Allbirds expands global footprint in Latin America and Southern Europe
The agreements appoint Kiwi Life Group as the exclusive distributor for Allbirds in Central America, the Caribbean, Chile, and Colombia, and Trendy King as the exclusive distributor in Spain and Portugal.
Effective this spring, the move will allow Allbirds to grow its presence in regions where demand for sustainable and comfort-focused footwear is on the rise.
'We are pleased to be extending our reach to additional geographies where we see the opportunity to build a strong presence and drive long-term profitable growth,' said Annie Mitchell, CFO of Allbirds.
'As we continue to build momentum around our new product, marketing and customer experience initiatives, we are excited to be working with these world-class distributors to introduce the Allbirds brand to their local consumers.'
Kiwi Life Group is a newly formed business unit focused on introducing innovative, high-quality footwear to Latin America and the Caribbean. Backed by shareholders with decades of experience in the fashion industry, the group partners with leading retailers to offer footwear collections that blend global appeal with market-specific relevance.
'Consumers in Central America, the Caribbean, Chile, and Colombia have been eager for more sustainable options, and we're proud to respond with a brand that aligns so closely with our values,' said Ana Boza, commercial director at Kiwi Life Group.
'With Allbirds' innovative approach to natural materials and environmental responsibility, we are confident this partnership will not only elevate the product offering in our markets but also help foster a deeper consciousness around sustainability.'
Meanwhile, in Southern Europe, Trendy King will lead Allbirds' entry into the Iberian Peninsula. The company operates across multiple channels including online, retail and wholesale. It has more than 30 years of experience in the fashion industry and is recognized as a leading distributor in the region.
'We are delighted to introduce Allbirds to the Iberian market, a brand whose mission and principles collaborate in the development of a more sustainable future,' said Alfonso García Busto, Trendy King's business development director. 'We are confident that the brand will successfully reach a relevant segment of the market thanks to its comfortable, versatile and sophisticated proposition.'
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