum Pardo, the President of Mexico, confirmed an investigation into Márquez's death was underway, telling a pool of reporters at a May 15 press conference that the federal government and authorities in Jalisco were actively working to find those responsible and uncover a motive.
The beauty parlor, an avid proponent of self-care, was open from August 2024 up until Márquez's murder.
From massages to hair extensions, Blossom the Beauty Lounge offered a range of services to its clientele. Márquez also created content to promote her business, filming various videos of the customers and the establishment since it opened.
"There is no better treatment than the time you dedicate to yourself" was the slogan associated with Márquez's business.
Here's what to know about Valeria Márquez.
Who was Valeria Márquez?
Márquez was a model, influencer and entrepreneur.
Márquez, originally from Guadalajara, amassed a following from sharing beauty and lifestyle content on both TikTok and Instagram. But her winning Miss Rostro, a regional beauty pageant, in 2021 is what kicked her career as an influencer into high gear.
What made her stand out from the crowded space was her authenticity and how close she was to her followers, with whom she shared personal experiences and advice. She also shared photos of her outfits, various travels and from photoshoots on her personal Instagram account, which has over 380,000 followers.
What happened to Valeria Márquez?
An unidentified male approached Márquez while she was broadcasting live on TikTok from her salon. The exchange, heard on TikTok, began around 6:30 p.m.
The assailant asked for Márquez by name and shot her in the chest and head after confirming her identity. He fled the salon on a motorcycle, according to reports from local outlets. The broadcast was interrupted by one of Márquez's friends, who was also in the salon.
Hours before the shooting, Márquez told her followers she was concerned about suspicious packages and unnerving messages, telling them she wanted to get out of there.
The Jalisco Attorney General's Office is currently investigating Márquez's death as a femicide, an intentional killing with a gender-related motivation. Márquez's remains were reportedly identified and released to her family.
The family held a service for Márquez in Guadalajara on May 14, the day after she was fatally shot in her salon.
"Femicide is driven by discrimination against women and girls, unequal power relations, gender stereotypes or harmful social norms," according to UN Women. "It is the most extreme and brutal manifestation of violence against women and girls which occurs on a continuum of multiple and related forms of violence..."
The agency also clarified on May 14 that there is no evidence, at least in this stage of the investigation, that points to any one person despite public speculation.
Any statements or allegations made related to Márquez's death, whether on social media or in the press, will be "processed and analyzed," officials said. Additional details about the case were not immediately available.
Contributing: Saleen Martin and Boris Q'va, USA TODAY
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Tom's Guide
an hour ago
- Tom's Guide
‘Color walking' is trending — here's everything you need to know
The walking trends are coming in thick and fast now that summer is approaching, and TikTok — as TikTok does — is sending each one stratospheric. If you haven't heard about it yet, put down your "hot girl walk," "silent walking," or the "Japanese walking method" for just a moment and join me in the latest TikTok fitness craze — "color walking." I use up way more of my journalistic time than I'd like slamming and damning the misleading (and sometimes downright nonsensical) wellness trends I see on TikTok. It can often feel like a relentless game of Whack-A-Mole — just when you think one has finally gone, another one springs up from nowhere. But color walking? I'm actually totally sold, to be honest. Here's what I learned from the TikTok color walking trend — and why you may benefit from trying it, too. The color walking technique is a great way to engage in National Walking Month, and because the benefits of walking are extensive, who wouldn't want to find more ways to make it more interesting, too? Dale Orton, head of photo culture and quality at nature-inspired photography company CEWE, who champions walking in nature, says: Get instant access to breaking news, the hottest reviews, great deals and helpful tips. 'Color walking is similar to many mindfulness practices and grounding techniques, such as deep breathing, naming categories and the 5-4-3-2-1 sensory experience, which aim to ease anxiety and help you feel more aware of your surroundings. These techniques help to anchor your thoughts and bring you back to the present moment.' He adds that you can experience the same effect with color walking — simply focus on a specific color while you walk to draw attention away from overthinking or distractions. 'It also trains your eyes to notice the small details, which heightens sensory awareness,' he says. 'Equally, we know that taking photos of nature can also help focus the mind, so combining your color walking and stopping to take photos can have double the benefit.' Orton suggests five tips if you plan to color walk. Here are a few things I noticed besides colors. Given that I was heading to my local park for this exercise, I decided not to go with green — my initial intention. Instead, I chose a color I'd have to look harder to find, which I thought could help improve my focus and prevent distractions. I landed on blue. Those walking near me probably wondered why I was standing in a field staring at the sky, but hey, we move. First, I watched how the clouds moved and interacted with the blue sky tucked away behind them; I felt…peaceful. Like the feeling after a big exhale when you've been holding your breath. I then walked around and looked for other blues that were less obvious — the color of a T-shirt (warning, don't stare at people for longer than is socially acceptable) or the orange and blue of a ball clutched between the spit-slick jaws of a panting puppy. It made me present in the moment and feel calmer in my mind. I get it, we don't all have time for long or leisurely walks whenever we feel like it, but you can benefit from even just 10 minutes of color walking. This wasn't a step tracking exercise, so I switched my phone to silent (a bit like when I tried silent walking), took out my earphones and removed my Apple Watch. Free from my self-imposed tech shackles, I explored and spent longer walking (and observing) than I would have done if I'd dutifully trotted out my regular walking route. Naturally, and without checking, I'm pretty sure I clocked up more steps. But that's not the point. Instead of going through the rhythms of my daily routine, I was actually noticing things for the first time, and I found it very soothing and enjoyable. If you're looking for a pair of the best running shoes you can wear for long walks, too, these sneakers are super cushioned and comfy. I regularly choose them for runs and walks! With my tech switched off, I could switch off. Anyone who knows me knows that I am chaotic by my very nature — a 5'2" hurricane of clumsy golden retriever energy and topic-hopping chat. I've also, and I know many people can relate, had a bit of a tough start to the year. During these mentally trickier months, my daily walks have been less about the physical benefits (hello rucking) and more about building mental stamina and finding some peace of mind. And so for once, I found myself genuinely relaxing and switching off my brain. Not for long — the worries and anxieties of the day ahead would still creep in, but just before I began floating off toward them, I'd then refocus my brain on the color blue and find myself re-anchored and tethered. I haven't found many of these mindfulness exercises work for me in life — if someone recommends 'traditional' meditation to me again, I won't be held responsible for my actions — but this one did. I enjoyed seeking out the color, observing how it interacted with its surroundings, then panning out to the object itself, how it moved, or how things moved around it. Simple, free to do and endlessly meditative. Tick, tick, tick. I honestly believe there are benefits for everyone with color walking, and it's a wellness trend I finally don't mind TikTok blowing up. If, for whatever reason, colors don't work for you, I recommend trying sounds instead. Try to choose one beforehand — like bird song — and listen for it wherever you go. If you fancy entering a trance-like state the next time you go walking, try a color walk. Trust me!
Yahoo
6 hours ago
- Yahoo
Sydney Sweeney's New Soap Collab Will Be Made With 'Her Actual Bathwater'
Men like Sydney Sweeney. How much do they like her? Well, men's personal hygiene company Dr. Squatch is making a new soap with a secret ingredient: Sydney Sweeney's actual bathwater. For real. 'You kept asking about my bathwater after the @drsquatch ad … so we kept it,' Sweeney (Euphoria, The White Lotus season one) posted to her Instagram account on Thursday. Called 'Sydney's Bathwater Bliss,' the bricc (what Dr. Squatch calls its soap bars) is a 'very real, very limited-edition soap made with my actual bathwater,' Sweeney wrote. More from The Hollywood Reporter Sydney Sweeney, Jennifer Lawrence and Robert Pattinson, Michelle Yeoh Films Sell Wide at Cannes Sydney Sweeney Teases "Unhinged" 'Euphoria' Season 3 Sydney Sweeney, Halsey Get Violent While Hunting Down a Rare Artifact in 'Americana' Trailer Why do this? Well, you know why: because men are gross. So now they can cleanse themselves — well, their skin at least — with saponified oils (of olive, sustainable palm and coconut), shea butter, natural fragrance, Sydney's bath water, sand, mica, kaolin clay and sea salt. God knows what else they'll do with it: Dr. Squatch called Sweeney's bathwater 'one of nature's finest aphrodisiacs.' Don't try to check us on that 'men are gross' thing. First of all, I'm a man and I'm gross. But more relevant here are the multiple stalker fan letters to Dr. Squatch asking for this exact product — and definitely asking for worse things. Here's a relatively tame one: Unfortunately, there's a lot more where that came from; swipe right on the post. Clearly, the personal-care company (and Sweeney, whom Dr. Squatch calls a 'legend' for this) are leaning in. Days ago, the collab was teased by a Dr. Squatch post that read: 'Wanna take a shower with Sydney Sweeney?' Well, come June 6, you can. Sort of. The medium grit bar soap has 'refreshing notes of pine, Douglas fir and earthy moss,' per the manufacturer. Naturally, Dr. Squatch named the scent 'morning wood.' Sydney's Bathwater Bliss is 'a perfect combination of the two best places on the planet: The outdoors and Sydney Sweeney's bathtub,' the company continued. It appears that 100 creeps lucky winners will get a bricc made with Sweeney's actual bathwater. (To win one, you have to be '18+.' This bath soap couldn't get pornier.) The rest of you can buy a bar next week for $8. The Hollywood Reporter has reached out to Dr. Squatch and Sweeney's reps for more info. Best of The Hollywood Reporter From 'Lady in the Lake' to 'It Ends With Us': 29 New and Upcoming Book Adaptations in 2024 Meet the Superstars Who Glam Up Hollywood's A-List Rosie O'Donnell on Ellen, Madonna, Trump and 40 Years in the Queer Spotlight
Yahoo
6 hours ago
- Yahoo
Vanessa Kirby Is Pregnant, Debuts Baby Bump at Fantastic Four Event
Originally appeared on E! Online Vanessa Kirby has some fantastic news. The actress is pregnant with her first child. The 37-year-old revealed the news on the red carpet at a panel event for The Fantastic Four: First Steps during the CCXPMX Film Festival in Mexico City May 31, cradling her baby bump in a shimmering, high neck, sleeveless teal Schiaparelli gown. The British star, who plays Sue Storm—and superhero the Invisible Woman—in the Marvel franchise's second reboot, was joined by costars Pedro Pascal (Reed Richards / Mister Fantastic), Joseph Quinn (Johnny Storm / Human Torch) and Ebon Moss-Bachrach (Ben Grimm / The Thing). The actress also cradles her baby bump while wearing a black dress in a short promo video with her three costars, which was filmed in Mexico City and posted on Marvel's Instagram page June 1. E! News has reached out to the Crown alum's rep for further comment and has not heard back. More from E! Online Taylor Swift Gives Sweet Nod to Travis Kelce on Girls' Night With Selena Gomez Robin Thicke Marries April Love Geary in Star-Studded Ceremony JoJo Siwa and Chris Hughes Get Cozy in Bed Amid Romance Rumors Vanessa has been in a relationship with retired lacrosse star Paul Rabil for more than two years. He made it Instagram official in 2023, sharing pics of himself carrying Vanessa on his shoulders, hugging on a sandy beach and embracing on a night out, as well as a tribute to his partner. "From the very minute we first met in Des Moines, around the world and back," the athlete—a co-founded Premier Lacrosse League—wrote in November of that year, "life is far better, more purposeful and more beautiful with you." The two recently vacationed together in Saint Kitts and Nevis in the Caribbean. "What a beautiful time away to stop for a second to appreciate the people you most love," Vanessa wrote on Instagram in April, alongside pics from their trip, including a photo of herself and Paul getting cozy on a patio sofa. "Thank you so much @fsnevis for making us feel so welcome and for having us in such a special place." You can watch Vanessa and the rest of her costars in The Fantastic Four: First Steps when it hits theaters July 25. Meanwhile, check out how Marvel cast its superheroes in its films... Shang-ChiAlmost Captain Americas Almost Captain Marvels LokiThe Hulk/Bruce BannerWinter Soldier/Bucky Barnes For the latest breaking news updates, click here to download the E! News App
