Bullseye creator in clever business move that could make him a fortune after success of ITV reboot
The 1980s telly classic has landed new fans thanks to an ITV reboot.
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The creator of darts game show Bullseye is cashing in with a new range of merchandise
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Andrew 'Freddie' Flintoff has received rave reviews for his hosting of the show
Credit: ITV
Andrew Wood has now applied to trademark the name across everything from aftershave and jewellery to clothing and chocolates.
The original consolation prize merchandise given away on the show was a tankard for men or silver goblet for women, a bendy rubber doll of the show's brown bull mascot 'Bully' and chalk holders.
Mr Wood's paperwork was lodged on July 9.
It extends to mobile phone apps and computer games — an avenue that could generate huge income for his Bullseye Group Ltd.
Quirkier options covered by the trademark include sandwich toasters, fairy lights, laundry bins, berets and cuticle clippers.
Trademarks have not, however, been sought for the show's star prizes of speedboats or caravans.
Bullseye originally ran for 13 series under host Jim Bowen from 1981-1996.
ITV revived the much-loved show last year for a Christmas special, hosted by Andrew 'Freddie' Flintoff and following a spike in interest in darts led by teen sensation Luke Littler.
Following rave reviews for Freddie's efforts, ITV has commissioned a full run which will air this year.
Freddie said: 'I love the darts. Bullseye was one of my favourite shows as a kid. You can't beat a bit of Bully!'
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