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After another record year at the MassMutual Center, Springfield's convention promoters look forward to more visitors

After another record year at the MassMutual Center, Springfield's convention promoters look forward to more visitors

Yahoo3 days ago
SPRINGFIELD — Rental and catering revenue at the MassMutual Convention Center increased by 17.7% year-over-year, the third straight year of growth, the Massachusetts Convention Center Authority said Thursday.
Total food and beverage revenue at the center also hit a new high in the fiscal year that ended in June, up more than 9% from the previous year, the authority said in a news release without giving dollar figures for either.
The convention center — not counting the arena — alone hosted more than 100 events and more than 100,000 attendees, according to the release. The regional economic impact was an estimated $56.7 million, including both the Convention Center and Arena.
The arena is home of the American Hockey League's Springfield Thunderbirds.
Growth is a sign that not only is the convention business recovering from a post-COVID doldrums but that meeting planners are choosing Springfield, said Alicia Szenda, vice president of sales for the Greater Springfield Convention and Visitors Bureau.
COVID shut down conventions for years. Then, meeting organizers and convention bureaus spent the next few years rebooking those canceled conventions, scheduling them after the interruption so as not to lose the business.
'We are not 100% beyond that, but we are close,' Szenda said.
Mary Kay Wydra, president of the Greater Springfield Convention and Visitors Bureau, said conventions have changed. There are shorter stays with fewer visitors. Budgets are tighter.
Greater Springfield has been successful at drawing events, she said. That includes the 2025 Massachusetts Governor's Conference on Travel and Tourism back in March.
The conference — focused this year on events and sites associated with the 250th anniversary of the American Revolution — was a chance for the Pioneer Valley to show off for tourism professionals across the state.
And in the coming weeks, the MassMutual Center is set to host a toy show geared to retailers, a trade show for locksmiths and a military reunion. Fall is normally a busy time of year.
The convention center and arena still bear the name of insurance giant MassMutual under an agreement that expired in 2023. But the Convention Center Authority has said it is in the process of selecting a new naming rights sponsor.
The new $80 million replacement Civic Center Carpark opened this spring.
Stories by Jim Kinney
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Read the original article on MassLive.
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In a statement, Laesch reiterated that the ARPA funding that had previously been supporting the Aurora Civic Center Authority was no longer available, and he said that the city has offered to help with fundraising, cross-promotion and other initiatives to help the organization's finances. A spokesperson for the Paramount on Thursday said that it is continuing to negotiate with the city, but declined to comment further on the organization's plans going forward. At Tuesday's City Council meeting, council members noted that there had been pushback from constituents about the possibility of the city reducing financial support for the Paramount. Ald. Jonathan Nunez, 4th Ward, said that 'upset is an understatement' in terms of the response he's gotten from constituents. 'Our budgeting and our revenue and expense proposals are basically a reflection of our community's values,' Ald. Carl Franco, 5th Ward, said at Tuesday's meeting. 'I think we all know how the community feels about the value down there … it seemed like that was a harsh way to start.' Laesch said at the council meeting that the city has never had a budget line for ACCA, and that Aurora is facing significant financial challenges. The city will provide an update to the council on its financial situation on Aug. 26, per the presentation from Tuesday's meeting. 'I think when you get the Aug. 26 financial update, I think you'll probably realize just how serious of a financial situation the city's in,' Laesch said. 'I'd say that it (is) probably going to be pain felt all over.' But City Council members expressed concern that possible cuts to the Paramount would have an impact beyond the theater itself, to surrounding businesses and restaurants, for example. 'The engine, as we know, is the arts down here, and I hope it doesn't affect them,' Franco said. 'I hope … that it doesn't see them leaving, because that's revenue for us.' Ald. Patty Smith, 8th Ward, said it might mean less people coming to Aurora overall. 'The cuts are going to come back at us,' Smith said. 'The people that come to Aurora because of our Paramount will no longer be coming here because we're not going to be offering the quality and the shows and the amount of shows that we have had in the past.' Ald. Edward Bugg, 9th Ward, said there was a 'gap here … in terminology,' noting that city funds for ACCA hadn't been budgeted yet, but were merely projections for next year. Ald. Will White, at-large, said he believes the city should support the arts, but asked if there is any oversight from the city as to how money is spent when they give it. Laesch said he thinks the city can look at its finances, and said that the city will need to have some oversight on the accounting at ACCA. As the city continues to grapple with its financial troubles, the council on Tuesday suggested some direction for how it wants the city to proceed in supporting the Paramount. Ald. Michael Saville, 6th Ward, for example, advocated for 'more of a soft landing to assist them, rather than something so drastic.' 'I think everybody recognizes that (funding) needs to be cut,' Saville said. 'The question is: can we do it in such a way where it doesn't hurt their programming and doesn't hurt the businesses and doesn't hurt the economic activity that we've established here?'

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