YouTube turns 20 and reveals insights on MENA's creator economy growth
As YouTube turns 20, the platform is treating readers with new data highlighting significant growth in creator earnings across the region.
In Saudi Arabia, the number of channels generating seven-figure annual revenues in SAR rose by 40 per cent year over year as of December 2024. Similarly, Egypt witnessed a 60 per cent increase in channels earning seven figures in EGP. In the UAE, the number of channels making seven figures in AED grew by 15 per cent over the same period.
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Beyond revenue growth, YouTube data also underscores the global appeal and reach of MENA-based creators. YouTube data found that over 95 per cent of watch time for content from channels in the UAE came from outside the country, alongside over 60 per cent for content produced by channels in Egypt.
Javid Aslanov, Head of YouTube in MENA, said, 'As YouTube turns 20, we celebrate the phenomenal work of creators across MENA and their role in driving the region's popular culture. These creative entrepreneurs skilfully leveraged YouTube's diverse formats to share their voices and also build thriving businesses that reach global audiences. We're proud to be able to support them in their journey and can't wait to see what the next 20 years holds.'
In 2010, the global platform introduced an Arabic-language interface to make the platform more accessible to users across the MENA region. Following this, in 2012, YouTube launched a Partner Program in MENA to allow creators to monetise their content and contribute to the growth of the regional creator community.
From Saudi comedy hits like Hatoon Kadi's Noon Niswa and the animated Masameer, to Mohamed Abdelhafez's World of Agriculture with over 102 million views, regional content on YouTube continues to gain traction and present brands with opportunities to reach audiences.
In May 2024, YouTube reached 7.5 million people aged 18 and above in Saudi Arabia and the UAE and over 1.7 million people aged 25–54 in Qatar. During the same time period, YouTube also reported connected TV viewership of over 12 million people in Saudi Arabia, more than 2.5 million in the UAE, and 600,000 in Qatar – all over the age of 18.
As YouTube enters its third decade, the platform continues to grow its presence in MENA for brands and creators.
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